Scarecrow Communications appointed as creative agency for Ackruti City

This is a large account win for Scarecrow communications, which is one of the fastest growing full-fledged advertising agencies. Also this account win will mark the beginning of a new sector for this growing advertising agency.

Commenting on this development Gautam Maitra, head, brand marketing and communications, Ackruti City Ltd. said "Our requirement for communication has grown over time. While we already have an agency working with us, we do not want to overload it with additional work, and hence have been looking for a second agency for a while. What Scarecrow offered was a fair amount of thought in their work. We were looking for the right creative thinking. Scarecrow impressed us as did their pro-active work."

"The association serves a dual purpose. Since, we offered a fresh perspective Ackruti City gets the kind of fresh approach that they were looking for. We get the opportunity to increase our experience in the category. Our challenge ahead is to create interesting work within the category, as well as bringing in newer ideas," Bhatt further added. | By Janees Antoo [janees(at)adgully.com]