Scarecrow reinforces the leadership status of Roma switches

Anchor Panasonic has unveiled a 3 film campaign to cement Roma's status as the number 1 modular switch in the country.

Created by Scarecrow Communications, the campaign was shot In Bangkok and Pattaya over 2 days.

The humorous campaign, makes the point about Roma's best-selling status in an effective manner by using memorable casting, comic timing and interesting locales, such as the Wat Arun Pagoda, an underwater oceanarium and the lush green forests around Pattaya.

Says Raghu Bhat, Founder Director, Scarecrow Communications - "Roma is the largest selling modular switch by a distance and yet, very few people know this. Hence this campaign. We used foreigners as the guides and made them speak Hindi, in their own distinctive manner, without tutoring them - all of which adds to the enjoyment."

Says Manish Bhatt, Founder Director, Scarecrow Communications- "There is a huge thrill in watching hi-funda foreigners getting bested by Indians. This is the layer that makes the ads even more fun."

Says Arunava Sengupta, Founder Director, Scarecrow Communications - "Not many people know that Roma is from the Anchor Panasonic stable. This ad also seeks to address that."

The films have directed by Naren Multani of Equinox Films.

Campaign Credits:

• Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar
• Account Mgt: Arunava Sengupta, Mansi Choudhary
• Production House: Equinox
• Director: Naren Multani
• Producer: Manoj Shroff, Sia Bhuyan
• DOP: Andre Menezes
• Music: Rohan Vinayak