Scarecrow's Anindya Banerjee to judge Festival of Asian Marketing Effectiveness

Anindya Banerjee ( Andy ) , Branch Head and Executive Creative Director, Scarecrow Communications, Delhi has been invited to be a part of the jury at The Festival of Asian Marketing Effectiveness ( AME ), taking place in Shanghai, 8 and 9 May 2013.

The Festival of Asian Marketing Effectiveness, takes place in Shanghai on 8 & 9 May 2013. The Festival is co-organised by Lions Festivals, the organiser of the Cannes Lions International Festival of Creativity, Spikes and Haymarket Media. Hosted annually in Shanghai, the Festival of Asian Marketing Effectiveness provides the region’s communications industry a place to discuss, learn and celebrate effectiveness in marketing.

Entries to the Awards are expected to come from countries throughout Asia Pacific.

The judging panel will be presided over by Ajay Kaul, Executive Director Global Brand Communications, Lenovo. In addition, the panel also includes illustrious individuals from a range of backgrounds, both client and agency professionals with expertise in a full range of disciplines. The jury includes Freddy Bharucha, (CMO, P&G Asia), Charles Cadell, (Regional President, McCann Worldgroup), Nirvik Singh (Chairman and CEO, Grey Group-Asia Pacific), John Zeigler (Chairman and CEO, DDB) and Matthew Godfrey, (President Y&R Asia).

Anindya Banerjee says, “To be a part of any judging process is a great honour. But when a person from the creative department is asked to be a part of jury for marketing effectiveness, you know you’ve done something right. And the path you’ve charted as a part of Scarecrow is right.”

Manish Bhatt, Founder Director, Scarecrow added : "We are happy that Andy and Scarecrow are a part of a process that we all believe in. Great advertising that is measurable. It works for the agency and it works for the client."