Scarecrow turns 5 on 9th February. Celebrates its anniversary, digitally

Scarecrow, one of the fastest growing ad agencies in India and also one of the largest independent ad agencies that handles clients based in various cities like Delhi, Mumbai, Kolkata and Ahmedabad successfully completed 5 glorious years.  

The agency that handles brands like ITC, Reliance, Danone, Rupa, Emami, Zee Group, Viacom 18, DS Group, Wagh Bakri, Voxpop, Hungama, Radio City, Religare, Mahindra, Anchor Panasonic and LocalBanya to name a few has also won the Agency of the Year title at the Radio Mirchi Kaan Awards, 2014.

45 brands, two offices and phone lines that never stop ringing with new biz enquiries. The story has been pretty much the same, every day, for 5 eventful years. The eventful 5 years gave them overwhelming opportunities and enough workload that they just couldn’t spare time to prepare for the usual big bash for their 5th anniversary. 

Hence, when it came to celebrating their 5th Anniversary, they thought of going the unusual way and celebrating it, online.

Scarecrow conducted a digital poll amongst their Delhi and Mumbai employees to vote for things they cherish the most about Scarecrow – from campaigns to initiatives and even ex-employees! And the results are…:.

TOP 5 FILMS

#1
RISHTON KI GARMAHAT
WAGH BAKRI TEA GROUP
Link: https://www.youtube.com/watch?v=hTHo-slVISc

#2
DOG: A FILM FOR A CAUSE
EYE BANK ASSOCIATION OF INDIA
Link: https://www.youtube.com/watch?v=Xc2tCI6_aVg

#3
SAPNON KI UDAAN
&PICTURES
Link: https://www.youtube.com/watch?v=npwgxuzfQdE

#4
MRS. PINTO
ANCHOR PANASONIC
Link: https://www.youtube.com/watch?v=o0PaqGx86xA

#5
RIOT
QUIKR
Link: https://www.youtube.com/watch?v=WXR1hZYLP4Q

TOP 5 RADIO SPOTS

#1
PINKESH
NITCO
Link: https://www.youtube.com/watch?v=b95jeDCJbCk

#2
SERVANT
NITCO
Link: https://www.youtube.com/watch?v=Yt0PtF2oIHY

#3
HOUSEWIFE
ZEE KHANA KHAZANA
Link: https://www.youtube.com/watch?v=nfDJ-DB5NK4

#4
DHOBI
ANCHOR PANASONIC
Link: https://youtu.be/VH9LAnmAXuI

#5
SHARIB HASHMI
ANCHOR PANASONIC
Link: https://www.youtube.com/watch?v=8n-74Nh9b9c

TOP 5 UNCONVENTIONAL IDEAS

1 SONG. 1,50,000 LYRICISTS
Reveal Yourself campaign for B’lue, Danone.

A specially composed song and fb app, which compelled
people to unravel the brand philosophy in an engaging way.

Link: https://www.youtube.com/watch?v=fbSdn_2jNYQ
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SACHIN FAN
Quikr

Released on the occasion of Sachin’s last test. 
The campaign trended on Twitter within hours.

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OPEN LETTER
TO MATCH-FIXERS
Quikr

An ad released on Quikr FB page within
24 hrs of the Sreesanth match-fixing scam breaking out.
Within 72 hours a commercial was also up on Youtube. 

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REVERSE BANG-BANG DARE
TO HRITHIK ROSHAN   
BedBathMore.com

A guerrilla tactic which got superstar Hrithik Roshan talking about the brand.
By spending in thousands, not crores.

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NO TIE DAY
Only Vimal 

A one-of-its-kind campaign, which saw tie-burning parties held in 9 Indian cities
to fuel the hatred against ties and boring formals and launch Vimal's Unformal range.

TOP 5 OUT-OF-THE-BOX INITIATIVES

AAM AADMI PARTY
The first-of-its-kind ceremony that felicitated the unsung heroes of the Indian advertising industry. From people who cast animals in our ads to those who operate rain machines. 
  
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iPOPS
Exhibition and workshops on iPad paintings by KV Sridhar (aka Pops).

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FOLK STUDIO
An enchanting evening where COKE STUDIO-fame
folk singer Mooralala enthralled the audience with his divine voice.

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MOCK-A-ROCK SHOW
An event which gave advertising folks a chance
to realise their fantasy of being a rockstar. 

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M.O.M (Method of Madness)
An in-depth advertising workshop conducted by Team Scarecrow at
India’s top institutes like NID & MSU (Baroda)

TOP 5 EX-SCARECROWITES

#1
Diana Dsouza
Fulltime writer, part-time rockstar. Currently works with Leo Burnett.  

# 2
Vijay Vasala
Impresses with his art. And kills it with his dance moves. Now with Ogilvy & Mather.
&
Benny Thomas
A crossbreed between Guru Datt and Hugh Hefner. The only man who can seduce any woman by, well, sulking! Now with Leo Burnett, Oman.

# 3
Pervin Bhesania
After Russell Peters, her Hindi is the funniest thing you will ever hear. This fab writer is currently working with Publicis Groupe.     

# 4
Khadija Attarwala
Don’t go by her diminutive appearance. She is a hard taskmaster. Now with BBH’s account management team.

# 5
Ankita Ray
She handled some of the toughest accounts at Scarecrow, but never stopped smiling.
This brainy girl is now with Leo Burnett’s account management team.
&
Ankit Dembla
The world’s most jugadu art director. There is nothing, he can’t get done. Now, an entrepreneur. 

Besides these 5 questions, there were other fun polls too. Like the account management guys were asked to vote for their favourite creative person and vice versa, hottest talent under 30, favourite brand, the most significant new biz win etc.

The results too, will be disclosed to the agency folks in an unusual fashion. They will be printed on the big 5th Anniversary cake. Well, who says, you can’t have your cake and eat it too!