ScoopWhoop partners with TikTok for its latest campaign #MyTikTokStory
Since its inception, ScoopWhoop has been engaging its audience with innovative content and untold stories from across the country. Now extending its unique properties, the platform aims at bringing its avant-garde style of storytelling, news and entertainment to the Tik Tok audience. ScoopWhoop kickstarted the association with the launch of #MyTikTokStory campaign from 8th -15th June.
TikTok is a platform that celebrates diversity and believes in giving everyone a stage to showcase their creativity within 15 seconds. The campaign, #MyTikTokStory, aims to encourage its Indian users to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents.
Social media platforms are evolving into robust communication channels and brands are utilizing the platform to reach out to their target audience. In a significant advance of new trend in the Indian media, ScoopWhoop, India’s leading youth media platform for lifestyle and entertainment, joins TikTok, world’s leading short-video app, bringing in a fresh content consumption method to its audience.
Sattvik Mishra, Co-founder & CEO, ScoopWhoop Media says, “TikTok has taken over the Indian audience in an unprecedented manner and the craze is only growing bigger. It is a fun and highly engaging platform that challenges us creatively. We will be debuting further unique contents exclusively made for the TikTok audience. Exceptional content in unconventional method of storytelling is what we aim to bring. We are delighted to join the platform.”
As a part of the partnership, ScoopWhoop participated in the #MyTikTokStory campaign which started from 8th June and lasts until 15th June. They will be posting videos in different categories — humour, entertainment, lifestyle and more on TikTok.
Sachin Sharma, Director, Sales and Partnerships, said, “TikTok is a content platform that empowers its users to be creators and allows them to showcase their creativity and talent across themes and verticals. We are delighted to partner with ScoopWhoop for the #MyTikTokStory campaign to open up another opportunity for our users to access content in more engaging and interactive channels.”
Audiences’ attention is getting scattered and with its association with TikTok, ScoopWhoop hopes to reach out to a young and experimental audience on an inventive level.