SCREENXX 2020: Time to turn the tide on storytelling

The world of content and entertainment has come into sharp prominence especially during the COVID times and the subsequent lockdown period. Digital content consumption has seen an explosion during this period and the OTT players have been the major gainers.

There are several learnings and implications that the industry has been studying and which will set the course of the future of content consumption. Coming amid these times, SCREENXX 2020 has special significance as Adgully’s premier industry event brings the best minds from the Digital Entertainment Ecosystem, who will discuss and deliberate to make the space more vibrant and impactful, as well as provide a better understanding of where this industry is headed.

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Lined up for the 2020 edition of SCREENXX are three Fireside Chats with industry leaders.

Emergence of Purposeful Content

Rohit Ohri, CEO, FCB India (Moderator)

Tarun Katial, CEO, ZEE5

Ashvini Yardi, Producer

This Fireside will take a look at what makes for standout storytelling under the current circumstances. What makes for purposeful and relevant content among viewers who are still struggling to come to terms with the COVID disruptions? What should content creators do to pave digital paths for new-age storytelling?

Global Outlook, Local Strategy

Raman Kalra, Partner, PwC

Rohit Jain, Managing Director South Asia, Lionsgate

Look global, think local strategy now extends to the content space as well. Today’s viewer is looking for narratives that he/she can connect with on a personal level, yet which is expansive enough to be universal in treatment. What are the key learnings from the global markets for OTT players in India? How can India’s rich storytelling heritage be given a global spin? And at the same time how to bring in a more sharp local focus to digital content?

What Young India Wants?

Navin Shenoy, Head of Marketing, Youth, Music, English Entertainment, Viacom18

Pooja Jauhari, CEO, The Glitch

This session will delve into the minds of GenZ and the youth to find out how they have been impacted by the COVID crisis, their behavioural changes, shifts in preferences and how they are gearing up for life in the post-COVID world. There will be several interesting revelations as our speakers decipher how the youth can influence brand and media strategies.

Role of Women in Storytelling

Srishti Behl Arya, Director, International Originals, Netflix India

Alankrita Shrivastava, Director and Screenwriter

Helmed by two ladies who are passionate about women content creators, this Fireside Chat will bring to the fore how women are shaping the content narratives not just in the OTT space but in every possible mediums. It is indeed time to smash the patriarchy that has been dominant in the storytelling space, leaving a huge gap where stereotyped content is being pushed in the name of entertainment for women. Be prepared for some scintillating conversations.

SCREENXX 2020 is presented by InMobi, and is partnered by CommerceX, with Pivot Roots as Digital Partner.


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