SCREENXX 2021: Mapping the expanding OTT universe

Over the last one year, amid the global pandemic and lockdowns, we have all watched fascinated the growth of the digital entertainment sector – OTT to be specific. While the OTT had been burgeoning even before the pandemic hit us, we could say that this sector came on its own during the long months when people remained confined to their homes.

Adgully’s premier IP, SCREENXX, has been presenting a 360-degree view of the entertainment industry, specifically the OTT sector over the last two years. In its 2021 edition, the canvas has widened vastly, thus SCREENXX 2021 will be spread over two days – October 6 and 7 – and will cover a wide gamut of topics ranging from the growth momentum, marketing medium, newer narratives, regional play, tech gameplan, fighting piracy, audio streaming and much, much more.

Day 1 (October 6, 2021) will begin with a Keynote Address by Gourav Rakshit, COO, Viacom18 Digital Ventures.

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The day will also see panel discussions with India’s leading OTT and Digital Media experts on ‘Beyond the Pandemic Push – Building on the Momentum’, ‘OTT: A New-Age Emerging Marketing Medium’, ‘Making Stories the Centrepiece Again – Behind the Big Boom’, ‘Going Local – Why OTT Needs to Grow Deeper Roots?’, ‘Why a Stronger Technology Gameplan Matters in OTT’, ‘Plugging the Leaks – Giving More Teeth to Anti-Piracy Fight’, ‘Creating Differentiation – Avoiding the Pitfalls of Monotony’.

Day 1 will also see an insightful Fireside Chat between Ferzad Palia, Head - SVOD and International Business, Viacom18 Digital Ventures, and Louis Boswell, CEO, Asia Video Industry Association.

Day 2 (October 7, 2021) will begin with a panel discussion on ‘OTT: A Level Playing Field for Talent’. This will be followed by another panel discussion on ‘The Rise of Audio Streaming’, followed by a discussion on ‘Online Video Advertising: Brand Building or Performance Tool’.

Winners of the SCREENXX 2021 Awards will also be announced during the two days of the Summit. So, stay tuned.

Register Now to listen to and interact directly with the leaders in the OTT business.


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