SCREENXX 2022 â€“ Decoding the next phase of digital entertainmentâ€™s growth in India

Stage is set for the 4^th edition of SCREENXX Summit & Awards 2022. Dedicated to the world of entertainment, SCREENXX, the premier event from Adgully, straddles digital entertainment comprising OTT, connected TV, as well as the film and television industry. After two years of being held in the virtual platform, this year’s event will be a hybrid one, held over two days. Day one on November 17 will be a virtual event, while Day 2 on November 18 will be held at JW Marriott in Mumbai.

OTT Play has come on board as the Powered By partner. Lionsgate is the Gold partner, while the Broadcast Partner is PTC. Park Avenue is the Gifting Partner, while Glad U Came and Teamology are the PR Partners.

Created with the core thought of ‘Small Screen, Big Audience’, SCREENXX 2022 will feature panel discussions, fireside chats and keynote addresses. Some of the core discussion points include:

Is regional the way to go for streaming platforms in India? Is regional the next growth frontier?
Sports and livestreaming – will we see the gradual shifting of sports content from linear TV to streaming platforms?
5G and streaming – how will 5G augment the streaming experience?
Is AVOD the way to go forward for streamers?, and much more.

The post pandemic period has seen a significant shift in the way entertainment content is consumed. The rapid rise of the OTT space has disrupted the world of entertainment. While the transition to digital entertainment has been monumental, it is too early to write off the traditional pillar of India’s entertainment industry.

There are several headwinds and tailwinds driving this industry. Entertainment, News, Sports, Cinema – the consumers’ expectations are evolving and those that fail to meet these expectations can soon become obsolete.

SCREENXX 2022 will also decode the South tsunami sweeping the Cinema industry; Sports Streaming; The growing phenomenon of regional content on OTT platforms; and much more.

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