SCREENXX Awards winners felicitated in a star-studded ceremony
The industry gathered to cheer the winners of the first ever SCREENXX Awards in Mumbai this evening that saw several key names in the entertainment industry in attendance. SCREENXX Awards recognise the efforts and talent in the Digital Space and encourages individual content creators, breaking away from monotonous and predictable Entertainment Awards. The Awards were a fitting wrap up of the day-long SCREENXX Summit, held earlier today.
The Laqshya SCREENXX Awards 2019 are presented by MX Player and co-powered by VOOT. SonyLIV is the Gold partner, while MY FM is the Silver Partner. B4U Kadak is the Entertainment Partner. Wow Skin Science is the Gifting Partner, while Team ICE is the Live Streaming Partner. The event is managed by IBOX.
A total of 51 Awards were presented across four major categories:
- Popular Awards
- Sector Awards
- Agency Awards
- Special Awards
The Popular Awards category saw some well-known acting talent win laurels, which included Ronit Roy (Popular Actor – Male – in Hindi web Original – ‘Hostages’), Tisca Chopra (Popular Actor – Female – in Hindi web Original – ‘Hostages’), Jackie Shroff (Adgully Editor’s Choice Actor – Male – in a supporting role for ‘Criminal Justice’), Pankaj Tripathi (also for ‘Criminal Justice’) and many more.
The Viral Fever’s ‘Yeh Meri Family’ was adjudged the Most Popular Hindi Web Series as well as Hindi Drama Series. ‘Yeh Meri Family’ also won a Bronse for Best Integration of Branded Content in a Hindi Web Original. ‘Hostages’ on Hotstar was recognised as the Most Popular Thriller Series. ‘Comicstaan Season 1’, an Amazon Prime Video Original was adjudged he Most Popular Hindi Comedy Series. ‘Comicstaan’ also bagged a Gold for Best Use of Social Media by a brand (Content Promotion).
‘Apharan Sabka Katega’, an ALTBalaji Original, won a Gold for Best Marketing for a Web Original - Across Platforms. The Silver in this category was bagged by ‘Broken... But Beautiful’, another ALTBalaji Original.
Amazon Prime Original series, ‘Mirzapur’, won 2 Gold awards for Best Marketing Campaign Launch for Hindi Web Series as well as Best Marketing for a Web Original - Digital Only.
In the Best Use of Social Media by a brand (User Activation) category, Hotstar Premium walked away with the Gold award, while Silver went to #LIVfor FIFA by SonyLIV and the Bronze was won by AajTak.
ZEE5 won the Gold in the Best Brand Campaign for an OTT Platform category; Silver was won by Shemaroo, while Game of Throne Season 8: The Greatest War on Digital took home the Bronze award in this category.
Click here to access the winners list.
Click here to view the gallery.