Screwvala's USports collaborates with KC College!

The Academia, Media and Sports Industry came together on Friday to launch a first of its kind one-year specialised Sports Management Program to create future sports managers.Professionals, trainers, team owners, journalists, communication experts and top Industry leaders from the sports fraternity will be part of this program in terms of faculty and guidance. The unique aspect of this program is that it has weaved in academic knowledge and on-ground experience for the 12 modules developed for students, which would expose them to the nitty gritties of the sports world. Besides academic training and interactions with industry captains, students will be placed with top sports companies for their internships and special projects. The admission process has begun and program begins in August in K C College.


K C College has partnered with Next Level Media Network (NLMN) - a leading sports development and communications agency based in Mumbai. NLMN has huge expertise in ideating and planning sports properties and develop communication strategies for sports companies and sportsmen.  NLMN has been associated for communication strategies of big ticket sports events like the Standard Chartered Mumbai Marathon, Signature Golf Cup, Corporate Kabbadi, Indian Junior Table Tennis and celebrities like Brett Lee, Shane Watson and Sanath Jayasuriya, to name a few.

"Sports is the fastest growing industry in India and needs industry ready manpower.  I'm thrilled that we have entered this space with a strong curriculum, which has been developed by the industry experts and our faculty is who's who of the sports world. The program gives students a chance to interact with the top sports managers and work along with them during top sport events. This is a unique opportunity for them," said Manju Nichani, Principal, K C College.

Interacting with the students in K C, Ronnie Screwvala was greeted with loud cheers.  "It is time India develops 5-6 sports besides cricket as there are seven broadcasters which need 24x7 content. Today, we have 85 per cent foreign content in our sports channels, which needs to change," he said.

U Mumba is the Mumbai city franchise of "Star Pro Kabaddi League" owned by Ronnie Screwvala and USports has great soccer training program. Next year, he brings Motorsports in major cities in an attempt to make it a destination event. "Sports reflect the pride of the nation. And I'm glad you are making that choice," he told the students.

"After interacting and working with some best sport companies and players on big events and campaigns, it was natural progression for us to create this program with K C College. The support from the sports fraternity is over-whelming. I'm confident that we will create a sports manager who is well-equipped with the rule book and hands on experience," explained Samir Phadnis, COO and Director, NLMN.

The program is already getting support from celebrities and the industry big wigs.

"The instant you declare any activity an 'industry', there must be management of that industry in a formal sense. So, yes, without question, a sports management degree can go a long way in preparing youngsters for what lies ahead in the wide, exciting world of sports. My best, warmest wishes to K C College and Next Level Media Network with the hope that your course succeeds in producing sports management professionals the industry can be proud of," said leading sports personality Charu Sharma.

"It's wonderful to know  KC College and NLMN are starting a sports management program.  My best wishes and hope it will help in the growth of sports in India," said India's top ex-soccer player Baichung Bhutia. "Sports is at a grass root level in India, but at the higher level, there is lot of scope to bring in professionalism - from coaching to the promotion of sport. My best wishes to K C College and NLMN," said Mir Ranjan Negi, former hockey player, on whose life the movie Chak De! India was made.

Lisa Sthalekar, top Australian woman cricketer, is also super excited, "The syllabus is comprehensive and it will be a perfect training ground for youngsters to enter the sports industry. Happy that they are partnering with NLMN, whose work in this field I'm aware of."

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