Seagrams & Servo Lubricants partner with India-Lanka Cricket Test Series 2017

ITW Consulting, India-based sports management company in association with Sri Lanka Cricket and Sony Pictures Networks India Private Limited announces Seagrams Royal Stag Cricket Gear and Servo Lubricants as the Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017.

 The other key partners of Seagrams Royal Stag Mega Cricket Cup India v/s Sri Lanka Test Series powered by Servo Lubricants are Hero MotoCorp (HERO), Bharat Sanchar Nigam Limited (BSNL), Kent RO Systems Ltd. (KENT), Dalmia Cement Bharat Limited, MDH Limited, Syska and Byju’s Learning App.

 ITW Consulting recently announced acquiring certain exclusive rights from Sony Pictures Networks India Private Limited (“SPN”) the sole and exclusive media rights holder of the Sri Lanka Cricket Series 2017. The deal with SPN involves title rights, on-ground and in-stadia advertising rights for all the cricket matches to be played during the series.

 To enhance the technology, the matches will witness world's largest sightscreen in HD along with 100% led HD quality systems, usage of crowd facing LEDs for the first time in cricket fan engagement.

Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. said, “The response to this series from brands has been very positive given the unique mix of technology and innovation we are offering to elevate the brand association. We are pleased to announce the on-ground advertising partners for the test series. We will shortly announce the title partner for the ODI and T20 Series.”

 The highlight of the ODI series is the player of the series wins an Eicher Polaris Multix MS – BS IV vehicle.

 M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate) said, “At ITW, we have ensured that we bring in some latest and most innovative in-stadia technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system.”

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India (SPN) said, “We have on-board some big brands as our advertisers. We aim to make the broadcast experience on the India Tour of Sri Lanka Test Series 2017 a memorable one.”

The 45-day long cricket extravaganza will reach a wide Indian, Sri Lankan and global audience cheering for the powerhouses and superstars of the likes of Angelo Mathews, Rangana Herath, Lasith Malinga as well as their Indian counterparts like Virat Kohli, MS Dhoni, Ravi Ashwin amongst others. The series will be telecasted by the official live broadcasting partner, Sony Pictures Networks India on SONY SIX and SONY TEN 3 channels and will be livestreamed on SonyLIV. Scheduled to reach prime time audiences in India and Sri Lanka, the match preview, pitch report and toss will commence 30 minutes prior, followed by the match at 10:00 AM IST for Tests, 2:30 PM IST for ODI's and 7:00 PM IST for the T20. Naturally, everyone is looking forward to it.