ALTBalaji, one of India’s leading digital entertainment platforms, officially announced today that Ektaa R Kapoor and Shobha Kapoor have....
Snehil Dixit Mehra joins ALT Digital Media Entertainment Limited, a wholly-owned subsidiary of Balaji Telefilms Ltd. as the Head of Content and....
Balaji Telefilms announced its financial results for the fourth quarter and twelve-months ended 31st March 2022. ALTBalaji remains one of....
ALTBalaji's Divya Dixit has decided to move on after working for more than four years. Her last working day will be 31st May. Divya Dixit Works as....
ALTBalaji, India’s leading, homegrown OTT platform which recently pulled off the massively successful reality show Lock Upp, has announced an....
‘Lock Upp’ has been the trigger moment for ALT Balaji to launch an AVOD tier, says Divya Dixit, Senior Vice President, Marketing and....
ALTBalaji, India's homegrown OTT platform, celebrates five magnificent years of engaging audiences with a fantastic library of 91+ clutter-breaking....
Regaling millions of viewers across the globe with clutter-breaking original content, ALTBalaji, India's homegrown OTT platform, completes five....
After the spectacular success of entertaining original content on SVOD, ALTBalaji, India's homegrown OTT platform, has now launched the....
The buzz around India’s first homegrown reality show, Lock Upp: Badass Jail, Atyachaari Khel has quite literally taken the internet by storm.....
Kangana Ranaut's show LockUpp has created a buzz in the Indian OTT universe. The show that streams on MX Player and ALTBalaji has gained an....
Lock Upp, a unique captive reality format co-created for the first time by two of the biggest Indian streaming platforms featuring a fiery host,....
India’s biggest and most fearless reality show Lock Upp has become a game-changer. With its eclectic mix of controversial contestants and its....
Differentiated captive reality show ‘Lock Upp’ hosted by actress Kangana Ranaut has been in the news since its launch in February 2022.....
Chimp&z Inc, from the Merge Infinity Network, bags the digital mandate for ALTBalaji’s Lock Upp, a first-of-its-kind, and the world's first....
ALTBalaji has announced a first-of-its-kind metaverse-based game based around its reality show Lock Upp. With this game, players can join the....
Fearless reality show LockUpp: Badass Jail Atyaachaari Khel to be aired on ALTBalaji & MX Player has got everyone on the edge of their seats,....
ALTBalaji & MX Player recently announced a treat for gaming enthusiasts and audiences alike in the form of a game, based on its biggest and the....
Balaji Telefilms announced its financial results for the third quarter and nine-months ended 31st December 2021.ALTBalaji remains one of OTT’s....
Recently in a press conference held by ALTBalaji and MX Player, Content Czarina, Ekta R. Kapoor announced the queen of Bollywood as the fiery host of....
Metaverse is the next big thing and as the world opens up to the promise of this digital universe, India’s leading streaming platforms-....
ALTBalaji and MX Player will livestream this show 24x7 on their respective platforms and will have the audiences interact directly with the....
MX Player and ALTBalaji have announced a new reality show, ‘Lock Upp: Badass Jail, Atyaachari Khel’, which will put together 16....
ALTBalaji, India’s homegrown digital platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. It will....
The year 2021 saw a whole lot of explosive entertainment from ALTBalaji. There was action, adventure, drama, comedy, edge-of-the-seat thrillers,....
India’s homegrown digital platform ALTBalaji delivered on all counts in the year 2021. There were a varied bunch of shows to suit every users....
The year 2021 has been quite a whirlwind of a year for everyone, including ALTBalaji. While everyone was confined within the walls of their house in....
ALTBalaji, India’s own homegrown OTT platform again created a separate growth trajectory this financial year of 2021, standing apart from the....
Grooming Partner – Park Avenue Holiday Partner – Sterling Holidays Fitness Partner – Growfitter Gifting Partner – Ferns....
Homegrown OTT platform ALTBalaji has been re-inventing the content game in the country over the years. The digital platform has been making a mark....
One of India's leading homegrown OTT players has recently revealed a massive surge in its direct subscription revenue. Being at Rs 24 cr for H1 FY21,....
In a marketing masterstroke for its latest thriller-obsession Girgit; India's very own homegrown OTT platform ALTBalaji, associates with 11 popular....
ALTBalaji, the OTT streaming service from Balaji Telefilms, saw total subscriptions sold for H1 FY2022 at 2.9 million, compared to 1.7 million in H1....
ALTBalaji remains one of the most consistent hit content creators for OTT adding 9 shows in the half year taking the overall library to 87 shows. The....
In yet another move to attain better audience reach, India’s homegrown ALTBalaji struck a deal with casual wear brand FHMax – an....
ALTBalaji, India's largest homegrown OTT platform, has won big at the ScreenXX 2021 awards, a summit being held across October 6th and 7th, wherein....
The netizens couldn’t retain their excitement since the time content czarina Ekta R Kapoor announced what could be the most exciting news, when....
ALTBalaji, India’s own homegrown OTT platform, has fast become one of the most sought-after sources of entertainment in the country, pushing it....
India's largest homegrown OTT player, ALTBalaji, recently associated with numerous youth-centric brands, for their mega-starrer release Cartel, a....
India’s very own homegrown OTT platform, ALTBalaji, has been growing in all aspects. The shows are being applauded by critics and audiences....
ALTBalaji's thriller entertainment Cartel is undoubtedly one of the most exciting and anticipated shows of the year. And now, the latest piece of....
Winning millions of hearts in India and globally, ALTBalaji, one of the leading OTT players known for its Hindi originals, today announced its....
ALTBalaji, the OTT platform from Balaji Telefilms, saw its total subscriptions go up by 1.8 million for the first quarter ended June 30, 2021,....
Streaming giants ALTBalaji and MX Player are coming up with an exciting action drama. Titled Cartel, the show has been one of the most ambitious....
ALTBalaji, one of India's leading homegrown OTT players, recently announced their next megastar show, Cartel, via multiple hoardings across the city....
ALTBalaji, as a part of their massive ongoing campaign, #ALTBingeathon, launches a YouTube series titled 'The Director's Lab'. For the same,....
India’s largest homegrown OTT player, ALTBalaji, recently announced its association with multiple youth brands for the second season of their....
ALTBalaji, one of India's leading homegrown OTT platforms, that has been ruling the streaming industry with its diverse entertaining and relatable....
The handsome and talented Siddharth Sharma made his acting debut with Puncch Beat in 2019. Two years down the line, the actor is reprising his....
ALTBalaji's youth drama Puncch Beat 2 dropped on the streaming platform last Sunday. The show has been one of the highly anticipated ones of the....
ALTBalaji’s high-school youth drama Puncch Beat released in 2019 and picked up amongst the youth. It was solely because of the show’s....
ALTBalaji's popular youth drama Puncchbeat has definitely left a distinguishing mark in the Indian Youth audience. After releasing 13 enthralling....
ALTBalaji's youth drama Puncch Beat 2 is all set to drop on the digital screens this week. The show has been one of the highly anticipated youth....
The best days of everyone's lives are the school days and the month of June always takes us back to the best times of our school and high-school....
It is Pride month! The month where we celebrate different orientations and individuality. As the month is coming to an end, we spoke to Monica Dogra,....
Balaji Telefilms has reported decline in revenues for its TV, Movies and ALTBalaji OTT business for the full year ended March 31, 2021. The TV....
Beating Monday Blues, ALTBalaji treated the viewers, especially Sidharth Shukla's ardent fans, with a fun BTS video from their successful romance....
Staying true to the essence of their exciting and engaging narratives, ALTBalaji is often credited for their unique promotional activities for their....
ALTBalaji, India's homegrown OTT platform, has been growing in viewership numbers, popularity, and content by the day, owing to back-to-back....
Following the success of the first two seasons, ALTBalaji's third season of 'Broken But Beautiful' is also winning hearts. The romance drama....
On May 6, ALTBalaji's creative den released yet another scintillating and entertaining drama, that just like its title, made everyone go Hai Taubba.....
One of India’s leading homegrown OTT players has recently revealed its huge surge in viewership numbers from Tier 2 & Tier 3 cities.....
The trailer of the Sidharth Shukla-Sonia Rathee starrer 'Broken But Beautiful 3' has surprises galore, even a cameo by Vikrant Massey and Harleen....
Joining hands with ALTBalaji’s urban relationship drama, His Storyy is Flyrobe as official wardrobe partners. Flyrobe has constantly been....
After two successful launches in April, ALTBalaji is ready with yet another entertainer. Titled Hai Taubba, this anthology is the latest addition to....
ALTBalaji's action drama, Mai Hero Boll Raha Hu is truly a force to be reckoned with, setting new benchmarks for entertainment with every new....
The Married Woman has been making headlines and creating waves amongst all sections of society in the country. People everywhere were waiting for an....
On this world book day, we acknowledge all of ALTBalaji's masterpieces adapted from various bestselling books. Readers loved these while on paper,....
ALTernative content being the core ethos of the group, ALTBalaji, one of India's largest homegrown OTT platforms, steps foot into its fifth year,....
Chrome OTT has put out a weekly survey on Indian originals across OTT platforms, the results of which look brilliant for Indian OTT giant ALTBalaji.....
Full services digital and social media marketing agency, TheSmallBigIdea, has been awarded with the social media duties for ALTBalaji, Balaji....
OTT platforms to stand out amongst competition often display false numbers for viewers in terms of viewership. Ormax is a media consulting firm that....
Winning millions of hearts in India and globally, ALTBalaji, one of the leading homegrown OTT players known for its Hindi originals has partnered....
ALTBalaji’s most-awaited web-series ‘The Married Woman’ has been earning a host of rave reviews ever since the announcement and the....
ALTBalaji’s Bekaboo has gained a lot of love and appreciation from the youth and ever since the audience has been itching for a season 2. The....
ALTBalaji, the OTT platform emerging on the country's digital frontier has been setting benchmarks by positioning itself as the OTT of the masses.....
We love anything that can touch us. ALTBalaji and ZEE5’s drama, Crashh does just that. It highlights the purity of the bond of family. With....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
ALTBalaji, the online video streaming service from Balaji Telefilms, has reported its highest ever subscriptions sold during the third quarter ending....
ALTBalaji and ZEE5 recently announced their upcoming project, 'The Married Woman' based on celebrated author Manju Kapur's bestseller novel A Married....
After the tremendous success of ALT Balaji's Drama Dev DD season 1, ALTBalaji and ZEE5 are now gearing up for season 2 expected shortly. In....
LSD - Love. Scandal & Doctors has been generating a lot of excitement right from the day it was announced. It was only to be expected, with the....
The importance and the bond between family is the most crucial message in this series by ALTBalaji and ZEE5. The trailer outlines all of this with....
After the success of the action-packed web-series Bang Baang, ALTBalaji has just launched the much-awaited dramedy HellloJee! Hinting at the naughty....
Hinting at the naughty and the nice that the show is made of, the teaser gives us a look at all the endearing characters, who are a part of this....
ALTBalaji, the OTT platform emerging on the country's digital frontier has been setting encouraging benchmarks by partnering with homegrown brands....
ALTBalaji, the OTT platform emerging on the country's digital frontier has been setting encouraging benchmarks by partnering with homegrown brands....
As ALTBalaji wraps up 2020 on a grand note with the launch of its magnum opus web series Paurashpur, the OTT platform also introduces a Half-yearly....
Seems like the buzz around ALTBalaji and ZEE5’s show Bicchoo Ka Khel is not dying anytime soon. Owing to its gripping plot, that’s filled....
Winning millions of hearts in India and globally, ALTBalaji, one of the leading homegrown OTT platforms, armed with the biggest catalogue of Hindi....
Leading by example, ALTBalaji has successfully built a loyal fan base heralded by its hyperlocal approach to retain viewership and drive....
With the next billion internet users set to hail from the Hindi heartlands across the Tier 2, 3, and 4 cities; India’s digital industry....
To bridge the gap between the prolific writers of the entertainment industry and aspiring students of cinema, ALTBalaji – one of the....
ALTBalaji, continues to grow aggressively and is playing a vital role in the massification of content as it reaches out to viewers spread across....
Adding another feather in their cap, ALTBalaji scales to new heights to cater to the ever-growing digitally connected audiences across India. Owing....
There was no stage, the rousing background music was missing and so were the loud cheers filling the conference hall. But the celebration of....
As the one-stop destination, ALTBalaji, one of the leading homegrown OTT platforms in the country, continues to rule the roost when it comes to the....
Balaji Telefilms has reported total revenue of Rs 35.1 crore for the first quarter ended June 30, 2020. Its OTT platform, ALTBalaji has reported....
Setting new benchmarks by establishing a niche for itself in the originals space, ALTBalaji, India’s leading homegrown OTT platform, has been....
ALTBalaji has witnessed enormous growth during the Lockdown months. Beginning at 20 million subscriptions in the month of March, they grew their base....