In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
Astrum, India’s first research-based strategic communication advisory that uses science of persuasion™ to understand and shape public....
Astrum, India’s first science-based specialist reputation advisory today unveiled a first-of-its-kind study in the Indian public relations....
Astrum, India's first science-based specialist Reputation Management advisory, announces the appointment of Mr. Sunil Lulla as its Chairman. With his....
Wunderman Thompson India has won the brand building mandate for Tata Astrum Super from the house of Tata Steel. This retail brand is the latest in a....
The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with....
Astrum, India’s first and only science based specialist reputation management consultancy today announced that it has been invited to a part of....
Astrum (www.astrum.in), India’s first science-based specialist reputation management advisory today announced the appointment of 1985 batch UP....
Organisation models have shifted from product driven to customer centric and now to purpose led in its latest iteration. But while product and....
In his over two decades of experience, Ashwani Singla, Founding Managing Partner, Astrum, has donned the role of a trusted advisor and strategist for....
PR measurement, accountably and ROI are increasingly becoming more important in Public Relations. More and more clients are seriously viewing this,....
Public Relations is all about shaping opinion of brands within the desired target audience’s mind. Every client would love to be featured in....
Effective crisis handling is about building the necessary capability through, simulations, drills and rehearsals so that you can iron out the process....
Deepika Padukone, one of the highest paid actresses in Bollywood, faced backlash on social media after she came out publicly in support of and....
Astrum, India’s first science based, specialist Reputation Management Advisory announced the appointment of Michelle Pereira as Principal in....
Public Relations Council of India (PRCI) inducted Ashwani Singla, Founding Managing Partner of Astrum, into its Hall of Fame at its 11th Global....
“Use of insights and data driven communication is the key to creating persuasive communication that moves the needle of opinion and gets people....