CEAT ISRL announced Viacom18 as its exclusive streaming and broadcast partner today, guaranteeing that the adrenaline-fueled excitement of Supercross....
In this interview, Lakshmi Narayanan B, Chief Marketing Officer, CEAT Ltd, delves into CEAT’s creative integration of cricket into its....
In a significant move to bolster its association with cricket, CEAT Ltd., India's leading tyre manufacturer, proudly announces the signing of Shafali....
CEAT Limited, India's leading tyre manufacturer, celebrated the success and glory of the crème-da-la-crème from the international and....
CEAT Limited, India's leading tyre manufacturer, celebrated the success and glory of the crème-da-la-crème from the international and....
CEAT Indian Supercross Racing League (ISRL), the world's first franchise-based Supercross league announced its partnership with RISE Worldwide....
CEAT, a leading tyre manufacturer, today, announced former Australian cricketer and renowned commentator, Matthew Hayden, as its new brand....
CEAT Limited, a leading tyre manufacturer, is proud to announce its commitment to World Environment Day 2023 by launching a series of initiatives....
CEAT Limited, a leading tyre manufacturer, is proud to announce the launch of CEAT Bike Mobile Crew, an innovative on-demand bike....
India witnessed a monumental revolution in the world of motorsports as Bollywood actor and avid Supercross fan, Arjun Kapoor, unveiled the CEAT....
CEAT Ltd, the flagship company of RPG Enterprises, has had a long association with sports, specifically cricket and football. It has been sponsoring....
CEAT Ltd, India’s leading tyre manufacturer launched its new TVC for its four-wheeler SUV tyre range. The TVC features Rohit Sharma, captain of....
CEAT Ltd, India’s leading tyre manufacturer launched its new TVC ‘For The Game Called Road’ for its two-wheeler product range. The....
The Board of Directors of CEAT Limited, an RPG Group company, at its meeting held on March 20, 2023, named Anant Goenka as the Vice Chairman of the....
CEAT, India’s leading tyre manufacturer, today announced that it has won the rights as the Strategic Timeout Partner for the Tata Women’s....
CEAT Ltd, India’s leading tyre manufacturer, continued it’s strong association with the city of Vadodara, signing up as the title sponsor....
CEAT Limited has announced that its Halol Tyre Manufacturing Facility has been designated by the World Economic Forum as an ‘Advanced Fourth....
CEAT, RPG Enterprises’ flagship firm, was founded in 1958 and is today one of India’s top tyre manufacturers with a substantial presence....
CEAT Tyres has launched it’s new campaign featuring Aamir Khan showcasing the 5-star BEE (Bureau of Energy Efficiency) rating received for its....
India Bike Week 2022, Asia’s largest gathering of leisure biking and motorcycle riding enthusiasts in the Indian subcontinent, was organised in....
CEAT Ltd., India’s leading tyre manufacturer, today unveiled CrossDrive, its high-performance, all-terrain tyres for SUVs in India. CrossDrive....
CEAT Ltd. India's leading tyre manufacturer, was the exclusive tyre sponsor for Rider Mania 2022, India’s leading annual motorcycle festival....
CEAT Ltd., India’s leading tyre manufacturer, has announced the appointment of Mr Lakshmi Narayanan B as the Chief Marketing Officer of the....
CEAT Ltd, India’s leading tyre manufacturer, has launched ‘CEAT Discovery Rides’- India’s first experiential rides for Royal....
CEAT Ltd, India’s leading tyre manufacturer, is the new Official Strategic Timeout Partner for the second edition of Road Safety World Series....
CEAT - India’s leading tyre manufacturer, has recently won the ICF India Coaching Prism Award 2022, for creating a culture of coaching in the....
The film starts with ‘Master Sahib’ getting ready for a long daily commute to the school he teaches in. His mother is concerned that he....
A decade-old relationship exists between CEAT Tyres, one of India's leading tyre manufacturers, and Royal Enfield - an iconic motorcycle brand. Over....
A decade-old relationship exists between CEAT Tyres, one of India's leading tyre manufacturers, and Royal Enfield - an iconic motorcycle brand. Over....
Tyre manufacturer CEAT India has come on board as the official strategic timeout partner for Wwomen’s T20 challenge 2022. The objective of the....
CEAT Ltd., India’s leading tyre manufacturer has launched its ultra-high-performance tyre range - CEAT SportDrive and CEAT SportDrive SUV for....
On the occasion of father's day, CEAT launched a new campaign - #OneManManyRoles - to celebrate the various roles fathers play to ensure their child....
CEAT Tyres, one of India’s leading tyre manufacturer, celebrated World Environment Day 2022 with the “Seed Ball Making” activity to....
Digital agency Kinnect recently won the digital media mandate of leading tyre brand CEAT Tyres. The account was won following a multi-agency pitch.....
India’s leading tyre manufacturer, CEAT Tyres, has launched another integrated marketing campaign featuring Bollywood actor Aamir Khan to....
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a....
CEAT Specialty, the off-highway tyre brand of RPG group has chosen Hyper Connect Asia as their digital agency of record. Hyper Connect Asia will be....
CEAT Tyres, India’s leading tyre manufacturer, has signed Bollywood star Rana Daggubati as its brand ambassador for promoting the....
CEAT Tyres, India’s leading tyre manufacturer, has released another TVC featuring Aamir Khan to promote its SecuraDrive range of premium car....
CEAT Tyres, India’s leading tyre manufacturer, has signed Bollywood superstar Aamir Khan as its brand ambassador for two years. As part of an....
Ogilvy & CEAT release a film that is CEAT's ode to the least recognised and least thanked member of the supply chain family - the trucker. The....
CEAT Ltd, a leading Indian tyre manufacturer has signed a bat endorsement deal with Indian Cricket’s rising star ‘Shreyas Iyer’.....
CEAT Ltd., a leading Indian tyre manufacturer, has appointed Mr. Amit Tolani as Vice President–Marketing. Mr. Tolani will be based out of....
Ogilvy and CEAT Tyres partner to launch a very innovative banner that helps pilgrims at the Kumbh Mela in Allahabad, India. Problem - Despite....
The Kumbh Mela that started on the 15th of January 2019 is the world’s largest religious gathering which lasts for nearly two months.....
CEAT Ltd. today announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes Mayank a valuable addition to....
Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain powered campaign to enable transparency throughout campaign....
Isobar India, the digital agency from Dentsu Aegis Network that handles the digital duties for CEAT Tyres, recently released a campaign to spread....
CEAT Tyres has launched a new TVC on how Old Tyres saves “Nair” of which the objective is to communicate the message of....
CEAT Ltd. today renewed its association with one of world’s most swashbuckling batsmen; Rohit Sharma for a period of 3 years. Rohit Sharma is....
In an effort to expand its presence in the European markets, CEAT Limited, one of the leading tyre manufacturers in India today announced its....
To propagate awareness on the need of road safety and emergency services in India, CEAT Tyres has launched a digital campaign which aims at making....
#TWEET# When Netflix viewers took to Twitter to troll actress Radhika Apte's repeated involvement in their original shows (Lust Stories, Sacred....
“A friend is one that knows you as you are, understands where you have been, accepts what you have become, and still gently allows you to....
CEAT Ltd - India’s leading tyre manufacturer today released its new television commercial (TVC) which aims at communicating the importance of....
In a major boost to the second edition of Ultimate Table Tennis (UTT), India’s leading breakfast cereal brand Kellogg’s has come on board....
CEAT Ltd – India’s leading tyre manufacturer recently launched a new campaign for its flagship tyre Milaze X3. The ad aims in....
As many as 34 leading brands have come on board with the Star Network for Vivo IPL 2018. Brands like Jio, AMFI, Asian Paints, Berger Paints, Blue....
CEAT Ltd – India’s leading tyre manufacturer recently launched its innovative digital campaign that gives expression to its....
Leading Indian tyre manufacturer CEAT Ltd. will be airing a special social media campaign to build awareness to reduce road accidents as part of the....
In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect....
One of the most common problems Mumbaikars face on the roads, especially during the monsoon season is potholes. Hence, with an objective to make....
To ensure safe travel for bike riders against uncertainties during the monsoon season, CEAT Limited, a leading tyre manufacturer has launched its....
Keeping up with the fast evolving pace of digital advertising, leading Indian tyre manufacturer CEAT Ltd. gives a funny but innovative twist to its....
CEAT Ltd. has signed a 4-year bat endorsement association with ace Indian batsman Ajinkya Rahane. As India's batting lynchpin across all three....
CEAT Ltd. signed the very dynamic left-handed batsman Ishan Kishan for a three-year bat endorsement deal. The talented wicketkeeper-batsman will....
CEAT Ltd. ropes in Party Hard Drivers (PHD), a Mumbai and Pune-based chauffeur’s service, as part of its belief of making Indian roads....
CEAT Ltd. today announced its association with one of India’s most proficient batsmen; Rohit Sharma for a 3-year bat endorsement deal. Rohit....
CEAT Ltd. today announced its association with one of India’s most proficient batsmen; Rohit Sharma for a 3-year bat endorsement deal. Rohit....
Vipul Salvi has been named Executive Creative Director for OgilvyOne Worldwide, India. Vipul moves into his new role on November 16,....
CEAT Ltd. has signed ace Indian cricketer Suresh Raina for a 3-year long bat endorsement association. Raina, the only Indian cricketer to score a....
PayU, India’s leading online payment company has further enriched its burgeoning talent pool by announcing the appointment of Prabhakar....
Leading Indian tyre manufacturer CEAT Ltd. launched an easy to use interactive mobile application for its users providing first-hand information....
In December 2014, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 97 advertisements. Out of 62 advertisements....
Safety of its customer’s is at the heart of all CEAT initiatives. The upcoming Road Safety week (11th- 17th Jan) will see CEAT championing....
After the phenomenal success of CEAT MTV ‘Chase the Monsoon’ in its 1st season, CEAT and MTV collaborated again to bring in the second....
After the super success of its first season, CEAT and MTV are all set to return with the second edition of ‘Chase the Monsoon’. The....
Okay, here’s a question to you educated lot who’re regular users of Adgully – what has been the most significant invention (if I....
CEAT, one of India’s leading tyre manufacturers, today announced its association with MTV to launch ‘CEAT MTV Chase The Monsoon’....
CEAT Ltd recently launched a campaign for Bike Tyres. The brand added new products in its Bike Tyres category and was seen promoting core benefit of....
The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 34 advertisements between....
CEAT Ltd recently launched a campaign for Bike Tyres. The brand added new products in its Bike Tyres category and was seen promoting core benefit of....
Ulka Advertising was founded on 1 February 1961 by Bal and Ann Mundkur. There were 7 people who formed the first team, including the legendary....
CEAT Ltd has launched a campaign for Bike Tyres. The brand has added new products in its Bike Tyres category and is promoting core benefit of....
The most popular property on youth TV is back, MTV Roadies- Season 8 is back with Raghu Ram, the man who ideated it as a concept. The channel has....
Indian tyre major, CEAT Ltd., has won the award for The Best Performance in Exports for the Chemical and Allied category for the last two....