Creators United 2024 stems from a collective desire to unite diverse creative minds spanning creators, agencies, brands, and industry experts. This....
In an exciting partnership, KidZania Mumbai has joined forces with DOMS, India’s fastest growing and leading art & stationery brand, to....
The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative excellence,....
ISTORIA, was hosted by the Public Relations and Corporate Communication (P.R. and C.C.) students of Xavier Institute of Communications. Over the past....
In a recent interaction with Adgully, Parthasarathy Mandayam (MAPS), Chief Strategy Officer, GroupM South Asia, delved into the intricacies of....
Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness for the WARC Rankings, the ultimate....
In conversation with Adgully, Megha Tata, CEO, Cosmos Maya, speaks about the company’s journey and its contributions to the evolution of....
The recently concluded strike by Hollywood writers brings to the fore one aspect, which is a key topic of discussion in these times: the use of....
Hindustan Pencils, a pioneering and leading name in the stationery industry, is championing the promotion of creativity and artistic talents through....
Luv Sinha is known to be a dedicated and talented actor who gives his best to whatever he does. Like we all are already aware, the actor is a big fan....
Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing....
In a world where technology’s influence on marketing and advertising has been nothing short of transformative and meteoric, the rise of....
Authored by Vandana Sandhir, Chief Client Strategy Officer, BCW India Group and India Lead, Six Degrees BCW. The 2020s is a decade marked by the....
How AI-driven creativity can become the vanguard of advertising’s evolution Artificial Intelligence is permeating into every sphere of our....
Artificial Intelligence is permeating into every sphere of our lives and businesses today. Technologies powered by AI, such as NLP or Natural....
Founded in 2017 with a team of two, Chennai-headquartered Ayatiworks’ story is intertwined with the vision of its founder, who drew inspiration....
Create 100, a global celebration of creativity marked 100 years of Disney storytelling. Some of the world’s most renowned visionaries and next....
Zomato, a popular food delivery platform, has utilized advanced AI technology to create new social media content featuring famous personalities.....
We expect a more positive second half compared to the previous year: Ashwin Padmanabhan In a recent interview with Adgully, Ashwin Padmanabhan,....
It is a reality that AI-generated music is here to stay, and streaming platforms will have to deal with the phenomenon. While it may be possible to....
In a recent interview with BBC Radio 4, former Beatle Paul McCartney talked about something that would make Beatles’ fans happy. McCartney....
Portfolio Night Mumbai 2023 by The One Club for Creativity took place on 8 June (virtual) and 9 June (Mumbai) 2023. The highly anticipated global....
As the sun went down on Day 2, a session on the present and future of creativity in advertising kickstarted the Abby One Show Awards 2023. Partha....
Leo Burnett India received the loudest applause at Goafest 2023’s ABBY One Show Awards, as they were named the Digital Specialist Agency of the....
As a polycrisis rolls across the world, brands are under more pressure than ever to deliver for consumers facing rising prices and falling real....
Day 2 of Goafest was filled with various activities tailored to the advertising and media industry. These included keynote speeches by industry....
After two marvellous days of Knowledge Seminars, and Conclaves by industry experts and creative minds battling it out at the ABBY One Show Awards,....
Honouring names such as Guneet Monga, Asees Kaur, Sushant Divgikr, Leeza Mangaldas, Prajakta Koli and more, the #WomenInCreativity is a....
Over the past five years, Thunder Brand Solutions has demonstrated an unwavering commitment to its credo of "Connecting Brands with People," leaving....
Goafest 2023, South Asia’s most definitive advertising, media, and marketing festival makes a grand return to celebrate excellence and discuss....
Day 1 of GoaFest 2023 kicked off with great excitement and anticipation. As the largest advertising and marketing festival in India, GoaFest attracts....
The three-day Goafest 2023, South Asia’s biggest advertising festival, got underway at the Grand Hyatt today. The festival kicked off with a....
The One Club Portfolio Night is all set to take place on 8th and 9th June 2023 in India. Co-hosted by three Omnicom agencies – DDB Mudra Group,....
The Walt Disney Company on Tuesday highlighted its unrivaled position in the marketplace with announcements, clips, and trailers as part of its....
WCIW is a weeklong celebration from April 15-21 that ignites an international community dedicated to encouraging and empowering everyday creativity....
The One Club for Creativity has hired Molly Crossin to serve as Chief Growth Officer. In this role, Crossin will lead development of strategic,....
In depth: AI and creativity – Strange bedfellows or amiable allies? The ‘will-machines-take-over-manpower’ debate has been doing....
The ‘will-machines-take-over-manpower’ debate has been doing the rounds as long as we could remember. Employers will accept such a....
Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and....
The Alliance for Creativity and Entertainment (ACE), the world’s leading anti-piracy coalition, today welcomed an additional 11 media and....
Shamsuddin (Shams) Jasani is a veteran of the media and advertising industry, with over 2 decades of experience of which 15 years have been in....
Qualcomm Technologies Inc. today announced a new, India-focused campaign for Snapdragon Insiders titled “Unleash your Dreams”. Snapdragon....
The One Club for Creativity today announced Manvir Kaur Mahidwan, a talented young art director based in Mumbai, is among the latest group of....
The One Club for Creativity announced a pair talented creatives from India who will serve on the global jury for the Young Guns 20, celebrating....
India has bagged 12 more shortlists in two categories at Cannes Lions Festival of Creativity 2022 - Radio & Audio and Health & Wellness....
On June 2, 2022, fifty-five new creative minds presented their works before a judging panel of the industry's greatest creative minds at the One Club....
Agencies, studios, freelancers and brands in 10 countries and regions in APAC won two Best of Discipline honors, and 151 Cubes and Merits in the ADC....
The One Club for Creativity today announced the entries from 46 countries on the shortlist for the global ADC 101st Annual Awards. Shortlisted....
The Alliance for Creativity and Entertainment (ACE), the world’s leading coalition dedicated to protecting the dynamic legal ecosystem of....
The One Club for Creativity condemns in the strongest terms the Russian invasion of Ukraine, and the humanitarian crisis it has inflicted on the....
Anirban Chaudhuri, Associate Professor – Marketing, Great Lakes institute of Management, Gurgaon, writes about how digitisation of the....
Raj Kamble is a gold-medallist from Sir JJ School of Arts. Starting his early career at Lowe India and then with Lowe London and New York, BBDO New....
As part of its Children Day initiative, Vedantu- an online learning app has partnered with visual communications platform Canva, to launch a....
Zee Marathi has been a pioneer of regional content in Maharashtra, that holds a special place in each and every household across the state. Over....
Mirum India, in collaboration with Salesforce and WPP, launched the ‘Mirum India MarTech Report 2021’ based on a survey administered by....
The World Creativity & Innovation Week (April 15-21) and World Creativity & Innovation Day (April 21) (WCIW/D) community is ecstatic to....
Dettol Banega Swasth India’s Campaign Ambassador, Mr. Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech....
Creativity comes in many forms – whether that be art, music, dance, photography or more. This creativity also plays a number of different roles....
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition,....
Using evidence-based knowledge through cutting-edge science, Life Elements makes supplements that nourish the body. It is on the mission to research....
5paisa—India's fastest-growing discount broking firm—recently handed their social media, creative and digital marketing duties to White....
Today, HP announced the new ENVY portfolio to cater to the evolving demands of today's content creators. The new portfolio, comprising ENVY 14 and....
As part of the build up to Adgully’s first PR summit – IMAGEXX 2021 – we present the valuable insights provided by our esteemed....
For years, many creatives saw 3D creativity as equal parts exciting and forbidding. We were blown away by the enveloping, fantastical world’s....
Organisers of the Cannes Lions International Festival of Creativity announced shortlists across six categories on day two of the festival where....
Cannes LIONS is an annual international summit which celebrates the advertising and marketing creativity every year. Due to the pandemic, this will....
In lead up to Creative Week 2021, The One Club for Creativity today announced AMV BBDO London has received high honors in The One Show 2021 with six....
THE MINIMALIST - a Mumbai based creative solutions group having presence in Bengaluru and Delhi NCR today celebrates its 6th Anniversary. The agency....
After last year leading the industry as the first global ad and design organization to produce virtual awards shows and hours of festival content....
The biggest motivation for any creative team is a good brief from the client and the planning team so that there is clarity right at the beginning....
Filmmaker Anurag Basu says filmmakers have always explored bold subjects irrespective of the medium it is presented on. However, the line that....
The National Internet Exchange of India (NIXI) announces a Wikipedia creativity contest #WikiChallenge for proliferation of Indian local language....
The Mobile Marketing Association (MMA) today announced the Smarties shortlist and the winners will be unveiled at the Smarties India awards ceremony....
Too Yumm Karare, the snack brand by Guiltfree Industries, recently launched a new campaign with Virat Kohli, the brand's ambassador, at the centre.....
Cannes Lions has created a digital master brand called ‘LIONS’ to champion creativity as the brand expands its International Festival of....
Today at Adobe MAX, Adobe (Nasdaq: ADBE) unveiled significant innovation across its Creative Cloud applications and services. In addition to....
The International Advertising Association (IAA), the world’s only globally focused integrated marketing communications trade association, is....
ATKT, India’s biggest campus-talent platform, has worked with the top college fests in the country to create the ATKT Campus League (ACL), a....
Digi Osmosis is one of the leading Influencer and Video first agencies of India that aims to provide marketing solutions that stand out. Powered by a....
The Advertising Club Bangalore hosted a webinar titled Creativity in OTT times as part of the ongoing web series. The 12th installment in the series....
Short videos are the new buzzword on social media, with both content creators and consumption skyrocketing. To cater to the ever-growing appetite of....
“Creative leadership is required now more than ever and that’s I would want to encourage everybody to bring back creativity to the core....
Simon Cook, Managing Director, Cannes Lions writes an open letter to advertising fraternity. The Cannes Lions Festival of Creativity recently....
Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, in a statement released by the company, addresses the advertising and media....
Addressing his first press conference in India, Mark Read, CEO, WPP, affirmed that WPP wants to put creativity at the heart of the business. He was....
For the second year in a row, Kyoorius will host The One Club for Creativity’s global Portfolio Night, to be held in Mumbai on 20 May,....
Gozoop’s Amyn Ghadiali makes a pertinent point as he writes about how aping of content in the name of trending formats completely goes against....
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various....
The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, and The 3%....
It has become difficult to comprehend what makes for viral trends and meme fest on social media these days. A few days back, the humble JCB excavator....
The One Club for Creativity, the world’s foremost non-profit organisation recognising creative excellence in advertising and design, has opened....
“We have never seen a more amazing time to be in world creativity. Today, we need creative minds who can march into the unknown,”....
PromaxBDA is back with its 16th India edition. Since 1997, PromaxBDA has honoured creativity, innovation, and storytelling in the media and....
AdFest has unveiled its first speakers of 2019, featuring provocative creative thinkers from Dentsu Webchutney (Gurgaon), VANDAL (Sydney), The Royals....
After enlisting a half-dozen top animation studios from around the world to each create a separate segment for the campaign to promote the call for....
Disruption was the name of the game for the Advertising sector in 2018. There was disruption in the way agencies approached Big Data, expanded ideas....
WPP has announced the results of its strategic review, setting out a three-year plan of “radical evolution” to return the business to....
The One Club for Creativity has announced that two top creatives from India have been selected to serve as judges for The One Show 2019. Harshit....
Cannes Lions 2019, this year’s programme of talks and events will address the topics of big issues in creative marketing across eight key....
The One Club for Creativity, the world’s foremost non-profit organisation recognising creative excellence in advertising and design, has....