Priyagold, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, has come up with a new campaign to create curiosity around the new....
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're....
Once upon a recent time, the idea of talking boxes and singing soda cans was the stuff of sci-fi—now, thanks to augmented reality (AR), they're....
Shaswat Goswami recently assumed the role of Chief Marketing Officer (CMO) at Sheela Foam Ltd in March 2024. In this capacity, he spearheads demand....
In the ever-evolving world of brand endorsements, one name shines brighter than most – Ranveer Singh. With his magnetic persona, boundless....
Flovie Martins has shared a significant milestone in her career journey. In her social post, she has announced her new role as the Head of Corporate....
Priya Pardiwalla and Steve Mathias, former Executive Creative Directors at Wunderman Thompson have started their own creative and content agency....
Ad impressions on Digital medium increased by almost 7x during Y 2023 over Y 2019 for the FMCG Sector, according to TAM Media’s recap of FMCG....
Authored by Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. The Fast-Moving Consumer Goods (FMCG) industry, renowned for its swift....
In a significant development, Archana Aggarwal, the Vice President of Media at Airtel, bids adieu to the telecommunications giant after serving for....
Elara Securities released a quarterly preview for the Media & Entertainment (M&E) and Internet sectors in India, highlighting a mixed outlook....
Indians’ love for biryani is well-known. As per a report by Swiggy, biryani was the most ordered dish on the food delivery platform in 2023,....
Globale Media, a leading player in the Indian mobile and web advertising company, has entered into a preferred partnership with Rooter, India’s....
On International Women’s Day today, Adani Wilmar Limited (AWL), one of India’s largest Food FMCG companies, launched a new CSR short film....
Cities across India are witnessing early summer season with scorching heat and higher than usual temperatures. The change in season has got both,....
JSF Holdings Pvt. Ltd proudly announces that Lazza, a leading name in the Indian ice cream industry, has been recognized as a 'Well-Known Trademark'....
India Shifts to a New Socio-economic Classification System ISEC India’s sole and autonomous market research industry body, Market Research....
The Fast-Moving Consumer Goods (FMCG) sector has always been characterised by its dynamism and adaptability to changing consumer preferences, market....
Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as Chief Business Officer. Sunil, who was....
Authored by Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd The Fast-Moving Consumer Goods (FMCG) industry is undergoing a....
Yum Brands, the parent company to Pizza Hut, KFC, Taco Bell, and The Habit Burger Grill, announced the promotion of Joe Park to Chief....
Parle Products, one of the leading biscuit brands in India has released its latest TV Campaign for its flagship product – Parle G. This TV....
Apis India Limited, a leading FMCG player with three generations of experience and an established reputation for sourcing, producing, and supplying....
Adani Wilmar, one of the largest food and FMCG companies in India, has launched a new TV commercial (TVC) highlighting the exceptional ease and....
The world’s largest manufacturer of two-wheelers, Hero MotoCorp, has further strengthened its leadership team with the appointment of two....
PriyaGold, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is delighted to introduce its all-new Direct-to-Consumer (D2C)....
Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as Vice President. She will be based in the....
Godrej, Amul & Dabur the top 3 FMCG Brands TCS, Infosys & Jio the top 3 Tech Brands Maruti Suzuki, Mahindra and Bajaj Auto the top 3 Auto....
Fitspire, India’s leading vegan wellness startup, has roped in international pop star and Prince of Bhangra Sukhbir Singh for a three....
Niyo, India’s leading digital banking fintech that is revolutionising the travel-banking ecosystem in India, announces the appointment of....
Fitspire, India’s leading vegan wellness startup, has announced a strategic partnership with actor Tiger Shroff and Ganapath movie. Through the....
Parag Milk Foods Limited, a leading manufacturer and marketer of dairy-FMCG products in India proudly announces the appointment of Mr. Rahul Kumar....
Authored by Manish Aggarwal, Director, Bikano, Bikanervala Foods The role of technology has been instrumental in providing a competitive advantage....
India’s leading Science-based Ayurveda major Dabur India Limited today announced the successful completion of one of the largest and most....
Authored by Manish Aggarwal, Director, Bikano, Bikanervala Foods The Indian economy has a diverse range of sectors, with FMCG being the fourth....
Bigg Boss Telugu, the most popular reality show in the twin states of AP & Telangana has kicked off its seventh edition with much enthusiasm. It....
In Jan-Jun’23, FMCG ad volumes on Television as well as on Radio witnessed growth, compared to the Jan-Jun’22 period, however FMCG....
Launched by creative duo Chirag Raheja and Imran Khan, the integrated agency ‘Human’ has been onboarded by Africa-based FMCG brand. Part....
Mediker, an anti-lice treatment brand from FMCG major, Marico Ltd. launched its new communication campaign - “Mediker On Juey....
Skippi unveiled their latest FMCG product- Cornsticks as a 4PM snack with 4 exciting flavors” Following up on their success in developing....
When it comes to market focus for brands and marketers, the North, West and South markets have always had a dominant share. The East and North-East....
MoEngage, the most-trusted, insights-led customer engagement platform and Tanla, one of the leading and....
Leading FMCG personal care brand WOW Skin Science has appointed Vikas Lal as Chief Financial Officer, where he will head the business and corporate....
With years of trust, Dabur, the leading FMCG brand has established itself as a familiar name in Indian households. Amongst its portfolio of products,....
Aishwarya Pratap Singh has joined ITC as Chief Business Officer at Yoga Bar. Prior to this, Singh was heading marketing for the snacks, noodles and....
Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), today announced its....
Adani Wilmar, one of India's largest food FMCG companies, has today announced its entry into the whole wheat category with its brand Fortune. Adani....
Accentiv India, a subsidiary of the French Multinational firm Edenred, and one of India’s leading loyalty marketing & rewards company, has....
Godrej Consumer Products Limited (GCPL) today announced that it has entered into an agreement to acquire the FMCG business of Raymond Consumer Care....
The year 2023 has started on a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations. This is....
The Competition Commission of India (CCI) has approved the proposed combination involving demerger of FMCG business of Haldiram Snacks and Haldiram....
Zed Black, the flagship incense sticks brand from MP based FMCG conglomerate Mysore Deep Perfumery House (MDPH), has partnered with Delhi Capitals as....
FMCG ad insertions on Digital saw 2.8x rise during Y 2022 over Y 2020, as per TAM AdEx report on FMCG sector advertising across media in the year....
Authored by Chirag Patel, Co-Founder of Stratefix The FMCG sector has experienced a tremendous shift over the past 10 years and is currently thought....
The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with....
Reliance Consumer Products Ltd., the FMCG arm and a fully owned subsidiary of Reliance Retail Ventures Ltd., today launched its indigenous....
Fast-moving consumer goods (FMCG) companies are increasingly pledging to bring the environmental, social and governance (ESG) element into packaging....
Indepth: Unleashing the true potential for Indian gamers India ranks as one of the largest mobile gaming markets in the world in terms of app....
The largest retailer in India in revenue terms, Reliance Retail recently announced its foray into the FMCG business. This announcement was made by....
The leading superfood brand Pintola announces its collaboration with the legendary football player and the Captain of the Indian Football team Sunil....
Jio 5G rollout in select metros by Diwali; investment of Rs 2 lakh cr committed Jio has prepared an ambitious 5G roll-out plan, which will be the....
At the 45th AGM of Reliance Industries, Isha Ambani, Head of Reliance Retail, had announced, “We will launch our fast-moving consumer goods....
Kantar India released the 10th anniversary edition of its annual Brand Footprint report today. The report ranks the Most Chosen FMCG Brands based on....
Kantar, the world’s leading marketing data and analytics company has just launched a first of its kind FMCG panel that tracks out of home....
Kantar along with GroupM’s rural and experiential marketing unit, Dialogue Factory, has unveiled the latest edition of the Rural Barometer....
The FMCG sector saw a 22% ad volume growth on Television in Y 2021 over Y 2020, as per TAM AdEx report. On the other hand, compared to Q1 of Y 2021,....
India’s largest Science-based Ayurveda major Dabur India Ltd has now become a 100% ‘Plastic Waste Neutral company’ in India, having....
Fast-moving consumer goods(FMCG) company Marico has roped in Ankit Desai as the head of media and digital marketing for its India and Global Centre....
Ahmed ElSheikh, President, PepsiCo India: “Reviving economic growth, increasing consumption, and fostering investment to fuel post-pandemic....
Vigor Media Worldwide has bagged the PR mandate of Kaiser Hair, a well-known hair extensions brand. Vigor Media Worldwide won the prestigious account....
Twitter India has appointed Pallavi Walia as Communications Head. She will be reporting to Lauren Myers Cavanagh, Head of Communications, APAC,....
Tata Consumer Products Ltd (TCPL), the FMCG arm of the Tata Group, said on Tuesday that Gharry Eccles has been named president of international....
With the year drawing to a close, Adgully has been doing a recap of all the major developments across M&E, Advertising, Digital, Marketing,....
Good Glamm Group, India’s first beauty & personal care Unicorn with a $1.2 billion Valuation has appointed Sukhleen Aneja as the CEO to....
Over the past two decades, the FMCG (fast-moving consumer goods) sector in India has witnessed remarkable transformation, especially in terms of....
Along with Print media, which is seeing a revival in advertising and circulation in the post-pandemic period, Radio, too, is witnessing growth.....
Qoruz an end-to-end Influencer Marketing platform has launched FMCG E-book which will help brands to plan their marketing strategy for 2022. To put....
Covid has impacted lives and the economy immensely since 2020. As a result all industries have reported a marked decline in overall sales. With....
Recognizing the need to invest in accelerating youth entrepreneurship and strengthen the gig economy, Amway India, one of the country’s leading....
Kaizzen, a leading independent integrated communication and marketing agency, has strengthened its Digital operations, with the appointment of....
FieldFresh Foods, a joint venture between Bharti Enterprises & Del Monte Pacific Limited, today announced the elevation of Mahesh Kanchan as....
GlobalBees, an aggregator of digital brands, has named Cha-Chi as its public relations and communications partner. As per the mandate, the agency....
Mixed Route Juice, a Delhi-based boutique social and creative agency best known for its disruptive ideas has recently announced its hiring in the....
With an aim to further strengthen its presence in the immunity-boosting and ayurvedic segment, Marico Limited, one of India’s leading FMCG....
Riding high on the humongous success of her last release, ‘Mimi’, Kriti Sanon is smiling all the way to the bank! Kriti’s bubbly....
As part of its CavinKare 2.0 growth strategy, the Indian FMCG major CavinKare today announced its entry into the men’s grooming segment.....
Being the largest demographic group in India and globally, millennials are largely described as the most experimental consumers, open to trying new....
To enhance the company’s re-pivoted vision and growth plans, Wow! Momo Foods, which currently owns and operates two of the country’s....
Vigor Media Worldwide has bagged the PR mandate of Infallible Pharma, a certified pharmaceutical company of Indian origin. The contract comes as....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, today announced its forays into the cereals category, with the....
Mother's Recipe, the leading brand of FMCG, has strengthened its Chutney range with the launch of the new Dhaniya Pudina Chutney. Chutney is an....
Coca-Cola announced the appointment of Sonali Khanna, as Vice President and General Counsel for Coca-Cola India and South West Asia. Sonali is....
Crosshairs Communications has bagged the mandate for Priyagold, and will now be responsible for crafting and managing Priyagold’s key messaging....
Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of #FightMalnutrition campaign....
Leading Personal Care Brand WOW Skin Science has appointed Sandeep Ghoshal as Head of International Business. With his vast repertoire in the said....
Mamaearth, one of the fastest-growing FMCG brands, has appointed Mr. Zairus Master as Chief Business Officer, Honasa Consumer Pvt. Ltd. In his....
Amway India, one of the country’s leading FMCG direct selling companies, has appointed Olympian Saikhom Mirabai Chanu as the brand ambassador....
Digital Ad Insertions for the FMCG sector registered a sharp rise of more than 2 times in Jan-Jun’21 (H1). A sharp rise of 60% was also seen in....
B.L. Agro Industries Limited, India’s fastest growing FMCG company has launched limited edition packs of its flagship mustard oil brand Bail....
Health Horizons, India’s leading Hemp product manufacturing company has expanded its FMCG product portfolio with the launch of 2 new products.....