In a strategic move, Spotify, the leading audio streaming platform, has recently announced the awarding of its global media account to Publicis....
Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17....
Amazon's global restructuring is sending ripples through its Southeast Asia (SEA) operations, with implications for its partnership with IPG....
The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR) will reach....
The ICC Men's Cricket World Cup 2023 witnessed a host of remarkable player performances, new records, epic turnarounds, and heartwarming moments,....
Amazon Ads and IPG Mediabrands have entered into a partnership, focusing on assisting advertisers in reaching audiences through Prime Video ads. This....
Shashi Sinha, the CEO of IPG Mediabrands, was honored with the Lifetime Achievement Award for 2023 by the Advertising Agencies Association of India....
IPG Mediabrands, the media holding company within Interpublic Group today unveiled its inaugural Media Responsibility Index (MRI) in India, marking....
A new campaign by UN Women and Unstereotype Alliance industry partners aims to tackle the persistent problem of gender stereotypes in Indian....
Lynn Lewis has been named as Global Chief Marketing Officer of IPG Mediabrands, starting immediately. Lewis, who was formerly the US CEO of global....
On the birth anniversary of its legendary leader, Anil Kapoor, FCB Group India has instituted a special award The Anil Kapoor Award For Excellence In....
ABP News concluded the second edition of its ‘India vs Corona e-Conclave’ yesterday. This conclave witnessed the participation of top....
Gauri Awasthi recently launched her own venture, DIGITAL EDIFY, (DTBU) i.e. the Digital Transformation Business Unit; along with her Co-founder....
Speaking in defense of BARC (broadcast audience research council) media veteran and chairperson of technical committee of BARC, Shashi Sinha has said....
DIGIXX Summit & Awards 2020, the flagship property of Adgully, analysed the current situation rising out of the COVID-19 crisis and discussed....
DIGIXX Summit & Awards 2020 is back for its 4th edition, and it is more dynamic, resilient and relevant than ever. Adgully’s flagship....
As India prepares to come out of the lockdown mode and get the economy back on the road to recovery, there are several things that marketers need to....
With lots of disruptions over the last 2 months of lockdown, consumer purchases haven’t been what they used to be – brand loyalties were....
Interactive Avenues – a Reprise Network Company has been appointed as the digital agency of India’s fastest growing snack brand, Too....
Lotame, a leading unstacked data solutions company, recently launched its new and exclusive, private and secure data exchange – Lotame Private....
When the Supreme Court repealed Section 377 on September 6th 2018, it delivered the truest sense of freedom to millions of LGBTQIA+ people in India.....
RSH Global, headquartered in Kolkata, with three brands under its umbrella JOY, X-MEN and Karis; offers quality personal care (Face care, Body care,....
IPG Mediabrands’ leading media agency Initiative has appointed Alok Sinha as Chief Strategy Officer (CSO) in line with the agency’s....
Initiative, the global full service media agency of IPG Mediabrands, has won the media mandate of Anchor by Panasonic, one of India’s largest....
Following a rigorous multi-agency pitch, Initiative, the global full-service media agency network of IPG Mediabrands, has been awarded the media....
IPG Mediabrands owned full-service media agency Initiative, has announced the promotion of Arun Sharma to the role of Chief Operating Officer (COO)....
IPG Mediabrands-owned Lodestar UM, one of India’s leading media and marketing services companies, today announced the appointment of Anita....
Following a multi-agency pitch, one of India’s large paint manufacturing companies, Indigo Paints has appointed Initiative as its media agency....
“Advertisers look for ROI. For advertisers, investment on television remains the single best source. As every research has shown, ROI on TV is....
Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring.....
UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Joshua Lowcock as Global Brand Safety....
IPG Mediabrands, the media management and data arm of Interpublic Group, has announced a first-of-its-kind data and technology agreement with Nielsen....
India has waned through the lingering impact of currency exchange in November 2016 and passed through effect of unified tax structure in July this....
Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded the global media duties for the Lego Group following a....
In order to target audiences creatively as well as programmatically, IPG Mediabrands India has launched a new data management platform (DMP) in....
IPG Mediabrands, part of the Interpublic Group of Companies, Inc, a publicly traded advertising company has launched Magna in India. Magna is the....
After urging customers to make safety a priority with its campaign The Uncomfortable Question, Ford is back with another unique campaign – The....
Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a....
Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great....
IPG Media Lab, NY, the creative technology arm of IPG Mediabrands, has launched Outlook 2017, highlighting three defining tech trends of consumer....
Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance....
Tapping into the energy and passion of the Indian youth who are bubbling with immense self-belief and palpable confidence, international travel gear....
AdGully proudly presents ‘The W-Suite’ (taken from the C-Suite), our feature series, wherein we are featuring interactions with....
Borosil Glass Works, the premium glassware and microwavable kitchenware brands in India, has appointed Lodestar UM, which is part of media agency....
The Advertising Club’s coveted Media Review has gained eminence as a leading thought leadership and ideas exchange platform. Started in....
IPG Mediabrands has launched its global full service mobile marketing company, Ansible, in India. The services of Ansible India will include....
Mindshare, the global media agency network that is part of WPP, has appointed Aloun Liu to the newly-created role of Head of Data & Technology....
IPG Mediabrands announced today that, effective immediately, Mat Baxter has been appointed Global Chief Executive Officer, Initiative. Jim....
IPG Mediabrands’ Global CEO Henry Tajer has announced the appointment of Leigh Terry as CEO of IPG Mediabrands in Asia Pacific. Terry is a....
Gionee, a leading global manufacturer of mobile devices, has consolidated its entire out-of-home (OOH) mandate with Rapport India, the OOH arm of....
IPG Mediabrands, the media holding arm of Interpublic Group, in partnership with Jonah Berger, Associate Professor, Wharton School at The....
Magna Global, the strategic global media unit of IPG Mediabrands, has released its half-yearly report on Adex growth forecast for India. As per....
IPG Mediabrands India, the second largest media agency conglomerate in the country, which is part of the US-listed Interpublic Group reports +16.2....
Coca-Cola India has decided to retain Lodestar UM, part of IPG Mediabrands, as its media AoR. A source close to the development has confirmed the....
Lodestar UM has bagged the media duties of Zivame. The media agency in India has been on a account winning spree. Zivame, a category....
The IAA-India Chapter, as part of its Retrospect and Prospects 2016 event, brought together Anupriya Acharya, Group CEO, ZenithOptimedia; Shashi....
Interpublic Group has appointed Philippe Krakowsky as Chairman of IPG Mediabrands. In this role, Krakowsky will partner with Henry Tajer, Global....
Following a closely contested pitch process between Omnicom and IPG Mediabrands, Heinz India has retained the latter as its media agency,....
IPG Mediabrands is retained as Reckitt Benckiser India’s media AoR. The account size, as per the industry sources is pegged at Rs 300 crore....
Three leading media groups GroupM, IPG Mediabrands (Magna Global) and ZenithOptimedia have predicted more than 4% growth in global ad- spends in....
IPG Mediabrands in partnership with Google organized a week day long customer engagement initiative Advantage. The event aimed at connecting the....
At the 67th Annual General Meeting of Audit Bureau of Circulations (ABC) Mr. Shashidhar Sinha, CEO - IPG Mediabrands, India was unanimously....
This year when India celebrated its 67th Independence Day, Hon’ble Prime Minister Shri Narendra Modi announced his vision of ‘Swachh....
IndusInd Bank has appointed Lodestar UM, part of IPG Mediabrands, India as its media agency for all the media initiatives of the bank. The....
While the world is still in party mode and 2014 makes its way, we at Adgully are back to business! In the opening edition of the New Year, spread....
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), today announced the acquisition of Interactive Avenues,....
Initiative – IPG Mediabrands is the new media AOR of Sony India. With this the Sony Mobile business also moves from OMD to Initiaitve....
IPG Mediabrands, the media innovation arm of Interpublic Group (NYSE: IPG), announced today the addition of a new leadership position at the....
October 2012: The formation of IPG Mediabrands in March this year saw IPG leveraging its number two position with more than 17% share of the....
IPG Mediabrands has rolled out its third media agency network in India, under the LMG umbrella called BPN (Brand Programming Network). This new....