Advertisements have the power to shape how we look at society. The portrayal of women in ads can influence the attitude towards them. Over the years,....
Digital has now become the lead medium for branding; as per McKinsey, Digital is pegged to be about 63% of the overall global ad spends in 2022. The....
Prasoon Joshi, CEO and CCO of McCann Worldgroup India and Chairman, McCann Worldgroup Asia Pacific, renowned lyricist and Chairperson, Central Board....
It is no stretch to say that the number of casino games you can try numbers in the thousands. There are so many different variations to the games of....
Image sharing social platform, Pinterest launches a new product called Idea Pins - a multi-page video format for creators. The tool has been launched....
AJIO, the fashion e-commerce platform from Reliance has launched a media blitzkrieg for its flagship sale property AJIO Big Bold Sale. This mega sale....
Unacademy has aced the branding game with popular brand campaigns and strategic associations with creators like The Viral Fever and properties like....
Vodafone Idea has appointed Reema Jain as Chief Digital Officer of the company. According to the media reports, in her new role she will report to MD....
Each year, WARC, the global authority on effective marketing, tracks the results of the top global and regional award shows for creativity, media and....
Over the weekend, Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR campaign, Helmet Saves. The film is....
Bollywood is known to have created some of the most iconic romantic and heart melting proposals. If you plan on proposing to your soulmate on Propose....
Over a period of 75 years, Havmor Ice Cream, a part of Lotte Confectionery Ltd, has grown immensely by reinventing itself time and again. Havmor has....
Two of India's most loved and admired brands are now 'Together For Tomorrow' giving birth to a new brand called "Vi" (read as "We"). A brand with its....
Don't buy a dog. Adopt an Indie. This is the theme of a new film that has been made for the well known NGO Welfare of Stray Dogs (WSD) by production....
Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and....
Vodafone Idea, in an industry first move, today launched VIC - a revolutionary AI-powered digital customer service and support virtual assistant for....
Rayomand J Patel joins Idealake, a digital agency based in Mumbai, as chief creative officer. Previously, he was the the Executive Creative Director....
Strengthening its presence in social media marketing of films, full service digital agency, TheSmallBigIdea has now bagged the Social Media mandate....
After having successfully led numerous multi-category brands, TheSmallBigIdea now announces its initiative to help brands reach the next 100 million....
Idea Shopping: Will it wedge a divide between agency and clients?Idea shopping by clients has been a long-pending issue for agencies. There have been....
