Authred by,Charu Mishra, Associate Director, Influencer Marketing, #ARM Worldwide In today's marketing landscape, where social media reigns supreme....
As the Indian Premier League (IPL) continues to captivate millions, its impact on Social Media engagements is evident. The IPL is not just a cricket....
WTI Space, a product of Savin Communication, proudly announces the launch of its version 2.0 platform, which revolutionised the influencer marketing....
The latest partnership involving Myfitness, a peanut butter brand under Mensa Brands, may have inadvertently promoted betting. A fitness influencer,....
ASCI Academy, the training arm of the Advertising Standards Council of India (ASCI), has introduced the 'Responsible Influencing Course' e-learning....
Highlighting the influencer marketing trends in India, the latest report by EY and Collective Artists Network’s Big Bang Social indicates that....
Authored by Sachin Modi, Co-founder and CEO, Vhub.aiIn today's digital marketing landscape, a significant shift is underway, highlighting the value....
Kofluence, India’s leading Social Media Influencer Marketing-Tech platform, has released its annual benchmarking report, Decoding Influence:....
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has successfully wrapped up a....
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has successfully wrapped up a....
With great influence comes great responsibility. Consumers today crave authenticity and transparency, making ethical navigation of this space crucial....
India’s booming digital landscape has fostered a powerful marketing tool – influencer marketing. But with great power comes great....
The inaugural edition of 'Godrej L'Affaire Select,' India's premier influencer hunt program, is finally here. Curated by Godrej L'Affaire, the luxury....
Havas Media Network India, the media agency conglomerate of Havas India, and KlugKlug, one of India’s leading Influencer Tech stacks that....
In an innovative move to revolutionize the two-wheeler market, BeepKart, an emerging platform to digitize and organize the used two-wheeler market,....
Influencer marketing in India has been on a high growth trajectory in India for the last few years, As per Statista report, as of 2022, the....
Authored by Bhawna Sethi – Founder, Let’s Influence In the dynamic landscape of digital marketing, influencer collaborations have....
In the fast-paced world of marketing, staying ahead of the curve is essential for brands to make a lasting impact. Today, amidst a dynamic landscape,....
Founded in 2016, Chtrbox is a leading influencer management and marketing platform. Managing 55+ creators from a range of sectors, including but not....
A new Ogilvy Red Paper delves into six transformative influence trends that will shape and define 2024. With The Creator Economy estimated to be....
In an exclusive interview with Adgully, Neil Patel, Co-founder, NP Digital, delves into the company’s four-plus-year journey in India,....
In a remarkable stride towards innovation, WhizCo, India's premier influencer marketing agency in India, continues to redefine possibilities by....
iCubesWire, a leading global Ad Tech Platform with full-fledged Content Production and Influencer Marketing capabilities, has bagged the Influencer....
The Influencer Marketing Report 2023, one of the definitive reports on the Influencer Industry was released today. Influencer.in, one of the fastest....
Dhiraj Sanap, a popular influencer, has embarked on a journey that can only be described as remarkable. His rise from a micro-influencer to a....
Authored by Shreedha Singh, Co-Founder & CEO, T.A.C- The Ayurveda Co We can easily say that in the modern direct-to-consumer (D2C) world,....
Authored by Ashish Sidhra, Cofounder, Alike The Travel industry has shown extraordinary strength in effectively returning from two years of....
The Advertising Standards Council of India (ASCI) has revised its description of celebrities in its regulations to encompass social media influencers....
Digital Kong, a 360 degree digital marketing agency, has successfully bagged the mandate to promote and elevate the brand presence of....
Finance content creator and influencer Shreyaa Kapoor has worked as a strategist for some renowned brands in the fin-tech space. Beginning her....
Adgully has been turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series....
It is a world-known fact that India is a land of hard-core cricket lovers. This is one sport that makes people come together for good. Nothing makes....
Glad U Came, an award-winning PR and Influencer Marketing Agency, has acquired the PR Mandate for BBB (Better Body Bombay) a Wellness Forever....
Authored by Shubham Singhal, CEO & Co-Founder, Dot Media The present digitally driven market is evolving at an unprecedented pace and the....
1. What was the insight behind the launch of Viral Pitch? How has the company grown since its launch? The idea behind the launch of Viral Pitch was....
The IMAGEXX Summit 2023, held on June 9, 2023, featured a panel discussion on the topic of "Giving new direction to Indian PR." The session was....
The India Today Group is launching its exclusive social media content creation service the ‘Influencer Marketing Hub’ to provide end-to....
New gameplan for media planning in a tech-driven era Media planning is undergoing significant transformations with the introduction of various new....
Authored by Ritesh Ujjwal, Co-founder & CEO, Kofluence, World’s largest AI-led influence platform. Today, we live in a digitalized era,....
Authored by Mr. Sumit Gupta, Founder, Viral Pitch. Given the evolution of consumer behavior, traditional marketing methods are nothing but a thing....
Authored by By Bhaktee Modgil, Founder, Spottlightt Social, a digital solutions agency You can count on advertising and more today when it comes to....
In this interview with Adgully, Yulia Aslamova, Head of Asia at DRIM Global, shares her insights on the key professional lessons learned from their....
Team Pumpkin, a fully integrated creative digital marketing agency, has announced the launch of its specialized content & communications arm,....
Influencer marketing has developed into a potent tool for companies to reach customers and market their goods in recent years. Influencers are,....
YAAP is a new-age, specialized content and influencer marketing company with a presence across the middle east, India and Singapore. The agency has....
Qoruz, India’s premier Creator analytics and Collaboration platform has introduced its latest influencer marketing program, "Qoruz Perks' '.....
Close on the heels of acquiring Goat, one of the world’s leading data-driven influencer marketing agencies, WPP has now announced the....
FirstCry.com, India's largest online store for newborn, baby & kids products has appointed KlugKlug a New Delhi-based Global Decision-Making B2B....
WPP today announces the acquisition of Goat, one of the world’s leading influencer marketing agencies. Goat specialises in data-led....
Samsonite, the premium luggage brand, recently launched an influencer-led campaign with Enormous. The creative agency Enormous teamed up with seven....
Women Disruptors 2023 returns to celebrate the power of women leaders Into its 4th year now, WOMEN DISRUPTORS, brought by Adgully, has become an....
A new survey conducted by Matter Communications in the US reveals consumers are making purchase decisions based on influencer content. The data shows....
Authored by Yulia Aslamova, Head of Asia, DRIM Global. The influencer marketing industry is evolving and will become more performance-based in....
Statistics indicate that India's influencer marketing industry was valued at above 12 billion Indian rupees in 2022. It's projected to see a 25%....
QYOU Media Inc. (TSXV: QYOU; OTCQB: QYOUF), the fast-growing media group has announced that it will be integrating its worldwide operations....
Authored by Ayushi Agora Gulyani, Founder & CEO, Media Corridors Nearly every brand in the world now uses influencers as a key component of....
Authored by Kulbir Sachdev, Founder, Voxxy Media, a full-service worldwide AI-powered influencer and digital marketing agency. The start-up....
Pitchfork Partners, a leading new-age communication strategy consultancy, has launched a specialised influencer marketing division. It is led by....
The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution last week released a guide –....
The latest edition of the India Influence report by Zefmo Media (Zefmo), now in its fifth edition, chronicles the growth of the influencer economy....
Authored by Jay Rathod, Founder, Koffeetech Communications. The Indian influencer marketing industry will generate Rs 22 billion in revenue in....
The agency will be responsible for managing the PR and Influencer Marketing solutions for one of the leading makers of the finest German kitchen and....
Glad U Came, an award-winning boutique agency, has acquired the Public Relations and Influencer Marketing mandate for One Minute Saree, a....
Glad U Came bags the PR Mandate for CHUPPS, India’s first natural rubber flip flops brand.The brand's strategic PR and media relations will be....
The Influencer Marketing Report 2022 was released by Influencer.in, an influencer marketing platform and an initiative by Social Beat, to provide....
The Consumer Affairs Ministry will come out with guidelines for Social Media Influencers, making it mandatory for disclosures about paid promotions.....
Freeskout, a leading influencer marketing and discovery platform, announced on August 25, 2022, that it has raised INR. 4 Crore in seed round from....
Flynt.social, a brand forward influencer marketing agency has launched Rapyd Response Program for Marketers to turn around Influencer Marketing....
iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few of the....
BinDawood Holding, a Saudi Arabian grocery chain, disclosed on Sunday that talks had begun to buy the majority of the shares of Ykone, an influencer....
flynt.social, a brand forward influencer marketing agency that provides strategy and creative ideation under the ambit of advocacy services, is....
In a domain-redefining development, ClanConnect.ai, India’s leading influencer marketing start-up, has introduced a new model wherein brands....
Authored by Dr. Angeline G. Fernando, Assoc.Prof, Great Lake Institute of Management, Chennai; Dr Saju Balakrishnan,Assistant Professor (Sr), VIT....
Hirect India, the leading chat-based direct hiring platform, is soaring to new heights with its impressive influencer marketing strategy. Hirect is....
Glad U Came, an award winning PR and Influencer Marketing Agency, has acquired the Influencer Marketing Mandate for The Momo Co., the ultimate spot....
Social media influencers are quickly climbing to the top as celebrities of the new age and their followers tend to readily buy into their opinions,....
Bconnect Communications - a leading PR agency - signs its PR mandate with NumroVani - a new-age tech-enabled company that bridges the gap between two....
This March, Creators Gram celebrated its one-year anniversary. This bootstrapped startup founded by marketing enthusiast Gaurav Jain crossed 1....
Wondrlab, India’s largest platform-first mar-tech start-up, has acquired Opportune – a data-driven influencer marketing platform that....
The 6th edition of DIGIXX Summit & Awards 2022 got off to a great start yesterday (April 6, 2022), continuing on the virtual platform as in the....
Influencer marketing came under focus on Day 1 of DIGIXX Summit & Awards 2022, the flagship event of Adgully for the Digital industry, held on....
After the success of their first Investor education and awareness program on the importance of systematic investing – Mr SIP, Kotak Mahindra....
“In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers,....
The impact influencer marketing has had on the top line for today’s brands remains uncontested. Because of how influencer marketing is no....
Parcos, a leading luxury beauty retailer, has launched the Parcos Beauty Influencer Awards 2022 to honour influencers who, via their innovative....
WPP today announces the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy....
Qoruz is India’s leading Influencer marketing Insights and Analytics platform. The Product features include influencer search, reach outs at....
In the past year, influencer marketing matured, coming out of its infancy. Where once it was seen as a secondary route to consumers, it’s now a....
The daily downloads of the Dunkin’ Donuts app jumped 57% in September 2020. The jump, while noticeable, was not noteworthy. The reason behind....
AcneStar face wash from the house of Mankind Pharma, collaborates with content creators and influencers to leverage fun and quirky content via....
The world is moving at a pace that’s much faster than it has ever moved before and a lot of that has to do with the rapid developments in the....
Digital marketing agency Optiminastic Media has launched Click2Collab, a tech-based influencer marketing platform. Click2Collab has expertise across....
Chingari, India’s most popular short-video sharing platform, today announced its one-of-a-kind association with Shemaroo to market its exciting....
Viral Pitch, an influencer marketing, research, and analysis platform recently announced bagging the influencer marketing mandate for Unocoin,....
Due to unclear gambling laws and strict advertising regulations, online casinos (and other gambling operators) that wish to market themselves and....
The whole process of creation has been democratised with the arrival of influencer marketing, experts said during a panel discussion on....
Viral Pitch, an influencer marketing, research, and analysis platform recently announced partnering with Park Avenue (Part of prestigious Raymond....
e-Ashwa Automotive, one of the leading and fastest-growing EV manufacturers, has announced that it has re-appointed popular influencer, model and....
The Whole Truth (TWT) - India’s first 100% clean label food brand - has launched a unique social media campaign called ‘The Whole....
One Impression, one of the leading global influencer marketing platforms, today announces the launch of One Impression Platform - a product designed....