In a world where traditional gender roles often dictate household responsibilities, Ariel India has been at the forefront of a transformative....
Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging....
Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced the first wave of speakers confirmed to take to....
Portfolio Night Mumbai 2023 by The One Club for Creativity took place on 8 June (virtual) and 9 June (Mumbai) 2023. The highly anticipated global....
Day 1 of GoaFest 2023 kicked off with great excitement and anticipation. As the largest advertising and marketing festival in India, GoaFest attracts....
As the countdown begins for Goafest 2023, scheduled to take place on May 24, 25, and 26, the excitement is palpable. At Adgully, we are eager to....
Since 2015, India’s leading detergent brand Ariel has been sparking meaningful conversations to drive equality in the division of household....
Jack Daniel’s Tennessee Whiskey today announced it has appointed BBDO India as its integrated communications agency for the Indian market,....
With an aim to create awareness and educate users on making safer online payments, WhatsApp today launched a user-safety campaign - titled....
As India gears up to celebrate her 75th year of Independence, we at Adgully are tracing the journey of Advertising and its contribution to the Indian....
RK SWAMY and BBDO have parted ways after 37 years of collaboration. The split has come for strategic reasons. Under the agreement, R K SWAMY will buy....
India has had its best year ever at Cannes Lions 2022, with a rich haul of 47 metals that included 5 Grand Prix, 8 Gold, 18 Silver, 14 Bronze and 2....
What exactly is emotional data, and how can it be used to transform brands and society? That’s what Josy Paul, Chairman and CCO of BBDO India,....
On June 2, 2022, fifty-five new creative minds presented their works before a judging panel of the industry's greatest creative minds at the One Club....
The One Club for Creativity’s in-person Portfolio Night 2022 in Mumbai on 2 June, 2022 saw 55 new creatives show their work to a jury panel of....
Lions Membership Community Meet Ups form part of the LIONS Membership – a year-round platform created to unite the global creative community....
With the year drawing to a close, it is time to recap the major developments across the industry. As in the previous years, Adgully reviews the year....
SNICKERS®, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley portfolio, is back with a new film, starring acclaimed theatre and....
DIGIXX 2021: Beyond digital disruptions – what the next gear shift looks like The stage is set for the 5th edition of DIGIXX Summit &....
The biggest motivation for any creative team is a good brief from the client and the planning team so that there is clarity right at the beginning....
BBDO India will be the AOR for Aegon Life Insurance and will manage the brand’s presence across all channels. After a multi-agency pitch that....
We are all used to seeing Josy Paul, Chairman and Chief Creative Officer, BBDO India, delivering one memorable campaign after another and leading....
Cannes Lions has created a digital master brand called ‘LIONS’ to champion creativity as the brand expands its International Festival of....
“Thanks a lot for ur love and support throughout. From 1929 hrs consider me as Retired.” With this short and crisp Instagram post,....
The Masterclass by Josy Paul, Chairman and CCO of BBDO India, as part of the Lions Live programme, was a candid account of the creative genius of....
The full LIONS Live programme offers original thinking and expert perspectives on what’s coming next, masterclasses and beautifully produced....
Prepared or not, India has to gear up for an exit strategy for the lockdown period. It is definitely a changed world that India is entering now, and....
Josy Paul was inducted into the Hall of Fame 2020 at a glittering ceremony at the Calcutta Rowing Club on Saturday February 8th. The event was....
BBDO India welcomes Priyanka Rishi as General Manager and Executive Vice President to head up the Mumbai operations, and will report to Suraja....
Cannes Lions Festival of Creativity 2019 commences today and will feature five days of inspirational talks, workshops, events and the presentation of....
Madonna Badger, Chief Creative Officer and Founder Badger and Winters, channeled her inner Wonder Woman as she gave out the powerful message of....
Nine experts from across the creative communications and marketing world will join forces to select the 40 students who will take part in the annual....
Mars Wrigley Confectionery India today launched a new variant of its much loved chocolate brand SNICKERS®. The all new SNICKERS® ALMONDS....
Ariel’s latest campaign taking forward the #ShareTheLoad movement – Sons #ShareTheLoad, which was released on January 24, 2019 has seen....
Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement – #ShareTheLoad. The....
BBDO India has announced the elevation of Hemant Shringy to Chief Creative Officer, Mumbai. He will report to Josy Paul, Chairman and Chief Creative....
Josy Paul, Chairman & Chief Creative Officer, BBDO India, remembers Alyque Padamsee and his unique approach to creative ideation. It was about....
Addressing the growing phenomenon of the need for validation on social media, Brand Idea has launched a campaign, titled #MeriRealLife, encouraging....
BBDO India has appointed Ravi Bhat as Vice President - Planning, Delhi. The position will see him working closely with the highly-talented....
BBDO India has appointed Edward Gunn as Head of Planning, Mumbai - a position that will see him working closely with CMOs, brand managers, HR and....
HP Inc. India has rolled out its ‘Print Befikar’ TVC-led campaign, introducing the home segment to its new range of ink tank printers.....
Indepth: Influencer marketing in an era of fake followers, bots, lack of faith – Pt 1Unilever created quite a stir in June this year in the....
Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very....
Remember those good old days? When rock-and-roll ruled the charts? When rotary phones were a fixture in every home? THROWBACK is not just a hashtag....
BBDO India’s highly acclaimed work – ‘Dads #ShareTheLoad’ – has made it to The Good Report – Top 40 Campaigns....
BBDO India won the country’s only Gold at ANDYs and two Golds at Adfest this year – for Mirinda #ReleaseThePressure and Ariel’s....
Idea Cellular’s latest brand campaign – ‘A video can change your life’ – focuses on the transformative role of Idea 4G....
Visa, the global leader in payments technology, has launched their new brand campaign ‘Reimagine India’. The campaign captures the spirit....
Brave Brands across the world were honoured at the 14th annual ‘Stars of Madison Avenue’ event of the Advertising Club of New York on....
In our constant endeavour to give our readers content that is a little ‘hatke’ from the trade media norm, Adgully has been coming out....
As temperatures soar across the nation, 7UP, the refreshing lemon-lime drink from PepsiCo is set to help consumers stay cool with its all new....
The two-day jury process for the 4th edition of Kyoorius Creative Awards 2017 commenced in Mumbai yesterday, May 11, 2017. The award, which has....
Exam time is pressure time, not just for the students but the entire family. This exam season, some brands are addressing this serious issue through....
Digital marketing awards often bring a mix of new ideas, out-of-the-box thinking and some never seen before marketing strategies. A similar....
What makes for a good ad – A question that has left many an advertiser and creative mind in a state of constant flux. During the Ad Review....
Josy Paul, Chairman & Chief Creative Officer, BBDO India, has his hands full over the next three days as a Jury member for Glass Lions at 2016....
BBDO India has won the strategic and creative duties for Crompton’s entire range of household appliances leading with fans and lights. The....
Rob Reilly, Global Creative Chairman of McCann Worldgroup, has been named Jury President for Branded Entertainment at the 2016 London....
BBDO India has appointed Ritu Sharda as Senior Executive Creative Director - Delhi. Sharda joins the leadership as part of the team behind....
Adfest 2016 wrapped up on Saturday night with an Awards Presentation in Pattaya, Thailand. This year, there were 1,232 delegates from 60 cities,....
The International Advertising Association (IAA) – India Chapter today announced the winners of the 4th edition of the IAA Leadership Awards....
The Ariel Share the Load campaign has become a voice to empower women at home. Last year, the campaign brought to light the debate of whether....
The ‘Share the Load’ campaign for Ariel has bagged quite a few awards at different awards platforms. The campaign by BBDO India goes....
ADFEST is pleased to announce that one of India’s most influential creative leaders Josy Paul is joining the festival as Jury President,....
BBDO India has promoted Rajesh Sikroria, formally EVP BBDO India to President BBDO India, effective immediately. One of the founding members of....
BBDO India has created a new cool TVC for HP’s ‘Bend the Rules’ campaign called ‘I like your soch, but love my....
BBDO India today announced the appointment of Sandeep Sawant and Hemant Shingry as Executive Creative Directors for Mumbai. Sandeep and Hemant....
GREY group India announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer, effective August 1, 2015. He will oversee the....
Big awards we won at Cannes this year were in the gender equality space - Same agency, same client but two different brands. While the Ariel....
Josy Paul, Chairman and Chief Creative Officer, BBDO is on the jury of the International ANDY awards, the show established and produced by the....
From 30 seconds to now three to four or may be nine minutes, brands are betting big on the long format of digital advertisements and India seems....
Creativity is the key to success in the ad-world today…and being awarded for the same is like an icing on the cake… Josy Paul who....
If you are the creative types and aspire to be a part of the ad-land, you cannot be missing the most awaited advertising events! The portfolio....
One of the most popular platforms for young minds to meet the biggies of the ad-land and make their careers in of the most creative industries is....
While the world is still in party mode and 2014 makes its way, we at Adgully are back to business! In the opening edition of the New Year, spread....
A graduate from St Xavier's College with a degree in Atomic Physics, Josy Paul, is a name that is synonymous with creativity and....
Josy Paul, Chairman and Chief Creative Officer of BBDO India, has been selected to be on the Jury of the London International Awards 2012. He will....
BlackBerry has launched a new advertising campaign in Asia Pacific focusing on the spirit that drives the Asian youth - action. Created by BBDO....
A first of its kind collection of the ‘BEST PRINT WORK’ in India MOSAIC 2011 was unveiled on the 29th of June. The book has the....
Cannes 2012 has been a rough year for India when it comes to the metal count. Indian advertising agencies are back at it again, trying to create....
Day 2 has been brighter for India at Cannes Lions 2012 as it bagged 62 nominations in the Press Lions, Media Lions and Outdoor Lions categories. ....
The 59th Cannes Lions International Festival of Creativity kicked off on 17th June 2012. Considered as the most prestigious industry honors in the....
The most imaginative and ground-breaking radio commercials heard across FM Radio in the year of 2010 were honoured at the 8th Mirchi KAAN Awards on....
In just three years of starting operations in India from the back of a car, and within two years of entering award shows, BBDO India has already....
We've just come back after winning the World's first Creative Effectiveness Lion for India. Going up on stage at the Cannes Grand Auditorium was....
PepsiCo India, the country's leading Food and Beverage Company, today announced the appointment of Bollywood star, Sharman Joshi as the brand....
Yesterday we got you two leaders from the media space talking about their plans for the year. Today we get you two creative minds to talk about some....
Effies 2010 held on 7th December 2010 at the Turf Club saw some outstanding campaigns from Ogilvy India, Lowe Lintas, BBDO and DraftFCB+Ulka among....
Radio Mirchi 98.3 FM, India's Hottest Radio Station honoured some of the most creative and innovative radio commercials heard across FM Radio in....
The best creative minds in the advertising industry got together on August 23rd to shortlist the most exciting works in radio advertising for the....
It is a fundamental human desire to be part of something bigger than themselves. It is this simple insight that drives great movements: Social,....
The youngest agency of BBDO Worldwide and the Omnicom Group, began operations 2½ years ago, with offices in Delhi and Mumbai. Recently they....
For the first time, Josy Paul speaks about the ups and downs of his career in a candid conversation exclusively with Adgully. In his own words as a....
Within the first two years of its establishment in India, BBDO took a crack at Guinness Book of World Records glory, with its campaign for Gillette....