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  • KV Sridhar
  • Read More
    Marketing
    #TwitterChat: Rebranding till you get it right

    Some companies go through several iterations of rebranding before they get it right and some don’t change their corporate identity for decades.....

      July 10 ,2020
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    Do’s & Don’ts of brand communication in times of COVID-19 concerns

    While India takes the first real wave of the Coronavirus pandemic, misinformation is still prevalent amongst the public. Try asking your local....

      March 20 ,2020
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    Advertising
    Dhara’s inspirational women narrative could have been much more

    Dhara, the edible cooking oil brand from Mother Dairy, recently launched a new digital campaign – #WomenOfChange. The campaign focuses on....

      January 21 ,2020
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    When iron becomes more precious than gold - Project Streedhan shows how

    Exactly 10 days before Dhanteras (October 25), DSM (Dutch State Mine) launched a new campaign to encourage women to invest in iron and not just gold.....

      October 24 ,2019
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    Marketing
    Keeping brand communication relevant in a multi-lingual ecosystem

    Marketers and advertising agencies have emphasised at various industry forums how marketing will increasingly be dictated by Video, Voice and....

      February 01 ,2019
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    Marketing
    Lead in Maggi controversy puts legacy brands and consumer trust in the spotlight

    Nestle India has learnt from the backlash that the company received due to its delay in responding to allegations of lead and MSG content above the....

      January 08 ,2019
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    Advertising
    hypercollective celebrates Father’s day with BBG’s Twins short film

    A father chooses his daughters’ education over their marriage and decides to empower his daughters to pursue their dreams. This is the plot....

      June 20 ,2018
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    Advertising
    Return of Onida Devil delights people, but fails to impress ad fraternity

    The Onida Devil – perhaps one of the most well-known mascots in Indian advertising like the Amul Girl, Asian Paints’ Gattu, Air India....

      April 13 ,2018
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    Advertising
    11th edition of Pepper Creative Awards announced; 2,000+ entries expected

    Pepper Creative Awards Trust has announced the 11th edition of Pepper Creative Awards, the largest creative awards in South India and the second....

      March 15 ,2017
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    Marketing
    Samsung Note 7 fiasco: Brand trust is not eroded overnight, say experts

    Korean electronics major Samsung has been facing a lot of flak globally over its Samsung Galaxy Note 7 smartphone. The high-end phone has been....

      October 20 ,2016
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    Advertising
    KV Sridhar moves on from SapientNitro India

    Advertising veteran KV ‘Pops’ Sridhar, Chief Creative Officer, SapientNitro India, has bid adieu to the organisation. According to....

      October 18 ,2016
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    Marketing
    DHFL Launches its New Ad Campaign – 'Home Loan Dilse’

    Features Brand Ambassador, Shah Rukh Khan Ad Campaign backed by extensive research on the Low and Middle Income (LMI) Segment for maximum....

      September 07 ,2016
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    Advertising
    SapientNitro appoints Amod Dani as Creative Head for North

    SapientNitro, part of Publicis.Sapient, has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative....

      July 26 ,2016
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    Advertising
    SapientNitro's 'Fuelled by Love' ad for BA bags an A-List Hollywood Award

    British Airways’ ‘Fuelled by Love’ campaign created by SapientNitro, part of Publicis.Sapient, has become the first Indian....

      May 12 ,2016
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    Media
    Sapient on a hunt for troublemakers

    Sapient, part of Publicis.Sapient, in on the lookout to expanding its team in India and has launched a campaign, titled....

      April 20 ,2016
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    Advertising
    Much cheer in ad land as Piyush Pandey is conferred with Padma Shri

    Piyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India, has been conferred with the Padma Shri on the....

      January 27 ,2016
  • Read More
    Exclusives
    Perspective | Long Format Ads; a new quest for the brands?

    From 30 seconds to now three to four or may be nine minutes, brands are betting big on the long format of digital advertisements and India seems....

      January 08 ,2015
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    Advertising
    Ciao '14 | Evaluating 2014 with Pops .!!!

    The advertising industry surely witnessed the biggest jerk and a shock during the year gone by when Pops aka KV Sridhar, one of the big daddies of....

      December 30 ,2014
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    Marketing
    DBS Bank Tosses-up Creativity & Technology, Launches Chilli Paneer 2

    DBS Bank India, a part of Asia’s foremost financial services group, launched Chilli Paneer 2, first-of-its kind interactive digital ad film....

      December 19 ,2014
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    Advertising
    KV Sridhar aka Pops to depart from Leo Burnett!

    Leo Burnett India announced today the departure of KV Sridhar (Pops), Chief Creative Officer, Leo Burnett India and Subcontinent. His last day....

      April 18 ,2014
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    Advertising
    Perspective | Do we need to be gender sensitized?

    When India wakes up to a brutal crime on one Monday morning, it goes berserk crying for legislation, blaming the media, television and the film....

      March 20 ,2013
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    Advertising
    Exclusive | About Leo Burnett's re-structuring: Pops, Sharma and Tutssel

    Post the big announcement of transforming itself, Adgully caught up with Leo Burnett's K.V. Sridhar a.k.a Pops, who is the Chief Creative....

      October 22 ,2012
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    Radio
    8th Mirchi Kaan Awards is back; Last date of submitting entries August 31, 2011

    Radio Mirchi has brought together the biggest names in Indian advertising to inspire excellence in radio advertising. Now in its 8th year, the....

      August 29 ,2011
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    Marketing
    McDonald's Happy Price Menu spreads happiness

    Inflation has been on all our minds lately with vegetable prices and the like hiking up at alarming rates more than ever before. Indians are....

      February 17 ,2011
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    Advertising
    Television content in any form will be supreme: KV Sridhar (Pops)

    KV Sridhar (fondly called as Pops), National Director, Leo Burnett India, has spent over 32 years in the creative industry. He has seen the industry....

      January 10 ,2011
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    Marketing
    Bajaj Electricals introduces Miniz range of CFLs

    CFLs have taken the market by storm in the recent years. There is a marked preference for CFL over regular GLS bulbs as CFLs are more energy....

      October 20 ,2010
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