Some companies go through several iterations of rebranding before they get it right and some don’t change their corporate identity for decades.....

While India takes the first real wave of the Coronavirus pandemic, misinformation is still prevalent amongst the public. Try asking your local....

Dhara, the edible cooking oil brand from Mother Dairy, recently launched a new digital campaign – #WomenOfChange. The campaign focuses on....

Exactly 10 days before Dhanteras (October 25), DSM (Dutch State Mine) launched a new campaign to encourage women to invest in iron and not just gold.....

Marketers and advertising agencies have emphasised at various industry forums how marketing will increasingly be dictated by Video, Voice and....

Nestle India has learnt from the backlash that the company received due to its delay in responding to allegations of lead and MSG content above the....

A father chooses his daughters’ education over their marriage and decides to empower his daughters to pursue their dreams. This is the plot....

The Onida Devil – perhaps one of the most well-known mascots in Indian advertising like the Amul Girl, Asian Paints’ Gattu, Air India....

Pepper Creative Awards Trust has announced the 11th edition of Pepper Creative Awards, the largest creative awards in South India and the second....

Korean electronics major Samsung has been facing a lot of flak globally over its Samsung Galaxy Note 7 smartphone. The high-end phone has been....

Advertising veteran KV ‘Pops’ Sridhar, Chief Creative Officer, SapientNitro India, has bid adieu to the organisation. According to....

Features Brand Ambassador, Shah Rukh Khan Ad Campaign backed by extensive research on the Low and Middle Income (LMI) Segment for maximum....

SapientNitro, part of Publicis.Sapient, has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative....

British Airways’ ‘Fuelled by Love’ campaign created by SapientNitro, part of Publicis.Sapient, has become the first Indian....

Sapient, part of Publicis.Sapient, in on the lookout to expanding its team in India and has launched a campaign, titled....

Piyush Pandey, Executive Chairman and Creative Director, South Asia, Ogilvy & Mather India, has been conferred with the Padma Shri on the....

From 30 seconds to now three to four or may be nine minutes, brands are betting big on the long format of digital advertisements and India seems....

The advertising industry surely witnessed the biggest jerk and a shock during the year gone by when Pops aka KV Sridhar, one of the big daddies of....

DBS Bank India, a part of Asia’s foremost financial services group, launched Chilli Paneer 2, first-of-its kind interactive digital ad film....

Leo Burnett India announced today the departure of KV Sridhar (Pops), Chief Creative Officer, Leo Burnett India and Subcontinent. His last day....

When India wakes up to a brutal crime on one Monday morning, it goes berserk crying for legislation, blaming the media, television and the film....

Post the big announcement of transforming itself, Adgully caught up with Leo Burnett's K.V. Sridhar a.k.a Pops, who is the Chief Creative....

Radio Mirchi has brought together the biggest names in Indian advertising to inspire excellence in radio advertising. Now in its 8th year, the....

Inflation has been on all our minds lately with vegetable prices and the like hiking up at alarming rates more than ever before. Indians are....

KV Sridhar (fondly called as Pops), National Director, Leo Burnett India, has spent over 32 years in the creative industry. He has seen the industry....

CFLs have taken the market by storm in the recent years. There is a marked preference for CFL over regular GLS bulbs as CFLs are more energy....