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  • Mayank Shah
  • Read More
    Advertising
    Parle Products gifts dream car to the Parle-G contest’s lucky winner

    India’s leading biscuits and confectionery manufacturer, Parle Products, today announced the winner of its 'Parle-G Khao, Crores Ke Inaam Pao'....

      October 23 ,2019
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    Media
    No job losses yet, Parle senior category head, “Mayank Shah” clarifies on BTVI

    Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the....

      August 26 ,2019
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    Advertising
    Parle Products spices up it's crackers category

    Parle Products India’s leading food company strongly associated with trust and quality launched two new variants - KrackJack Butter Masala and....

      March 05 ,2019
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    Advertising
    Parle Platina Nutricrunch To Launch “Healthisnotachoice” Campaign

    Parle Products, India’s leading food company is all set to launch a digital campaign - “#HealthIsNotAChoice” for its newly....

      February 20 ,2019
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    Exclusives
    Print News Brands Adding Literal Weight to Brand Communication

    “One of the biggest advantages of print over a medium like TV is that consumers are allowed enough time to absorb the communication and process....

      February 11 ,2019
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    Marketing
    Festive Marketing: FMCG brands bullish on consumer buying sentiments

    Market sentiment is expected to be buoyant during the festive season this year after a subdued period for the last two years post demonetistion and....

      September 24 ,2018
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    Marketing
    Parle 20-20 busts orthodox thinking in new campaign; eyes No. 1 position by 2019

    Parle Products looks to bring about a change in orthodox social values through a series of five TVCs that it has rolled out for its leading cookie....

      July 18 ,2018
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    Advertising
    Parle 20-20’s new TVCs tickles a funny bone to reward positive thinking

    Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie....

      July 16 ,2018
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    Marketing
    50% of Parle’s sales are from rural India: Mayank Shah

    Over 9 decades since inception, Parle Products still continues to be a strong household name. An annual research conducted by The Economic Times....

      May 03 ,2018
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    Marketing
    Parle has an edge over the competition with its Indianness: Mayank Shah

    Parle Products has launched an integrated brand campaign, which showcases its portfolio of brands and a message that strongly links each of these....

      April 20 ,2017
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    Marketing
    ‘Parle – Naam Toh Suna Hi Hoga’, the refreshing campaign features a series of hilarious ads

    Parle Products launched an integrated brand campaign which, showcases its portfolio of brands and a message that strongly links each of these brands....

      April 07 ,2017
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    Advertising
    Zenith wins Parle Products’ media mandate

    Parle Products has entrusted its media planning and buying mandate to Zenith India, part of Publicis Media India. Parle has a portfolio of iconic....

      December 19 ,2016
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    Marketing
    Parle G Scores a Bheem-Sized Win with Seventynine and Nazara Games

    Seventynine, part of India’s largest digital media platform SVG Media, today announced an in-game branding campaign for Parle G as part of a....

      August 23 ,2016
  • Read More
    Media
    Warner Bros. Consumer Products extends partnership with Parle Products

    Warner Bros. Consumer Products (WBCP) is excited to announce the extension of its partnership with Parle Products, India’s largest biscuit....

      November 24 ,2014
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    Advertising
    Everest brings back the Pehle waali baat' for Parle-G

    Parle-G, promises the same great experience in its latest TVC campaign - “Pehle waali baat”. Conceptualized by Everest, the ad....

      June 03 ,2014
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    Advertising
    Perspective | Are kids the advertisers shortcut to success...?

    On evidence of children’s presence in advertisements, it appears that their role has grown dramatically beyond pitching only for their....

      February 06 ,2013
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    Exclusives
    Exclusive | Quality, Distribution, Brand connect plays it all: Parle G's Mayank Shah

    Parle Products, a company that has been serving the Indian market since 80 years is one of the largest manufacturer of biscuits and confectionery....

      January 25 ,2013
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    Exclusives
    Tete`-a- tete with Parle Products Mayank Shah

    Mayank Shah is currently Group Product Manager at Parle Products Pvt.Ltd. Parle-G biscuits, manufactured by them are one of the most popular....

      January 11 ,2013
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    Advertising
    Everest creates the magical town of Londonderry

    Londonderry, the latest offering from the group of Parle Products, is an exquisite hard-boiled candy filled with rich caramel and milk solids. Its....

      September 07 ,2012
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    Marketing
    Parle Golu Galata enters in Guinness Book of World Records

    This festive season of Golu, India's largest biscuit and confectionery brand Parle Products entered the Guinness Book of World Records. Parle's Golu....

      October 07 ,2011
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    Event Marketing
    Parle is all set to register its name in Guinness Book of World Records!

    Parle Products, India's largest biscuits and confectionary brand, is all set to enter the Guinness Book of World Records. Parle's Golu Galata will....

      September 26 ,2011
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