Nielsen’s 2022 Annual Marketing Report has expanded to include a global audience for the first time, uncovering marketers’ key priorities....
Marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits,....
This is the third part of the report on “Crisis Consumption on TV and Smartphones” released jointly by BARC and Nielsen Media. BARC is....
Brand advertisers are increasingly organising themselves in a more channel-agnostic way with customers at the centre of their strategy. Four years....
IFSG - AC Nielsen report ‘SCORING BIG WITH SPORTS GAMING’ is India’s first ever report on the phenomenal growth of Fantasy Sports....
Body odour can pose significant social challenges to people who suffer from it. Social opinions rate body odour as a greater negative factor compared....