The Indian Premier League (IPL) is batting big. The latest five-year media rights deal, starting in 2023, is valued at a staggering $1.2 billion....
Following the debut of Amazon’s ad-supported Prime Video service this week, new and exclusive analysis from Omdia reveals the streaming....
New research from Omdia has revealed that Free Ad-Supported Television (FAST)'s growth in the US is being powered by a small number....
As cricket fever sweeps across India during the ICC Cricket World Cup, Nissan India has embarked on an exciting journey of personalization and....
Juicy Chemistry, a leading certified organic skin, hair, personal care, and makeup brand, announced its partnership with Assiduus Global Inc., an AI....
Leading video software company, Synamedia today unveiled major updates to its Synamedia Iris advertising platform that expand campaign formats and....
OMD has added a Head of Digital (HOD) to its Asia Pacific (APAC) regional leadership team with the hiring of Dileep Raj Singh. Singh is a digital....
Connected cars on the road are set to grow 18% in 2023 according to Omdia’s latest outlook into the automotive market’s media landscape. ....
In the first quarter of 2023, 5G adoption continued to set a torrid pace, putting the fifth generation of wireless cellular technology on track to....
OMD, the world’s largest media agency network – part of the Omnicom Media Group, has won the media mandate for SUGAR Cosmetics following....
Origination has become of even greater strategic importance to Netflix as it builds its worldwide footprint and faces competition from the owners of....
New research from Omdia reveals the majority of movies and series adaptations originating from games IP are animation. Japan has....
The Central and Eastern European (CEE) market is on track to reach $42m in free ad-supported streaming tv (FAST) revenues by 2028 according to new....
The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3bn in....
Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3bn in 2023 says new research from Omdia. With the largest market of FAST....
In 1998, Omnicom designed and built its first truly specialist media operation from the ground up – combining planning, buying, insights and....
The fifth generation of wireless cellular networks, “5G” marked another year of astonishing growth. After adding nearly half a billion....
Latest Omdia research has revealed global consumer spend on games is set to reach $215bn by 2027. Following a 50% increase in games adaptation in....
After being hit by production delays and cancelations caused by the COVID-19 pandemic in 2021, content origination by the world’s leading....
OMD India has been awarded the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.) following a....
Now in its seventh year, #MyFreedomDay, CNN’s one-day, student-driven social media event to raise awareness of modern-day slavery, returns on....
Providers of business broadband services continue to grow and upgrade their footprints in markets all over the world according to latest insights....
Philips Domestic Appliances selects Omnicom Media Group (OMG) as global media agency. The partnership includes all of the company's kitchen....
Despite the economic uncertainty, cost of living crisis and saturation of video services in some countries, 2023 is on track to be a good year for....
New Omdia research has for the first time measured the total size of the market for technology products and services consumed by the games industry.....
2023 is off to an exciting start for OMD, the best-performing global media agency – part of the Omnicom Media Group, as the agency retains its....
Omnicom Media Group (OMG) India has announced the launch of the OMNI Auto ROI Vault, a market-leading and powerful repository spanning 500+....
According to new Omdia data, nonlinear watching continues to gain predominance in the daily viewing habits of TV viewers throughout the US, Europe,....
As India gears up to celebrate her 75th year of Independence, we at Adgully are tracing the journey of Advertising and its contribution to the Indian....
New research from Omdia reveals nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe....
Sony Sports Network gears up to Live broadcast the XXII Commonwealth Games starting from 28th July 2022 at 11:00 pm IST. The marquee event will mark....
New research shows that online video subscription numbers continue to grow worldwide at impressive levels. Omdia’s new Global: Pay TV &....
The Indian division of the world’s largest media agency network, OMD, has appointed Charul Tomar as its new Head of Strategy. With over 13....
Sulina Menon, a media powerhouse, advisor, and mentor, has left Omnicom Media Group after nearly a decade. At the time, she was the Group's managing....
Making strides in its transformational growth, OMD India has appointed Iti Kaul to spearhead the digital practice for the agency from April 2022.....
In its sixth year, CNN’s #MyFreedomDay -- a student-led day of action, supported by CNN and driven on social media -- will take place on....
OMD, Omnicom Media Group’s full-service media agency and the world’s largest media network, is marking its 15th year in India this....
OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, India’s first outcome-based, AI-backed media buying tool focused....
Nikshit Shetty recently joined Media.Monks, a digital production business based in the Netherlands that creates websites, games, and films. He....
Omnicom Media Group India's media network OMD has named Anisha Iyer as its new Chief Executive Officer, effective start of January 2022. As CEO,....
Omnicom Media Group’s OMD Worldwide today announced George Manas as its Chief Executive Officer, effective immediately. Manas succeeds Florian....
Domino’s is giving away 75 free pizzas every hour in celebration of India’s 75th Independence Day today. The brand is celebrating....
The Indian subsidiary of the world’s largest media agency network, OMD India has onboarded Udhayakumar Pasupathi as new Lead at the....
OMD India has bagged the local media mandate for The Pink Foundry, by Confira Lab’s and will be responsible for its launch, e-comm and digital.....
Though faced with degrowth in terms of circulation, Print media has been resilient in the second wave of COVID-19 in the country. As per TAM AdEx....
In a recent communications mandate pitch for Cuemath, OMD India (an Omnicom Media Group agency and a subsidiary of Omnicom Group) wins against strong....
To help marketers better understand advertising performance in video games, Oracle has rolled out the world’s first ad measurement technology....
Nokia today announced that it has been ranked as the leader in optical networks in India by market share, according to Omdia, a leading independent....
OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate for AU Small Finance Bank (AU Bank). OMD....
Netflix and Disney+ Hotstar accounted for 50% of all SVOD subscribers in India in 2020, according to Omdia’s latest 2021 Online Video Market....
The disruptions brought about by the global pandemic have hit media planning, too, in a major way. The dramatic shifts in consumer behaviour and the....
Omnicom Media Group's OMD has won the global media mandate of Alibaba Group's AliExpress. According to media reports, OMD Shanghai led the pitch....
Sony Entertainment Television’s recently launched show ,Kyun Utthe Dil Chhod Aaye, unveiled an era bringing to life the pre-partition India in....
After a restricted existence during the 3-4 months of lockdown, India has now entered the unlock mode. While brand activity remained muted during the....
Lalit Agrawal has stepped down as Head of OMD India West sources close to the development have confirmed to Adgully. He joined the organisation in....
Priti Murthy, CEO, OMD India, crystal gazes into the year ahead and highlights some key trends in the Digital space, how OTT is impacting the lives....
BharatBenz, the domestic brand of Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of the German automobile manufacturer Daimler....
Omnicom Media Group Agency OMD Worldwide tops the latest COMvergence global billings ranking report based on projected 2019 media agency and group....
OMD has further strengthened its leadership across India, having appointed dedicated leads for the agency’s operations in Bengaluru and....
OMD India has strengthened the leadership of its digital product, elevating Sam Thomas to the role of Digital Lead for the agency. Thomas will now....
When Renault partnered with OMD to launch its newest car, TRIBER, the duo embarked on a path never taken before by the automotive category in India,....
Bira 91 has appointed OMD India as its media partner following a competitive market review. The Indian craft beer brand that has gone global will now....
GRB Dairy Foods Pvt. Ltd., one of the prominent FMCG brands in Southern India has selected OMD Mudramax as their media agency-on-record (AOR).....
91springboard has appointed OMD India as its media agency of record following a competitive pitch. The co-working space and entrepreneurial community....
OMD has added two senior roles to its leadership team in Asia Pacific to harness the network’s growing momentum and drive further growth across....
CarDekho has appointed OMD India to manage its offline media duties. The account will be serviced by a dedicated team of media, strategy and data....
OMD Worldwide, an Omnicom Media Group Agency, has been named Global Media Agency of the Year by Adweek. In selecting OMD, Adweek cited the....
mCanvas, the experiential storytelling ad platform for small screens, joined hands with OMD India to create an Augmented Reality (AR) mobile ad....
In a move to strengthen its Investment and Enterprise offering, Omnicom Media Group India has elevated Yatin Balyan to the role of National Head of....
In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit....
Following a multi- agency pitch, OMD Mudramax has won the media duties of Adani Wilmar Limited, wherein the agency will be responsible for the media....
OMD India has been appointed to manage the media duties for Wipro Consumer Care, which will be serviced by a dedicated team of media, strategy and....
This year marks 100 years since the Representation of People Act was passed in Great Britain. A century later, there’s still a long way to go....
Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited (CHL). OMD Mudramax will be partnering with the....
Omnicom Media Group vertical OMD India has bagged the media mandate for Levi’s account which will be managed from their Bengaluru branch. The....
OMD India has appointed Priti Murthy to the newly-created role of CEO. She is moving from Maxus, where she has been Chief Strategy Officer. Murthy....
Following a multi-agency pitch, OMD MudraMax has bagged the media duties of Dalmia Cement Bharat Ltd. OMD MudraMax will be partnering with the brand....
Dr Batra’s™ Homeopathy, India’s leading chain of homeopathy clinics, announced the launch of its new advertising campaign....
Ranga Rao & Sons Pvt. Ltd., makers of Cycle Pure Agarbathi announced the appointment of OMD MudraMax for all their consolidated media....
Omnicom Media Group-owned agency, OMD India hit a significant milestone today – the completion of being in the business for 10 years. The....
Omnicom Media Group-owned agency OMD has entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services....
flydubai has appointed OMD (part of the Omnicom Media Group) to manage its media communications brief across its network. The decision will see....
Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Nair will drive the digital agenda for....
OMD has won the media strategy, planning and buying duties of Telenor Group. The win covers India, Pakistan and Thailand markets in the Asia....
Johnson and Johnson the Global pharmaceutical company whose global account was with OMD for last nine years has moved its media account to....
The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has released its 2014 Media Report,....
Reebok as a brand has been identifiable with fitness and it aims to provide consumers with the right experiences, products and the inspiration to....
Divya Bhaskar, the Gujarati daily from the Dainik Bhaskar Group launched ‘Divya Bhaskar Jalsa’ in the first week of August 2014.....
Over the years, Reebok as a brand has gradually been synonymous to sports and it's peripherals. With an aim of strengthening its focus towards....
Reebok, a name synonymous to sports, fitness and now lifestyle has recently launched a new brand campaign, “Live with Fire” for Reebok....
Somdeb Basu caters to the lifestyle industry where the brand he belongs to is considered synonymous to adventure, thrill, excitement etc; all....
OMD India has appointed Sulina Menon as Managing Partner, North . In her new role she will work with Ashish Bhatnagar, Managing Director, North,....
RECMA has announced the publication of its Global Billings Rankings report. This is the 13th edition of the report. The RECMA team assessed 865....
OMD India has won the media duties for international fashion and lifestyle brand, Mango. Under the contract, OMD India will be the agency of record....
Brandscope India is maneuvering its way into the innovative space with measured regularity. This was evident in their association with Danone-Narang....
For the first time, The Hindu, appointed a media and a digital partner. Sources closed to the development as well as the officials of The Hindu....
Reliance Communication has decided to allocate separate media duties to MEC India and OMD India, two agencies which were brought on board by the....
OMD India has bagged the digital media account for McDonaldŸs. OMD IndiaŸs scope of work for the worldŸs largest quick service restaurant....
BSH Bosch and Siemens Home Appliances introduces its Bosch range of products in India. New range of products includes premium washing machines,....
Comedy entertainment channel, SAB TV, has awarded its media duties to Starcom Mediavest group.OMD is the incumbent agency and has been associated....