One of India’s leading patisseries and café chains, Theobroma is perfecting its recipe for success on digital. "The pandemic and....
“We constantly want to increase the value of our offerings to our customers. Digital is here to stay, and overall, consumers would want to buy....
Design thinking is all the rage at the moment. Prashant Deorah, MD & CEO, Puretech Digital, decodes how brands can use it to improve their....
Puretech Digital has made some senior level management changes. Effective April 2019, Kamaljit Saini has been elevated to Sr. Vice President: Digital....
Puretech Digital is continuing to build on its on-going success by winning mandate for a new client – Brand Factory. The account was won....
Generation Z — people born between the years of 1995 to 2015 — have been digital natives their entire lives. The exceptions are poor....
Authored by Prashant Deorah, CEO and Managing Director, Puretech Digital. Both social media and content marketing are important aspects of any....
Today, the number of internet connections in the country is over 100 million (Fixed: 63 million; Mobile Phones: 15 million; Broadband: 13.65....
