Parle Products is a household name in India and has been, for as long as any one of us can remember. But what most of us can’t possibly know or....
Holi, the festival of colours, transcends all boundaries and unites people under its spectacular array of hues. Over the years, Holi festival has....
India will be celebrating its 74th Republic Day this year and brands in India are gearing up to express their patriotism by launching heartfelt ads....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched a new TVC for Parle Hide and Seek Choco Fills....
Parle Products, one of India’s leading manufacturers of biscuits and confectionery, has launched three new TVCs for Parle Marie. Parle Marie....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, today announced its forays into the cereals category, with the....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, is expanding its snacks portfolio with the introduction of....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, is expanding its portfolio with the launch of ‘Parle G....
The resurgence of Covid-19 cases in India has created dents in India’s recovery plans with states having to impose lockdown measures to contain....
We are witnessing the great Indian Festive season amid the COVID-19 pandemic. We all know what kind of a washout the first half of 2020 has been when....
The print media industry is taking hits from multiple ends. While many still believe that newspapers can potentially spread the Coronavirus, several....
Parle Products, India’s leading biscuits and confectionery manufacturer, launched an innovative campaign #SeekDontHide on TikTok, world’s....
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....
India’s leading biscuits and confectionery manufacturer, Parle Products, today announced the winner of its 'Parle-G Khao, Crores Ke Inaam Pao'....
Products may be pulled off the shelf, but brands never die. A case in point is Parle Products bringing back its iconic brand – Rol.a.Cola. In....
Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the....
Thought Blurb, the Mumbai based advertising and design agency working with Parle Products has launched a new campaign for Parle Magix, the biscuit....
India’s leading food company Parle Products has launched a new digital film on the occasion of Holi titled ‘Holi Ke Mazelo’. The....
Parle Products India’s leading food company strongly associated with trust and quality launched two new variants - KrackJack Butter Masala and....
Parle Products, India’s leading food company is all set to launch a digital campaign - “#HealthIsNotAChoice” for its newly....
Star India that holds the broadcast rights to the Indian Premier League (IPL) 2019 has brought on board Coca Cola India as co-presenting sponsor....
Parle Products, India’s leading manufacturer of biscuits and confectionery has launched the next leg of #YouAreMyParleG campaign with a digital....
Parle Products looks to bring about a change in orthodox social values through a series of five TVCs that it has rolled out for its leading cookie....
Parle Products, India’s leading manufacturer of biscuits and confectionery, recently launched a heartwarming campaign titled - ‘You are....
After the successful completion of the first phase of their joint distribution effort, Manpasand Beverages and Parle Products will jointly distribute....
Over 9 decades since inception, Parle Products still continues to be a strong household name. An annual research conducted by The Economic Times....
India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago,....
Parle Products has launched an integrated brand campaign that will continue to champion its diverse range of product offerings, especially in the....
Parle Products, India’s leading biscuit and confectionery manufacturer, announced its entry in the pulses category with the launch of its new....
Out-of-home (OOH) advertising has been part of mainline advertising in India for long. There are varied growth figures of the growth of OOH....
India’s leading biscuits and confectionery company, Parle Products recently unveiled Parle Platina, a new division comprising Parle’s....
Parle Products has launched an integrated brand campaign, which showcases its portfolio of brands and a message that strongly links each of these....
As the country prepares for the 10th edition of Indian Premier League 2017 from April 5 onwards, several brands across diverse sectors have joined....
Krishna Rao, Category Head, Parle Products, lists the top five trends that will dominate the marketing landscape in 2017, which include continued....
Parle Products has entrusted its media planning and buying mandate to Zenith India, part of Publicis Media India. Parle has a portfolio of iconic....
Pravin Kulkarni, General Manager, Marketing, Parle Products, has put down his papers after a long stint of over two decades. A source close to the....
Parle Products, one of India’s pioneers in the biscuit and confectionary segment, have announced the launch of Parle Namkeen – Salted....
Havas Media Group India posted a stellar performance in 2014. With new business wins of over INR 200 Crores, the agency has been in the news....
Warner Bros. Consumer Products (WBCP) is excited to announce the extension of its partnership with Parle Products, India’s largest biscuit....
Ahead of the forthcoming Jagadhatri Puja in West Bengal, Parle Products, one of India’s pioneers in the biscuit and confectionery....
Parle Products, one of India’s pioneers in the biscuit and confectionary manufacturing segment, have announced popular and one of the....
Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has launched an Ad campaign for Parle Marie. Titled....
Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has launched an Ad campaign for one of its oldest and most....
Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has launched an Ad campaign for one of its latest offerings....
Mayank Shah is currently Group Product Manager at Parle Products Pvt.Ltd. Parle-G biscuits, manufactured by them are one of the most popular....
India’s largest biscuit and confectionary maker, Parle Products, has revamped its namkeen products portfolio and will expand the same....
Parle Products, India’s largest biscuit and confectionary manufacturer is all set to revamp Parle Namkeen. The product that was launched mid....
Parle Products launched an extensive campaign for its flagship product, Parle Wafers.The objective in hand for Parle Products was to reposition....
Maxus Mumbai has won Parle Products Pvt. Ltd. media AOR after a pitch. This is a back to back win after the L'Oreal win announced yesterday and....