Publicis Media Services, realigns its media capabilities and strengthens its growth vertical that helps to create and maintain competitive advantage....
There are 700 million digitally connected consumers in India. By and large the reach of digital media rivals that of television. But consumers on....
In 2021, policy and infrastructure change is expected to create a runway for India’s burgeoning digital transformation in the post-COVID-19....
Zenith has been assigned the media mandate for HONOR, a leading global smartphone e-brand, in India. This includes the mainline media and digital....
This year, two of India’s leading advertising stalwarts will be part of the Juries at Spikes Asia 2019. Tanmay Mohanty, Group CEO, Zenith India....
Nestlé is partnering with India’s top media companies to produce inventive and creative brand solutions, through a first-of-its-kind....
People around the world will spend an average of 800 hours using mobile internet this year – that’s equivalent to 33 days without sleep....
Publicis Media India today announced the alignment of Convonix and Resultrix under the Performics brand. This firmly establishes Performics as the....
Zenith has won the media duties of India’s leading jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch.....
Following an extensive pitch involving multiple media agencies, Zenith has been selected as the agency of record (AOR) for HDFC Life. This is for the....
The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. 24 per cent of all media....
Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises....
Zenith has published a special edition of its data & insights publication, ‘Global Intelligence’, focused on eight key areas of focus....
In a significant development, leading food and beverage conglomerate Nestlé India has retained Zenith as the AOR (agency of record) for its....
Zenith has predicted that global ad expenditure will grow 4.1 per cent in 2018, reaching US$578 billion by the end of the year in its annual....
Zenith, part of Publicis Media India, has won the media duties of the air purifier line of business of Honeywell. Honeywell is a Fortune 100....
As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26....
Building on The ROI Agency positioning, Zenith recently unveiled a new global approach to communications, supported by a relaunch of the....
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and....
Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires. Atul Sharma has joined....
In a first-of-its kind creative association, the Google search results page for ‘Meri Maggi’ was transformed into an innovative branding....
Parle Products has entrusted its media planning and buying mandate to Zenith India, part of Publicis Media India. Parle has a portfolio of iconic....
Zenith, part of Publicis Media, has bagged the full range of media duties of Bombay Dyeing, which includes digital and social media. Bombay Dyeing....
Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million....
Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media,....
Hyper-local commerce market place leader, Zopper, has awarded its digital mandate to Performics, which includes the full range of digital,....
ZenithOptimedia Group and Google has just concluded the first ever Zoogle Day in India. The digital marketing event focussed was on the micro-moments....
Interactive Advertising Bureau (IAB) Europe has come out with a global study: Mobile Advertising Revenue 2014 – The state of mobile....
ZenithOptimedia’s Performics announced setting up a full-fledged digital media technology Centre of Excellence, a first of its kind in....
ZenithOptimedia India has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited.....
When the CMOs came under one roof the forum took another route. With an aim to take digital thoughts and ideas all the more closer to its target....
In the current times, the consumer has become more of a smart user. Technology is playing a growing role in every individual’s life, and it....
Digital is now the king of all. It has seen a meteoric rise to become one of the most powerful ways of modern day communication. With Digital....
ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary ‘Performics Mobile’. The....
While numerous employees enjoy an extended New Year break, the rest of the world gradually sets into the new working calendar. In the next issue....
‘Resultrix – A Performics Company’, India’s leading performance marketing agency announced the appointment of Tanmay Mohanty....
By now, the IPL-3 hoopla has become the most well-documented media event in recent times. The shortest version of cricket has already created a long....