The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creative excellence,....
Each year, WARC tracks the results of the top regional and global award shows for creativity and effectiveness for the WARC Rankings, the ultimate....
The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of....
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the....
The juries are announced for the WARC Awards for Asia Pacific 2024 in association with LIONS. Renowned brands, including ANZ Bank, Google, Lenovo,....
The WARC Awards for Effectiveness 2024 have named the 15 jury chairs that will guide the juries to award the best marketing campaigns from around the....
Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key....
The Cannes Lions International Festival of Creativity will be launching the Luxury & Lifestyle Lions, and will discontinue with Mobile Lions. The....
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach $128.2 billion this year, per....
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report in....
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However,....
Honouring the best ideas that deliver business results, the final and highest accolades of the third global WARC Awards for Effectiveness, in....
Regulating AI Part 1: Ground realities, trust & privacy concerns and how to bell the cat With growing adoption of Artificial Intelligence (AI)....
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20....
#1 agency: EssenceMediacom New York #1 network: EssenceMediacom #1 holding company: WPP #1 brand: Cadbury #1 advertiser: Unilever #1 country:....
The World Advertising Research Center (WARC) has named Ogilvy as the Most Creative Agency Network in the World for the third consecutive year. WARC....
New evidence shows that the strength of the relationship between clients and their agency has a direct correlation to the output of....
Diversity, inclusivity and social justice is cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being important to....
The latest quarterly data from the Advertising Association / WARC Expenditure Report show UK advertising spend rose by 4.3% to a total of....
The latest Advertising Association/ WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to....
As strategists respond to their clients' needs to adapt to the impacts of a changing world, the strategy function has gained value and influence, but....
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half....
WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning....
A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are....
WARC, in association with the MMA, has released ‘State of the Industry 2022: Modern Marketing in EMEA’, an annual report providing a....
WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce, a unique one-stop destination bringing together....
Global hospitality technology platform, OYO, bagged a Silver at the most coveted marketing strategy awards, WARC Global in Sustained Growth Category.....
In 2019 WARC, the global authority on marketing effectiveness launched the highly successful ‘Anatomy of Effectiveness’ report at Cannes....
The final three shortlists for the WARC Awards for Effectiveness 2022 have been announced. The WARC Awards for Effectiveness is a global competition....
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health....
A new report – UK Advertising’s Adspend Review: The Pandemic Effect – has been published today to mark the definitive full year....
Creative hot-shop, The Womb is amongst the top 3 independent agencies in the world by WARC. The WARC Effective 100 is a ranking of the world’s....
COVID-19 created the perfect environment to force a step-change in how Consumer Packaged Goods (CPG) brands distribute their products. As a result,....
A new WARC analysis comparing global ad spend with the latest citizens’ mobility data reveals that the recovery of investment in out-of-home....
MX TakaTak announced the launch of a new property titled #BawarchiBrar with chef Ranveer Brar, one of the most popular names in the food industry.....
WARC’s annual review of its Global Marketing Index (GMI) over the 12 months of 2021, provides a unique monthly indicator of the state of the....
Jitender Dabas (Jeetu) , Chief Operating Officer and Chief Strategy Officer of McCann Worldgroup India has been named as a jury member of the London....
2021 is on track to be the strongest year ever for UK’s advertising market Revised estimate for growth in 2021 stands at 26.4% to reach an....
A total of 56 campaigns across diverse markets and product categories for global brands, including adidas, Allianz, Budweiser, Finish,....
With many brands adapting their marketing strategies to reach consumers in new ways following the pandemic, some of the best ideas have made the....
New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of COVID-19, so far, and is....
The World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world. WARC today released the results of its....
Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded....
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show....
WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing....
MMA has collaborated with WARC to release a new report, titled ‘The Use of Mobile in Digital Marketing Mix’, which analyses mobile....
WARC, the global authority on marketing effectiveness, in partnership with global leadership consultancy Uncommon Kind, have launched ‘Purpose....
WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning....
WARC, the global authority on marketing effectiveness, has named the four jury panels for the WARC Awards for Media 2021, a comprehensive....
Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, as the global ad market....
A total of 103 entries from 29 different markets, covering a wide range of categories for global and local brands, have been shortlisted for the....
WARC, the international authority on marketing effectiveness, is today launching the WARC Awards for Media 2021, a comprehensive global awards scheme....
Strong rebound from pandemic losses is forecast for the UK ad market, however full recovery will stretch into 2022, states the latest Advertising....
The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and....
WARC, the global authority on marketing effectiveness, today launched the 2021 WARC Awards for Asian Strategy to showcase Asia’s smartest....
Each year, WARC, the global authority on effective marketing, tracks the results of the top global and regional award shows for creativity, media and....
WARC, the global marketing insights company, has released ‘Marketing Through Volatility’, a series of reports compiled using the WARC....
The US advertising economy is projected to be worth $218 billion this year, according to WARC Data. Since it has the largest spend in the world, the....
To honour particular areas of expertise, 18 Special Awards will be presented at the inaugural WARC Awards for Effectiveness, in association with....
WARC’s Spotlight India is a new bimonthly series, with each edition focused on a current topic geared towards helping brands market effectively....
Advertising spend on broadcast television (excluding political ads) fell by $34 billion worldwide last year as the coronavirus paralysed production....
Entries are now being accepted for the inaugural WARC Awards for Effectiveness, a new global competition in association with LIONS, awarding the best....
London International Awards (LIA) 2021 is open for entries. LIA is giving a 50% discount on standard entry fees for submissions finalized by 28th....
WARC, the global authority on marketing effectiveness, has today released an insights report examining current effective marketing trends following....
Today, WARC, the global authority on marketing effectiveness, in association with the advertising arm of Spotify, the world's most popular audio....
WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly....
As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first....
Campaigns across diverse markets and product categories for both global brands, including Burger King, L’Oréal, Mastercard, O2, Old....
Global advertising spend is on course to fall by 10.2% - $63.4bn - to $557.3bn this year, led by sharp cuts in investment among the automotive,....
Following a tumultuous year, WARC, the global authority on effective marketing, has today released Marketer's Toolkit 2021, a guide to help brands....
The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of....
Asia Pacific is a leader in mobile adoption and will likely continue to be so, with nearly all marketing professionals (95%) in the region....
WARC, the global authority on marketing effectiveness, has today released the 2020 Asian Strategy Report, outlining new and successful marketing....
With 3 awards including 1 Gold, 1 Silver and 1 special award for Research Excellence, McCann India has become the most awarded agency across Asia at....
WARC, the global authority on marketing effectiveness, today announced the winners of the 10th WARC Prize for Asian Strategy, a search for the best....
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession - reaching a total of $58.5bn - as brands....
With highest number of Finalists across the APAC region , McCann Worldgroup India leads WARC Prize for Asian Strategy shortlists announced....
As countries continue to go in and out of lockdown resulting in an increased dependency on screens to inform and entertain, there is a voracious....
The COVID-19 pandemic and subsequent country lockdowns have driven 10 years of e-commerce growth in an eight-week period, prompting a rethink of all....
The latest Advertising Association/ WARC Expenditure Report shows UK ad spend is predicted to fall 15.6% year-on-year in 2020 to £21.4 billion,....
The final jury is now announced for the WARC Media Awards 2020, a free-to-enter international awards scheme in search of innovative communications....
WARC, the global authority on marketing effectiveness, has now launched in India with the appointment of Iwaton Consultancy, the full-service B2B....
26% of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them down the line. This is just one of the findings....
WARC, the global authority on advertising and media effectiveness, has today named the judging panel for the Effective Use of Tech category for this....
Social's role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting....
WARC, the global authority on advertising and media effectiveness, has today named the jury line-up for the Best Use of Data category for this year's....
Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France....
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are....
Campaigns for global brands, including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oréal, as well as local brands such as Hungarian....
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a....
WARC, the international authority on marketing effectiveness, is today launching the 2020 WARC Media Awards, a comprehensive global awards scheme....
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the....
The final shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness. An international jury of....
WARC, the global authority on advertising and media effectiveness, has today released the Media Strategy Report 2020, highlighting key trends and....
21 marketing initiatives from around the world that have successfully embraced a brand purpose and achieved commercial success as well as a benefit....
WARC Awards, a global search for next-generation marketing effectiveness, has released the shortlisted entries for Effective Innovation. Twenty....
WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020, a search for the best....
The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, though FMCG brands are....
The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and....
McCann Worldgroup Delhi has emerged as the No. 1 agency in APAC and No. 4 globally as per The WARC Effective 100 which is a ranking of the....