Pepsi's latest Holi campaign cleverly integrates the theme of artificial intelligence. The protagonist's quest for Thandai leads to a humorous....
Saudi Arabia is making a significant investment in its future with the launch of a new programme aimed at training over 1,000 engineers in artificial....
ASSOCHAM hosted an annual flagship summit on Branding and Marketing, where Shashi Shekhar Vempati, former CEO of Prasar Bharati, deliverved a keynote....
As the year 2023 comes to an end, with opening multiple avenues for Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Relaity (VR),....
OpenAI is collaborating with Rishi Jaitly, former head of Twitter India, who is serving as a senior advisor to engage in discussions with the Indian....
AI (Artificial Intelligence) has recently become indispensable to the web design world. User experience is everything in the web development....
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the establishment of two new working groups that will play a....
On the occasion of Ganesh Chaturthi, Manyavar, a pioneer in celebrating Indian traditions through their celebration wear, is proud to introduce a....
Authored by Sairaman Srinivasan , Chief Strategy Officer , Consortium for Technical Education (CTE) In the ever-evolving marketing realm, where data....
The world's first energy drink entirely powered by A.I. has been developed by HELL ENERGY. Design, recipe, tasting and meticulous taste evaluation,....
In our pursuit to become India’s most trusted and preferred Fintech brand, Angel One Ltd. (formerly known as Angel Broking Ltd.) strengthened....
News18 Punjab/Haryana, the No.1* news channel of the region, is thrilled to announce the Education Summit, a pioneering event aimed at fostering....
Ventura: Global advertising technology leader The Trade Desk has launched Kokai, a new approach to digital advertising innovation that incorporates....
Adfactors PR, India’s largest Public Relations firm, has completed training over 1,000 employees in the application of ChatGPT and other....
Authored by Manish Mohta, Managing Director, Learning Spiral. The world is changing rapidly, and our technological advancement is changing....
The digital world is rapidly evolving, and the 7th edition of DIGIXX Summit & Awards 2023, organised by Adgully, was aimed at exploring this....
AI is transforming how marketing departments automate their procedures. Marketers can optimise their processes and minimise manual intervention using....
Authored by Sahil Chauhan Artificial Intelligence (AI) and Machine Learning (ML) are expected to have a significant impact on digital video....
Innovative advertising formats that use AI to operate are now becoming extremely important. Such solutions include In-Image Ads and Semantica....
Authored by Sridhar Seshadri, Co-Founder, Spotflock Artificial intelligence (AI) is a process of imbibing learning, reasoning, and self-correction....
Samba TV, the leading provider of television technology and omniscreen advertising and analytics globally, announced today it has acquired Disruptel,....
Scenario No. 1 Some two weeks ago, Jason M Allen of Pueblo West won first prize in the digital category at the Colorado State Fair for his art work....
We have been fascinated and terrified at the same point by Artificial Intelligence since the birth of the computing era. Remember the threatening HAL....
Maruti Suzuki India Limited (Maruti Suzuki / Company) has announced investment of around INR 2 crore in Sociograph Solutions Private Limited (SSPL).....
Rushi Bhatt, Sr. Director and Head of AI at Compass IDC, inaugurated the new state-of-the-art technology innovation and development centre in....
For Vartika Verma, Global VP, Marketing, Yellow.ai, the pandemic has transformed the way customers behave and subsequently resulted in a sea change....
With the year drawing to a close, it is time to recap the major developments across the industry. As in the previous years, Adgully reviews the year....
Irreverent Labs, the newly funded blockchain-gaming startup founded by entrepreneur and former Microsoft Ventures executive Rahul Sood, is aiming to....
While we often dream of gazing at our favorite stars from a distance or getting their picture or autograph, Stargaze will make this dream possible....
Toch.ai, an AI-driven platform that uses cloud-agnostic and deep learning algorithms for the automatic interpretation of content featured in videos,....
Tonic Worldwide, the independent digital marketing agency has announced their partnership with yellow.ai, the world’s leading Conversational CX....
In an attempt to eradicate the various hassles associated with conventional size measurement, this Indian-led tech startup company Aaiena – A....
With digital transformation radically improving and pushing boundaries, Pepper Content, a content marketplace, today announced the launch of....
In wake of COVID-19 outbreak, KENT RO Systems Limited, the most trusted water purifying brand, has announced yet another breakthrough product-....
ZEE5, India’s fastest growing ConTech brand, has teamed up with HockeyCurve Technology Labs to offer dynamic creative optimization (DCO) and Ad....
Ambit Analyser, the dashboard for captive audience planning has announced an extensive revamp of the tool, making it AI driven. The Neural Network....
English News App Inshorts has been helping advertisers engage with their audience in a creative and unique manner with its innovative and....
Authored by Shaurya Seth, Managing Director, Tresor Systems. Due to the boom in the e-commerce platforms the brick-and-mortar retail has gone....
Authored by Kuldeep Chaudhary, Chief Executive Officer, ADOHM. A lot of controversy and discussion have been trailing around some social media apps....
Rezo.AI, an AI-driven platform, is disrupting the customer services segment in India with its cutting-edge technology, becoming the first to use....
I was recently discussing the future of digital marketing with a senior creative head of a leading mainline agency. He advised, “AI (artificial....
Acquainting its customers with a unique combination of Artificial Intelligence and Machine Learning in fashion, Samshék now plans to expand....
Ankoor Dasguupta, VP - Brands, Marketing & Special Projects, SHEROES, takes a look at the key changes happening in marketing today and the three....
SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and....
Businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their....
In a first of its kind initiative, iTV Network, one of India’s largest news networks, today announced the launch of NEWSX AI, world’s....
Kantar has released its perspective of the major trends that will shape the media landscape for brand owners, agencies and media platforms in 2019.....
Dhananjay Arora, CEO, Kwebmaker, showcases how integrating AI into one’s mobile marketing efforts gives marketers a competitive advantage in....
Ever since humanity produced products and ideas, marketing has existed. The technologies have been different, but the concepts underlying acquiring....
Verloop, the GrowthStory-promoted SaaS customer engagement automation provider, today announced the closing of a US $ 3 million Series A investment....
Social Frontier (SF), the Bangalore-based technology company assisting brands with data-driven solutions, has witnessed some interesting trends in....
Authored by Anand Naik, Co-Founder and CEO, Sequeretek Anand Naik is co-founder and CEO, Sequretek. He has spent close to 3 decades in the IT....
With today’s consumers increasingly becoming mobile first, incorporating AI technology with a brand’s mobile marketing strategy will be....
Artificial Intelligence (AI), also referred to as Machine Learning (ML), has begun to disrupt the marketing space, driving innovations such as big....
Authored by Varun Aggarwal, Co-Founder & Executive Director, Designhill Design Hill is India’s first and largest one-stop design solutions....
This article is authored by Atique Kazi, Managing Director, Xaxis India Atique Kazi joined Xaxis India in 2013 and has been with the organisation....
In a bid to give a fillip to the industry and an impetus to trade and industry, the Government is expected to announce a new industrial policy soon.....
The impact of artificial intelligence (AI) on the future of jobs is usually discussed in theoretical terms. Reports and opinion pieces cover the full....
Creating a meaningful connection with customers, fans, and followers is a major ask to measure success for any campaign. Instead of a passive,....
An Alibaba Group artificial intelligence (AI) system is ready to recommend your next outfit at a concept store in Hong Kong showcasing a new model....
Video marketing analytics platform Vidooly is partnering Xaxis, GroupM’s outcomes-focused programmatic media company, to launch a new....
Founded in 2010, iCubesWire had started with performance marketing operations, providing robust platform to advertisers and publishers where they....
Prasoon Joshi, Chairman APAC and CEO & Chief Creative Officer, McCann Worldgroup India, who has been celebrated across India for his contribution....
Antao AV, Chief Operating Officer, Synergy Property Development Services, writes about how new-gen technologies like Blockchain, Internet of Things....
Search advertisers face increased complexity in planning and optimising campaigns. Billions of data points and decisions inform a typical search....
With the growing march of digital in all spheres of business, there is now increasing use of technology tools beyond tech companies. Advertisers,....
With the growing march of digital in all spheres of business, there is now increasing use of technology tools beyond tech companies. Increasingly....
The Union Budget 2018 brought forth many announcements, but one of the most significant and welcome initiatives was probably the announcement of....
Reacting to the Union Budget 2018-19, Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network, has welcomed the focus on the rural and....
Deloitte Touche Tohmatsu India LLP’s (DTTILLP or Deloitte India) eighth edition of signature publication on Technology, Media and....
With technology further entrenching itself in all aspects of brand communication, marketers are waking up to the new reality of operating in and....
The advertising sector is one of the most dynamic segments in the businesses. With the challenges of having to continually alter strategies so as to....
Artificial Intelligence products are on top of everyone’s wish list for next best thing to consume. Today’s technology is making....
Appier, artificial intelligence (AI) company, has shared the results of a real-world study that it conducted on its own network to demonstrate the....
Despite massive corporate investments in artificial intelligence (AI), nearly three-quarters of consumers are concerned about AI infringing on their....
Years ago, Artificial Intelligence (AI) existed only in the realm of science fiction. In 2017, its growth and influence on the future of businesses....
With a rapidly evolving business and economic landscape there is a dire requirement of fresh thinking, new skill sets, greater flexibility &....
Publicis Groupe Chairman & CEO, Arthur Sadoun, announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of....
Is chat messaging The next big thing for member companies to engage elusive audiences in a more intimate environment? At least seven major media....
Genpact (NYSE: G), a global professional services firm focused on delivering digital transformation for clients, has signed a definitive agreement to....
The growing significance of Artificial Intelligence (AI) for marketers can no longer be ignored. Digital media has already started incorporating AI....
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities....
Warc, the global marketing intelligence service, has released Toolkit 2017, an annual examination of forthcoming challenges faced by marketers around....
Absolutdata, a leading data analytics firm, today announced the release of its groundbreaking NAVIK SalesAI solution, an add-on tool designed to....