In a country as diverse and multi-cultural as India, advertising that caters to this diverse population is surprising flat in its representation.....
The latest partnership involving Myfitness, a peanut butter brand under Mensa Brands, may have inadvertently promoted betting. A fitness influencer,....
ASCI Academy, the training arm of the Advertising Standards Council of India (ASCI), has introduced the 'Responsible Influencing Course' e-learning....
The Department of Consumer Affairs (DoCA) and The Advertising Standards Council of India (ASCI) both operate with a mutual goal of protecting....
Wieden+Kennedy India is proud to announce the successful launch of brownkind in the US, a skincare brand that challenges traditional beauty norms....
To understand the implications of Digital Personal Data Protection Act (DPDPA) in advertising, the Advertising Standards Council of India (ASCI) in....
The Advertising Standards Council of India (ASCI) and the Department of Consumer Affairs (DoCA) collaboratively convened an interactive consultation....
Authored by Bhawna Sethi – Founder, Let’s Influence In the dynamic landscape of digital marketing, influencer collaborations have....
The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that....
The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension-products and....
The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA), launched their collaborative study on....
The Advertising Standards Council of India (ASCI) has published its half-yearly complaints report for the period April to September 2023, offering....
The Advertising Standards Council of India (ASCI) takes a pivotal stride towards enhancing transparency and accountability in environmental....
Dr. Sandeep Goyal's open letter to ASCI highlights concerns about potential surrogate advertising by liquor brands during the ICC Cricket World Cup.....
Rajiv Talreja is the founder of Asia’s Largest MSME Business Coaching Company - Quantum Leap Learning Solutions Pvt Ltd, author of the....
During the board meeting that succeeded its 37th annual general meeting, the Advertising Standards Council of India (ASCI) announced the appointment....
Sonam Pradhan has joined Kellog India as the Head – Media & Digital Marketing (South East Asia). Previously she was the Integrated Media....
The Advertising Standards Council of India (ASCI) has launched the ASCI Academy, a pioneering initiative poised to amplify the advertising....
The Advertising Standards Council of India (ASCI) has revised its description of celebrities in its regulations to encompass social media influencers....
The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising....
The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a....
The Advertising Standards Council of India (ASCI) and Khaitan & Co, a full-service law firm, have jointly released a comprehensive whitepaper on....
In a bid to enhance user experiences and uphold ethical standards within the digital realm, the Advertising Standards Council of India (ASCI)....
The Advertising Standards Council of India (ASCI) has introduced guidelines for advertisements for charitable causes. In recent years, charities have....
Zomato, a popular food delivery platform, has utilized advanced AI technology to create new social media content featuring famous personalities.....
The Advertising Standards Council of India (ASCI) publishes new comprehensive guidelines for ‘Online Deceptive Design Patterns in....
Department of Consumer Affairs (DoCA) along with the Advertising Standards Council of India (ASCI) hosted an interactive consultation with....
The Advertising Standards Council of India (ASCI) updated its guidelines for advertising educational institutions, programmes, and platforms after....
The Advertising Standards Council of India (ASCI) released its annual complaints report for 2022-23 which contains several startling observations,....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
The Advertising Standards Council of India (ASCI) has recommended an amendment to its “Guidelines for Advertising of Educational Institutions,....
The Advertising Standards Council of India (ASCI), in partnership with Futurebrands, unveiled the ‘Wielding Influence, Nurturing Trust’....
The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its Brand Influencer....
The Advertising Standards Council of India (ASCI), in its latest report titled “Objectionable ads in the Beauty & Personal Care category....
The Advertising Standards Council of India (ASCI), has updated its “Guidelines for Disclaimers made in supporting, limiting or explaining....
The Department of Consumer Affairs under Ministry of Consumer Affairs, Food and Public Distribution last week released a guide –....
The start of a new year is seen as bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with....
The Advertising Standards Council of India (ASCI) released a comprehensive report on advertising in the education technology sector (EdTech) and the....
The Advertising Standards Council of India (ASCI) released a comprehensive report on advertising in the education technology sector (EdTech) and the....
Authored by Jay Rathod, Founder, Koffeetech Communications. The Indian influencer marketing industry will generate Rs 22 billion in revenue in....
The Advertising Standards Council of India (ASCI) recently published a discussion paper, titled ‘Dark Patterns in Advertising’,....
The Advertising Standards Council of India (ASCI) has released its half-yearly complaints report (April to September, 2022). During the period, it....
An extensive discussion paper released by the Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry,....
Every day, the number of content Creators is rising exponentially. More and more individuals are getting dependent on earning a living by creating....
At the board meeting following the 36th annual general meeting of the Advertising Standards Council of India (ASCI) today, NS Rajan, Director, August....
The Annual Complaints Report FY 21-'22, which the Advertising Standards Council of India (ASCI) published earlier this month, provided information on....
The Advertising Standards Council of India (ASCI) released its annual complaints report for the period April 21 – March 22, during which it....
Eons ago, Shakespeare had written in his play ‘Twelfth Night’: “If music be the food of love, play on”. And it is music that....
The Advertising Standards Council of India (ASCI) has followed up the successful launch of its GenderNext report in October 2021, a study by ASCI and....
The latest advertising for Layer'r Shot deodorant provoked a backlash for being derogatory against women. As a result, ASCI decided to halt all ad....
Our focus is to make India one of the largest markets for Spotify: Arjun Ravi Kolady In conversation with Adgully, Arjun Ravi Kolady, Head of Sales,....
The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already....
ASICS, a Japanese sports performance brand, will kickstart the advent of International running in India by partnering with Tata Consultancy Services....
Advertising in India is mainstream, all-pervasive and has a role in shaping our shared consciousness. And now, there is proof that progressive....
The Indian Premier League (IPL), the latest edition of which kicked off on March 26, has witnessed high-decibel advertising from the online....
Manisha Kapoor, the Secretary-General of the Advertising Standards Council of India, has become its CEO. Previously, she was a panel member- Consumer....
DAZN Group, the leading global sports entertainment company, has appointed Alice Mascia to lead its operations in DACH. She joins DAZN on 1....
ASCI recently launched the Endorser Due Diligence service, paid advisory that is aimed at helping endorsers follow the ASCI Code and abide by the....
Advertising Standards Council of India (ASCI), the self-regulatory organization of the advertising industry in India, has reported having received....
Times Network comes on board Goafest 2022 as presenting sponsor Speaking about partnering with Goafest 2022, MK Anand, MD & CEO, Times Network,....
In order to help endorsers, follow the ASCI code and abide by the rules laid down in the Consumer Protection Act (2019), which places an obligation....
Republic’s strategy is speed at scale and to look beyond any boundaries: Hersh Bhandari In conversation with Adgully, Hersh Bhandari, Group....
The Advertising Standards Council of India (ASCI) has announced fresh guidelines regarding advertising and marketing promotions of cryptocurrency.....
Even as the Indian government continues to work on the framework for Virtual digital assets, commonly referred to as crypto or NFT products.....
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI The Advertising Standards Council of....
The Advertising Standards Council of India (ASCI) released the Guidelines for Influencer Advertising in Digital Media to ensure that branded....
In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. Given the sensitivity of our....
Manisha Kapoor, Secretary-General, Advertising Standards Council of India (ASCI), recaps the year 2021 for the advertising body and some bold steps....
Piyush Goyal, Minister of Consumer Affairs, Food, and Public Distribution, said in Lok Sabha that the ministry has no info regarding the Advertising....
COLORS Gujarati presents an unusual love story where the role of Granddaughter-in -law takes precedence over that of a wife. One of the most....
The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath for a second consecutive term as chairman. NS....
To help brands and advertising agencies shape gender narratives in a positive way, The Advertising Standards Council of India (ASCI) and....
Lux Industries Limited, (BSE: 539542 | NSE: LUXIND) known for its innovative and customer-demand driven product offerings, manufacturing more than....
In order to aid responsible advertising practices and help brands be more mindful of the claims they make in their campaigns, the Advertising....
CoinDCX, the nation’s first crypto unicorn, has partnered with Advertising Standards Council of India (ASCI) to actively support the....
This festive season will be better than 2019 and 2020, affirms a buoyant industry Since the pandemic struck, there has been a sea change in the....
Aditya Swamy, Director of Google India joins the board and Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook, will be a special....
CoinDCX, India’s safest crypto exchange and the nation’s first crypto unicorn, has joined the Advertising Standards Council of India....
FY2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic. Consumers were vulnerable and so were....
Fresh from a series of new initiatives such as the Influencer Guidelines, asci.social, the Guidelines for Online Real Money Gaming, the Advertising....
IPLIX Media, one of the fastest-growing influencer marketing and talent management agencies in India, today released insights from an independent....
The Advertising Standards Council of India (ASCI) has censured brands that have been using the Tokyo Olympics medal winning athletes in their....
FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic. Consumers were vulnerable and so were....
The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI) to safeguard....
The Advertising Standards Council of India (ASCI) marked June 30, World Social Media Day, with a webinar that comprised two panel discussions....
The Advertising Standards Council of India (ASCI) has won two International Council for Advertising Self-Regulation (ICAS) awards, one each for the....
Social media platforms not banned, for now. But will non-compliance impasse continue? The deadline for compliance by all digital platforms with the....
India’s influencer market is estimated at $150 million in revenues per year and is showing double digit growth according to digital marketing....
The Advertising Standards Council of India (ASCI) today unveiled the final guidelines for influencer advertising on digital media. The draft....
The Advertising Standards Council of India (ASCI) has appointed Infectious Advertising, an independent and integrated agency, as their creative....
Advertising Standards Council of India (ASCI) General Secretary Manisha Kapoor has been appointed to the executive committee of the International....
Convened by UN Women, the United Nations entity for Gender Equality, the Unstereotype Alliance has launched the India national chapter with a....
The Advertising Standards Council of India (ASCI), in association with Futurebrands, is launching the first ever deep, immersive dive into gender....
The Advertising Standards Council of India (ASCI) on Friday extended the deadline for feedback on the Draft Guidelines for Influencer Advertising on....
The 3rd quarter of FY 2021 had a high impact and was an initiative-led quarter for ASCI. The initiatives focussed on guidances for the industry,....
The Advertising Standards Council of India (ASCI) has issued draft guidelines for influencer advertising on digital media. ASCI has invited industry,....
To enable consumers to easily recognise promotional content on digital platforms, the Advertising Standards Council of India (ASCI) has released....
The Advertising Standards Council of India (ASCI) guidelines related to real-money gaming, which came into effect from 15th December, have received....
To raise consumer awareness about objectionable advertisements, the Advertising Standards Council of India (ASCI) is launching #ChupNaBaitho, a....
Advertising Standards Council of India (ASCI) has prohibited 12 liquor brands from surrogate advertising of their brand extensions. Following the....