YKONE, leading international influencer marketing agency, announces the acquisition of 70% of the Indian agency Barcode, a content & influencer....
Dr. Derrick Gray, the Chief of Measurement Science and Business Analytics at BARC India, has resigned from the organization, as reported by media....
During the coverage of the historic inauguration of the Ram Mandir in Ayodhya, News18 India, India’s No. 1 Hindi news channel, continued to be....
Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone....
Aaj Tak emerged as the most-watched news channel in week 49 of BARC India data, encompassing the rolling average of weeks 46-49. The period was....
As per the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 has reaffirmed its stronghold in the English News....
Sandsoft, the mobile-first game developer, publisher and investor powered by world-leading games industry talent, today proudly announces the opening....
The latest data released by the Broadcast Audience Research Council (BARC) has solidified News18 India’s number one position during the....
The live broadcast of the ongoing ICC Men’s Cricket World Cup 2023, has been watched by nearly 430 million* viewers till the 34th match.....
Zee Business has set a remarkable milestone by securing the position of India's No. 1 Business News Channel, as confirmed by the latest data released....
SCREENXX Awards 2023: ZEE5, TVF, Pankaj Tripathi, Mona Singh, Jim Sarbh steal the show The fifth edition of the SCREENXX Awards 2023 was held in....
After BARC started releasing raw level data, more news channels have started gravitating towards the measurement system. Zee news is the first one to....
The ICC Men’s Cricket World Cup 2023 has set more record-breaking numbers as hundreds of millions of fans engage with the biggest Cricket World....
According to the latest BARC ratings, News18 Lokmat has surpassed ABP Majha and established dominance in the Marathi news segment. The data....
Zee Media Corporation Limited (ZMCL) is pleased to announce its decision to re-register for the Television Audience Measurement System with the....
BARC India has established a price of Rs 15 lakh per year for Respondent Level Data (RLD) for broadcasters. Until now, RLD was exclusively accessible....
In a remarkable display of sports entertainment, inaugural season of the Pro Panja League, which took place at the....
News18 Lokmat has launched a print ad campaign to showcase its dominance in the Marathi news segment. The page one ad campaign launched in....
As per the BARC data for the last 54 weeks, CNN-News18 has captured 35.3% market share, which is significantly larger than that of Times Now. With....
Lack of news ratings will have an impact: Shashi Sinha Shashi Sinha, the chief executive of IPG Mediabrands, has opined that the lack of ratings for....
The speculation that there are attempts to stall BARC ratings has provoked strong reactions within certain segments of Indian TV channels,....
The News Broadcasters Federation (NBF) has expressed deep concern over attempts by certain broadcasters with monopolistic interests to disrupt the....
As per top officials in Ministry of Information and Broadcasting, the Broadcast Audience Research Council (BARC) has increased the size of panel....
As per the latest data released by the Broadcast Audience Research Council (BARC), News18 India has again topped the Hindi news genre and has....
News18 Hindi, India’s No.1 Hindi news network, has continued its dominance in the Hindi Speaking Market by not only outperforming news networks....
As per the latest data released by the Broadcast Audience Research Council (BARC), News18 India has again topped the Hindi news segment. With 71274....
As per the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 has continued its dominance in the English News....
Broadcast Audience Research Council India (BARC), the world’s largest Television Audience measurement body, today announced the appointment of....
Dolly Jha, who has recently quit Nielsen as the Managing Director, is all set to join BARC, as per media reports. As per the media reports, she will....
According to data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV [BARC 2+ |....
The Indian Premier League (IPL) 2023 is experiencing a significant decrease in television advertising this year, as stated by the latest BARC data.....
India TV has again proven that it is most Credible and Authentic Hindi News Channel for its Viewers. By extensive coverage and distinctive....
The Indian Premier League (IPL) has seen a significant increase in TV viewership for its season opener between Gujarat Titans and Chennai Super....
As per the latest data released by the Broadcast Audience Research Council (BARC), CNN–News18 has topped the English news genre consecutively....
The Broadcast Audience Research Council (BARC) is back with its out-of-home TV viewership ratings. The ratings were out on March 30, a day before the....
As per the latest data released by the Broadcast Audience Research Council (BARC), News18 Gujarati has bagged the number one spot in the Gujarati....
The Union Budget 2023 was announced by the Finance Minister, Smt. Nirmala Sitharaman on February 1st and India TV emerged as the top Hindi News....
As per the latest data released by the Broadcast Audience Research Council (BARC), CNN–News18 has again topped English news genre with 43.1%....
CNN-News18 has again maintained its lead the English News segment, staying 133% ahead of Times Now and 83% ahead of Republic TV in the week. As per....
New Delhi | 12th January, 2023– As per the latest data released by the Broadcast Audience Research Council (BARC), CNN–News18 has topped....
News18 India has dominated the Hindi News segment in terms of viewership and reach throughout 2022. The channel has been constantly number one since....
The News Broadcasters & Digital Association (NBDA) has written to BARC India, asking the TV audience ratings body to withdraw the 4-week rolling....
BARC India has released the highly anticipated viewership data of the news channels for the vote counting day in Gujarat and Himachal Pradesh. India....
News18 India has once again dominated the Hindi news segment in the country, outperforming its competitors in terms of market share during election....
The CBI Court has issued summons to former BARC India CEO, Sunil Lulla, for alleged corruption in the TV audience ratings body during his....
The BJP will win the Gujarat and Himachal Pradesh assembly elections, and the AAP will sweep Delhi MCD elections, according to an exit poll by Zee....
iTV network has pulled out from BARC ratings with immediate effect. The owns nine channels including two national channels – India News, NewsX....
As per BARC data for English TV news, Zakka Jacob, the managing editor of CNN-News18, has acquired more viewership than Arnab Goswami’s 9 PM....
The country’s most watched News channel News18 India has cemented its lead in the genre. As per the recent BARC data for week 39-42’22,....
The country’s most watched English News channel, CNN-News18 India, has cemented its lead in the genre with 27 weeks of undisputed leadership....
The controversy around landing pages in the broadcast industry is not a new one. The situation came to a head a few weeks back when Zee Media....
As per the latest BARC data for week 40, 2022, 1st India News has raced ahead of News18 Rajasthan with 44% share in the 15+ ALL TG (SOURCE: BARC; TG:....
The News genre has been facing some tough times in the last couple of years even as the aggressive battle for supremacy continues among the news....
After Zee Media withdrew from the Broadcast Audience Research Council India (BARC), Aroon Purie of the India Today Group stated that he, too, has....
Zee Media Corporation Limited’s (ZMCL) abrupt decision to exit BARC has taken the industry by surprise. Zee has asked the rating agency to stop....
The TV, especially news television, ratings tangle has raised its ugly head again. Following the latest development of Zee Media exiting from BARC....
What has prompted Zee Media to opt out of BARC ratings all of a sudden? As reported yesterday (September 30, 2022), Zee Media had stated that it has....
After NDTV, now Zee Media has decided to quit from BARC Ratings. Apparently miffed at the way BARC is functioning, Zee Media has pulled out its news....
News18 India continues to be the industry leader in Hindi TV News space. As per BARC data (Wk 34 - 37’22, TG: 15+, HSM), News18 India has....
News18 India continues to be the industry leader in Hindi TV News space. As per BARC data (Wk 33 - 36’22, TG: 15+, HSM), News18 India has....
News18 India has become India’s top Hindi News Channel, racing ahead of AajTak and India TV. According to the BARC ratings released on Thursday....
As per BARC India data for Week 28 (Saturday, 9th July 2022 To Friday, 15th July 2022), the overall Hindi News Genre increased by 1%, garnering....
Zee Uttar Pradesh-Uttarakhand (Zee UPUK), the leading news channel of the region, has surpassed all competitors in the region, as per the latest BARC....
Atlantis Dubai has hired independent brand communications agency Magnum & Co to manage all communications in Australia for Atlantis, The Palm and....
As per BARC India data for Week 27 (Saturday, 2nd July 2022 To Friday, 8th July 2022), the overall Hindi News Genre increased by 2%, garnering....
For the list of Top 10 channels in All India, as per Broadcast Audience Research Council (BARC) India’s data for Week 25 (Saturday, 25th June....
The News genre recorded a growth of 3% to register 2,247(000) AMAs as per BARC data for Week 26 (Saturday, 25th June 2022 To Friday, 1st July 2022)....
Sun TV continues to lead the list of Top 10 channels in All India, as per Broadcast Audience Research Council (BARC) India’s data for Week 25....
The Hindi News genre, perhaps the most hotly contested television genres, has seen an overall increase of 4% in Week 25 (Saturday, 18th June 2022 To....
As per the weekly data during the week 24 (from 11th June 2022 to Friday, 17th June 2022), released by the BARC, among the top five channels in the....
Sun TV tops the list of Top 10 channels as per Broadcast Audience Research Council (BARC) India’s data for Week 24 (Saturday, 11th June 2022 To....
Broadcast Audience Research Council (BARC) India’s data for Week 24 HSM (Saturday, 11th June 2022 To Friday, 17th June 2022; 24hrs; 15+....
Broadcast Audience Research Council (BARC) India’s data for Week 24 (Saturday, 11th June 2022 To Friday, 17th June 2022) shows Tamil GEC Sun TV....
As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and mitigating impact on viewership....
Times Network has complained to the Ministry of Information and Broadcasting, BARC, and TRAI against India Today channel for “misleading and....
Broadcast Audience Research Council (BARC) India’s data for Week 21 (Saturday, 21st May 2022 To Friday, 27th May 2022) shows Tamil GEC Sun TV....
The News Broadcasters Federation (NBF) has sought the Ministry of Information and Broadcasting to intervene in the matter of landing page conundrum.....
Gaurav Banerjee, Disney Star Head- Content, Disney+ Hotstar & HSM Entertainment Network, has been appointed by the Broadcasters Audience Research....
Having closed 2022 on a strong positive note, advertising volumes for television continued to stay stable in the first quarter of 2022, with a total....
Hindustan Unilever continued to top the list of Top 10 Advertisers in Week 14 as well, as per BARC data (Week 14: Saturday, 2nd April 2022 To Friday,....
Good News Today, India’s first and only good news television channel has struck a chord with its viewers by capturing the free platforms with....
With the resumption of BARC data for TV news ratings earlier this month, the race and claims for the numero uno position has started again amongst....
DIGIXX 2022: Leading luminaries of the industry come on board as Jury For the 2022 edition of the DIGIXX Awards, the distinguished Jury panel....
Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research....
Advertisers and marketers are not surprised with various TV news channels claiming leadership positions after the BARC released its news ratings;....
No sooner had BARC India resumed publishing the TV News ratings, several news channels began their claims to being the No. 1, thus bringing on a....
Aaj Tak continues to lead the Hindi News genre as BARC India resumed publishing ratings of News channels from March 17, 2022. As per BARC data, Aaj....
BARC India has started publishing data for News channels from today (March 17, 2022), after a gap of one and a half years. With this, the long....
BARC India has resumed the ratings for individual news channels with the release of data for Week 10, 2022 today. Following an industry-wide....
Retaining its Numero Uno position, Aaj Tak becomes the No. 1 viewed National Hindi News channel with new innings of viewership ratings by BARC.....
TV9 Bharatvarsh and Aaj Tak remained top among the top eight Hindi news channels during the week 10'22 (5 -11 March 2022), according to the....
BARC has updated its policy for the release of a TV channel's viewership data in view of the resumption of news ratings. The updated policy states....
Vivek Malhotra, who was serving as the Group CMO (Chief Marketing Officer) of TV Today Network, has been sworn in as the Additional Director of the....
2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in....
NDTV Group has decided to pull out of BARC India’s ratings system just days before the resumption of TV news ratings. This was confirmed to....
BARC India has come up with its revised policy on the genre and language of all TV channels monitored by BARC India. The document outlines the policy....
BARC India has detailed the methodology and the review process behind the Augmented Data Reporting Standards (ADRS) for subscribers. The data for the....
News Broadcasters Federation (NBF) has expressed it deep concern ad apprehension of BARC’s announcement on the resumption of ratings for the....
The Broadcasters Audience Research Council (BARC) of India informed the Ministry of Information and Broadcasting (MIB) that it was alerting....
BARC India will release individual news channel data with effect from Thursday, March 17 2022. Welcoming the Ministry of I&B’s directive....