Merkle Sokrati, the leading data-driven performance marketing agency from the house of Dentsu Aegis Network (DAN), has inked a strategic partnership....
Tata Steel, India's largest private steel manufacturer recently awarded its digital mandate for Tata Steel Aashiyana and Tata Tiscon to Team Pumpkin,....
The Indian digital ecosystem has witnessed a phenomenal transformation in the last decade, driving connectivity at an unparalleled scale leading to a....
Mullen Lintas' Chief Creative Officer, Garima Khandelwal is a creative veteran with International advertising exposure. In this recap, she charts out....
Public Relations has evolved tremendously over the years. Gone are the days of simply doling out press releases to media houses. PR today effectively....
Brands need to navigate cautiously when marketing their brand to Gen-Z, the generation poised to make up 40% of the world population by 2020, writes....
Good health, clean water, and sanitation services continue to be a priority for India. The health concerns and well-being are closely linked to that....
With 1 billion monthly active users, being the second most engaged social network platform and having 75 per cent of the users below the age of 35,....
Social media continuesly grows as a platform for brands to express themselves especially during the festive season as each occassion during this time....
For World Mental Health Day, brands engage in conversations around Mental Health in their own way. Some make do with posts supporting awareness and....
With an expanding choice of offerings to buy, Indian consumers increasingly care more about the quality of service than whether a brand originates in....
A recent SEMrush study revealed that during the current downturn, stalwart automotive brands Maruti, Hyundai, and Honda are the 3 most searched for....
On Friday, it was announced that Radhika Apte has been nominated for the International Emmys 2019 for Lust Stories. Even Sacred Games makes the list....
The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and....
When the Supreme Court repealed Section 377 on September 6th 2018, it delivered the truest sense of freedom to millions of LGBTQIA+ people in India.....
Star Movies, Hotstar and Star Gold recently participated in a twitter war to compete for the #bestmovielineever. With a combined following of over a....
Earlier in the week, Rahul Bose stirred up conversations in the social media space when he put up a video on where he pointed out the high price tag....
Brands take on the #FaceAppChallenge that is gaining notoriety on social media. We selected some of the best creatives released by brands on Twitter.....
To mark the occassion of the succesful launch of Chandrayaan 2, brands pull out their creative teams to give a digital salute to the accomplishment....
TikTok, the short video sharing app from Bytedance, has been on a roll in India. The app has been growing in popularity among not just the users but....
Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as National Creative Director for Havas Creative,....
The hashtag twitter trend posts never fail to amuse us like #JCBkikhudaai or #kikichallenge. The subtle creativity in these posts make us tumble with....
BrandStreet India, a leading integrated marketing agency has been chosen to plan and execute a brand recall rural marketing campaign for Mosaic, the....
This World Environment Day the UN declared the official theme to be Air Pollution and brands projected their commitment to the environment in various....
Political parties often look at understanding the perception of the voters and accordingly build a strong communication strategy before starting to....
The Game of Thrones finally came to an end with the last episode that premiered on HBO at 6:30 am which resulted in the fandom going crazy on Twitter....
