Whatever the occasion, Twitter is where people come together to celebrate, and brands make sure to join this rich exchange. This 26 January, as India....
Using aftershave is a ritual; but the pain of using alcohol-based aftershaves is real, damaging and leads to discomfort for many people. Given this....
Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella,....
The next few years will unleash new opportunities for the media industry. History tells us every crisis is a new opportunity. The Renaissance Period....
Jingles all the way as we near the season of Christmas. With Merry Customers all around, brands are all set to woo their customers this Christmas in....
Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and Aditya Birla Fashion and Retail Limited (ABFRL),....
Wavemaker India has unveiled a specialised unit in collaboration with One Mercuri which will focus on helping brands leverage the entertainment and....
The generation now is very hungry and wants to make most of the available time. They need more information in quick time and so mobile has become the....
Gurugram-based diversified technology services group Gridlogic with interests in gaming, data management and business transformation, today announced....
Xiaomi as a brand is known for making technology accessible to the masses. This festive season, the focus was on introducing a range of products and....
Started in 2014, the Indian Super League (ISL) has steadily been making significant inroads into a cricket-dominant market and has carved a place for....
Overall Ad Volumes on TV increased by 11% during September 2021, compared to September 2020. Without the Sports genre, the increase was 10%, as per....
Security has always been a concern and to provide better options regarding security, especially during the pandemic times, MyGate, has been enabling....
With less than 10 days for the start of Abu Dhabi T10, Deccan Gladiators have signed a host of sponsors. Starting from 1NE as the Premium Sponsor to....
Diwali is that time of the year when Indians connect with others to greet and celebrate. They choose to come to Twitter to share good wishes, newly....
Qoruz an end-to-end Influencer Marketing platform has launched FMCG E-book which will help brands to plan their marketing strategy for 2022.
To put....
Twitter is the conversational layer of the Internet and it is where people come together to celebrate festivals, international cultural moments and....
As the content library of OTT platforms grows, there is now need to break the monotony of predictable content and bring in product differentiation.....
One of the fastest growing D2C brands for personal hygiene, Svish has successfully raised US$400,000 as part of its Seed funding. The funding round....
Diljit Dosanjh, the youth sensation who is known for his authentic tone of voice and his edgy style is the new face of FILA in India. There is a true....
The podcast #TheLastBrandStanding on @IVM Podcasts consists of six episodes that takes the listener through some epic business/brand battles fought....
Mobile advertising is a huge market, worth over $100 billion but surprisingly, mobile games occupy only 15-20 % share of the market. The Mobile games....
On September 26, National Daughters Day is observed to honour and appreciate our daughters, who bring so much love and joy into our lives. It's a day....
A sip of a kadak chai has the power to bring you out of any stress and make you stand afresh. Brands and their creative campaigns took a chai break....
Being the largest demographic group in India and globally, millennials are largely described as the most experimental consumers, open to trying new....
Havas Media Group India commissioned a special research with YouGov to launch HI-CRICKET, its proprietary IP, to understand the impact of the Indian....
After seeing a drop in ad volumes and revenues during the lockdown and pandemic period in 2020, TV advertising is witnessing a strong growth in the....
14th September, the day when the language Hindi and the devnagari script was adopted as the National language in the constitution. SInce then we have....
Hindustan Unilever and Dettol continue as the top advertiser and top brand, respectively, in Week 35 of BARC ratings (Saturday, 28th August 2021 To....
Radico Khaitan is one of the oldest and the largest manufacturers of Indian Made Foreign Liquor. With over 75 years of experience in spirits making,....
The festive season is back. And Brands are also geared up to enjoy a share from this festive pie with enticing offerings. But the question remains:....
