Jupiter Meta, announced their rebranding to a Metaverse and Web3.0 advisory today. The Metaverse-as-a-service (MaaS) startup is actively helping....

Authored by Jay Rathod, Founder, Koffeetech Communications. It is very common for brands to advertise products associated with sports and athletics....

Talkwalker, the leading consumer intelligence and deep listening company, recently announced a strategic partnership with Khoros, an award-winning....

The children of today will make the India of tomorrow. The way we bring them up will determine the future of the country’ – Jawaharlal....

For FIFA World Cup 2022, which is going to be held in Qatar, ten Indian brands are going to be ‘presented by’ partners. The sponsors....

Horowitz just released the findings from FOCUS Asian: State of Consumer Engagement 2022. This year’s study finds that only 34% of Asian....

Apple retains top spot as the Top 100 Brands ranking exceeds more than $3 trillion for the first time - a 16% increase since 2021 Airbnb (#54),....

Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100....

DealShare, India’s leading and fastest growing social e-commerce player, is all set to penetrate deeper into the homes of its new to internet....

Considered one of the most beautiful women in the world, Aishwarya Rai Bachchan has been straddling the world of films and fashion since 1991. Known....

With the influence of Digital world, many brands have been coming up with creative and bizarre ideas to stand out among the crowd. Each and every....

Nearly 700 million Indians use the Internet regularly. Indians make digital payments and engage in e-commerce worth around 350 million (as per....

With the changing world dynamics around digital media, it has been observed that Public Relations has expanded its strategies and workings in line....

Authored by Snehil Gautam, Chief Growth & Marketing Officer, Housing.com, Makaan.com & Proptiger.com Come festive season and the market is....

Sprite has joined ThumsUp and Kinley as one of Coca-Cola India’s top soft drinks brands. The carbonate brand’s sales surged by 41.7% to....

Unilever calls out renowned brands of aerosol dry shampoo including Dove as the cause of cancer after discovering that the products contain a....

In the last two years, we have witnessed many legacy brands taking a new birth. We saw Kelvinator and BPL getting revived in the consumer durables....

The industry is calling 2022 a bumper festive season, where consumer sentiments and propensity to spend was high, brands went all out to tap into....

Sony Pictures Networks India (SPNI) has rebranded all its network channels to be more aligned with Sony’s global ethos. According to N.P Singh,....

Snapdeal, India’s leading value-focused platform, has curated a diverse selection of e-gift cards for both online and offline shoppers to meet....

As India moves towards the crescendo of Diwali, which brings down the curtains on the major part of India’s annual festive season, the....

Tanvi Bosmia, Associate Account Director, SoCheers, speaks to Adgully about the festive mood, post-pandemic scenario, marketing campaigns, new....

Authored by Sneha Tekriwal, Category Head - Skin and Hair, OZiva It is that time of the year when the festival season takes over the country.....

Quora, the knowledge sharing platform, expands brand advertising business with new video ads. Brands know Quora as the place to go to reach the....

While cynical observers have spent years writing obituaries of TV news, a full page advertisement by News18 India in Tuesday's Economic Times said....

As the festive season reaches a crescendo, with Diwali just around the corner, the industry is looking back at this year’s festive season with....

More than 70% consumers shop from D2C brands because of a favourable user experience, indicates the latest survey by Instamojo, India’s largest....

Channels pulling out of BARC: What will advertisers’ next move be? The News genre has been facing some tough times in the last couple of years....

Rohit Sharma-led Team India departed for Australia for the upcoming ICC Men's T20 World Cup in the early hours of October 5, 2022. The 2007 champions....

Tata Consumer Products, the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has....

Enormous has been awarded the strategy & creative mandates of mattress giant Springwel, a brand owned by Ananta Capital. This will be with a view....

The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.....

Despite the huge potential, the podcast domain faces certain challenges. What are the lacuna and issues plaguing the podcast industry? What is....

In Hindu mythology, Dussehra is of great significance. Indian audiences are familiar with this festival's defining characteristics, including the....

Authored by Akshaara Lalwani, Founder, Communicate India. In today’s world, Public Relations plays a significant role in ensuring your brand....

Jasprit Bumrah, India’s big and key World Cup player, may miss the T20 World Cup due a stress fracture of the back. While an official....

Meta kicked off the 2022 edition of its ‘Creator Day’ to celebrate creators in India and recognise the way they push culture forward on....

People all throughout the world mark World Heart Day on September 29 each year. The purpose of the day is to increase public awareness of the rising....

STARZ announced today that its premium international streaming service, STARZPLAY, will rebrand as LIONSGATE+ in 35 countries, coinciding with a new....

Blink Digital offers Metaverse retainers as well as one-off Metaverse activations for brands. For Yashoda Hospital Blink helped create the entire....

On the fourth Sunday of September every year, the International Daughters Day is observed to celebrate girls. The International Daughters' Day, which....

Agora, Inc, today announced the results of a commissioned study that examines how Gen Z consumers are engaging with brands that use interactive live....

The gaming industry in India is on a steep growth curve. According to Invest India, revenue from online gaming grew 28% in 2021 to $1.2 billion and....

CSS Corp, a digital technology and customer experience (CX) services provider, has rebranded itself to Movate™. The new brand identity....

Bollywood actor and entrepreneur, Shraddha Kapoor has spread her wings beyond films, donning upon the entrepreneurial hat with a variety of brands....

In this rapidly changing world, customer engagement, loyalty and advocacy are no longer only driven by the products or the services offered.....

Authored by Ms. Richa Singh, CEO & Co-founder, Blogchatter. The words influencers and Instagram have become ubiquitous, so much so that when we....

Authored by Jay Rathod, Founder, Koffeetech Communications. According to KPMG India, there are already more than 800 D2C brands operating in the....

Snapdeal, India’s leading value e-commerce platform, today announced the on-boarding of two new D2C fashion brands - Rangita and Urban Mark on....

Kantar BrandZ India Top 75 brands rebound from the pandemic with world-leading brand value growth of 35% CAGR since 2020 Technology providers and....

Hansa Research, the largest Indian-owned consumer insights company and part of the R K SWAMY HANSA Group, today announced a new collaboration with....

From Kashmir to Kanyakumari, from Australia to England; day two of the IAA Global Summit saw dignitaries from across the globe share their views on....

Onam, the annual cultural festival, is celebrated by the Malayalis in Kerala. It commemorates the homecoming of the kind-hearted king Mahabali and....

After over two years of Covid-led disruptions and lockdowns and subdued market sentiments, brands as well as consumers are looking forward to a....

This festival season is important on so many counts. Brands and advertisers are enthusiastic and hopeful as they are eager to make the best out of....

The Summit was inaugurated on the morning of September 5, 2022 by Hon’ble Mr. Tony Abbott, former PM of Australia. This is the first time IAA....

Every year on September 5, the entire nation observes the birth anniversary of Dr Sarvepalli Radhakrishnan, India's first Vice President. While the....

A content-preneur with over 13 years of experience with various platforms like Radio & Digital media, Antil Yadav started his content journey as....

The last time when we had a great all-rounderwho created a buzz in international cricket was almost two decades back when Kapil Dev ruled the Indian....

Onam festivities this year have begun with much more positive sentiments amid a resurgent market. The festivities have remained subdued in the last....

The India Chapter of the International Advertising Association (IAA) will host a global summit on nations as brands on the 5th. and 6th. September....

Only one in three brands can offer individualised offerings while most consumers are willing to pay a premium for personalisation, says MMA....

We've been marching along a century-long path from television worshippers to cord-cutters. Instead of becoming obsolete with the advent of advanced....

Metaverse “use cases beyond gaming are not just in the future, they’re already emerging.” - Kavya Pearlman, Founder and CEO of XR....

The Hindi film industry is just about back on its feet post a challenging pandemic period that brought all activity to a halt; however, all is still....

IDAM House of Brands, a conglomerate of various FMCG brands and the parent company of Bella Vita Organic, has announced the latest appointment of....

The birth of Lord Krishna, widely believed to be Lord Vishnu’s incarnation, is celebrated as Krishna Janmasthami across India. This year....

Third-party cookies were intended to anonymously keep information within the discretion of end users, but ad-tech companies used them to gather and....

Publicis Groupe owned Leo Burnett India announces the launch of LB Regional a specialized division helping brands maximise their reach with national....

Pulpkey, founded by Amit Mondal in 2017, is an influencer marketing company with a network of over 1.5 million content creators and influencers....

Raksha Bandhan or Rakhi is a special occasion to celebrate the love and warmth between a brother and a sister. It is celebrated on the last day of....

Festive season sales account for a significant chunk of the annual sales for retailers selling apparel, electronics products, household furnishings....

With consumers increasingly buying brands that genuinely align to a social purpose, brand leaders are consciously engaged in driving purpose-led....

Authored by Gaurav Nijhawan, VP, Marketing, Stashfin. Why do we remember advertisements that we’d have watched one or even two decades ago? It....

With half the year gone, brands’ and agencies’ focus has now turned towards the festive season, which is almost at our doorstep. Though....

Independent digital and creative agency, Enormous Brands has bolstered its operations with significant appointments across their branches at Delhi....

Infectious Advertising, one of the leading creative hot shops in India has been entrusted with the creative duties of five brands of Bayer, a global....

India observes Friendship Day on the first Sunday of August. National Friendship Day is celebrated every year to cherish and embrace our beautiful....

FieldAssist, a SaaS based technology platform transforming route-to-market capabilities of CPG companies, today announced its new positioning....

Google’s decision to delay the phasing out of third-party cookies in Chrome by 2024 has come as a surprise. Earlier, the search giant had....

Logicserve Digital, India’s largest independent integrated digital marketing and transformation company unveiled “LS....

Authored by Anindita Gupta, Co-Founder, Scenic Communication Animation brands have seen a considerable increase in the last three years. Animation....

When Neeraj Chopra struck Javelin Gold at the 2020 Tokyo Olympics, it heralded the rise of a new sports superstar. To top his athletic performance,....

July 24 is celebrated as Parent's Day. It falls on the fourth Sunday of July every year. This is the day when people pay respect to their elderly,....

Hindware Home Innovation Limited, one of the fastest growing players in consumer appliances, today announced the rebranding of its consumer....

One is no longer sure if there is a thin line or a thick line between PR and Advertising. A brand manager’s first choice would be to look a....

flynt.social, a brand forward influencer marketing agency that provides strategy and creative ideation under the ambit of advocacy services, is....

Jasleen Kaur G, Head of Marketing for Indian Subcontinent, Benetton, has made the next step in her career. Kaur will be joining Reliance Brands....

In a domain-redefining development, ClanConnect.ai, India’s leading influencer marketing start-up, has introduced a new model wherein brands....

Direct-to-Avatar: The new frontier for brands in metaverse For millennia, the only viable marketplace was the one based on physical exchange or....

Guru Purnima holds much significance among Hindus, Jains, and Buddhists in India. Guru Purnima is the day dedicated to all the gurus and teachers,....

Authored by Gauri Bhatia, Founder & Director, The Unveiled Sagas I think we can all fairly agree that the uprise of influencers, digital....

Bakra Eid, also known as Eid al-Adha or Eid Qurban, is one of the biggest religious festivals of Islam. It is a three-day celebration, which occurs....

Cosmo Films Ltd, a global leader in Films for packaging, labelling, lamination and synthetic paper and an emerging player in Specialty Chemicals,....

For millennia, the only viable marketplace was the one based on physical exchange or physical-to-physical (P2P). Customers went to a physical place,....

India’s leading direct-to-consumer beauty brand MyGlamm is the presenting sponsor for reality talk-show Koffee with Karan. The first episode....

There is a new trend that the advertising industry is now witnessing – ads in recent months have been made with no big ad agencies being....

Metro Brands Limited (MBL), among India's leading footwear specialty retailers, has entered into a strategic partnership with the Canada-based....

Authored by Anindita Gupta, Co-founder, Scenic Communication. Local brands have evolved rapidly in the recent decades because of technological....

ShortsTV is a 24/7 HD TV channel dedicated to short movies and is available in approximately 70 million households across the US, Latin America,....