Even before COVID-19 struck the world, there has been a conscious move towards following a healthy lifestyle, which saw people gradually shifting....

Health is not something to be compromised with and food is not something we can say no to, specially when you are working from home! Pandemic or no....

Decoding the OTT Content Code: A tale of two self-regulatory bodies In case of the OTTs, there will be a three-tiered grievance redressal system,....

It is a new day for Criteo (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform. Today, the....

A bicycle is the first machine we master as children. And as we grow up, we realize it is just the right solution to some of the world's most....

ABP News concluded the second edition of its ‘India vs Corona e-Conclave’ yesterday. This conclave witnessed the participation of top....

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, and Yellow Messenger, the world’s leading Customer....

Excessive smoking is not just injurious to your tastebuds, but also to your health! As they say that the kick is temporary but the damage is....

After suspending Season 14 of the Indian Premier League (IPL) mid-way in early May this year due to rising number COVID-19 cases among the players....

If there were any arguments for good design, one only had to look at the achievements of Apple Inc., one of the most valuable companies in the world.....

The Blood Report- a pan India social research study of 3500 menstruators outlines the current state of menstrual health and hygiene in the country.....

Menstrual Hygiene Day (May 28) is celebrated globally to break taboos surrounding menstruation and promote good menstrual health and hygiene for all....

Hey, How you Doin? So finally the day is here! Could we be anymore excited? After months of delay, the long-awaited ‘Friends’ reunion....

In its 12th year, Havas’ landmark study of brand value, surveying over 395,000 people around the world, uncovers deepening cynicism, alongside....

There was a time when the only ways to promote films were press conferences, item songs, and PR manufactured controversies. But with the influx of....

For Mia, customers sit at the heart of all operations and as we tide through difficult times the brand aims to constantly seed positive messaging....

Award-winning cosmetic brand, RENÉE Cosmetics is all ready to set foot into the American market. After tasting huge successes in their home....

Tea is not a feeling, not a habit but an emotion for all the TeaLovers. This International Tea Day is celebrated for keeping good health and to enjoy....

Hey, How you Doin? Could we be anymore excited? After months of delay, the long-awaited ‘Friends’ reunion special has finally got a....

As in the case of several categories, consumer behaviour regarding beauty brands, too, has seen significant shifts in this pandemic period. With....

Companies are stepping up in many ways to help their employees tackle this difficult period. The Advertising and Media industry, which is highly....

Winkl, India’s first platform helping brands and firms launch, manage and track influencer marketing campaigns, has launched ‘Winkl....

Mediabrands today announced the launch of Mediabrands Content Studio (MBCS) in India. MBCS is a data-driven content practice, built on the....

Amazon Studios announced today that Swedish-French Director Charlotte Brändström has joined the creative team of its forthcoming Amazon....

Eid is a festival that is known for its gatherings and celebrations. A most awaited occassion which is celebrated not only in India but all over the....

Comfy Snug Fit, a fast growing menstrual hygiene brand from the house of Amrutanjan Healthcare Limited (Amrutanjan Healthcare), brings new hope in....

National Technology Day is celebrated to appreciate the work and achievements of Indian scientists, engineers and innovators who help us to build the....

As they say, 'A great nurse sees the patient and not the illness'. Keeping the same in mind, all of our nurses who have been working for us without....

Zirca Digital Solution has launched ContentiQ tool to better understand the consumers’ online behavioural habits and help brands improve their....

This is the second Mother’s Day that is being celebrated under the shadow of COVID-19. As most of India remains confined to their homes once....

The Esports Club, One of India’s leading Esports platforms, based in Bangalore, has announced its partnership with Streamcoi to revolutionize....

Come summers and all cooling machinery become our constant companions – more so when one is confined to one’s home due to the pandemic.....

Motivator, the full service media agency under GroupM, has broken out of the typical media agency mould to focus on driving growth for emerging....

The BCCI today announced that it has decided to suspend indefinitely the remainder of IPL 2021 as several players and staff have tested positive for....

Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc.,....

Nourish, one of the ambitious brands of BL Agro Industries Limited, edible oils and food products company, announced the launch of a series....

The One Club for Creativity has advanced its commitment to creative activism by urging agencies, brands, ad schools and other organizations around....

Maharashtra day, also recognized as Labour day is celebrated every year on 1st May. This day is also marked to commemorate the creation of a Marathi....

Shrugging off the disruptions of last year, businesses and agencies are looking for a strong revival in 2021. Adgully – as part of our annual....

International Dance Day is also addressed as Global Dance Celebration day which is celebrated on 29th April of every year. Dance is a passion and an....

IPG Mediabrands Australia has appointed Maria Grivas as Reprise Australia CEO. She will be replacing Matt Sallis, the former Reprise Australia CEO,....

India has today become the epicentre of COVID-19 in the second wave of infections – the country reported almost 3.8 lakh new cases in the last....

Shrugging off the disruptions of last year, businesses and agencies are looking for a strong revival in 2021. Adgully – as part of our annual....

InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising on InMobi Exchange. The launch of this....

Formerly known as Astral Institute of Management Studies (AIMS), the business management wing of ODM Educational Group and one of the top MBA....

GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India 2020. The size of....

Shrugging off the disruptions of last year, businesses and agencies are looking for a strong revival in 2021. Adgully – as part of our annual....

World book day brings us all the love for books that readers has and share their experiences through best selling books of the year. The World Book....

He burst into the Bollywood scene as the brilliant Bhiku Mhatre in Ram Gopal Varma’s underworld drama, ‘Satya’, in 1998. He started....

Organisation models have shifted from product driven to customer centric and now to purpose led in its latest iteration. But while product and....

The Indian Premier League, which has become a mega opportunity for brands, has seen a decline in the number of advertisers and brands in the first 5....

Cricket season is on and with every match, one can hear the roar of the stadium get louder on Twitter. As fans turn to the service to celebrate their....

magicpin's latest ad, featuring Vijay Raaz, goes head to head with Cred's high-octane celebrity campaign. We've all watched Rahul Dravid, a....

First of its kind biking OTT show from the country, Cruising Legends: Dawn Patrol goes live on MX Player today. Cruising Legends is a cult,....

Over the years, the ad campaigns for the Indian Premier League (IPL) have been attracting viewers with their often quirky storylines and visuals,....

SPi Global, the market leading content technology enterprise, today announced the launch of its new avatar as Straive (pronounced....

Shrugging off the disruptions of last year, businesses and agencies are looking for a strong revival in 2021. Adgully – as part of our annual....

Independent creative agency, Enormous Brands has bagged the Brand Planning and Creative duties of Kapiva, an Ayurvedic brand which is bringing....

Gudi Padwa, a Hindu tradition followed by everyone in the country for years, is especially known to be a New Year for all the Marathi's and....

As part of our series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the....

Netcore Cloud, Asia’s leading email & multi-channel campaign delivery company, today announced a partnership with San Francisco-based....

Nykaa Fashion, the multi-brand fashion e-commerce platform, announced the acquisition of the progressive and trendy online jewellery brand Pipa....

A never seen avtar of Rahul Dravid has been in a mix emotions for a lot of fans and people on social media. In the Cred's ad campaign....

Amazon.in today announced the launch of the “Amazon Mentor Connect” ahead of Amazon’s flagship event- Smbhav. The Amazon Mentor....

To honour our siblings, to appreciate them for being an important part of our life, to bring a smile on their face and to show some love, National....

Twitter is kick-starting League of Brands today - Friday, 09 April 2021, which will showcase and applaud outstanding cricket campaigns by brands on....

2020 was a breakthrough year for gaming, which has entered the general consciousness of consumers and marketers alike. Essence, a global data and....

Talkwalker, the leading enterprise listening company, in partnership with Trustpilot, a leading review platform, has launched its latest report on....

India’s biggest sporting extravaganza, the Indian Premier League (IPL), is back for the 14th edition. While the growing number of COVID-19....

World Health Day is celebrated every year on 7th April under the sponsorship of World Health Organization (WHO). The resposbility of this day is to....

As part of our series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the....

Easter day is celebrated on the resurrection of Jesus Christ from the dead after his crucifixion and burial. It is typically the most well-attended....

One of the key issues today both in India and the global arena is the steady erosion of people’s trust in governments, businesses, NGO’s,....

Pranks and practical jokes abound on April Fool’s Day. However, given the sensitivity of the pandemic situation across the country, brands are....

Levi’s was the most recent brand to announce Deepika Padukone as their global ambassador. Deepika Padukone is one actress who has established....

The festival of colours is here to spread some cheer amid the rising cases of COVID-19 in a second wave across the country. TMoj – be it....

It is astounding how the world of e-commerce has changed over the past years with coronavirus highly impacting purchase behaviour across the world.....

One would surely recall Holi last year – celebrated under the shadow of rapidly growing COVID-19 cases in the country. Not very long after....

Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....

World Water Day is an annual observance day held on 22 March that signifies the importance of fresh water. It celebrates water and raises awareness....

Artificial Intelligence (AI) is enhancing organisational resilience in volatile, dynamic, and unpredictable marketplaces, while optimising....

Jeff Emmanuel launches 3D Morphreal fashion Models for brands - adamevefamily This is the birth of 3D Morphreal Models. It’s a brand new....

Enormous Brands has won the creative mandate of Howzat, a fantasy sports app that combines sports and skills to offer sports lovers a thrilling....

Today the company announces that it has rebranded as Reckitt. The redevelopment of the corporate identity is a key milestone in the....

Keeping the social media abuzz, Gradeup - India’s #1 trusted brand for competitive exam preparation witnessed tremendous engagement across....

Madison Retail Paradigm (MRP), a unit of Madison World partnered with Welspun Global Brands to launch their new segment ‘Welspun Health’....

Having 6-8 hours of sleep on regular basis is what our body craves. World's Sleep Day is celebrated for the benefits of good health and good sleep.....

Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....

Celebrity endorsements have been prevailing in India for a very long time, and there is an increasing challenge for brands to capture people’s....

David Ogilvy, the Guru of Advertising, was always of the view that using Celebrities is not the best way to promote brands. According to him....

Enormous Brands, an independent creative agency has bagged the creative mandate of Rapido, India’s first and the largest Bike-Taxi platform.....

Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....

Authored by Piali Dasgupta, Senior Vice President - Marketing, Columbia Pacific Communities Growth. Hope. Continuous....

After being recognized all over the world for the uniqueness of its two brands; Crescina and Fillerina, Labo India now launches new grades for its....

Infosys, a global leader in next-generation digital services and consulting, and Interbrand, a global brand consultancy firm, today revealed that the....

A robust and wholesome strategy is the answer to any business’s success. Ensuring the same during tough COVID-19 times, Brandniti an integrated....

This International Women’s Day (IWD), as women urged each other to #ChooseToChallenge, brands too joined IWD conversations on Twitter to....

Germin8, India’s leading digital media intelligence company, today announced the addition of key new features to its proprietary tool Germin8....

After an encouraging performance in Q4, Enormous Brands announced that they have reversed the salary deductions that were made in the wake of the....

From an early age we had been seen women in the role of a mother busy in the kitchen whipping up the perfect meal for her family, a docile wife....