Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to compliment brands who are leveraging social media....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
Consumer behavior has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. In order to understand the....
Essence, a global data and measurement-driven media agency which is part of GroupM, today released the results of new research into expert opinion on....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
Authored by Amol Roy - Founder, Shutter Cast
With the Covid-19 pandemic uprooting our lives and ravaging economies around the world, businesses are....
For the past many years, the advertising industry has been offering design and branding as part of the overall advertising services to their clients.....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
As digital media becomes more ubiquitous in the marketing strategies of brands, platforms must address consumers concerns of data privacy, security....
Today, brands are increasingly finding new ways on digital and mobile to reach their end consumers and expand their presence in this space and time....
After 8-9 months of severe COVID-19 and lockdown impact across industries in 2020, the last couple of months saw India Inc gearing up to embrace the....
Enormous Brands, an independent creative agency, recently won the Brand Communications Mandate for Ekdum, a newly launched biryani brand by Jubilant....
2020 was no ordinary year. We all learned something, went through some major ups and downs but in the end, figured that looking at things differently....
Till the beginning of 2020 or until March 2020, most businesses were buzzing and everyone was very optimistic to end the year on a good note. But the....
The COVID-19 pandemic forced the entire education system across the country to shift online this year and students have been attending online classes....
According to a report by Technavio, a leading global technology research and advisory company, the global school stationery supplies market is poised....
With a new normal for the foreseeable future, brands are expected to communicate in a more humane way and build customer relationships stronger than....
Mzaalo, a blockchain-based platform in the gamified video and entertainment ecosystem, today announced that it has onboarded 400+ established brands....
Even as the digital sector has been growing tremendously in India, mobile video has played a key role in this growth. Today, mobile video has grown....
Neha Kulwal, Country Manager, Admitad India, and a well-known woman entrepreneur, writes about the growing popularity of the direct-to-consumer (D2C)....
Youth Icon and fashionista Ananya Panday may be just three films old, but she is already quite popular on social media. Ananya had her big debut in....
Beauty and beauty products have always been associated with women, and men who are seen having an affinity towards beauty products are labelled with....
From a ritual observed by married women, today Karwa Chauth has become a big occasion, thanks to brands and social media. There are several legends....
Speaking in defense of BARC (broadcast audience research council) media veteran and chairperson of technical committee of BARC, Shashi Sinha has said....
The COVID pandemic has severely disrupted businesses across the world, however, these tough times have not deterred brands from continuing to create....
Customer experience is about brands demonstrating their commitment to prioritising and anticipating the problems of the customers and taking the onus....
The Indian Institute of Human Brands (IIHB) today released its TIARA Research Report on Celebrities as Human Brands. The Report was released by the....
The COVID-19 pandemic has led to an increased awareness and need for superior quality immunity boosting products. Consumers are proactively seeking....
Vijayadashami also known as Dussehra is a major Hindu festival celebrated at the end of Navaratri every year. The underlying message on this day is....
The great big Indian festive season that everyone has been eagerly awaiting is here. The festivals of Raksha Bandhan, Janmashtami, Ganesh Mahotsav,....
Interpublic Group (NYSE: IPG) Board of Directors announced today that it has named Philippe Krakowsky as IPG Chief Executive Officer and a member of....
With the festive season around, digital advertising spends are likely to see an upsurge by brands that will go beyond traditional digital forms like....
People living in the year 2020 have come to expect the unexpected. So, when Mumbaikars experienced the city wide power outage in several areas of the....
