Radico Khaitan Limited, a leading Indian Made Foreign Liquor (IMFL) Company, is excited to announce its strategic alliance with Bollywood star Arjun....
The Sleep Company, India’s leading comfort-tech brand, has today announced the launch of its new chair brand, ‘ErgoSmart By The Sleep....
Advertising on Television for IPL 17 observed growth in ad volumes per channel by 9% compared to IPL 16 after 31 matches, as per TAM Sports data. The....
Authored by Shweta Papriwal, VP - Marketing and Communication at BlinkX by JM Financial As a marketer and communication strategist, I've recognized....
Following alarming reports from food regulators in Hong Kong and Singapore regarding cancer-causing ingredients found in certain products of popular....
Earth Day has become a significant event. Brands worldwide are not only recognizing the importance of environmental conservation but are also....
Mygate announced its new corporate brand identity as “The Living Experience Tech Company,” marking a step towards the company’s....
India stands as a pivotal force in the global market, hosting a significant portion of the world's Global Delivery Centres and serving as a primary....
In the rapidly evolving world of digital media, Connected TV (CTV) has emerged as a pivotal platform, reshaping how advertisers approach and engage....
Ram navami, marking Lord Rama's birth, resonates deeply in Indian culture. Brands leverage this tradition to forge meaningful connections with....
In the ever-evolving world of brand endorsements, one name shines brighter than most – Ranveer Singh. With his magnetic persona, boundless....
Authored by Mithun Bharadwaj Founder of Fashion V3rse In today's digital age, the fashion industry is undergoing a profound transformation. The....
With brands increasingly sharpening their focus on regional markets, events and festivals in the regional markets offer brands and marketers fresh....
As the festive air fills with joy, a chorus of Eid Mubarak resonates from brands, symbolizing unity and shared blessings. These heartfelt greetings....
Authored by Maadhav Bhide, Founder, Togeth૪ing In the ever evolving landscape of the digital era, the concept of community building has taken....
While ad volumes after seven matches during the Indian Premier League Season 17 rose by 4% over the previous season, after 15 matches Television....
Hansa Research has released its 4th annual edition, Insurance CuES, a survey that lists the top Life Insurance Brands in India, basis their customer....
Authored by- Anjali Malhotra, Customer Strategy Expert and Senior Partner at BOD Consulting When it comes to catching eyeballs of Indians, cricket....
This April Fool's Day, Amazon Prime Video teamed up with the legendary actor, Jackie Shroff, to deliver a prank that left audiences roaring with....
In the pulsating world of sports marketing, the Indian Premier League (IPL) stands as a beacon of commercial prowess, commanding exorbitant....
Authored by Sachin Modi, Co-founder and CEO, Vhub.aiIn today's digital marketing landscape, a significant shift is underway, highlighting the value....
Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Limited, announces a strategic....
Authored by Ganapathy Viswanathan Building a successful brand property will always require patience. When it comes to building a brand property....
Ajay Devgn is celebrating his 55th birthday on April 2. The actor has started 2024 on a good note, with his film ‘Shaitaan’ opening to....
ACC and Ambuja Cement, India's leading cement manufacturing companies and part of the diversified Adani Portfolio, have been ranked as ‘India's....
April Fools' Day: A time when brands unleash their creativity, unveiling quirky pranks and humorous campaigns to engage audiences worldwide. From....
Easter, a time of renewal and celebration, marks one of the most important dates in the Christian calendar. It commemorates the resurrection of Jesus....
Authored by Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies. In today’s....
The brand is the first international addition to Lenskart’s umbrella and strengthens Lenskart’s positioning in the premium eyewear....
Holi, the festival of colours, transcends all boundaries and unites people under its spectacular array of hues. Over the years, Holi festival has....
Simpl, India’s foremost Checkout Network, today announced its Holi Splash Sale from March 20-31st to make available lakhs of products from D2C....
With great influence comes great responsibility. Consumers today crave authenticity and transparency, making ethical navigation of this space crucial....
iVOOMi, India’s leading electric two-wheeler manufacturer, today announced its rebranding as “iVOOMi co-powered by Intex”. With a....
Revolt Motors, India’s No. 1 electric bike manufacturer initiates a powerful marketing drive with a TV-led campaign, bolstered by a strong....
Today, at the Start-up Mahakumbh which is a first-of-its-kind event bringing together the entire startup ecosystem of India including startups,....
JioCinema, the official streaming platform for the TATA IPL 2024, has announced the first ever set of brands that will feature on its newly launched....
On Print medium, ad space/per publication increased by 2% and 4%, respectively, in Y 2022 and Y 2023 over Y 2019; while comparing Y 2023 with Y 2022,....
Sleep, often overlooked in the hustle and bustle of modern life, is undeniably crucial for human health and well-being. Recognising the need to raise....
As we step into March 2024, the world of brands continues to dazzle with innovation, creativity, and purpose-driven initiatives. From tech giants....
Influencer marketing in India has been on a high growth trajectory in India for the last few years, As per Statista report, as of 2022, the....
Ramadan, the holiest month in Islam, heralds a period of spiritual reflection, self-discipline, and community bonding for millions....
ixigo, one of India's leading travel platforms, is proud to announce that it has received the Tie-Havas ‘Meaningful Brands Award’ by an....
Metro Brands Limited, India’s largest footwear retailer today announced the appointment of Roch D’Souza as Senior Vice President of....
In a strategic move, Spotify, the leading audio streaming platform, has recently announced the awarding of its global media account to Publicis....
As the auspicious occasion of Maha Shivratri dawns upon us, brands are seizing the opportunity to connect with consumers in unique and meaningful....
International Women's Day, observed annually on March 8th, is a global celebration honoring the achievements and contributions of women throughout....
For long, men’s cricket has been hogging all the limelight – be it in terms of popularity, viewership or ad monies. However, the recent....
Cities across India are witnessing early summer season with scorching heat and higher than usual temperatures. The change in season has got both,....
Interactive Avenues, the digital arm of IPG Mediabrands India, won the coveted ‘Digital Agency of the Year’ title (Gold) by bagging 17....
Ivyclique, a leading digital marketing agency, has officially rebranded itself as WeInvert. This strategic rebrand reflects the company's evolution....
Authored by Meghna Krishna, Group CRO, VideoVerse Imagine this: Visual storytelling isn’t just about making complex stuff look pretty;....
Mohit kumar has been elevated as Head of media and digital strategy at Yum! Brands. Making this announcement on LinkedIn, Kumar reaffirmed his....
Ad volumes for the Music Genre per channel witnessed growth during Y 2021 and Y 2022 with 37% and 42% share, respectively, compared to Y 2019, as per....
The new age woman is a trailblazer in several fields and has her own set of aspirations and expectations, which brands need to recognise and address.....
Authored by Sachin Shah, Founder, The Hype Capital Remember those viral videos of people fumbling in their VR headsets, their actions appearing....
Abhishek Shetty, formerly the chief marketing officer at Stader Labs, has joined Swiggy as the marketing lead for Swiggy....
bigbasket, a TATA Enterprise, has announced the rebranding of its slotted delivery service to “bigbasket supersaver.” Now, the entire....
As Valentine's Day approaches, brands are pulling out all the stops with their heartwarming campaigns. From chocolates to diamonds, they're aiming....
In the fast-paced world of marketing, staying ahead of the curve is essential for brands to make a lasting impact. Today, amidst a dynamic landscape,....
SmartCoin Financials, India’s frontrunning digital lending player today unveiled ‘Olyv’ as its new brand name under which all of....
Authored by Himani Agrawal, Senior Vice President - Product & Analytics, Hypothesis In this digital age, as brands navigate a dynamic landscape,....
While emerging brands have made inroads capturing market share from establishedbrands, Bain &Company’s latest analysis shows many....
Dentsu Creative India has announced the expansion of its mandate with TTK Healthcare, a prominent healthcare products company. The agency will now....
Shark Tank India has successfully cemented its position in the Indian market, and its third season has begun streaming on Sony LIV. The show is....
Adgully’s premier Marketing event, CMOs’ Charcha – Delhi Chapter 2024, took place on January 23, at Radisson Blu Plaza in....
As the nation celebrated the 75th Republic Day in 2024, the vibrant tapestry of festivities is not limited to parades and flag-hoisting. This great....
Following Anish Daryani’s acquisition of M&C Saatchi Indonesia, the agency has rebranded itself as Moonfolks, effective January 24, 2024,....
Republic Day 2024 marks a significant occasion for India, commemorating the 75th anniversary of the adoption of its Constitution. This day symbolizes....
In the dynamic realm of digital marketing, where consumer engagement demands innovation, Mumbai headquartered OneNative Advertising, India's leading....
The upcoming consecration ceremony of the Ram Temple in Ayodhya, scheduled for January 22, marks one of the most expensive religious projects in....
The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that....
Tata Consultancy Services (TCS) has been rated as the second most valuable IT services brand in the world in the 2024 Global 500 IT Services Ranking....
Amazon's global restructuring is sending ripples through its Southeast Asia (SEA) operations, with implications for its partnership with IPG....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
It's that time of the year when India as a whole embraces festivities, celebrating the first harvest of the year. Brands nationwide join in....
Yum Brands, the parent company to Pizza Hut, KFC, Taco Bell, and The Habit Burger Grill, announced the promotion of Joe Park to Chief....
D’Artist Talent Ventures (DTV) has launched D’artist Plus, a pioneering service revolutionizing celebrity-brand associations tailored for....
In conversation with Adgully, Devika Sharma, VP & GM – India, InMobi, speaks about the transformative potential of mobile technology, as....
LiveMint, the world's fastest-growing news website (Similarweb, Sep 2023), is set to launch reader and advertiser engagement initiatives for the....
Authored by Pravin Bera, Co-founder, Dr Rashel Beauty Elixirs. By using a sustainable approach towards well-being, brands are rewriting the concept....
The year 2023 is being called a transformative year for the industry. This was a year when DeepTech ruled supreme and dominated non-technical fields....
During the holiday season, brands seize the opportunity to connect with their audience on a more personal level. This often involves crafting unique....
Christmas, with its twinkling lights, joyful carols, and the promise of goodwill, is a time when marketers embrace the art of storytelling.....
Authored By: Mr. Sachin Shah, Founder, The Hype Capital The infusion of Artificial Intelligence (AI) has ignited a revolution, reshaping how brands....
The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR) will reach....
The Good Glamm Group, South Asia’s largest content-creator-commerce-community conglomerate, is pleased to announce its onboarding onto the Open....
The ICC Men's Cricket World Cup 2023 witnessed a host of remarkable player performances, new records, epic turnarounds, and heartwarming moments,....
Amazon Ads and IPG Mediabrands have entered into a partnership, focusing on assisting advertisers in reaching audiences through Prime Video ads. This....
Media analytics firm Ormax Media announced the launch of Ormax Campaign Express, its campaign testing tool for across theatrical, streaming and....
In especially exciting news for sneakerheads & sports enthusiasts, Foot Locker, Inc., the New York-based specialty athletic retailer, today....
Shashi Sinha, the CEO of IPG Mediabrands, was honored with the Lifetime Achievement Award for 2023 by the Advertising Agencies Association of India....
In especially exciting news for sneakerheads & sports enthusiasts, Foot Locker, Inc., the New York-based specialty athletic retailer, today....
In its 29th edition now, shopaholics worldwide are setting their sights on Dubai for the upcoming Dubai Shopping Festival (DSF). In the heart of the....
Metaverse marketing: A rollercoaster ride of interest and revival story In the ever-evolving landscape of digital marketing, the metaverse emerged....
The beauty and personal care industry in India has been witnessing significant growth over the years, aided by changing lifestyles and preference as....
In this insightful interview with Adgully, Premkumar Iyer, President, HAWK, a GOZOOP Group Company, delves into the realm of Online Reputation....
Landor & Fitch today shares a refreshed brand expression. The rebrand is the culmination of a five-year strategy that has seen the WPP....
Meta has today unveiled key consumer behavior findings from two studies focused on the beauty and the fashion segments in India. The two studies....
Authored by Nitinjit Singh Bawa, Head Marketing, Cordelia Cruises In the evolving landscape of marketing, where creativity and uniqueness are key,....
UK based footwear brand FitFlop, known for creating the most comfortable footwear in the world launches a brand-new campaign titled ‘For People....