As the blistering anticipation for the launch of Republic Bangla continues, more than 35 brands have come onboard even before the channel’s....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to compliment brands who are leveraging social media....
Contiloe Pictures has proved themselves as pioneers in the industry since their inception two decades ago. And now, India’s leading and fully....
Licious, India’s largest fresh meat, meat products and sea food brand, announces the appointment of Simeran Bhasin as VP - Brands and New....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
Fiona Johnston, CEO of UM Australia has been promoted to a new international role at Mediabrands that'll relocate her to London. Johnston has been....
Consumer behavior has gone through a paradigm shift during COVID. As a corollary, it has posed new challenges for brands. In order to understand the....
Heading where the consumer is, IAA Young Professionals (YP) wing of the India Chapter of the International Advertising Association (IAA) presented....
Essence, a global data and measurement-driven media agency which is part of GroupM, today released the results of new research into expert opinion on....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
Twitter, with its conversational and real-time nature, has given brands a space to nurture some authentic, unfiltered relationships with their....
Twitter, with its conversational and real-time nature, has given brands a space to nurture some authentic, unfiltered relationships with their....
Authored by Amol Roy - Founder, Shutter Cast With the Covid-19 pandemic uprooting our lives and ravaging economies around the world, businesses are....
With Valentine’s Day just a couple of days away, brands have been coming out with various campaigns to tap into the consumer sentiments around....
With the world moving so quickly, for a brand to stand out it needs to connect to the most valuable audiences, when they’re most receptive, and....
Media consulting firm Ormax Media has released its latest report titled Ormax Brand Trust Survey 2021, which ranks media brands based on the trust....
The first Test between India and England was a disappointing affair for Indian cricket fans as England won by a resounding 227 runs. But cricket....
The cooling market, comprising refrigerators, air-conditioners, room coolers, is expecting a strong revival in the year 2021 after a year of slow....
The emergence of WhatsApp as a business communication tool marks a major shift in the pre-existing structures and hierarchies in the customer....
OLX Group, world’s leading classifieds platform owned by Prosus has decided to rebrand it’s job board Aasaanjobs to Waah Jobs. OLX group....
Gabba win, economic revival, home soil play - why Ind-Eng series will be bumper for brands India’s rocking performance against Australia in....
India’s leading women’s brand concluded the first edition of Femina Power Brands 2021, a virtual gathering of esteemed guests &....
The year 2020 has had devastating effects on the fashion industry and has been even harsher on manufacturers and suppliers around the world. The....
India’s rocking performance against Australia in the recently concluded cricket series has further spurred viewer and advertiser interest in....
For the past many years, the advertising industry has been offering design and branding as part of the overall advertising services to their clients.....
Post the Coronavirus pandemic, a major shift that has come in consumer behaviour is the fact that they are relooking at the ‘Nutritional....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
A leading recruitment software company, Talentnow has announced its rebranding and transformation into CAYPRO. This transition reflects the....
The Central Consumer Protection Authority (CCPA) has decided to crack down on tall claims and promises made by brands in their ad campaigns on the....
The reinvention of news media’s business model can be significantly advanced by newsrooms that restore trust from audiences inundated by fake....
As digital media becomes more ubiquitous in the marketing strategies of brands, platforms must address consumers concerns of data privacy, security....
Today, brands are increasingly finding new ways on digital and mobile to reach their end consumers and expand their presence in this space and time....
Advertising Standards Council of India (ASCI) has prohibited 12 liquor brands from surrogate advertising of their brand extensions. Following the....
Brands Impact, India’s leading film production & branding agency has announced 'Being Candid - Season 2' with the Winner of Miss Asia....
Snapdeal’s extensive reach in smaller cities and towns of India is helping India’s leading FMCG brands take their value selection deeper....
After 8-9 months of severe COVID-19 and lockdown impact across industries in 2020, the last couple of months saw India Inc gearing up to embrace the....
Enormous Brands, an independent creative agency, recently won the Brand Communications Mandate for Ekdum, a newly launched biryani brand by Jubilant....
Hrithik Roshan burst into the Bollywood scene with the trailblazing ‘Kaho Naa... Pyaar Hai’ in 2000. He had earlier featured as a child....
The Indian Food regulator notified changes to the regulation on Trans Fats in the last week of 2020. What are Trans Fats? Part 21 of the series of....
2020 was no ordinary year. We all learned something, went through some major ups and downs but in the end, figured that looking at things differently....
Twitter is a reflection of what’s happening in the world and what people are talking about. Over time brands across categories have leveraged....
Till the beginning of 2020 or until March 2020, most businesses were buzzing and everyone was very optimistic to end the year on a good note. But the....
The COVID-19 pandemic forced the entire education system across the country to shift online this year and students have been attending online classes....
According to a report by Technavio, a leading global technology research and advisory company, the global school stationery supplies market is poised....
As we are set to bid adieu to 2020 – a year of major disruptions, global shutdowns, economic rollercoaster due to COVID-19 – there are....
Adding sweetness to the holiday season for year-end celebrations, Winkies, the cake specialist launched its Christmas TVC today. Conceptualised by....
2020 – a year brimming with unprecedented challenges has compelled brands to reinvent their marketing strategies to stay ahead of the curve. A....
Authored by Smita Rajgopal, Founder and Creative Director at SMITTEN The pandemic has been an unprecedented crisis, bringing with it multiple....
Marking another milestone in its success story, Infobip has been recently recognized as one of the ‘100 Most Inspiring Brands in India’....
Authored by Anshul Agarwal ,Co-Founder, XR Central In the world of today, the market is driven by the desire and need of the consumer. With the....
While some ed-tech brands had been on a growth curve before COVID-19 struck this year, the pandemic and the subsequent nationwide lockdowns....
EuroKids International, one of India’s leading pre-school networks, has emerged as the Most Trusted Brand in the Education category of....
Authored by Shashwat Das, Founder, Almond Branding The advertising and branding world has become really dynamic especially with digitalization and....
Why do food product marketers use the word ‘original’ to market their products? Why does the government feel the need to regulate the use....
With a new normal for the foreseeable future, brands are expected to communicate in a more humane way and build customer relationships stronger than....
Every festive season, as people prepare to splurge, brands leave no stone unturned in staying in the front line of their consumers’ view.....
Every festive season, as people prepare to splurge, brands leave no stone unturned in staying in the front line of their consumers’ view.....
Backed by Twitter, ShareChat is one of India’s leading regional language social networking platforms. ShareChat has now emerged with renewed....
mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the....
Mzaalo, a blockchain-based platform in the gamified video and entertainment ecosystem, today announced that it has onboarded 400+ established brands....
Manforce Condoms from Mankind Pharma, today is one of the largest selling condom brands in India.The brand has been successfully leveraging social....
Godrej & Boyce, the flagship company of the Godrej Group, launched a variety of Augmented Reality (AR) filters on social media to give their....
Even as the digital sector has been growing tremendously in India, mobile video has played a key role in this growth. Today, mobile video has grown....
D’Artist Talent Ventures is a talent management company which promises to change the dynamics of the talent management industry. Darshana....
The overall value of the Indian Premier League (IPL) ecosystem increased by approx 13.5 per cent – from Rs 41,800 crore to Rs 47,500 crore in....
Gauri Awasthi recently launched her own venture, DIGITAL EDIFY, (DTBU) i.e. the Digital Transformation Business Unit; along with her Co-founder....
Neha Kulwal, Country Manager, Admitad India, and a well-known woman entrepreneur, writes about the growing popularity of the direct-to-consumer (D2C)....
Youth Icon and fashionista Ananya Panday may be just three films old, but she is already quite popular on social media. Ananya had her big debut in....
One memorable image stuck in my head from the lockdown period has been of the serpentine queues of people in front of liquor shops, with no social....
The recent spate of #boycott trends on social media has forced brands to ramp up their vigilance on social media and relook at their social media....
Beauty and beauty products have always been associated with women, and men who are seen having an affinity towards beauty products are labelled with....
From a ritual observed by married women, today Karwa Chauth has become a big occasion, thanks to brands and social media. There are several legends....
Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, highlights the importance of voice and audio for the....
Over the years, Twitter has emerged as an indispensable component of every brand’s marketing strategy, and has also advised them how to create....
Inspire Brands have announced the buying of Dunkin' Brands which owns Dunkin' Donuts and Baskin-Robbins ice cream. The deal is said to be $8.8....
Speaking in defense of BARC (broadcast audience research council) media veteran and chairperson of technical committee of BARC, Shashi Sinha has said....
Birthday boy Shahrukh Khan is so huge today that he is a brand on to himself. And it comes as no surprise that Bollywood’s Baadshah is a....
The COVID pandemic has severely disrupted businesses across the world, however, these tough times have not deterred brands from continuing to create....
Omnicom Media Group (OMG) has come out with a report, titled ‘COVID-19: Gearing Up for the Festive Season’, which provides insights into....
The COVID-19 pandemic has affected lives and businesses globally. During this time one of the biggest questions has been about what communication....
Apart from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that....
The COVID pandemic has severely disrupted business across the world, however, these tough times have not deterred brands from continuing to create....
Customer experience is about brands demonstrating their commitment to prioritising and anticipating the problems of the customers and taking the onus....
The Indian Institute of Human Brands (IIHB) today released its TIARA Research Report on Celebrities as Human Brands. The Report was released by the....
The COVID-19 pandemic has led to an increased awareness and need for superior quality immunity boosting products. Consumers are proactively seeking....
Vijayadashami also known as Dussehra is a major Hindu festival celebrated at the end of Navaratri every year. The underlying message on this day is....
Talkwalker in collaboration with HubSpot has released a report titled Social Media Trends 2021 to help clients drive their social media strategy....
The great big Indian festive season that everyone has been eagerly awaiting is here. The festivals of Raksha Bandhan, Janmashtami, Ganesh Mahotsav,....
Interpublic Group (NYSE: IPG) Board of Directors announced today that it has named Philippe Krakowsky as IPG Chief Executive Officer and a member of....
Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best....
Havas Group India unveiled the results of its far-reaching, proprietary global study Meaningful Brands® 2020: COVID edition that lists down the....
The festive season across India is here and we are amid the Pandemic. Hindustan Unilever’s detergent brand Sunlight, wants to tell people....
With the festive season around, digital advertising spends are likely to see an upsurge by brands that will go beyond traditional digital forms like....
That the pandemic has affected consumer behaviour in all industries is a well-known fact by now. There is a clearly visible change in buyer....
With people spending more time online and continuing to stay at home as a result of the pandemic, video, AR, influencers, vernacular content, and....
MullenLowe Philippines is rebranding as MullenLowe Treyna following a buyout by local shareholders of The Interpublic Group of Companies’....
Daring, tough fiercely talented and one of the most fit and finest batsman has to be undoubtedly Virat Kohli. Along with being the heartthrob of....
People living in the year 2020 have come to expect the unexpected. So, when Mumbaikars experienced the city wide power outage in several areas of the....
SVF Brands and Spencer’s have joined hands, for their Puja campaign launched today that highlights the goodwill of the retail brand and its....