As the content library of OTT platforms grows, there is now need to break the monotony of predictable content and bring in product differentiation.....
One of the fastest growing D2C brands for personal hygiene, Svish has successfully raised US$400,000 as part of its Seed funding. The funding round....
Diljit Dosanjh, the youth sensation who is known for his authentic tone of voice and his edgy style is the new face of FILA in India. There is a true....
The podcast #TheLastBrandStanding on @IVM Podcasts consists of six episodes that takes the listener through some epic business/brand battles fought....
Mobile advertising is a huge market, worth over $100 billion but surprisingly, mobile games occupy only 15-20 % share of the market. The Mobile games....
On September 26, National Daughters Day is observed to honour and appreciate our daughters, who bring so much love and joy into our lives. It's a day....
A sip of a kadak chai has the power to bring you out of any stress and make you stand afresh. Brands and their creative campaigns took a chai break....
Being the largest demographic group in India and globally, millennials are largely described as the most experimental consumers, open to trying new....
Havas Media Group India commissioned a special research with YouGov to launch HI-CRICKET, its proprietary IP, to understand the impact of the Indian....
After seeing a drop in ad volumes and revenues during the lockdown and pandemic period in 2020, TV advertising is witnessing a strong growth in the....
14th September, the day when the language Hindi and the devnagari script was adopted as the National language in the constitution. SInce then we have....
Hindustan Unilever and Dettol continue as the top advertiser and top brand, respectively, in Week 35 of BARC ratings (Saturday, 28th August 2021 To....
Radico Khaitan is one of the oldest and the largest manufacturers of Indian Made Foreign Liquor. With over 75 years of experience in spirits making,....
The festive season is back. And Brands are also geared up to enjoy a share from this festive pie with enticing offerings. But the question remains:....
On the birth anniversary of its legendary leader, Anil Kapoor, FCB Group India has instituted a special award The Anil Kapoor Award For Excellence In....
Global Indian icon Deepika Padukone announced today that she has founded and is set to launch a lifestyle brand that is rooted in India but will have....
Elara Technologies, operator of India's leading digital real estate portals Housing.com, PropTiger.com and Makaan.com, today unveiled its new brand,....
Unlike the previous years, brands have given the classic ritual of Raksha Bandhan a fresh perspective this year. The brands have encouraged consumers....
SVF Brands collaborated with Century Plyboards to launch the 'Century Promise ad' to promote a one of kind unique initiative by the latter. Century....
The World Senior Citizens' Day is marked on August 21 to recognise the contributions and progress of senior citizens in society. The purpose of the....
The ongoing feeling is that the pandemic has subdued the excitement and enthusiasm around many major festivals. Rising Covid cases, social isolation....
World Photography Day is an annual commemoration of photography's art, science, and history. Every year on August 19th, it is commemorated to honour....
PV Sindu's celebrity management agency raised issues alleging infringement of privacy, social media postings from HappyDent, Kotak Bank, Pan Bahar,....
After giving the industry, two very-iconic, inimitable road-trip films in Dil Chahta Hai and Zindagi Na Milegi Dobara, Excel Entertainment once again....
Face masks and hand sanitizers have become our primary weapon to keep COVID-19 at bay. The Government, organisations, influencers and media have been....
Every year Friendship Day is celebrated on first Sunday of August month. In India, it will be observed on 1st August this year where people celebrate....
With most people still largely confining themselves to their homes and continuing in the work/ study from home mode, personal grooming rituals have....
Influencers, content creators and social media users were left high and dry when the Indian Government ban on Chinese apps in 2020 took away one of....
FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic. Consumers were vulnerable and so were....
Amidst the global pandemic, the Tokyo Olympics will be like no other with sombre celebrations and no spectators. The 16-day mega event is finally set....
The delivery and logistics business are witnessing a surge as they recalibrate to operate in the new normal. While the nation battled the first wave....
Jeff Bezos aboarded his space flight this Tuesday on his Blue Origni's first flight becoming the second billionaire in over a week to travel to space....
The very first day of Zomato's Initial Public Offering caught enough of traction from all the brands and neitizens on Wednesday. Within few hours of....
In this episode of Mrigashira, Saheli Chatterjee talks about the responsibility that a brand plays in society. We also discuss changing communication....
