Microsoft has unveiled Phi-3-mini, an innovative, small language model for businesses seeking cost-effective AI solutions. This model excels at....
The cultural phenomenon and epic pirate adventure story embraced all over the world docks on Cartoon Network in India! Cartoon Network today....
MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has announced the renewal of its strategic partnership....
IndiaDotcom Digital Private Limited (IDPL) is pleased to announce the appointment of Devika Dayal as the Head of Revenue (Digital). With an....
OML or Only Much Louder Entertainment, a market-leading, full-service media and entertainment organization has announced the appointment of Kreeti....
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has rolled out 16 new brand safety and suitability....
The European Video-on-Demand (VOD) Coalition has announced the appointment of Julia Maxwell as our first Executive Director effective....
As Ugadi festivities envelop the air, aha, the unrivaled pioneer in delivering top-notch entertainment to Telugu audiences, aha announces exceptional....
Dhiraagu has partnered with Lionsgate Play to bring exclusive, premium digital entertainment content to the Maldives. With this partnership, Dhiraagu....
Adobe introduced the all-new Frame.io V4, a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows....
ZEE5 Global, the world's largest streaming platform for South Asian content, today announced the addition of Cpics, a U.S. based streaming platform....
Leading video software provider, Synamedia, today announced that it will debut its Media Edge Gateway mini (MEG.mini) at The NAB Show 2024. This....
SAN MATEO, CA, UNITED STATES – [Date], 2024 /EINPresswire.com/ -- DistroTV, a premier global independent, free, ad-supported streaming TV....
Producer Rahul Kumar Tewary recently launched his new show, ‘Udne Ki Aasha’. This is his first independent project under his own banner,....
Financial advisory and investment management platform Dezerv, which is backed by marquee investors such as Accel Partners, Matrix Partners, Elevation....
Disney has introduced a new logo for Disney Plus, which was noticed by subscribers even before the official announcement. The updated logo features a....
At Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced major product innovations that will empower....
Contentstack, a leading Composable Digital Experience Platform (DXP) provider, has brought on board Gurdeep Dhillon as its new Chief Marketing....
Star Sports, the official broadcaster of TATA IPL 2024, is launching a first-of-its-kind initiative in India – the Star Creator’s Network....
Today, Adobe announced an expanded partnership with German multinational company Henkel. Henkel will use Adobe Firefly and Adobe Experience Cloud to....
Mindshare has named Priyadarshi Banerjee as the Principal Partner/Lead-Content+ (Unilever) at Mindshare, GroupM. He announced this update on....
Star Sports, the official broadcaster of TATA IPL 2024, is launching a first-of-its-kind initiative in India – the Star Creator’s Network....
The Indian Premier League (IPL) is batting big. The latest five-year media rights deal, starting in 2023, is valued at a staggering $1.2 billion....
The inaugural edition of 'Godrej L'Affaire Select,' India's premier influencer hunt program, is finally here. Curated by Godrej L'Affaire, the luxury....
Advent Public Relations Pvt. Ltd., an established communication consulting firm in Delhi, has announced a significant addition to its leadership....
Prime Video, India’s most loved entertainment destination, today unveiled its most ambitious and diverse content slate till date in the country....
Mumbai-based content studio, digital agency and production house —The Content Lab, has partnered with two-wheeler tyre and riding gears brand,....
Devan Bhalla has carved a niche or himself in the realm of integrated marketing with his adept navigation of the dynamic digital landscape and....
The Ministry of Information & Broadcasting (I&B) has taken action in coordination with various intermediaries, to block 18 OTT platforms....
Publicis Play, Publicis Groupe's dedicated gaming offering in India has teamed up with Hero MotoCorp, the world's largest manufacturer of motorcycles....
JioCinema has entered into a partnership with India’s leading multilingual social media platform, ShareChat, and leading short-form video app....
In the dynamic world of brand development, technology serves as a powerful toolkit, revealing critical insights into customer behaviour. The....
It was in July 2023 that Lenovo India had launched a new video series, called ‘Brave New Art’, which explored the convergence of....
TRAI is proposing a revamp of the television audience measurement system to benefit both broadcasters and advertisers. The current system, according....
Mumbai-based content studio and digital marketing agency, The Content Lab is all set to launch an exciting new bridal jewellery campaign titled....
Adgully has been turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series....
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the....
Buffalo Soldiers, celebrated as the Rising Maverick Agency of 2023, is stirring the pot in the production world with their latest venture, Eating....
While he has already extrablished his prowess in the Hindi acting world, actor Ssudeep Sahir is now testing international waters too! The actor has....
Authored by Bhawna Sethi – Founder, Let’s Influence In the dynamic landscape of digital marketing, influencer collaborations have....
Digital marketing agency and production house, The Content Lab, proudly announces a strategic partnership with India’s fastest-growing....
S4 Capital's operating brand Media.Monks, a digital-first, unitary, advertising and marketing services company, promotes Robert Godinho as Managing....
Right from its launch, ZEE Biskope has taken the Bhojpuri entertainment market on a rise. The brand has demonstrated its strength in sharply deep....
Ahead of its launch to international buyers at BBC Studios Showcase (26 – 27th February 2024), BBC Studios has announced the pre-sale of....
Authored by Shashi Bhushan Singh, Founder & Director, Shisham Digital Content marketing is not just about creating content; it's about creating....
Authored by Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz In the ever-evolving landscape of influencer marketing, the influence of content....
Indians spent more hours streaming cricket vs entertainment content during domestic and international cricket tournaments in 2023 as per Amazon Fire....
For India content is a big soft power. Something that we had witnessed very recently with the success of RRR globally. Needless to say, people and....
Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as Chief Business Officer. Sunil, who was....
Authored By – Zahara Kanchwalla, Co-Founder &CEO, Rite KnowledgeLabs Generative AI tools like ChatGPT left a mark on the content....
ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, today announced the premiere of its....
aha, India's No.1 local OTT platform, proudly introduces "aha Minis," a dedicated section within its mobile app catering to short videos. Aligned....
Kicking off 2024 with an electrifying lineup of new content for viewers in the US on ZEE5 Global Add-ons! From gripping mysteries to heartwarming....
Fueled by more affordable subscription options and an expanded content library, the Indian branch of the online video streaming platform Netflix has....
ICEX Spain Trade & Investment, whose mission is to promote the internationalization of Spanish companies and the promotion of foreign investment,....
Making diverse content easily accessible, Tata Play Binge today added India’s first dialect-based OTT app, STAGE to its vast array of....
The year 2023 has been a fantastic year for the Indian Cinema. The strong content and the effective storytelling led the path this year and several....
In an era where storytelling intersects seamlessly with branding, diverse collaborations between renowned brands and content creators have emerged as....
Authored by Vikash Kumar, DM Manager,PromotEdge In today's digital age, content marketing remains a primarytool, asserting its position as one of....
In 2023, India's entertainment landscape witnessed powerful comebacks, narratives challenging stereotypes, the revival of star power and the....
In an exclusive interview with Adgully, RG Rudram Productions’ founders, filmmakers Rohit Jugraj and Geetanjali Mehlwal Chauhan, discuss their....
Renowned entrepreneur Nikhil Kamath, in collaboration with leading creators like Tanmay Bhat, Ranveer Allahbadia, Prajakta Kohli, and Nuseir Yassin,....
Authored By: Mr. Sachin Shah, Founder, The Hype Capital The infusion of Artificial Intelligence (AI) has ignited a revolution, reshaping how brands....
Authored by Samar Kagalwalla, Head – Marketing & Growth, Onsurity. While some may argue that there is an abundance of content from....
The mobile marketing landscape is a very dynamic one, with rapid developments, technology, trends, and user behaviour shaping the future course. For....
The digital era has revolutionized the way businesses connect with their audiences. Among every 10 brands, only 1 manages to excel in the world of....
By Priyaratna Suryawanshi, GM & Head Marketing, R for Rabbit First of all, I am glad these days marketers’ are not asking the oft....
The 2023 ICC Men’s Cricket World Cup, held in India between October 5 and November 19, witnessed unprecedented success with record-breaking....
It’s that time of the year when we review the most significant industry developments as the year draws to a close. Adgully is reviewing the....
Gaurav was previously with The Times Network as Senior Vice President & National Head - Branded Content. With an extensive experience of almost....
ZEE5 Global, a leading streaming service for South Asian content, has announced a groundbreaking move to aggregate various South Asian streaming....
Korean content has found a new home in India! Tata Play Binge today welcomed its newest addition into the family, Playflix, an OTT app dedicated to....
Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing....
Red Bangle, a fast-growing technology-enabled video production agency, offering film and video solutions worldwide, has today announced its....
In its commitment to entertain the audiences, PTC Punjabi channel has once again kept it’s promise alive, beginning 20th November the Prime....
Prime Video has broadened its sports programming by introducing FanCode in India through Prime Video Channels. As the inaugural dedicated sports....
The National Basketball Association (NBA) and New Emerging World of Journalism (NEWJ), one of India’s fastest growing media-tech companies,....
The London TV Screenings today announces that 29 distributors will take part in its 2024 schedule from Monday 26 February to Friday 1 March. The....
Mahindra & Mahindra Financial Services Limited (Mahindra Finance), part of the Mahindra Group, and one of India’s leading NBFCs, released a....
The Union Ministry of Information and broadcasting has invited comments on the Broadcasting Services (Regulation) Bill, 2023. The Cable Television....
Meta has introduced a Reels A/B testing tool, aimed at providing creators with invaluable insights into their content's performance and audience....
With the film industry facing losses of up to Rs 20,000 crore every year due to piracy, the Ministry of Information and Broadcasting has taken strong....
Wondrlab, India’s foremost platform-first global digital network, has today announced the appointment of Dimple Dugar as Dynamic Content Head....
The rise of Over-The-Top (OTT) platforms has revolutionised the way we consume content. With the growing viewer base, OTT platforms are strengthening....
ZEE5, India and Bharat’s largest home-grown video streaming platform, the OTT arm of ZEEL, in its latest endeavour announced #ZEE5GameChangers....
ZEE5, one of India's largest home-grown video streaming platforms, today unveiled its content brand manifesto through a thought-provoking film that....
SkyShowtime today announced that former Netflix lead Juan Mayne has been appointed Regional Content Director for Iberia. Reporting to Kai Finke,....
The leading Indian media conglomerate Sony Pictures Networks India unveils 7 new shows for global audience across all ages, produced by YAY!....
Vinit Karnik, Head of Sports, ESports, and Entertainment at GroupM, has a profound understanding of the dynamic changes that have swept the media....
Audio Series platform Pocket FM today announces the appointment of Vivek Bhutyani as the Vice President of Content Marketing. With over 20 years of....
Staying at the forefront of the ever-evolving entertainment landscape, Zee Tamil, one of India’s leading Tamil general entertainment channels,....
After the successful event last year, the second edition of CMOs’ Charcha - Bengaluru Chapter was held yesterday (October 6, 2023). The theme....
It’s that time of the year when people across India, especially Bengalis, travel back home to be together with their loved ones and to....
Established in 2009, Sportskeeda (Absolute Sports Pvt. Ltd.) is a global sports content platform that covers the world’s biggest sports and....
In a fireside conversation at APOS Bali (Indonesia) 2023, created and curated by Media Partners Asia (MPA), Kelly Day, vice president, international,....
September 2023 has emerged as a momentous milestone, marking the culmination of six illustrious years for hoichoi. At the forefront, we find....
India’s digital entertainment landscape has undergone a significant transformation in recent years, with the rise of Over-The-Top (OTT)....
Ninety-three percent of Indian consumers say it is important to them that content surrounding online ads is appropriate, according to a brand safety....
Authored by Divya Dixit, Business Strategy and Growth Advisor Most of the urban cities and metropolitan cities have been penetrated with OTT....
WhatsApp has introduced a new feature, called Channels, which opens up a fresh avenue for users to create one-way broadcast channels and share....