Global fan engagement and data platform Stepathlon, welcomes four new esteemed advisors to its already impressive Advisory Board: Jim Glover, Jim....
Momentus Digital, India’s leading Unified Media Advertising Partner, expands its global management with the addition of Sandeep Sabharwal as....
Nestlé Oceania, one of the world’s largest food and beverage company, has announced the appointment of OpenMind powered by GroupM as its....
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business....
GroupM, WPP’s media investment group, has announced its commitment to double media investment for annual women’s sports with the creation....
Criteo, the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered....
GroupM, WPP’s media investment group, partnered with Eveready Industries India Ltd. to create an innovative visual spectacle in the outdoor....
GroupM ESP, the entertainment, esports and sports division of GroupM India, has released the 11th edition of the Sporting Nation Report, titled....
EssenceMediacom, GroupM’s newest and largest media agency along with GroupM ESP, the entertainment, esports, and sports division of GroupM....
In an era marked by rapid technological advancements and shifting consumer behaviours, the media landscape is undergoing profound transformations.....
The Indian Premier League (IPL) has been a cornerstone of sporting entertainment in India, with its momentum steadily building over the years.....
In a recent interaction with Adgully, Parthasarathy Mandayam (MAPS), Chief Strategy Officer, GroupM South Asia, delved into the intricacies of....
GroupM India has made significant revelations in its annual This Year Next Year (TYNY) report, shedding light on the anticipated trends and growth....
GroupM India today released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 155,386 crore in 2024, with....
Media professional Nitin Bansal recently made the transition to Lokmat Media, taking on the role of General Manager & Branch Head for....
Nidhee Kekre recently announced her departure from WPP Unilever Team via LinkedIn, expressing gratitude for the enriching 5.5 years spent with the....
Rajiv Rajagopal has been named Head-Advanced TV at GroupM-Nexus, transitioning from his previous role as Head of Client....
Out-of-home (OOH) advertising in India is expected to register impressive growth in 2024. As in the case of most industries, the OOH industry, too,....
GroupM, WPP’s media investment group, today announced the appointment of Gurpreet Singh as the Head of Performance at GroupM Nexus in India. He....
GroupM, WPP’s media investment group, announced the launch of the GroupM Ad Innovation Accelerator, a first-to-market program aimed at....
Jio-bp is believed to have awarded its media mandate to Vibrant Media. According to sources, the account is worth Rs 100 crore. The media account....
ShareChat's Manoj Kandasamy has been appointed as Chief Digital Officer at GroupM – Motivator. Before this, Kandasamy served as the National....
In an exclusive conversation with Adgully following the announcement of the partnership between Spotify and GroupM, Ashwin Padmanabhan, President of....
At the close of 2023, the global advertising market remains on pace for 5.8% annual growth, despite inflation, high interest rates, China’s....
GroupM continues to lead the industry in total retained new business billings through the first three quarters of 2023, according to data contained....
GroupM, WPP’s media investment group, today announced the appointment of Anand Thakur as Head of Analytics, Data and Tech at GroupM Nexus in....
The rise of Over-The-Top (OTT) platforms has revolutionised the way we consume content. With the growing viewer base, OTT platforms are strengthening....
With China increasing scrutiny of foreign businesses operating in the country, WPP has come under the scanner of the Chinese Police in Shanghai, as....
Vinit Karnik, Head of Sports, ESports, and Entertainment at GroupM, has a profound understanding of the dynamic changes that have swept the media....
Criteo (Nasdaq: CRTO), the commerce media company, and GroupM, WPP’s media investment group, today announced the first partnership in Asia....
BBC StoryWorks recently hosted an insightful event with the theme ‘Pulse of Storytelling’. Held on October 11, 2023, the event featured a....
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business....
GroupM, WPP’s media investment group, today launches the South Cinema Audience Behaviour Report. This report sheds light on the movie-going....
IRIS.TV, the leading content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID as the primary....
GroupM, WPP’s media investment group, today announced the appointment of Saif Shaikh as the Head of Non-Biddable at GroupM Nexus India. He....
Seasoned advertising professional Sparsh Ganguli has decided to move on from GroupM. Ganguli joined the company in July 2010 in ESP of GroupM and....
Harsh Deep Chhabra, who had an eight-year tenure at Mindshare, recently departed from the organization where he held the role of Senior Vice....
A new campaign by UN Women and Unstereotype Alliance industry partners aims to tackle the persistent problem of gender stereotypes in Indian....
GroupM India along with MMA launched the ONDC Playbook, a go-to-market guide that explores the transformative potential of the Open Network for....
Whisper India’s ‘The Missing Chapter’ has won a Bronze Lion in the Media Lions category at Cannes Lions 2023. Done by....
In a recent interview with Adgully, Ashwin Padmanabhan, President - Investments, Trading & Partnerships at GroupM, discussed various aspects of....
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed....
GroupM, WPP's Media Investment Group, has released its highly anticipated mid-year report, providing valuable insights into the global advertising....
GroupM, WPP’s media investment group, today announces the elevation of Izabela Albrychiewicz to lead GroupM CEE markets as CEO, GroupM CEE, a....
WPP's GroupM network of media agencies has chosen John Halpin to be the new CEO of its New Zealand branch. He will be taking over from Chris Riley,....
GroupM along with MMA today has launched Modern Marketers Guide titled “Transform to Thrive”. With insights from industry leaders and....
Motivator, GroupM’s specialized agency to handle “emerging brands” in partnership with IDP, today announces the launch of their....
Mindshare, the largest media agency in India has secured one of the most coveted media mandates in the industry by winning the bid for Maruti Suzuki,....
GroupM’s iTV and Motivator has partnered with Bumble and PVR INOX to promote more movie dates and wholesome experiences in movie theatres. The....
GroupM India, today announced that Dalveer Singh, Head of Experiential Marketing, Dialogue Factory - APAC will be stepping down from his role to....
GroupM ESP today launched the 10th edition of the Sporting Nation Report 2023 on sports sponsorship in India. The Indian sports industry witnessed a....
GroupM, WPP’s media investment group, and Warner Bros. Discovery today announced a strategic partnership between GroupM Motion Entertainment....
GroupM India released its TYNY report today, highlighting the advertising expenditure forecast for 2023. GroupM predicts INR 20,000 crores of....
After facing a slump during the pandemic times, OOH advertising has swung back in 2022. According to IMARC Group’s latest report, titled....
EssenceMediacom – GroupM’s newest and largest agency – formally launches today with an ambition to deliver marketing breakthroughs....
GroupM India’s Interactive Television Pvt. Ltd (iTV), one of India’s leading cinema advertising companies, along with Ormax Media,....
Following GroupM’s announcement of a global merger of Essence and MediaCom to form EssenceMediacom earlier this year, GroupM India today....
With the participation of over 95 marketing gurus, the 18th edition of Marketing Conclave (MarCon), held at Taj Lands’ End, Mumbai yesterday,....
Despite the growing march of digital, which has permeated into all markets and marketing strategies, TV continues to be strong in India. The report,....
GroupM has released its ‘This Year Next Year 2022 Global End of Year Forecast’. The report details exclusive global as well as regional....
The past two decades have seen rapid transformations in the media landscape with the number of options available to advertisers increasing....
Lemma, an independent SSP platform for Digital Out of Home (DOOH), announced the expansion of their team in Australia with the hire of Wasiq Kidwai....
Kantar, along with GroupM’s rural and experiential marketing unit- Dialogue Factory has unveiled the 4 th edition of the Rural Barometer....
Wavemaker India, the media agency from GroupM today announced Vishal Jacob as the Chief Transformation Officer. Vishal will take on the additional....
MMA India, along with WPP’s GroupM and Amazon Ads today launched Winning the 2022 Festive Season with Optimal Media Strategies playbook, a....
Mindshare India, the flagship agency from GroupM today announces the appointment of Sam Thomas, Head – Performance & Product, India along....
GroupM India, the world’s leading media investment company and ShareChat, India’s third largest media aggregator with 400 million monthly....
GroupM India, today announced Ashwin Padmanabhan taking on an elevated role as President – Investments, Trading & Partnerships, GroupM....
GroupM, WPP’s media investment group, today unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional....
Kinetic Worldwide, GroupM’s Out-of-Home advertising unit create a first of its kind 3D anamorphic illusion for Thums Up, to celebrate....
Ravi Rao has stepped down as CEO of GroupM MENA after more than three years in the position. On LinkedIn, the senior media executive announced his....
GroupM, WPP’s media investment group, today introduces the approach it will take to measure and reduce ad-based carbon emissions using a newly....
COMvergence, an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business....
Nestlé Vietnam has completed one of the most extensive account evaluations in the country, transferring its media and e-commerce accounts to....
GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming....
Advertising is expected to grow globally by 8.4% in 2022, GroupM’s ‘This Year Next Year’ 2022 mid-year advertising forecast has....
As the media ecosystem evolves from linear to cross-platform, buyers and sellers are seeking to bridge “the measurement gap.” Following....
WPP's media investment business, GroupM, announced today the latest steps in its transformation to speed up innovation for clients and streamline....
Himanshu Shekhar's role as GroupM Thailand's cluster CEO has been expanded to include Indonesia and Vietnam. This was announced on GroupM Indonesia's....
GroupM, the media investment group of WPP, today announced the launch of Finecast in India, a first-to-market addressable TV service that enables....
Suruchi Makhija has been named the head of content at GroupM's Essence. Makhija formerly worked at Wavemaker as the head of content growth. She....
Boost, an HUL brand, has been synonymous with ‘sports’ and ‘cricket’ in India has partnered with the world's leading mobile....
Anita Munro has been appointed as the chief investment officer for North Asia and South East of GroupM and will also be the chair of the APAC....
GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India 2021. The size of....
COMvergence, an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business....
IN NET NEW BUSINESS IN APAC & LATAM ACCORDING TO COMVERGENCE’S FULL YEAR NEW BUSINESS RANKINGS REPORT In APAC, agency networks Mindshare,....
GroupM, WPP’s media investment group, has always been known has always been known for its unique services, culture, and ideas. Now, GroupM....
Wavemaker Asia Pacific, one of the leading media agencies under GroupM, recently announced the promotion of Sharad Chandra as Regional Investment....
GroupM, WPP’s media investment management group, announced the Pakistan rollout of its AI-powered brand safe influencer marketing solution,....
GroupM futures report, ‘This Year, Next Year’ (TYNY) 2022, projects global ad spends to reach $850 billion in 2022, registering a growth....
Motion Content Group, GroupM’s content investment, production, and distribution business in collaboration with Film Critics Guild and VISTAS....
GroupM’s annual report on the advertising and media industry, ‘This Year Next Year’ 2022, highlights the recovery seen as India and....
Mindshare, GroupM’s flagship agency witnesses a great start to the new year. The North region has seen a number of wins across the new age....
ShareChat, in partnership with GroupM, has released a report to decipher the mindset of Indic language Internet users across the country. Titled....
GroupM, the media investment group of WPP, today announced the appointment of Parthasarathy Mandayam (Maps) as the Chief Strategy Officer –....
Karan Grover has been named Director, Inventory Partnerships at The Trade Desk. He comes to The Trade Desk from GirnarSoft, where he was in charge of....
GroupM’s flagship agency, Mindshare announced the appointment of Prashant Nandan as the Digital Lead for North & East. In his new....
GroupM, WPP’s media investment group, today announced that Marie-Claire Barker has been named Global Chief People Officer, effective January....
Global end-of-year forecast show a much faster expansion in the advertising industry than previously anticipated, driven primarily by growth in the....
The great Indian start-up growth story – Part 1 Since all start-ups are born on the back of a powerful idea, the founders and owners will be....