Authored article by Raghu KLN, Chief Business Officer, Way2NewsToday, the Rs. 70,000 crore advertising market in India is among the largest in the....
Authored by Gaurav Nijhawan, VP, Marketing, Stashfin. Why do we remember advertisements that we’d have watched one or even two decades ago? It....
Authored article by Saurabh Khattar IAS’ India Lead for Strategic Partnerships Introducing cookies and collecting first-party data transformed....
Authored by Gauri Bhatia, Founder&Director of The Unveiled Sagas SEO is a process- the name in itself mentions optimization. Optimization is....
Authored by Moneka Khurana, Country Head and Board Member, MMA India We, as marketers, constantly obsess over how to deliver the best brand....
Authored by Arif Kazi, Managing Director and Founder of Dust Value Personalization has taken over the reins in redefining marketing. What better....
Authored by Gauri Bhatia, Founder & Director, The Unveiled Sagas I think we can all fairly agree that the uprise of influencers, digital....
Authored by Chandan Bagwe, Founder & Director, C COM Digital The onset of the pandemic firmly entrenched the trend of blended learning and this....
Authored by Chandan Bagwe, Founder and Director, C Com Digital Artificial Intelligence (AI) and its impact on different sectors has been a hot....
Authored by Sony Kunwar, Co-Founder and Sr. Vice President - Windsor Digital Technology has evolved at a breakneck pace in the past few decades.....
Authored by Chandan Bagwe, Founder and Director, C COM Digital Indian Premier League (IPL) is unarguably one of the most captivating and....
Authored by Arjun Singgh Baran and Kartk D Nishandar, Founders, GSEAMS OTT: Playing a pivotal role in M&E The onset of Covid-19 had a major....
Authored by Ashwin Pavery, Communication Lead, Freo Seth Godin once said “Marketing is no longer about the stuff that you make but about the....
Mobile Evolution Mobile gaming has progressed from pixelated graphics to high-definition graphics, resulting in a gaming experience that has never....
By fine-tuning the agile marketing strategy, an organisation will have the means to work with self-accountable teams that work with rapid iterations....
Authored by Pratik Mukherjee, Head of Marketing, Infra.Market Building an extraordinary startup is rare enough; marketing it appropriately and....
Authored by Deepak Lamba, Chief Executive Officer, Worldwide Media We might all remember our days of struggle with technology a couple of decades....
Authored by Timo Kohlberg, Head of Product Marketing EMEA - Customer Journey Management It’s never been easier for a customer to jump ship.....
Authored by Rohit Arora, VP Mobile, Xapads Media A viable and lucrative alternative to traditional play stores, OEM Advertising is becoming a....
Authored by Niranjan Gidawani, Consultant Director | Member UAE Superbrands Council Every month, a few hundred thousand people flock to the....
Authored by Bhaskar Majumdar, Head - Corporate Affairs, Brand, CSR & Digital, Egis India Public relations, as an industry came into existence....
Authored by - Rima Kirtikar, Chief Marketing Officer, Viviana Mall The Covid-19 outbreak caused major disruption as the country went into a sudden....
Amit Gupta, Managing Partner, Httpool India, highlights some landmarks to look for in 2021’s mobile advertising ecosystem. 2020 will go down....
Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, highlights the importance of voice and audio for the....
Prasad Shejale, Founder & CEO, Logicserve Digital, writes about how Artificial Intelligence (AI) has transformed our lives, as consumers, as well....
By Devasis Chattopadhyay. Still, when people-at-large i.e. the ‘Public’, ask me about my profession - as to what do I do for my living?....
Business veteran Rajesh Srivastava offers some no-nonsense measures that businesses can take to mitigate the financial implications resulting from....
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best....
Sandeep Balani, Head of India, Outbrain, makes a strong case for native advertising and how brands need to leverage environments that inspire....
Meera Iyer, Chief Marketing Officer, Medlife.com, writes about the power of SEO for building traffic and engaging audiences. Here, she shares several....
Naresh Gupta, CSO & Managing Partner, BangInTheMiddle (BITM), analyses the poll campaigns of the Aam Aadmi Party and the Bharatiya Janata Party....
Sahiba Dhandhania, Co-founder, Confluencr, a new age influencer marketing agency, writes about the growing trend of influencer marketing and how....
Amitt Sharma, Founder & CEO, VDO.AI, writes about why vertical videos are more suitable for video advertising and how brands are pioneering this....
Anand Jain, Co-Founder and CSO, CleverTap, lists the advantages that email marketing still has and the points that marketers need to keep in mind....
Authored by Rinku Patnaik, Chief Client Officer, Ipsos India. The definition of the ideal Indian male has been a maze! It has not stuck to one....
Micro-segmentation is already evolving. What marketers consider highly indexed users now, will seem elementary as the number of data variables....
Authored by Tonie Anne, Associate Vice President - Digital, Gutenberg. “How you gather, manage and use information will determine whether you....
Authored by Sandeep Balani, Head of India at Outbrain. Unless you have been living under a rock you have probably already heard….. Native is....
The author of this article is Moneka Khurana, Country Head – Mobile Marketing Association (MMA) India. MMA India gives out SMARTIES Award every....
Any company that is not ‘persistently visible’ in the digital eyes of the public, is bound to turn redundant after a point of time,....
Haresh Nayak, Managing Director, C LAB, looks back at the Inflencer Marketing ecosystem in 2019 and writes about the ideal way of going about an....
Authored by Automobile Expert Jatin Ahuja, Founder and MD of Big Boy Toyz. Out of the entire stock of luxury cars sold in India in 2018, two-thirds....
Authored by Chandan Bagwe, Founder & CEO, C Com Digital We are living in the internet age, and the future belongs to the world-wide-web. Hence,....
Organisation agility and incremental product delivery enables organisations to respond quickly and creatively to evolving customer needs, writes....
According to the recent Mary Meeker report, India has 12 per cent of the total internet users and that is at number two just after China at 21 per....
Authored by RajdipKumar Gupta – MD and Group CEO a Route Mobile Limited. Channels of Communication used by people and organisations has....
Authored by Amit Rathi, Country Manager, India, AdColony India is the fastest-growing mobile game market in the world with 250 million users and....
Authored by Umesh Bopche, Vice President, Brands Services, Prime Focus Technologies Today’s modern consumers are fully immersed in their....
Authored by Aakrit Vaish, CEO and Co-founder - Haptik Through a billion-plus interconnected devices today, computers are growing exponentially in....
Authored by Richa Agarwal Head, Content & Strategy, Grey Cell Public Relations Chandrayaan 2 may have set out on a journey of lunar exploration,....
By Sandeep Kuriakose, Founder, BPRISE by Euler Media. Despite weak household spending and muted corporate investments headlining our dailies, there....
Authored by Sudeshna Singh, Head Marketing, ToneTag. ‘Nothing except the mint can make money without advertising.’ This quote by famous....
Authored by Dr Raj Padhiyar, Founder, Digital Gurukul In the last five decades, marketing as a field has evolved drastically. While products were....
Authored by Ashish Mehta, CEO, Cosmos Maya “Animation can explain whatever the mind of man can conceive” – Walt Disney India is....
AS Raghunath pens down his experience of working with Arun Jaitely during the post-Godhra Election of Gujarat in 2002, which were supervised by....
Authored by Ajit Narayan, CMO and Program Head, SOCXO. If you create a stir, be prepared of its “doosra” as well. And that, sums up the....
Authored by Ankoor Dasguupta, Vice President – Brands| Marketing| Special Projects, SHEROES. If the armed forces and marines did not have....
Authored by Sameer Makani, Co-Founder & Managing Director, Makani Creatives As we glide into the remaining half of 2019, the advertising....
By Mitesh Kothari, Right Brain, White Rivers Media. A new commodity spawns lucrative, fast-growing, advanced economies. A century ago, the commodity....
Authored by Rick Tsing, Founder and CEO, OneOneDay. “If you don’t like what’s being said, change the conversation.” –....
Authored by Dr. Anupama Gadiraju, Professor KL University, Hyderabad. Virtual reality is yesterday’s story, as digitalization is opening new....
By Puneet Sharma, Brand Strategist. With the progression in new-age media, there has been a significant swing in the kind of content being consumed....
Authored by Pranhsu Sikka, CEO and Founder, The Pivotals Today, we mourn the loss of an entrepreneur who brought the blend of coffee to a....
Authored by Projjol Banerjea - Founder & CPO at zeotap. The cricket fever isn’t over yet. IPL 2019 ended with a bang, and the World Cup....
Authored by Ankoor Dasguupta, Vice President – Brand Solutions | Marketing | Special Projects, SHEROES. Come to think of the most important....
Authored by Aniketh Jain, General Manager APAC - Enterprise Cloud Business. If you’re an entrepreneur, you must have number of skills to be....
Authored by Vikash Mittersain, Chairman & Managing Director, Nazara Technologies Ltd. & Founder & President, India Business Group Chamber....
Authored by Agam Chaudhary, CMO – Digitalabs; Digital wing of Laqshya Media Group. Globalisation is something which hit us like a tornado, and....
Authored by Gautam Madhavan, Founder and CEO at Mad Influence. Marketing environment is evolving day by day and it would not be wrong to say that....
Authored by Shaurya Seth, Managing Director, Tresor Systems. Due to the boom in the e-commerce platforms the brick-and-mortar retail has gone....
Authored by Kuldeep Chaudhary, Chief Executive Officer, ADOHM. A lot of controversy and discussion have been trailing around some social media apps....
Authored by Nitin Mathur, Co-founder & CEO, 91mobiles. Content marketing has become an important part of most brands’ and marketers’....
Authored by Niddhii Kumar, Head of Internal Strategy, Knowlarity Communications Private Ltd. A great workplace culture gets created by its people.....
Authored by Pankaj Bansal, Founder and CEO, Newspatrolling.com With deeper smartphone penetration and internet access, people have now become more....
Authored by Sahil Chopra, Founder & CEO iCubesWire. Hello! Hashtaggers The hashtag story started back in August 2007 with a tweet by a techie....
Authored by Reva Malhotra, Public Relations Professional. Trade pundits are highly admiring and cheering for the seemingly new courtship of PR and....
Authored by Ankoor Dasguupta, Vice President – Brand Solutions | Marketing | Special Projects, SHEROES We all thrive on stories built on....
Authored by Hiren Joshi, Founder & CEO, Ally Digital Media. In India, German car manufacturer Audi has been employing the Audi Driving....
Authored by Sudhanshu Rai, Brand Strategist. The field of marketing and communication is consistently evolving, leaving marketers perceptive when it....
Authored by Santosh Kumar, Head of Marketing at AXISCADES Marketers today have several new and improved technologies to assist them in reaching,....
Authored by Ankit Gupta, CEO, WeblinkIndia.net Digital Advertising and Marketing are crucial to the success of every business. Hundreds of millions....
Authored by Mihir Joshi, Co-founder of 1702 Digital. Back in 2015, the top executives of national and regional political parties in India were busy....
Authored by Shivakumar Ganesan, CEO and co-founder, Exotel. Marketplaces - the next phase of digital retail disruption, are seeing tremendous growth....
Authored by Karthik Nagendra, Founder & CEO, Thought Starters. In the past few years content marketing has gained a lot of popularity. Almost....
Generation Z — people born between the years of 1995 to 2015 — have been digital natives their entire lives. The exceptions are poor....
Authored by Harnish Shah, Co-Founder, 3 Minds Digital In a world full of people with growing inclination towards “Less is more”,....
Authored by Dhiraj Khare, Alliance Manager, Global Partners, Liferay India. Customer journey and customer experiences are the modern day buzzwords,....
Authored by Sudip Chhatui, VP - Business and Operation, Curofy. Marketing trends in Health Care are evolving at a rapid rate to be in sync with the....
Sagar Barapatre, Head of Marketing, MadOverPoker, takes a look at the mobile gaming industry in India and analyses the factors that are fueling its....
Authored by Deepak Jayaram, Head of Strategy & Innovation at MinersINC. Flexibility, convenience, choice—these are the 3 Must Have Mantras....
I was recently discussing the future of digital marketing with a senior creative head of a leading mainline agency. He advised, “AI (artificial....
Authored by Sanjay Mehta, Joint CEO, Mirum India. Drivers wearing Swiggy or Zomato T-shirts, zipping around on bikes are a common sight these days.....
Authored by Rajiv Jayaraman, Founder-CEO of KNOLSKAPE & TEDx speaker. A common question from sceptics of the digital revolution is this –....
Authored by Manjunath Gowda, CEO WildTrails. We live in a world powered and controlled by technological innovation and advancement. With Artificial....
Authored by Ranjit Nair, CEO, Germin8 Positive reviews and comments a local business receives on social media leads to higher levels of customer....
Authored by Ankoor Dasguupta, Vice President – Brand Solutions | Marketing | Special Projects, SHEROES In this global zeitgeist of getting our....
Authored by Aruna Jathar, Director – Marketing and Operations, RCI India. One of the biggest challenges all businesses face is attracting and....
Authored by Nishant Chaudhary, Co-Founder, Nikulsan. There is a popular saying that if you want your business to improve, then you have to listen to....
Authored by Advait Suhas Pandit, Director & CTO, Netmeds.com. Technology is the force that drives the e-pharma and health-tech industry. The....
Authored by Sushil Matey, Director – Marketing, Livpure & CEO, Livpure Smart Homes Digital marketing is first the thing which stands out....