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  • Guest Column
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    Media
    Guest Column: Emerging Hospitality Trends

    The Travel and Tourism industry has today become pivotal to the overall economic growth of India. It accounts for approximately 7% of our GDP and is....

      August 11 ,2018
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    Media
    What new innovations and technologies being used in affiliate marketing?

    On the contrary to popular belief, the art of marketing is a very subtle one. It’s not always neon signs that catch your eyes but also the....

      June 13 ,2018
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    Media
    Behind The Scenes Of India’s Most Loved Email Newsletters

    Promotional email that’s welcome and much-read. Utopian dream or reality? None of us like being cold-called. Or shown ads we can’t skip.....

      June 12 ,2018
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    Media
    Fundamentals and Processes become more important in a disruptive environment

    “Disruption” is the buzzword today. Whether it’s the disruption brought about by the government through demonetization drive and....

      June 11 ,2018
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    Marketing
    Influencer marketing - From short-term influence to long-term impact

    Find a group of individuals with some social following, engage them for a fee so that they talk about your brand to tactically support a campaign.....

      June 07 ,2018
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    Media
    The Specter of Ad Frauds - Herat Maniar, Founder & CEO, AudienceBay

    Hyphbot and Methbot - the two ad frauds considered to be the biggest ones ever, recently plagued the industry and devoured enormous amounts of....

      June 04 ,2018
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    Media
    Guest Column : How to make content viral organically - Leena Duwadi

    When I gave heads up to the ‘fundamental differences between Barack Obama and Donald Trump’ story, me and my whole team had less clue....

      May 22 ,2018
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    Media
    A Checklist for Developing Content Marketing Strategies in 2018

    Good quality is the benchmark for content marketing success. Companies today are investing heavily in content production, including hiring....

      May 08 ,2018
  • Read More
    Media
    How ad-tech industry is overtaking traditional media

    Ad-tech is the latest buzzword in the advertising industry and has been experiencing stellar growth in the recent years. Due to many new age....

      May 03 ,2018
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    Marketing
    Experiential Sports Marketing – Sports, Brands, Consumers and the new Emotional Connect

    The experiences along with services play a very important role in the sports marketing industry, yet not much has been established about the role,....

      April 30 ,2018
  • Read More
    Media
    Guest Column : Why should a business have online ordering capability?

    E-commerce and the increasing internet and mobile smartphone penetration is playing a key role in revolutionizing the way today's businesses are run.....

      April 23 ,2018
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    Marketing
    Guest Column : How hotels are using various hotel Technology Solution

    The travel and tourism industry stands above most as one to accept consumers from all walks of life regardless of age, earning potential, and....

      April 21 ,2018
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    Media
    Brand safety concerns fuel ad spends on OTT - Aatsi Desai Jasani

    Last year can be termed as “stand-up and take notice” year for marketers. Starting with Marc Pritchard, chief brand officer at Procter....

      March 22 ,2018
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    Marketing
    Guest Column: Invest in Yourself - The Time is Now, says Sapna Desai

    This Woman’s Day, Sapna Desai, Senior Vice President & Head – Marketing and Communications, Cigna TTK Health Insurance, is reminded....

      March 08 ,2018
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    Media
    Blockchain and Potential for Financial Service Industry in India

    Blockchain and cryptocurrencies are making their mark in the economy with a stratum of technology that is still being explored. According to the....

      March 05 ,2018
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    Marketing
    Ownership Vs Usership: How far are we willing to let go? - Bitop Das Gupta

    “Does the guy have his own house in the city and a car?” - A 20th Century sub-continental movie dialogue that still insolently exists at....

      February 28 ,2018
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    Advertising
    Five Industries that will be impacted most by Blockchain - Kumar Gaurav

    With surging popularity of blockchain, we envision a world where decentralization forms the key. There are many potential benefits of blockchain....

      February 19 ,2018
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    Marketing
    Guest Column: Brand Building – as we knew it – is dead

    Nitin Chowdhary, Director, Digital Infusion, highlights how Programmatic advertising has become a must for brands when it comes to making the....

      February 13 ,2018
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    Marketing
    Guest Column: The rise and rise of the online grocery industry

    With a steady growth, the $500mn grocery industry in India has finally found its rhythm. The industry witnessed a growth of about 30% q-o-q with....

      January 07 ,2018
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    Media
    Guest Column: Video - The ‘Wazir’ of Digital Movement

    Take a deep breath and now let’s go back in time. The year 1999, a late evening walk in the by-lanes of my colony, I had my head held up high,....

      February 05 ,2018
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    Marketing
    Guest Column : How data analytics is changing the marketing game

    Traditional marketing is fading away. The new normal is data driven marketing. Every decision from what colors to use in the creative to which offer....

      January 31 ,2018
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    Marketing
    Guest Column : 5 Marketing Clichés that are killing your brand on Social Media

    Always, everywhere, just because Reaching your consumer is not a one stop shop anymore, there are so many avenues, channels and platforms in....

      January 25 ,2018
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    Marketing
    Guest Column : Digital Marketing Trends that might need to die in 2018

    With more and more emerging technologies in the market, the momentum of the digital industry has been extremely fast pacedthroughout 2016. 2017 saw....

      January 23 ,2018
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    Media
    Guest Column: Mumbai- Past, Present and Future - Ketan Vaidya

    A few days back my book’ Hope Express- Tomorrow is a new day’ got published at the Delhi book fair. The book takes a glance at the post....

      January 22 ,2018
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    Advertising
    Guest Column: Digital PR Vs Traditional PR- Govind Mahadevan

    One of the most important phrases that is being talked about in the industry every other day is the expression Digital PR. As most of the people are....

      January 08 ,2018
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    Media
    The key aspects in e-Commerce: Personalization & Omnichannel

    Not a day goes by without coming across a news articleshighlighting how virtual reality (VR), augmented reality (AR), the Internet of Things (IoT)....

      January 05 ,2018
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    Marketing
    Guest Column: How Influencer Marketing Can Push Small Businesses

    There are over 36 million small and medium enterprises (SMEs) in India that provide employment to nearly 80 million people. In case you noticed,....

      January 04 ,2018
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    Advertising
    Guest Column: Top advertising trends in 2018 - Virendra Saini

    The advertising sector is one of the most dynamic segments in the businesses. With the challenges of having to continually alter strategies so as to....

      January 03 ,2018
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    Media
    Guest Column: Why brands need to be more bullish on mobile video ads

    With mobile phone becoming a focal point for all marketing and advertising strategies by marketers, videos ads on mobile devices have the power to be....

      December 08 ,2017
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    Advertising
    Guest Column: Coffee Shops - bean there seen ads

    The warm smell of roasted beans and the ever so satiating aroma of bakes revitalizes my senses, forcing me to imagine what might be brewing. As wild....

      November 27 ,2017
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    Advertising
    Guest Column: Opportunities for Ad Network start-ups in India

    The advent of digital marketing and advertising has created more success opportunities for companies by bringing them closer to their targeted....

      November 15 ,2017
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    Advertising
    Influencer Mktg. & Advertising has evolved in the brand building process

    An influencer is a person with the potential to influence the mindset of people by evolving their opinions. Influencers have had their fair share of....

      November 13 ,2017
  • Read More
    Advertising
    How Viral Content Marketing Companies Are Helping Brands

    With evolving times and enhanced connectivity, human dependencies on social media is increasing at a rapid pace and it is continuously tilting the....

      November 03 ,2017
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    Marketing
    Content Marketing - From Brand Selling To Brand Advocacy

    Circa 2017– internet, smart devices and technology has created a world in which, to a greater extent than ever before, individuals and....

      September 29 ,2017
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    Media
    Latest Technology for Digital Marketing and The Tools You Need to Know

    Digital marketing is here to stay. But how you leverage this powerful tool is always changing. Trying to keep up with the latest changes and....

      September 27 ,2017
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    Advertising
    Guest Column : Storytelling and the Third Age of Collective Consciousness

    From the beginning of time, mass communication was reserved for royalty, collective religions and governments. The barriers to entry – from....

      September 22 ,2017
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    Advertising
    Guest Column: Mobile Advertising- an upcoming section of Broadcast Industry

    Digital is the third highest category of advertising spends, albeit lagging far behind TV in which mobile is playing an extremely essential role in....

      September 19 ,2017
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    Advertising
    Guest Column : Advertising Mantras for Millennials

    Millenialls a.k.a Gen-Y are the generation of people born between the years 1980 to 2000 (who are currently between the age of 17- 37). There are....

      September 18 ,2017
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    Advertising
    Guest Column : Deterministic Data-The Golden Path in Digital Advertising

    We all know that big data has enormous potential to change our lives. Probably, most of you can think of a number of singular companies that stand....

      September 14 ,2017
  • Read More
    Advertising
    Guest Column : New Trends in Digital Advertising

    With the numerous benefits that Digitization comes with, the rise in social media marketing is noteworthy. And with changes being made, a new era of....

      September 12 ,2017
  • Read More
    Media
    Guest Column: M-Commerce is the new face of E-commerce

    M-Commerce is witnessing a phenomenal growth. Technological advances in the digital World have given the hand-held devices breakthrough capabilities....

      September 11 ,2017
  • Read More
    Advertising
    Guest Column : What it really takes to succeed online today?

    For online / internet, one phrase is common viz. “Content is the king”. So for online success, basic requirement is exclusive & huge....

      September 06 ,2017
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    Advertising
    Guest Column : Blockchain in Media & Advertising

    Blockchain is one of the more exciting and a massive ledger of transactions, an open and shared database that operates in a decentralized network....

      September 05 ,2017
  • Read More
    Advertising
    Guest Column: Why brands are seeking mobile ads more than ever?

    Today, millennials, who represent a huge chunk of the market, are more digital-savvy than most brands that seek to target them, and therefore are not....

      September 01 ,2017
  • Read More
    Marketing
    Guest Column: Nine ways to drive sales from content marketing

    Content marketing is a strategy to create, curate and amplify content for building advocacy and thought leadership which can directly result in....

      August 29 ,2017
  • Read More
    Media
    Guest Column: 3 key criteria for effective digital content in advertising

    Given that content is being continuously integrated across any platform that is, or can be, networked, let’s begin by dispensing with the term....

      August 21 ,2017
  • Read More
    Advertising
    Guest Column: Technology giving new impetus to advertising

    Advertising is a big advantage to businesses pursuing large audience. It has become an integral part of every small, medium and large organisation....

      August 14 ,2017
  • Read More
    Advertising
    Guest Column by Josh Gallagher on bridging the generation gap

    GUEST COLUMN: Bridging The Generation Gap: How Nutrition Can Bring Old-Age Values & New-Age Desires Together By Josh Gallagher, Chief Strategy....

      June 02 ,2017
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    Marketing
    Guest column: Effectively using analytics in marketing - Ajay Kashyap

    Remember when the telecommunication giant, Hutch launched its “You and I” campaign, where the adorable pug followed a young boy....

      May 15 ,2017
  • Read More
    Marketing
    Guest Column: How to make a Chatbot that isn’t just a marketing gimmick

    While the trend of chabots is clearly here to stay, the real question on everyone’s mind now becomes: how do brands in Asia develop chatbots....

      April 17 ,2017
  • Read More
    Marketing
    Guest Column: Why CEOs should be on Twitter, Linkedin - Jaideep Shergill

    It’s well established – and backed by solid research – that audiences trust a company more if its chief executive officer actively....

      April 12 ,2017
  • Read More
    Media
    Guest Column: Conversational Commerce - Fad or Future of e-business?

    Ishan Chatterjee, Client Solutions Director, VML South East Asia & India, decodes the world of Conversational Commerce – its evolution,....

      April 03 ,2017
  • Read More
    Advertising
    Guest Column: Weaving branding into the ad equation: Siddhartha Singh

    Siddhartha Singh, CEO, Salt Brand Solutions, writes about the importance of branding in advertising, as well as the different kinds of brands....

      March 20 ,2017
  • Read More
    Media
    Guest Column: Indian M&E – On the cusp of a magnetic transformation

    Prof Dr Namrata Singh, Faculty, PGDM-Media & Entertainment, WeSchool, shares some pertinent facts about what is making the sunrise Indian Media....

      February 24 ,2017
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    Marketing
    Guest Column:The mantra for effective 360-degree communication - Achal Paul

    In today’s scenario, where everyone is shouting from the roof top to woo their target audiences, it is becoming more challenging to meet up....

      February 20 ,2017
  • Read More
    Exclusives
    AgVoice : The 15 mantras to be a good leader

    To be ‘Good Leader’, just adopt 15 basic and simple characteristics, says international business consultant Manish Behl. According to....

      February 01 ,2016
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