The Travel and Tourism industry has today become pivotal to the overall economic growth of India. It accounts for approximately 7% of our GDP and is....

On the contrary to popular belief, the art of marketing is a very subtle one. It’s not always neon signs that catch your eyes but also the....

Promotional email that’s welcome and much-read. Utopian dream or reality? None of us like being cold-called. Or shown ads we can’t skip.....

“Disruption” is the buzzword today. Whether it’s the disruption brought about by the government through demonetization drive and....

Find a group of individuals with some social following, engage them for a fee so that they talk about your brand to tactically support a campaign.....

Hyphbot and Methbot - the two ad frauds considered to be the biggest ones ever, recently plagued the industry and devoured enormous amounts of....

When I gave heads up to the ‘fundamental differences between Barack Obama and Donald Trump’ story, me and my whole team had less clue....

Good quality is the benchmark for content marketing success. Companies today are investing heavily in content production, including hiring....

Ad-tech is the latest buzzword in the advertising industry and has been experiencing stellar growth in the recent years. Due to many new age....

The experiences along with services play a very important role in the sports marketing industry, yet not much has been established about the role,....

E-commerce and the increasing internet and mobile smartphone penetration is playing a key role in revolutionizing the way today's businesses are run.....

The travel and tourism industry stands above most as one to accept consumers from all walks of life regardless of age, earning potential, and....

Last year can be termed as “stand-up and take notice” year for marketers. Starting with Marc Pritchard, chief brand officer at Procter....

This Woman’s Day, Sapna Desai, Senior Vice President & Head – Marketing and Communications, Cigna TTK Health Insurance, is reminded....

Blockchain and cryptocurrencies are making their mark in the economy with a stratum of technology that is still being explored. According to the....

“Does the guy have his own house in the city and a car?” - A 20th Century sub-continental movie dialogue that still insolently exists at....

With surging popularity of blockchain, we envision a world where decentralization forms the key. There are many potential benefits of blockchain....

Nitin Chowdhary, Director, Digital Infusion, highlights how Programmatic advertising has become a must for brands when it comes to making the....

With a steady growth, the $500mn grocery industry in India has finally found its rhythm. The industry witnessed a growth of about 30% q-o-q with....

Take a deep breath and now let’s go back in time. The year 1999, a late evening walk in the by-lanes of my colony, I had my head held up high,....

Traditional marketing is fading away. The new normal is data driven marketing. Every decision from what colors to use in the creative to which offer....

Always, everywhere, just because Reaching your consumer is not a one stop shop anymore, there are so many avenues, channels and platforms in....

With more and more emerging technologies in the market, the momentum of the digital industry has been extremely fast pacedthroughout 2016. 2017 saw....

A few days back my book’ Hope Express- Tomorrow is a new day’ got published at the Delhi book fair. The book takes a glance at the post....

One of the most important phrases that is being talked about in the industry every other day is the expression Digital PR. As most of the people are....

Not a day goes by without coming across a news articleshighlighting how virtual reality (VR), augmented reality (AR), the Internet of Things (IoT)....

There are over 36 million small and medium enterprises (SMEs) in India that provide employment to nearly 80 million people. In case you noticed,....

The advertising sector is one of the most dynamic segments in the businesses. With the challenges of having to continually alter strategies so as to....

With mobile phone becoming a focal point for all marketing and advertising strategies by marketers, videos ads on mobile devices have the power to be....

The warm smell of roasted beans and the ever so satiating aroma of bakes revitalizes my senses, forcing me to imagine what might be brewing. As wild....

The advent of digital marketing and advertising has created more success opportunities for companies by bringing them closer to their targeted....

An influencer is a person with the potential to influence the mindset of people by evolving their opinions. Influencers have had their fair share of....

With evolving times and enhanced connectivity, human dependencies on social media is increasing at a rapid pace and it is continuously tilting the....

Circa 2017– internet, smart devices and technology has created a world in which, to a greater extent than ever before, individuals and....

Digital marketing is here to stay. But how you leverage this powerful tool is always changing. Trying to keep up with the latest changes and....

From the beginning of time, mass communication was reserved for royalty, collective religions and governments. The barriers to entry – from....

Digital is the third highest category of advertising spends, albeit lagging far behind TV in which mobile is playing an extremely essential role in....

Millenialls a.k.a Gen-Y are the generation of people born between the years 1980 to 2000 (who are currently between the age of 17- 37). There are....

We all know that big data has enormous potential to change our lives. Probably, most of you can think of a number of singular companies that stand....

With the numerous benefits that Digitization comes with, the rise in social media marketing is noteworthy. And with changes being made, a new era of....

M-Commerce is witnessing a phenomenal growth. Technological advances in the digital World have given the hand-held devices breakthrough capabilities....

For online / internet, one phrase is common viz. “Content is the king”. So for online success, basic requirement is exclusive & huge....

Blockchain is one of the more exciting and a massive ledger of transactions, an open and shared database that operates in a decentralized network....

Today, millennials, who represent a huge chunk of the market, are more digital-savvy than most brands that seek to target them, and therefore are not....

Content marketing is a strategy to create, curate and amplify content for building advocacy and thought leadership which can directly result in....

Given that content is being continuously integrated across any platform that is, or can be, networked, let’s begin by dispensing with the term....

Advertising is a big advantage to businesses pursuing large audience. It has become an integral part of every small, medium and large organisation....

GUEST COLUMN: Bridging The Generation Gap: How Nutrition Can Bring Old-Age Values & New-Age Desires Together By Josh Gallagher, Chief Strategy....

Remember when the telecommunication giant, Hutch launched its “You and I” campaign, where the adorable pug followed a young boy....

While the trend of chabots is clearly here to stay, the real question on everyone’s mind now becomes: how do brands in Asia develop chatbots....

It’s well established – and backed by solid research – that audiences trust a company more if its chief executive officer actively....

Ishan Chatterjee, Client Solutions Director, VML South East Asia & India, decodes the world of Conversational Commerce – its evolution,....

Siddhartha Singh, CEO, Salt Brand Solutions, writes about the importance of branding in advertising, as well as the different kinds of brands....

Prof Dr Namrata Singh, Faculty, PGDM-Media & Entertainment, WeSchool, shares some pertinent facts about what is making the sunrise Indian Media....

In today’s scenario, where everyone is shouting from the roof top to woo their target audiences, it is becoming more challenging to meet up....

To be ‘Good Leader’, just adopt 15 basic and simple characteristics, says international business consultant Manish Behl. According to....