In a significant move within the banking industry, Meghna Chettri has assumed the role of Head of Digital Banking at ABSA Mauritius, effective....
Health insurance is the fastest growing industry segment and it has been a key area of focus for ICICI Lombard General Insurance Limited. Over the....
It’s time to review the most significant industry developments as the year 2023 draws to a close. Adgully is reviewing the year 2023 for....
"Where's my money going?" It's the question that has got people talking, thanks to ICICI Prudential Mutual Fund's newest campaign, '#KisneKhaya'. Mr.....
ICICI Prudential Life Insurance and Ujjivan Small Finance Bank (Ujjivan SFB), a leading small finance bank, have entered into a bancassurance....
Indifi Technologies, a lending platform catering to Micro, Small, and Medium Enterprises (MSMEs), has appointed Sangram Singh, former Axis Bank....
As in the case of almost every field, Artificial Intelligence has started making deep inroads into advertising as well. It functions as a highly....
PolicyBoss.com, one of India’s fastest-growing InsurTech companies has appointed Satkam Divya as its Chief Business Officer, Digital. Satkam....
Diwali is one of the most awaited festivals in India and is special in many ways—from buying new clothes to making special food and indulging....
ICICI Lombard, India's leading private general insurance company, has launched a ground-breaking AI-powered digital campaign titled 'Claim Your Calm'....
ICICI Lombard General Insurance has appointed Sanjeev Mantri as the new MD & CEO. It was a decision taken during the board meeting of the....
Investing in multiple asset classes can help you build a diversified portfolio. That’s where Multi Asset Allocation Fund (MAAF) comes into....
Keeping ESG vision as a priority, ICICI Prudential Life Insurance has focused initiatives in place for each dimension of the ESG framework under the....
ICICI Lombard, one of India's leading general insurance companies, has embarked on a wacky and wonderful new adventure. The quirky campaign showcases....
Sourabh Lohtia has been appointed as the Head of Marketing at PNB MetLife with effect from May 1, 2023. He will be in charge of all the marketing....
Hansa Research has recently released its much-awaited annual syndicated report, Insurance CuES 2023, which captures exciting insights about....
ICICI Securities, India’s leading investment banking firm, today announced the appointment of Mr. Pratik Loonker as the Head of Institutional....
ICICI Prudential Life Insurance on Thursday announced an association with the world’s top T20 batter Suryakumar Yadav, to launch a new....
As we are witnessing an exponential rise in international travel - a phenomenon termed ‘revenge travelling’, we are consequently seeing a....
ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to....
When you reach the age of 80, have been a public figure for most of your life and are famous the world over, there is very little that is not known....
Every year, 17 million people die from heart disease. Almost 80-82% of cardiac arrest takes place outside the hospital. Given the criticality of the....
ICICI Lombard General Insurance has launched a new 360 degree campaign ‘#SalaamMSME’ to celebrate the indomitable spirit of Micro, Small....
slice, India’s leading payments fintech company, announced the appointment of Sudeep Behari as its Business Head. Sudeep has an extensive and....
Father's Day is a celebration honouring fathers and celebrating fatherhood, parental bonds and the role of fathers in shaping the lives of their....
iRealities Studios after bringing India's biggest and most successful animation movie 'Chaar Sahibzaade’ teamed up with Nihal Nihal Nihal....
Jaskaran Kapany, the former chief marketing officer at Xiaomi, has quit the organisation, according to sources. Previously, Kapany was the head of....
Insurance CuES India Report, 2022 captures exciting insights about the perception and purchase of life insurance among Indian consumers is an annual....
ICICI Bank today announced that it has launched a co-branded credit card in partnership with Chennai Super Kings (CSK), one of the most successful....
ICICI Lombard, one of India’s leading private insurance company, recently launched a digital campaign – #UnbelievableButTrue – to....
Plum, an employee health insurance platform, today announced the appointment of Aditya Bagarka as Head of Strategy and Innovation. Bagarka joins from....
ICICI Lombard, India’s leading private general insurance company has appointed Sheena Kapoor as its new Head – Marketing, Corporate....
Brand Safety is about preventing the loss of trust between a brand and a customer. Without trust revenue, brand equity, customer perception all can....
ICICI Prudential Life Insurance today announced its association with Olympic medalist Lovlina Borgohain, to launch a new digital campaign –....
Network18, India’s most diversified media conglomerate, has announced key appointments for its digital arm – Network18 Digital. The brand....
2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This has given birth to a new....
2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This has given birth to a new....
Ants Digital, a tech led marketing agency based out of Gurgaon, appointed Ratnadeep Sharma (RD) as the Executive Producer. RD will be based out of....
ICICI Securities (I-Sec), India’s leading retail-led equity franchise, distributor of financial products, and investment bank, today announced....
History stands precedent to the fact that the secret to wealth creation lies in proper asset allocation. By investing across asset classes, not only....
ICICI Lombard, one of the leading non-life insurance companies in India, has launched a ‘Ride To Safety’ anthem, adding to its....
ICICI direct, a retail-led equity house, has set up a complete resource centre to decipher and analyse the forthcoming Union Budget, which is pegged....
Reverse Thought Creative Studios – a boutique digital advertising agency wins the mandate to manage the creatives for ICICI Prudential Pension....
ICICI Prudential, one of India’s leading private Life Insurance companies, has launched its new offering - the All-in-one Term Plan. To promote....
ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its award winning term insurance plan....
On the occasion of World Heart Day (September 29), ICICI Lombard, one of the leading non-life insurance companies in India came up with an....
COVID-19 has impacted lives and businesses across the globe. The human society stands at the crossroads of a 'New Normal', something that will alter....
It is said that necessity is the mother of all invention, and today, no statement holds more truth than this. The national lockdown has affected us....
Aegon Life Insurance, pioneer of digital insurance in India, recently announced the appointment of Naveen Bachwani as its Chief Operating Officer to....
Every New Year is a special moment for each one of us. It is the moment of celebration, of hope, of good times ahead. As the time nears when the....
On the occasion of Diwali, ICICI Lombard, one of the leading non-life insurance companies in India, has entered into a collaboration with the fire....
On the occasion of Diwali, ICICI Lombard, one of the leading non-life insurance companies in India, has entered into a collaboration with the....
Most of us these days spend more time interacting with tech devices than with real people to get stuff done – be it to book a cab, order food,....
Brands often ponder over what is the best time to talk about their products/offerings. What day, week or month is the most suited for a new....
ICICI Lombard, the leading private sector non-life insurance company in India, today set a new Guinness World Record as part of its efforts to create....
Many people begin the New Year with resolutions towards leading a healthy and better life in the year ahead. The interesting feature of most these....
ICICI Bank Limited organised a conclave for Micro, Small and Medium Enterprises (MSME) in Ghaziabad to discuss the role of digital banking in....
ICICI Bank today announced that it has revamped its ‘Trade Online’ platform, for export/import transactions by introducing an array of....
Banking as a category has often assumed a very serious tone. In the last one year, the efforts have been to make the ICICI Bank communication....
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various....
This Diwali, ICICI Prudential Asset Management Company (AMC) aims to spread the light of financial prudence by promoting an investing habit through....
ICICI Bank’s latest multimedia campaign addresses some of the key concerns of customers who use credit cards. The campaign, a set of three....
The media universe is expected to report 9.5 per cent ad growth in Q2FY19E amidst a weak ad environment along with impact of early festival season in....
ICICI Bank today announced its partnership with Mastercard to launch a ‘spend and win’ campaign that rewards customers for using their....
Rohan (name changed) takes an elevator to reach his office floor on the 2nd floor every day. As he gets in to the elevator today, he is in for a....
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various....
Under the initiative of ‘Tarraki Karein’, ICICI Prudential Mutual Fund launched its latest TV commercial, ‘An opportunity to grow....
Following the reverberating success of the past 4 editions, Times NOW & ICICI Bank returns with the 5th edition of the prestigious NRI of the....
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various....
ICICI Bank has launched an iMobile app that offers a full-service bank on the customers' phones. Ogilvy has brought this proposition alive with a....
CNBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and....
ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its top-selling term plan –....
ICICI Prudential Life Insurance, one of India’s largest private life insurance companies, has unveiled yet another impactful multimedia brand....
TIMES NOW, India’s No. 1 news channel and ICICI Bank, India's largest private sector bank by consolidated assets, jointly hosted the fourth....
From virtually scaring people to buy an insurance policy by depicting negative scenarios to donning the role of ‘Sache Advisors’ and even....
Jagran Prakashan-promoted Music Broadcast, which operates radio stations under the brand Radio City, in consultation with ICICI Securities, the book....
ICICI Bank has collaborated with funnyman Abish Mathew for a 12 day long campaign that aims to bring out the ease and effectiveness of ICICI....
In order to encourage cashless transactions in the country, DishTV, Asia’s largest DTH service provider, has tied up with ICICI Bank,....
Twitter and ICICI Bank, India’s largest private sector bank by consolidated assets, today announced a partnership that integrates a....
ICICI Lombard General Insurance and iProspect, the digital agency (from Dentsu Aegis Network), have collaborated to execute a unique digital video in....
iProspect India, the digital agency from Dentsu Aegis Network, has conceptualized and executed a unique digital video for ICICI Lombard General....
ICICI Lombard recently rolled out its new brand campaign, highlighting its core brand proposition of ‘Nibhaye Vaade’. Developed after....
ICICI Lombard today launched its new brand campaign. The multi-media campaign will run across TV, Radio, Digital, Outdoor and Social media for 4....
National Payments Corporation of India (NPCI) had appointed Dentsu Media, a full-service agency from the Dentsu Aegis Network, as their media....
LinkedIn has released the list of ‘50 Most Influential Financial Services Brands’ that most effectively use the LinkedIn platform to....
In order to help investors understand the benefits of remaining invested for longer periods, ICICI Prudential Asset Management Company Limited has....
ESP Properties, the entertainment, sports and content arm of GroupM, finished the year with a bang. With 4 brand tie ups- Ariel, Best Rice, ICICI....
ICICI Bank Ltd, India’s largest private sector bank, announced the launch of a new recharge facility for Delhi Metro cards. Any card holder....
ICICI Bank, India’s largest private sector bank, today announced the launch of ‘Pockets’, India’s first digital bank for....
From 30 seconds to now three to four or may be nine minutes, brands are betting big on the long format of digital advertisements and India seems....
With most stocks rising in a growing economy, ET NOW, India’s No.1 Business news channel, lights up the road to Value investing in....
DDB Mudra West has won the creative mandate for one of private sector general insurance company - ICICI Lombard General Insurance, post a rigorous....
ICICI Bank Ltd, the country’s largest private sector bank, has launched ‘Creative Masters’, a unique online drawing competition....
ICICI Lombard General Insurance is adopting innovative means to drive its social awareness campaigns. Adopting unique experiments that bring....
ICICI Bank, India’s largest private sector bank and Vodafone India, one of India’s leading telecommunications service providers, today....
ICICI Securities today launched a social media campaign for its portal ICICIdirect.com, to educate netizens on attainting their financial goals....
The Global Effies had earlier this year, called for entries of globally effective campaigns across the world. And after being shortlisted earlier in....
ICICI Bank Limited, India's largest private sector Bank, now makes its online money transfer tracking service Money2India.com much more convenient....
Understanding that marketing is one of the key elements to build a brand, the 7th Marketing Conclave organized by IAMAI (Internet and Mobile....
ICICI Bank has leaped ahead of HDFC Bank by 2.4 lakh monthly unique users as per the latest data reported for the month of March 2011. The jump is....