PepsiCo India, a leading player in the Indian consumer goods market, has highlighted the importance of digital engagement in building strong....
Deloitte’s 2024 Global Automotive Consumer Study (GACS) India findings reveal the dynamic shift in consumer preferences in the Indian....
Latest YouGov Surveys research shows that more than half of urban Indians (54%) are a member of at least one airline loyalty program. About a....
Close to the heels of the upcoming festive season, InMobi, a leading provider of marketing and monetization technologies, has unveiled key insights....
Overall household spending has risen for 60% of families, up by 7% from last month 44% of families have increased spending on essential....
OPPO India has taken the wraps off its latest marvel, the Find N3 Flip, and it's poised to make a significant mark in the smartphone industry. With a....
Ninety-three percent of Indian consumers say it is important to them that content surrounding online ads is appropriate, according to a brand safety....
Close to the heels of the upcoming festive season, InMobi, a leading provider of marketing and monetization technologies, has unveiled key insights....
JSW Paints, India’s leading environment friendly paints company and part of US$ 23 billion JSW Group, aims to empower Indian consumers by....
The pandemic accelerated digital penetration by 12-24 months across different sectors, thereby boosting the adoption of e-commerce and reaching a....
Authored by Manish Dangwal Globally, and in India, too, there has been increased attention on privacy, and many customers today are wary of how....
It’s time to review the most significant industry developments as 2022 draws to a close. Adgully is reviewing the year 2022 for M&E,....
Godrej Security Solutions is one of the divisions of Godrej & Boyce Mfg Co. A pioneer and leader in the business, Godrej is the largest....
Lemme Be, a new-age menstrual care brand, announces the launch of ‘Z Drip Max’, an eco-friendly and reusable leak-proof, reusable period....
Lay’s, the snacking brand from PepsiCo, has expanded its product portfolio with the launch of Lay’s Gourmet, a premium range of....
Consumer Unity and Trust Society (CUTS International) and Broadband India Forum (BIF) commissioned a pan-India TV consumer survey in the months of....
The use of digital payments such as mobile wallets has increased significantly in India. According to the latest Experian Global Insights Report,....
The latest monthly report of Ipsos Essentials shows Indian consumers are struggling with the double whammy of the impact of covid19 pandemic and ....
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released a new research study, The Power of Context in India,....
Kantar ha released preliminary findings from a new study exploring what sustainability means to Indian consumers. Kantar’s Asia Sustainability....
Kantar has conducted a study called Target Group Index (TGI) since 2000, which captures the consumers’ mindsets, attitudes, values, brand....
TVS Srichakra Ltd is a leading manufacturer of two & three-wheeler tyres and off-highway tyres and is part of the TVS Group, which is the largest....
As India starts to unlock while it battles rapidly rising infections, natural calamities, a pessimistic economic outlook and social heartburn,....
Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol Double Concentrate....
A recent survey conducted by Mintel, the world’s leading global market intelligence agency revealed that almost two-thirds (63%)* of Indian....
The way we shop is changing and how we pay is evolving. As COVID-19 alters our daily lives, consumers in India and across Asia Pacific are rapidly....
As India continues to deal with the spread of COVID-19, and the number of cases continues to rise, the impact on consumer behaviour is set to last....
We have been served a lot of Covid data reports right from the letter ‘C’ landing in India. Initially a lot of brands panicked when the....
According to the recent Mary Meeker report, India has 12 per cent of the total internet users and that is at number two just after China at 21 per....
Eighty-two percent of Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal....
Reliance has launched JioBrowser on Google PlayStore adding to the collection of Jio apps for Android. The JioBrowser has been developed with Indian....
KPMG continues to explore the multi-dimensional customer in the second edition of its ‘Me, My Life, My Wallet’ report. The report builds....
The report by Mr Phone, one of India’s front-line mobile finder platform, is an outcome of user analytics on the Mr Phone app and website with....
“Thirty per cent of the consumers stop interacting with brands after one bad experience and 45 per cent drop out after several bad....
A new Adobe Digital Insights (ADI) report on the Indian market has revealed that over 75% of surveyed consumers prefer personalized advertisements,....
TCL in collaboration with Amazon has launched a new TVC showcasing technology bringing families together in an emotionally charged spot. The film....
According to the calculations of the Department of Economic Analysis at Goldman Sachs, the five largest economies in the world in 2050 will....
According to the calculations of the Department of Economic Analysis at Goldman Sachs, the five largest economies in the world in 2050 will....
Iding the Indian Consumer, Part I Iding the Indian Consumer, A three part series from TGI (A syndicated by IMRB International) What....
Iding the Indian Consumer is a three part series from TGI (A syndicated by IMRB International. Author of the series is Deepa Mathew, Group....
A quick search on Youtube for 100 years of Nestle throws a number of videos. While a few cannot be understood due to language barrier and country....
Jonathan Haigh, Global Media Insight Director - Global Solutions at Kantar Worldpanel and Bruce Gonsalves, VP, IMRB Kantar Worldpanel were....
We live in an age where in most metros and top cities, people are always on the run, irrespective of day and night. Understandably, traveling,....
Indian consumer is evolving like never before. With increased marketing spends & promotions that cut across FMCG, Retail, Automobile, Durables....
McAfee, part of Intel Security, released the findings of its Safeguarding the Future of Digital India in 2025 which examines India’s....
With the total addressable market expected to grow to $88 billion by 2017, Indian SMEs look for cloud, analytics and mobile solutions to improve....
A few years ago, as consumers around the world were experimenting with and embracing new media technologies, research in these sectors also....
Microsoft today showcased a wide range of consumer services targeted at the next 25 million new Indian users. Increasingly consumers are looking....
BBC World News and BBC.com/news have released the results of a global study - the first of its kind - examining the usage of mobile devices by....
In India nearly 50% of retail apparel consumers buy online to get better deals and variety, proving that digital channels are now an integral part....
Smartphones, laptops, bikes and SUVs topped consumer’s wish lists for this holiday season, as tracked by the latest IBM Social Sentiment....
With joint ventures across Europe, Malaysia and South Africa, Netherlands based KSMD Holding is a trades in oils & oil related products, FMCG....
Mobext India, the mobile marketing network of Havas Digital, has announced the India results of a new study titled ‘Role of the Connected....
The last few weeks have been full of activities for the advertising and media fraternity. The recently held Adasia 2011 in New Delhi was one gala....
Sunil Punjabi, a veteran in the media and entertainment industry for several years has come on board Cinemax India Pvt. Ltd recently as their CEO.....
The results of the recently released 2011 edition of the global ImagePower Green Brands Survey undertaken by Penn Schoen Berland, a research based....
Baskin-Robbins India, the leading ice cream parlor brand, concludes perhaps the largest of its kind research in the ice cream industry. This U&A....
iProspect, Aegis Media's leading search marketing agency, has today released findings from the first ever research study on Indian's search....
The Media Democracy Survey provides some interesting insights about consumers' interaction with technology, response to advertising, mobile....
As the world is recovering from the global meltdown, consumers are also gaining soem confidence to splurge.According to a survey by Nielsen India is....