On the Second day of the first edition of NewsX Festival of Ideas we heard from noteworthy speakers in 25 sessions in a lit-fest style extravaganza....
Sony Entertainment Television's acclaimed reality show, India's Got Talent, is a national platform for individuals to showcase their diverse skills.....
It is a world-known fact that India is a land of hard-core cricket lovers. This is one sport that makes people come together for good. Nothing makes....
Houlihan Lokey, Inc. , the global investment bank, today issued the IPL Brand Valuation Study 2023, its inaugural report into the business enterprise....
JioCinema has once again broken records in the Indian streaming space, this time on the Entertainment front. After the stupendous success of the IPL,....
As the cricketing world transitions from the exhilarating frenzy of franchise cricket to the international stage, all eyes are locked on the Indian....
Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India, has launched "IPL 2023: Unveiling the Roar",....
Disney Star, the official television broadcaster of TATA IPL 2023, has etched its name in history by delivering the biggest IPL ever on television,....
Online Food Delivery Platforms (OFD) took a softened approach during IPL 2023, leading to a modest ~7% spike in OFD business in this IPL season.
The....
IPL 2023 ended on an exciting note, with MS Dhoni-led Chennai Super Kings defeating Gujarat Titans in a last ball thriller to lift the trophy. This,....
The TATA IPL 2023 has achieved a historic milestone, capturing the hearts and attention of a staggering 48.2 crore (482 million) viewers through the....
During the 16th edition of the Indian Premier League (IPL), the ad volume share of celebrity endorsed ads experienced a growth of 6% in comparison to....
After Viacom18 won the digital streaming rights for the 2023-2027 cycle of the Indian Premier League (IPL) at a record-breaking value of INR237.73bn....
TV ratings for TATA Indian Premier League 2023 (IPL) have been seeing a significant fall in its current season. Along with weakening viewership, the....
iCubesWire, a leading ad-tech digital marketing platform, took a deep dive into the Twitterverse to create a comprehensive sentiment analysis study....
JioCinema, the official digital streaming partner of TATA IPL 2023, has been setting new records with its IPL viewership. The platform received 1300....
The TV advertisers have also declined by 40% in week 6. The last season of IPL had 98 advertisers, whereas the present season only has 59 advertisers....
Rapido, India's leading two-wheeler taxi platform that provides convenient and affordable transportation solutions, has recently unveiled a new film....
According to data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV [BARC 2+ |....
JioCinema, the official digital streaming partner of TATA IPL 2023, has set a new streaming record with its IPL viewership. The platform's viewership....
JioCinema has just announced JioCinema Premium, a paid subscription service, wherein users will have to pay Rs 999 per year to see Hollywood content....
The latest findings of the India Consumer Sentiment Index (CSI) by Axis My India, has revealed that JioCinema is the preferred mode of watching IPL....
JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, continues to set global benchmarks in the world of digital sports viewing as it....
The latest TAM Report has revealed that Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of TATA Indian....
The official broadcast and digital streaming partners of the Indian Premier League (IPL), Disney Star and JioCinema, have reported record viewership....
Haptik, a leader in conversational commerce solutions, has continued its partnership with Mumbai Indians to create a cutting-edge chatbot that would....
As 60% of Season 16 of IPL gets completed, matches 23 to 44 of the tournament saw an increase of 26% in the number of categories and 11% in the count....
The Indian Premier League (IPL) 2023 is experiencing a significant decrease in television advertising this year, as stated by the latest BARC data.....
During the 16th edition of the IPL, the ad volume share of Celebrity endorsed ads experienced a growth of 36% in comparison to the previous season,....
Netflix's political drama, "The Diplomat," has once again claimed the top spot on the English TV List for the second week in a row with 66.46M hours....
Bira 91, today, announced the launch of two Limited-Edition beers - 022 Session Ale and 011 Gully Pilsner and customized merchandize that pay homage....
