In an exclusive interaction with Adgully, Poulomi Roy, Chief Marketing Officer, RSH Global - Joy Personal Care, discusses the strategic decision....
As another IPL season kicks off, brands nationwide are creating innovative communication avenues to engage with consumers. ITC Master Chef Creations,....
In the vast and ever-evolving landscape of the gaming industry, the rise of free-to-play models has reshaped the way players engage with their....
Global Indian Icon Deepika Padukone's modern self-care brand 82°E recently won multiple awards at the prestigious 2024 Universal Beauty Awards,....
Venke Sharma has resigned from his position at The Walt Disney Company, where he spent 11 years, most recently serving as the executive director of....
Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has tapped into the world’s largest T20....
As the Indian Premier League (IPL) continues to captivate millions, its impact on Social Media engagements is evident. The IPL is not just a cricket....
Capri Global Capital, a non-banking financial company and a sponsor of team Gujarat Titans in IPL, has launched a new series of brand films linked....
JioCinema TATA IPL expert Scott Styris was wearing a Royal Challengers Bengaluru jersey for the last five Royal Challengers Bengaluru matches because....
As the excitement of the IPL season sweeps the nation, Hitchki, the popular resto-bar chain with outlets across Mumbai, Bangalore, and Nagpur, is....
Philips, a global leader in health technology and innovation, proudly announces its partnership with two prestigious Indian Premier League (IPL)....
With the Tata Indian Premier League (IPL) 2024 extravaganza off to a flying start from March 22, 2024, an Ipsos IndiaBus pan India IPL Survey shows....
Authored by Mr Sanat Solanki, Founder, Tantraa Alternate Media Group In today’s world, where every aspect of corporate responsibility is....
This IPL season, Rapido, a leading ride-hailing company operating in over 100 cities nationwide, is rolling out two impactful campaigns: 'Lowest....
Zomato, India’s food ordering and delivery platform, has brought out a series of AI-generated advertisements for its restaurant partners as....
Orient Electric Limited, part of the diversified USD 2.9 billion CK Birla Group, has launched a new TVC campaign to promote its premium range of BLDC....
Zomato, India’s food ordering and delivery platform, has brought out a series of AI-generated advertisements for its restaurant partners as....
GOVO, a rising player in the audio technology space announced the launch of its latest addition to the soundbar lineup - the GoSurround 955. Designed....
Amit Dhanuka, a seasoned industry leader with a rich background in shaping the Indian entertainment landscape, has joined forces with acclaimed....
Shifting tides: The impact of Disney-Reliance merger on IPL advertising landscape The recent merger between entertainment giants Disney and Reliance....
As per BARC data for 2+U+R, more than 40 crore viewers tuned in for the live TV broadcast of the first 18 matches of IPL 2024 on Disney Star network,....
As the Indian Premier League (IPL) continues to captivate millions, its impact on Social Media engagements is evident. The IPL is not just a cricket....
Amidst the electrifying buzz of the IPL season, where every match is a spectacle and every moment a thrill, it's easy to get swept up in the....
A Day-after recall survey being conducted jointly by Kadence International and Crisp Insights shows that amidst the multitude of brands vying for....
In the dazzling world of sports, few spectacles rival the fervour and frenzy of the IPL. With its heady mix of cricketing prowess, star-studded....
Crunchyroll, the ultimate home for anime worldwide, launched its first ad campaign in India, ‘Wish Your World Was Anime’, which....
Fresh from the Demon Slayer: Kimetsu no Yaiba -To the Hashira Training- World Tour and theatrical experience, Aniplex Inc. and Crunchyroll will be....
Amidst the high-octane advertising mélange that is the IPL season, MakeMyTrip’s latest campaign truly stands out. India's leading online....
While ad volumes after seven matches during the Indian Premier League Season 17 rose by 4% over the previous season, after 15 matches Television....
JioCinema, aiming to shake up the digital ad market, is offering attractive deals to small and medium businesses (SMBs) for advertising during the....
The recent merger between entertainment giants Disney and Reliance is sending seismic ripples through the cricketing world, particularly in India,....
As the IPL season kicks in, Flipkart hits it off with its Large TV billboard activation across the country. The campaign, conceptualized by 22feet....
Rivals this year, formidable duo in 2025 - JioCinema & Star’s combined IPL potential The Indian Premier League has been capturing a major....
The latest showdown in the tech world has got tongues wagging and fingers typing faster than ever. What has got everyone in a tizzy? Well, it’s....
In celebration of World Health Day, QNET India has kicked off a vibrant social media initiative labelled #HealthyLiving with Natose Stevia. This....
The latest showdown in the tech world has got tongues wagging and fingers typing faster than ever. What has got everyone in a tizzy, you ask? Well,....
Authored by- Anjali Malhotra, Customer Strategy Expert and Senior Partner at BOD Consulting When it comes to catching eyeballs of Indians, cricket....
Disney Star, the official broadcaster of TATA IPL 2024, has shattered all viewership records for the first 10 matches of the marquee tournament. As....
After seven matches, Indian Premier League (IPL) 17 ad volumes grew by 4% over the previous season, as per TAM Sports data. The count of Categories....
In the pulsating world of sports marketing, the Indian Premier League (IPL) stands as a beacon of commercial prowess, commanding exorbitant....
Britannia NutriChoice, one of India’s leading biscuit brands today announced its foray into health-tech with its NutriPlus app. The NutriPlus....
Even as the TATA IPL 2024 continued to enthral fans and viewers with exciting action on ground, JioCinema continued to bring the same excitement on....
Throughout the ongoing 17th season of the Indian Premier League (IPL) 2024, the Mumbai Indians (MI) have faced a rough start, losing all three....
Goldi Solar, India’s most quality-conscious solar brand, proudly announces its partnership with Mumbai Indians, five-time champions, as their....
Valvoline India, a prominent global lubricant manufacturer and pioneer in engine oil technology is delighted to announce its strategic partnership....
Facing severe economic challenges, shifting market dynamics and funds crunch, the Ed Tech sector has been drastically cutting down on its advertising....
This season, PGI India's Men of Platinum, in partnership with ESPNcricinfo, is set to enrich the fan experience by reintroducing the popular 'Direct....
The Indian Premier League has been capturing a major share of the digital viewership in the last few years, even as TV viewership has remained....
boAt, the world's second-largest audio wearable brand (as per IDC), is ready to set the stage on fire with its latest marketing campaign, "Don't be a....
DANGAL TV has announced its pioneering partnership with the prized T20 League Cricket Team, Lucknow Super Giants, as its Official Entertainment....
RISE Worldwide, India’s leading Sports & Event Management company, has successfully facilitated multiple marquee deals for the ongoing....
Alliance Insurance Brokers have arranged financial protection through insurance for one of India's most prominent, worshipped and loved cricketing....
While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season....
The Indian Premier League (IPL) is a Twenty20 cricket tournament that captivates millions of fans worldwide. With an electrifying atmosphere,....
In an exciting follow-up to the "Gulf Unstoppable Army" campaign, Gulf Oil Lubricants India has taken a step further by launching the eagerly....
Star Sports, the official broadcaster of TATA IPL 2024, is launching a first-of-its-kind initiative in India – the Star Creator’s Network....
Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign focussing on the superior grip of....
Waaree Energies Limited ("Company”), India’s largest manufacturer of solar PV modules with the largest aggregate installed capacity of 12....
As cricket fever grips the nation with the onset of the Indian Premier League, Noise, India’s leading smartwatch and connected lifestyle brand,....
Gujarat Titans, the pride of Ahmedabad and a formidable contender in the TATA IPL, is delighted to unveil its extended line-up of partnerships for....
Birla Estates, the real estate arm of the Aditya Birla Group housed under Century Textiles and Industries Limited, along with Royal Challengers....
Renowned actor Bhuvan Bam, and eminent cricketer, Shikhar Dhawan, have joined forces for an exciting collaboration for the Indian Premier League....
IPL Biologicals Limited, a trailblazer in agricultural innovation, proudly announces the launch of its new brand identity and groundbreaking....
Star Sports, the official broadcaster of TATA IPL 2024, is launching a first-of-its-kind initiative in India – the Star Creator’s Network....
JioCinema IPL Expert and former Kolkata Knight Riders star Chris Gayle appeared on JioCinema's Bengali feed, ahead of the TATA IPL 2024 opening....
ITC Master Chef Creations, renowned for its delectable range of North Indian delicacies, is excited to announce its partnership with Royal....
Timex, the global iconic watch brand is back at the 17th edition of TATA IPL, the most coveted cricketing entertainment event of the year and....
The Indian Premier League (IPL) is batting big. The latest five-year media rights deal, starting in 2023, is valued at a staggering $1.2 billion....
Authored by Aditya Gurwara, Co-Founder and Brand Alliances at Qoruz. The Indian Premier League (IPL) has always been a goldmine for marketers, with....
Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, has announced its partnership with JioCinema as the Digital....
Usha International, India’s leading consumer durables brand, announced that it will continue its official partnership with five-time-champions,....
Cricket is not just a sport but a shared passion and emotion that unites millions across the world. Understanding this deep-rooted emotion, Zomato,....
The road to ethical influencer marketing – A guide for brands With great influence comes great responsibility. Consumers today crave....
Riding on the wave of excitement around the 17th season of the Indian Premier League, set to commence on 22nd March 2024, The Body Shop, a....
Star Sports Network, the official broadcaster of Tata IPL 2024, is poised to revolutionize content viewing with a range of innovative features....
Games24x7, India's most user-centric, scientific, and innovative online skill-gaming platform, is geared up to amplify the excitement of IPL 2024....
Kotak Mahindra Life Insurance Company Ltd (“Kotak Life”) today announced its partnership with the Royal Challengers Bengaluru (RCB) as....
Before the start of IPL 2024, Star Sports has secured sponsorship from 15 companies. Among them are Joy Cosmetics, Thums Up Charged, Parle Products,....
JioCinema, the exclusive streaming platform for the TATA IPL, is all set to kick off the world’s biggest T20 league with a spectacular opening....
Star Sports, the official broadcaster of TATA IPL 2024, in association with India Signing Hands (ISH News), and support from the BCCI, is set to....
Star Sports, the official broadcaster of Tata IPL 2024, has already set new viewership benchmarks for the upcoming season. Since the commencement of....
The Indian Premier League (IPL), the world's richest cricket tournament, is gearing up for another season. This year, however, there's a new wrinkle....
JioCinema announced it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with a bang this season with My11Circle as the....
In the lead up to the Indian Premier League (IPL) season, the Ministry of Information and Broadcasting (MIB) has issued an advisory to celebrities....
Renowned Norwegian DJ and music producer Alan Walker has teamed up with Royal Challengers Bangalore (RCB) to create a first-of-its-kind team song....
In a significant development for cricket fans, leading fantasy sports platform My11Circle has become the official partner for IPL, outbidding Dream11....
Cricket is a much-loved sport enjoyed by millions worldwide, especially through the Women's Premier League (WPL) and the Indian Premier League (IPL).....
playR, the leading sports and lifestyle brand, is back in action as the Official Global Merchandising Partner of Mumbai Indians for IPL 2024. If....
Fixderma, a leading Dermaceutical brand, proudly announces its partnership with Delhi Capitals as Associate Sponsor for the upcoming season of the....
Castrol, a subsidiary of the bp group and a globally acclaimed lubricant brand, has announced its association with Mumbai Indians (MI) as the....
Star Sports, the official broadcaster of Tata Indian Premier League (IPL), today announced an association with Tata Play, India’s leading DTH....
The Indian Premier League (IPL) has become synonymous with high-octane cricket, passionate fans, and a spectacle unlike any other. But beyond the....
JioCinema, the official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the....
Angel One Limited (“Angel One”), technology-led financial services player, announced its partnership with the Indian Premier League....
Pexpo, India’s largest and leading stainless steel water bottle & vacuum flask manufacturer, proudly announces its collaboration with Royal....
Cadbury Dairy Milk pays homage to the unsung heroes behind the success of our beloved cricket stars with its #ThankYouFirstCoach campaign. Through a....
The battle for hearts and wallets in the Indian Premier League (IPL) is being fought on a different pitch – the data battlefield. With a....
As the countdown to IPL 2024 begins, Star Sports has collaborated with popular YouTuber CarryMinati aka Ajey Nagar. The 24-year-old Delhi-based....
JioCinema today unveiled new additions to their galaxy of superstars on their expert panel for the 2024 TATA Indian Premier League. India’s....
Forget sixes and stumpings, the battle for hearts and wallets in the Indian Premier League (IPL) is being fought on a different pitch – the....