With the Tata Indian Premier League (IPL) 2024 extravaganza off to a flying start from March 22, 2024, an Ipsos IndiaBus pan India IPL Survey shows....
The February 2024 wave of the Ipsos What Worries the World shows that at least 78% of the urban Indians polled believe India is moving in the right....
Barb, the industry’s standard for understanding what people watch, today announced it has promoted Caroline Baxter to Chief Operating Officer.....
The consecration ceremony of the Ram Temple in Ayodhya was held on January 22nd, 2024. PM Narendra Modi was present at the temple and about 7,000....
74% want important political issues to be decided by people via referendums and not by elected officials 74% feel the political and economic elite....
Ipsos Global Advisor 31 country, Love Life Satisfaction Around the World survey shows interesting insights about urban Indians and their romantic....
Ipsos, a global market research agency has announced senior level role enhancement and hiring – expanded role of Archana Gupta, executive....
Ipsos India showcased new thinking on Generations busting myths about Generation Z and Gen X, providing a true understanding of the two key cohorts,....
Global market research company Ipsos has announced the hiring of Shrutika More as Country Service Line Leader for the Creative Excellence vertical,....
Keeping in view the transforming market dynamics and tech focus and digital becoming an essential ingredient for business, eCommerce and engagement,....
Keeping in view ambitious growth targets and planning for 2025, global market research firm, Ipsos has announced a slew of changes at the senior....
It is the onset of the festival season in India, when consumers spend to buy, upgrade or overhaul, as a part of the festive fervour. So, how enthused....
The 31st Annual Market Research Seminar has announced the winners. Ipsos-Nestle joint paper titled Potential Value of Innovative Reality and....
Consumer sentiment has further strengthened and improved in September for urban Indians, according to the Refinitiv-Ipsos India Primary Consumer....
Bullish about the potential and the increasing adoption by clients of the Ipsos Digital platforms and its bouquet of offerings, Ipsos India has....
The July wave of the Ipsos IndiaBus Happiness Monitor shows overall happiness levels have seen a 3 per cent dip in July 2023, over the previous month....
Ipsos India today unveiled its marquee Brand Success Framework and Global Trends 2023 in Mumbai, to clients and media. Speaking about the new....
Inflation and unemployment continue to be the top concerns of urban Indians in June 2023, though worry levels have slightly diminished around both....
Inflation and unemployment continue to be the top concerns of urban Indians in June 2023, though worry levels have slightly diminished around both....
8 in 10 urban Indians polled (80%) claim to be aware of the RBI ruling on the withdrawal of Rs. 2000 denomination banknotes from circulation on May....
As the number of forcibly displaced people reaches a new high of 110 million, according to the United Nations’ High Commissioner for Refugees....
As a polycrisis rolls across the world, brands are under more pressure than ever to deliver for consumers facing rising prices and falling real....
As a polycrisis rolls across the world, brands are under more pressure than ever to deliver for consumers facing rising prices and falling real....
Urban netizens in India are prioritizing health and wellbeing with a host of actions, as 8 in 10 consumers (80%) claim choosing high quality food....
How happy are Indians? And how happy are Indians about their various aspects of life? Ipsos IndiaBus Happiness Monitor conducted over 5 months and....
Majority of countries in Asia are committed to gender equality, however, half believe that the move to equality has come at the expense of men, a new....
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating....
February 14 is Valentine’s Day. In the spirit of the occasion, Ipsos conducted a worldwide survey that shows interesting findings about how....
The January 2023 wave of Ipsos What Worries the World global survey shows India is the 3rd most optimistic market across the 29 markets polled with....
Ipsos India has announced leadership changes in Marketing Communications and Operations, effective January 2023. Pallavi Mathur Lal, Senior Director....
BARB has today announced a year-long extension of its contract tender process for two of its main research contracts: audience measurement panel and....
As part of our focus on best people and best technology in our 2025 Growth Plan, Ipsos is pleased to announce two key appointments to our global....
Ipsos, one of the largest market research and polling companies globally, has announced Cynthia Pachovski’s appointment as CEO of Ipsos Canada.....
Ipsos, one of the world’s largest research companies, today announced the appointment of long-time Ipsos global executive Hamish Munro as its....
Ipsos Happiness Monitor inaugural monthly pan India report shows that only 1 in 2 Indians claimed to be happy. And citizens in the West (62%) and....
The verdict is out on the efficacy of Virtual Education. According to a pan-India Survey by Ipsos to assess the effectiveness of Virtual Education....
Ipsos’ business continues to grow well, despite the effects of the war in Ukraine and new lockdowns in China. The majority of its service lines....
The latest monthly report of Ipsos Essentials shows Indian consumers are struggling with the double whammy of the impact of covid19 pandemic and ....
Ipsos announces the appointment of Dan Lévy as Group Chief Financial Officer with immediate effect. After training as an economist and....
After reporting a strong financial performance in 2021, where its business grew by 17.9%, Ipsos has seen its business continue on the same trajectory....
Ipsos, a global market research company with offices in 90 markets, employing around 18,000 employees worldwide, is opening a new global offshore....
Consumer Sentiment has dipped 0.4 percentage points for urban Indians in April 2022, according to the Refinitiv-Ipsos Primary Consumer Sentiment....
Ipsos India has launched Connected Communities! Ipsos ‘connected’ communities is an always on set of consumers specially recruited....
Ipsos India has announced a host of management changes in the Leadership Team, to gear up for the new fiscal and beyond. Detailing the changes Amit....
The Refinitiv-Ipsos monthly India Primary Consumer Sentiment Index (PCSI) in March 2022 has improved and inched up by 1.2 percentage points, over....
Ipsos India has roped in Garima Mall and Pooja Doshi as Executive Directors effective immediately. Garima’s remit includes servicing Market....
Ipsos the world’s leading market research agency with presence in 90 global markets has brought Instant|Labs, an agile, state-of-the-art,....
The Refinitiv-Ipsos monthly Primary Consumer Sentiment Index (PCSI), among Urban Indians, does not present a rosy picture for January 2022 - the....
Ipsos, a global market research company has unveiled its India findings of the most comprehensive Ipsos Global Trends Survey 2021. “The survey....
A new Ipsos survey for the World Economic Forum finds that, on average, six out of 10 adults from 28 countries expect that products and services....
Ipsos, a global market research company has rejigged its top team in Healthcare Research, in India. Gauri Pathak has been roped in to spearhead the....
As the year 2021 draws to a close, it is time to recap the major developments across the industry. As in the previous years, Adgully has been....
Global Market Research Company, Ipsos has reinforced its HR Team in India with the hiring of Shallet D’Silva as HR Director. She reports to....
Joblessness (Unemployment) is the top concern of Urban Indians in October 2021. On the other hand, for global citizens, their top worry is of Poverty....
October 10th, is World Mental Health Day. According to an Ipsos 30-country survey, among 21,513 adults, 71% urban Indians and 68% global citizens....
Today, Ipsos has announced the appointment of Lorenzo Larini as Chief Executive Officer for Ipsos in North America, succeeding Pierre Le Manh who has....
Ipsos India has roped in Deepak H to lead Ipsos Strategy3 with immediate effect. Strategy3 is the business consulting arm of Ipsos. He will report....
The COVID-19 pandemic has been ruthless in many ways. Apart from the psychological scars that most families have gone through, market research....
With the pandemic far from over and the postponed Tokyo 2020 Summer Olympics slated to be held from July 23rd, 2021 (after they were pushed due to....
Consumer Confidence for urban Indians has shown mild recovery in June 2021 with a slight uptick of 1.4 percentage points, over the previous month,....
Ipsos India has promoted Anthony Dsouza, Executive Director, Innovation, to Country Service Line Leader, Innovation. He now has the remit for the....
According to a large pan India survey by Ipsos titled Ipsos Consumer Health Monitor: OTC Quotient of Urban India, covering 34 cities and 15,133....
According to the May 2021 wave of the Ipsos What Worries the World monthly survey, at least 1 in 2 (48%) urban Indians believe the country is on the....
According to the new findings of the Ipsos Essentials global fortnightly survey, at least 90 per cent of urban Indians polled said they were ready....
According to a new global survey by the World Economic Forum and Ipsos, to mark one year of COVID19, urban Indians are in better emotional and mental....
Ipsos is pleased to announce the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of....
According to the March 2021 wave of the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, consumer confidence has declined....
A NEW global study carried out in 28 countries by Ipsos, in collaboration with the Global Institute for Women’s Leadership at King’s....
Shrugging off the disruptions of the year gone by, businesses and agencies are looking for a strong revival in 2021. Over the next few weeks, Adgully....
The pandemic was disruptive due to the lockdowns, precautions, and the general scare – and all this led to perforce behavioral change in how we....
Ipsos in Jan 2021 has made two strategic acquisitions – of MGE Data (a leading player in Out-of-home (OOH) measurement) and Fistnet-Dotmetrics....
The pandemic spread its tentacles fast and suddenly most countries were in the throes of the lockdown, impacting jobs and livelihood.....
Ipsos has promoted Annie Chan to Managing Director of the research company in Hong Kong. Chan has held multiple roles at Ipsos since she joined the....
According to the December 2020 round of the Ipsos’ ‘What Worries the World’ monthly survey, at least 64% urban Indians believe....
The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, has inched up by 2.1 percentage points in December 2020. The monthly....
One in two urban Indians (50%) believe COVID-19 is our biggest worry though it has slightly diminished over previous month (-3 percentage points).....
According to the global survey by The Trust Project and Ipsos titled Trust Misplaced? 71% urban Indians and 64% global citizens believe they have....
From basic to specialised, the rise of social media analytics has caught the attention of research companies and made them step up their offerings.....
Navratri, Durga Puja, Eid and now Diwali – with so many festivals back-to-back, Utsavnama, the Ipsos Festival Tracker shows, the festival....
Industry research body Ipsos today announced that the BBC is the number one international news brand in English language in India, across both TV and....
Ipsos India has further reinforced its Public Affairs team, by the hiring of senior honcho, Sandeep Ghosh, an industry stalwart, as Executive....
Consumer Confidence has declined by 0.3 percentage points in October 2020, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index....
Authored by Sonul Verdia, Country Service Line Leader, Ipsos Customer Experience, India and Zal Dastur is COO and Co-founder of Singapore-based....
By Rinku Patnaik, Chief Client Officer, Ipsos India; Madhurima Bhatia, Content & Media Relations Lead, Ipsos India The SARS CoV-2 which hit a....
Ipsos global Happiness 2020 Survey has placed India 13th in the pecking order, among 27 markets covered in the survey. With at least 3 in 5 Indians....
Orbis India, in collaboration with Ipsos, launched its ‘Status of Child Eye Health in India: A Comprehensive Report’ on World Sight Day,....
Ipsos digital audit of India’s top automakers (in the mass passenger cars segment) reveals, the automakers in the mass passenger cars segment....
The new wave of the Isobar-Ipsos #MeetTheZ Survey shows tectonic shifts in the priorities of Gen Z, during the pandemic – Health and fitness....
6 in 10 urban Indians want Social Progress prioritized over Economic Growth in the COVID19 recovery: Social Progress Imperative-Ipsos Survey A new....
World on the mend? A new Ipsos global survey for the World Economic Forum shows that majority of Indians (87%) and global citizens want the post....
In a new Ipsos survey of nearly 20,000 adults from 27 countries on behalf of the World Economic Forum, 87% urban Indians and 74% global citizens say....
Fragrances have emotional connotations and consumer choices are being defined by these implicit needs. Traditionally, marketers have crafted perfumes....
The Ipsos What Worries the World global monthly survey findings for August 2020, almost mirror the findings of July 2020 - Joblessness continues to....
Indian parents divided about how soon kids should resume school – views hover between 1 month to a year. Japan, France, Germany, Australia and....
Ipsos India spotting huge opportunity in the Online Research space due to the altered external environment has announced its commitment to driving....
Authored by Shiva Agarwal, Research Director, Ipsos Innovation, India & Ashwini Sirsikar, Country Service Line leader, Ipsos UU (Qualitative....
Ipsos India has consolidated and realigned some of the key specialties, keeping in view emerging client exigencies and their business needs and has....
The Ipsos Cost of Living Survey shows a major jump in spends on food, essential commodities and services for most urban Indian households, after....
An interesting POV by Monica Gangwani, Country Leader and Executive Director, Healthcare, Ipsos India. As the country celebrates National....
June 20th was World Refugee Day. At least 1 in 3 Indians (33%) want the government to increase spends in supporting refugees during COVID19. While....