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  • Media
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  • Exclusives
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  • Entertainment
    • E - Television
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  • EVENTS
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  • Kbc
  • Read More
    Entertainment
    Amitabh Bachchan does ‘Naamkaran’ on KBC 11

    Sony Entertainment Television’s Kaun Banega Crorepati 11 is one show loved by the whole nation. While people go awestruck seeing Mr. Bachchan....

      November 18 ,2019
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    Media
    On back of nonfiction programming, SET climbs to No.1 in HSM Urban

    According to BARC Data for 14th September to 20th September, Sony Entertainment Television has garnered 520598 (000) impressions during this period....

      September 27 ,2019
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    Marketing
    Grado joins KBC 11 as associate sponsor

    As industry pioneers and a fashionable name to reckon with, Power Brand ‘GRADO’ from the House of GBTL and OCM has added another feather....

      August 30 ,2019
  • Read More
    Entertainment
    KBC 11 begins airing on 19th August

    Kaun Banega Crorepati (KBC) – a show jiske liye taaliyan bajti rehni chahiye, in its 11th Season, is all geared up to set the ball rolling. KBC....

      August 14 ,2019
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    Media
    Does KBC 11 have what it takes to lure advertiser interest?

    Coming in the second half of the year after three major events that saw heavy ad investment in the first half, ‘Kaun Banega Crorepati’....

      July 17 ,2019
  • Read More
    Entertainment
    KBC launches campaign announcing 11th season

    Jab aap ka target, samaj ke target se match nahin karta, to aap samaj ka target ban jaate hain… At times, it can be difficult to stand up to....

      July 12 ,2019
  • Read More
    Entertainment
    Phir se Uthenge Swaal – KBC registrations start 1st May, at 9:00pm

    Phir se uthenge sawaal, aap par nahin, aap ke liye as the 11th Season of Kaun Banega Crorepati (KBC) kick starts its registrations on 1st May at....

      May 02 ,2019
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    Media
    SonyLIV witnessed 3X growth in MAUs in 2018; time spent goes up by 7X

    SonyLIV has witnessed a 7X rise in total time spent on the platform, even as advertisers on the platform recorded a 3X hike in the last one year.....

      January 25 ,2019
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    Marketing
    SonyLIV records 596 million interactions for KBC Play Along

    In yet another pioneering initiative, SonyLIV’s Play Along has garnered a landmark 596 million interactions for the 10th season of the reality....

      January 09 ,2019
  • Read More
    Entertainment
    2018 at a Glance: How Sony led the way with novelty, quality and variety

    Emerging as Urban India’s favourite Hindi General Entertainment Channel, Sony Entertainment Television (SET) grew from strength to strength in....

      December 22 ,2018
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    Entertainment
    Amitabh Bachchan gets an emotional surprise for his Birthday on KBC 10

    The most talked about GEC show Kaun Banega Crorepati on Sony Entertainment Television has received a great response from the fans and viewers alike.....

      October 11 ,2018
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    Media
    Week at a glance: Kusti on Colors; KBC 10; Voot Originals; Zee new shows; 2 years of BTVI

    Isobar @10 - Part 2: We will double our revenues by 2020, Shamsuddin JasaniWhile Part 1 of this Exclusive Feature report explored the making of....

      September 01 ,2018
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    Media
    With 20-25% hike in number of participants, KBC 10 to go on air from Sept 3

    Sony Entertainment Television (SET) is all set to premiere the 10th season of ‘Kaun Banega Crorepati’ (KBC) on September 3, 2018.....

      August 29 ,2018
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    Media
    Launch of STUDIONXT with KBC

    KBC launches on 3rd Sept at 9 pm, co- produced by Big Synergy and Studio Nxt – a division of SPNI. KBC play along with Sony Liv players can....

      August 28 ,2018
  • Read More
    Media
    KBC registrations start with a record milestone of 27.2 lakh entries

    On 6th June when Mr. Bachchan beckoned India to answer a question, kickstarting the registrations for the 10th season of Kaun Banega Crorepati at....

      June 09 ,2018
  • Read More
    Media
    Dus Ka Dum, Zindagi Ke Crossroads, KBC – Sony’s big gamble on non-fiction

    Sony Entertainment Television is beefing up its weekday line-up with some non-fiction shows. The channel premiered its popular game show, ‘Dus....

      June 05 ,2018
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    Media
    Ke Hobe Bangla r Kotipoti will be about human stories & drama: Ravish Kumar

    Colors Bangla is upping its game in weekday prime time viewing with ‘Ke Hobe Bangla r Kotipoti’, the iconic quiz gameshow regionalised in....

      May 29 ,2018
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    Media
    KBC Season 10, will start with its registration on 6th June, 8.30 PM

    Kaun Banega Crorepati, has given a platform to millions of Indians to use their power of knowledge to change their fate. A show that redefined the....

      May 24 ,2018
  • Read More
    Entertainment
    Top TV shows that had the viewers hooked in 2017

    As in the earlier years, 2017, too, saw a mix of good, bad and indifferent shows on Hindi GECs. ‘Bigg Boss 11’ with the usual....

      December 27 ,2017
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    Media
    BARC Wk 40 ratings: Major gains for Colors, Sony; KBC claims top spot

    BARC ratings for Week 40 (September 30 – October 6) [HSM (U+R) : NCCS All : 2+ Individuals] saw Colors and Sony Entertainment Television climb....

      October 12 ,2017
  • Read More
    Media
    Kaun Banega Crorepati goes digital with SonyLIV

    “To chaliye hum aur aap milkar khelte hain Kaun Banega Crorepati.” With these legendary words, the biggest star of Bollywood’s....

      September 22 ,2017
  • Read More
    Media
    BARC Wk 37 ratings: Zee Anmol leads; KBC debuts at No. 3 in R+U

    BARC ratings for Week 37 (September 9-15) [HSM (U+R) : NCCS All : 2+ Individuals] saw Zee Anmol continue in its numero uno position. The latest....

      September 21 ,2017
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    Media
    Show review: KBC 9 – An escape from daayans, drama & dead wood

    Popular game show, ‘Kaun Banega Crorepati’ (KBC), returned to the small screen on Sony Entertainment Television for its ninth Season on....

      August 30 ,2017
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    Media
    The new introductions that make KBC 9 a turbo-charged version

    Season 9 of ‘Kaun Banega Crorepati’ (KBC) will premiere on August 28, 2017. With this, the popular game show makes a comeback after....

      August 24 ,2017
  • Read More
    Media
    Industry upbeat about KBC’s return, calls it a league of its own

    Popular game show, ‘Kaun Banega Crorepati’ (KBC), is gearing up to make a grand comeback after missing from television screens for over....

      July 14 ,2017
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    Marketing
    KBC gets a whopping 19.8 million registrations

    India can’t wait for the comeback of the biggest show, Kaun Banega Crorepati hosted by the biggest superstar, Mr. Amitabh Bachchan. The fervor....

      July 03 ,2017
  • Read More
    E - Television
    Kaun Banega Crorepati bids adieu with a grand finale!

    India’s most loved quiz show, Kaun Banega Crorepati comes to a grand closure. The grand finale will be premiered with a mega event which....

      November 10 ,2014
  • Read More
    Entertainment
    KBC 2014 brings a star studded affair in Raipur

    The biggest quiz shows in India, Kaun Banega Crorepati 2014 enjoys a fan following like no other show. The format of the show and the legendary....

      October 11 ,2014
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    Entertainment
    KBC set turns into a boxing ring for the reel Mary Kom!

    Priyanka Chopra will be soon seen on the big screen playing the role of real life fighter ‘Mary Kom’ was spotted having some fun on....

      September 03 ,2014
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    Entertainment
    SET partners with Radio Mirchi, listeners offered unique KBC experience!

    The iconic game show Kaun Banega Crorepati is back and this time it is grander than ever before. After a stellar opening in Surat, the channel....

      August 25 ,2014
  • Read More
    Entertainment
    Bigger, better and deep-rooted - KBC Season 8!

    The much celebrated Hot Seat of the most anticipated game show Kaun Banega Crorepati, has been moved out of the four walls of the iconic KBC sets,....

      August 05 ,2014
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    Media
    KBC season 8: Striking emotional chords, innovation and more

    If the new television commercial (Kohima) promoting Kaun Banega Crorepati season 8 has touched your hearts and got you teary-eyed, be ready for....

      July 21 ,2014
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    Entertainment
    First promos of KBC 8 try to connect the emotional way...

    Ahead of the mega show’s launch, Sony Entertainment Television has started rolling out the promos for the eighth season of Kaun Banega....

      July 09 ,2014
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    Entertainment
    MAA TV brings Telegu KBC, Orchard Advertising wins promotional mandate

    Orchard Advertising, has been charged with the mandate of promoting the launch of Meelo Evaru Koteeshwaru the Telugu version of Kaun Banega....

      May 28 ,2014
  • Read More
    Entertainment
    Get ready to play 'Kaun Banega Crorepati, once again!

    The biggest game show of Indian television Kaun Banega Crorepati, with its inimitable host, Amitabh Bachchan, is all set to return on Sony....

      May 08 ,2014
  • Read More
    Marketing
    Sony LIV brings multiple registration options for KBC!

    Amitabh Bachchan hosted KaunBanega Crorepati 2014 is back with a bigger and better package on Sony LIV. Multi-Screen Media (MSM)’s premium....

      May 07 ,2014
  • Read More
    Entertainment
    KBC 2013 gets its first Female Crorepati...!

    ‘Aap crorepati ban gayi hain’ resonated one last time on the sets of India’s most loved quiz game show Kaun Banega Crorepati as....

      November 28 ,2013
  • Read More
    Media
    Sony raises the excitement bar with Maha Crorepati...!

    Finally, the wait is over ! The most eagerly awaited property is back on Sony. Yes, it is Kaun Banega Crorepati that is making a comeback in a....

      September 06 ,2013
  • Read More
    Entertainment
    KBC is back, bigger, better and brighter says Siddhartha Basu

    After 3 stupendously successful seasons, Sony Entertainment Television launched India’s biggest and most anticipated game show Kaun Banega....

      August 30 ,2013
  • Read More
    Media
    Decoding the 'Seekhna Bandh Toh Jeetna Bandh' mantra of KBC 7

    KBC which has been entertaining and educating viewers since it was first aired in 2000 has year on year strengthened itself and the innovations in....

      August 05 ,2013
  • Read More
    Media
    KBCSony.com records 1mn page views on its opening weekend

    The flagship site of India’s most awaited game show ‘Kaun Banega Crorepati’ has received phenomenal response from its fans with the....

      September 15 ,2012
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    Media
    KBC 2012 opens with 6.1 TVR!

    The much awaited phenomenon from Sony Entertainment Television (SET), Kaun Banega Crorepati has lived up to expectations, scorching TV screens and....

      September 13 ,2012
  • Read More
    Media
    TV Show Review | KBC's emotional quotient connects with the audience

    ‘Aadaab, Aadar, Abhinandan, Abhaar’!! This is how the television audiences were welcomed on the eve of the weekend gone-by, by superstar....

      September 10 ,2012
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    Advertising
    KBC to record 5.4 TVR in the opening weekend: MEC Study

    MEC, a leading media buying and planning agency and a founding partner of Group M, announced their estimation of television ratings for the popular....

      September 06 ,2012
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    Advertising
    Indigo Consulting kick-starts KBC's digital campaign

    Indigo Consulting has been roped in by Sony Entertainment Television to launch the digital media campaign for its most popular show, Kaun Banega....

      September 05 ,2012
  • Read More
    Media
    Knowledge is Power says KBC season VI

    ‘Kaun Banega Crorepati’ is one of the most popular game shows on Indian television. It is based on a UK game show ‘Who Wants to Be....

      August 31 ,2012
  • Read More
    Entertainment
    KBC 2012 to hit the television screens on 7th Sept.

    Weekends will not be the same again, as after two stupendously successful seasons ‘Kaun Banega Crorepati’ (KBC), India’s biggest....

      August 30 ,2012
  • Read More
    Media
    KBC Season 6 to focus on biases plaguing society!

    Sony Entertainment Television has announced a path breaking marketing and communication campaign ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata....

      July 27 ,2012
  • Read More
    Television
    TV this week: DD1 makes a comeback at No. 6; Pak Vs India match took the eye balls

    After quite a long monotonous TV ratings, week 12 of TAM seems to interesting. Zee TV again jumped back to No. 2 and Sony slipped to No. 3 whereas....

      March 29 ,2012
  • Read More
    Television
    TV this week: Sony's 'Crime petrol' tops the chart!

    In the 9th week of TAM, while Star remains at the first position but lost 20 GRPs and recorded 259GRPs; Sony also managed to stick at the second....

      March 15 ,2012
  • Read More
    Television
    TV this week: Sony's Crime petrol surges to the top spot

    In the 9th week of TAM, while Star remains at the first position but lost 20 GRPs and recorded 259GRPs; Sony also managed to stick at the second....

      March 10 ,2012
  • Read More
    Television
    TV this week: Star Plus continue to lead the GEC charts, loses huge numbers though!

    In the eighth week of TAM 2012, while Star continues to remain at the first position, though has lost huge amount of GRP's again; Sony managed to....

      March 01 ,2012
  • Read More
    Television
    TV this week: Star Plus held the No. 1 position with 298 GRPs

    The seventh week of TAM 2012 brings back smile for Star Plus. Star Plus sticks to its first position but gained 25 GRPs and recorded 298 GRPs this....

      February 23 ,2012
  • Read More
    Television
    TV this week: Zee TV gains 23 GRPs!

    In the sixth week of TAM 2012 there is no change in the positions of the channels but the week seems to be really shocking for Star but cheerful for....

      February 17 ,2012
  • Read More
    Television
    TV this week: Star takes over top 4 program positions and continues to shine!

    In the fifth week of TAM 2012 Star holds its 1st position and its 300-mark; recorded 309 GRPs after gaining 3 GRPs this week. This week seems to be....

      February 09 ,2012
  • Read More
    Television
    TV this week: Colors adds 30 GRPs; Star continues to rule

    The fourth week of TAM 2012 brings back happiness for Star and Colors. though there has been no shift in the first three positions; Star sticks to....

      February 02 ,2012
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    Television
    TV this week: Sony and Life Ok kick starts 2012 with an upward swing!

    The opening week of 2012 brought Sony back on the second position. Though Star lost some more GRPs this week but continues to remain on the first....

      January 12 ,2012
  • Read More
    Television
    TV this week: Colors regained its position; Star continues to rule

    The last week of 2011 brought Colors back on second position. Colors outstandingly added 38 GRPs to its account and registered 256 GRPs. For Colors,....

      January 05 ,2012
  • Read More
    Television
    TV this week: Zee TV adds huge GRP's this week, but continues to stay at No. 4, Life OK opens at decent 87 GRP's

    Star Plus strengths its position at No.1 in the closing week of 2011 as well. The channel added 14 GRP's and registered 344 GRP's in the 52nd week....

      December 29 ,2011
  • Read More
    Television
    Adgully Exclusive | KBC Tamil is sure to elevate the experience of television to another level: Vijay TV's K Sriram

    Vijay TV, STAR India's Tamil GEC, is joining hands with Big Synergy to bring the show "Neengalam Vellalam Oru Kodi' -"You can also win One Crore.'....

      December 27 ,2011
  • Read More
    Television
    TV this week: Star Plus looses eye balls; Sony holds the second spot

    In the 51st week of TAM, while Sony holds grip this week, Star Plus and Colors lost some eyeballs and registered lower GRP's.Star Plus, losing 20....

      December 22 ,2011
  • Read More
    Television
    TV this week: Star Plus continues to stand out

    The 50th week of TAM shows Star Plus continuing to rule the Hindi GEC charts this week as well. Adding remarkable 32 GRP's to its account, Star....

      December 15 ,2011
  • Read More
    Television
    TV this week: Star continues to rule, Sony regains the second spot!

    The week 49 of TAM shows Star Plus continuing to rule the Hindi GEC charts this week as well. Adding 6 GRP's to its account, Star Plus recorded 318....

      December 08 ,2011
  • Read More
    Television
    TV this week: Colors adds number, replaced Sony for the second spot!

    The week 48 of TAM shows Star Plus still holding the top position of the Hindi GEC chart this week. The highest rated Hindi GEC of India recorded....

      December 01 ,2011
  • Read More
    Television
    TV this week: After big gains, ZEE loses eyes balls, Star Plus and Sony continue being stable

    The week 47 of the TAM chart shows that Star Plus still presides over the apex position of the channel chart as the top Hindi GEC of India with 314....

      November 24 ,2011
  • Read More
    Television
    TV this week: Zee TV the only gainer, no changes in the ranking charts though

    The 46th week at TAM 2011 does not show much change in the channel rankings, but Zee 'the No.4 consistent' being the only gainer this week, the....

      November 17 ,2011
  • Read More
    Television
    TV this week: GEC's register growth, KBC's 5 crore winning episode breaks records

    The TAM charts for the 45th week clearly indicate growth and number addition for most Hindi GEC's.Adding a whopping 62 GRP's to its accounts, Star....

      November 10 ,2011
  • Read More
    Television
    KBC shatters all records with 7.2 & 8 TVR for the 5 Crore Episode!

    Sony Entertainment Television and its iconic show Kaun Banega Crorepati has shattered TVRs and has emerged as the monster hit of Television in the....

      November 10 ,2011
  • Read More
    Television
    TV this week: Bigg Boss becomes "big loser' for Colors, Sony regains No.2 position

    TAM 2011 has seen quite a few changes this week. After a successful start on the charts, Bigg Boss has been unable to maintain its position in its....

      October 20 ,2011
  • Read More
    Television
    TV this week: Bigg Boss brings bigger gains for Colors; Star Plus and Sony continue their stability

    TAM ratings this week have seen a bit of re-shuffling on the channel GRP charts. Star Plus sticking firmly on the top position recorded 304 GRP's....

      October 13 ,2011
  • Read More
    Television
    TV this week: SONY inching closer, giving tough fight to Star Plus for No.1 position

    Star Plus, despite a marginal loss (3 GRPs) continues to rule the Hindi GEC space registering 289 GRP and 22.8 % channel share. Week 39 of TAM did....

      September 29 ,2011
  • Read More
    Television
    TV this week: Sony moves closer to No.1; May give Star Plus a tough fight in next few weeks

    Week 38 of TAM brought in a few surprises, especially with the consistent performer ' Sony Entertainment Television. With a dip by 15, Star Plus....

      September 22 ,2011
  • Read More
    Television
    TV this week: Star Plus - only gainer this week, Sony retains second spot : TAM

    Week 37 of TAM clearly indicates Star Plus taking away the No. 1 spot as the country's most viewed Hindi GEC. With a GRP of 307 as against 300 of....

      September 15 ,2011
  • Read More
    Television
    Ranbir Kapoor to donate his KBC prize money to PepsiCo India's water conservation programme!

    Ranbir Kapoor is not only a popular actor but a responsible citizen who is concerned about the world he lives in. He recently shot for Kaun Banega....

      September 13 ,2011
  • Read More
    Uncategorized
    TV this week: SET maintains its second spot

    Sony Entertainment Television (SET) this week yet again has performed well across TAM's scale. The channel has maintained its position as the No.2....

      September 02 ,2011
  • Read More
    Television
    TV this week: SET topples Colors while KBC is the No 1 show

    Sony Entertainment Television (SET) this week yet again has performed well across TAM's scale. The channel has laddered up and positioned itself as....

      August 26 ,2011
  • Read More
    Television
    KBC 2011's "Ghar Baithe Jeeto Jackpot' idea packs a punch!

    This year, KBC will have a delight factor for million of its avid viewers - "Ghar Baithe Jeeto Jackpot' 'never seen before interactive initiative....

      July 22 ,2011
  • Read More
    Television
    KBC's new TVC 'Koi Bhi Insaan Chhota Nahi Hota' premiers on YouTube

    Sony Entertainment Television launched the much anticipated advertising campaign for the most popular game show on Indian television Kaun Banega....

      June 16 ,2011
  • Read More
    Television
    KBC Campaign sweeps 5 Abby's in Goa Adfest!

    The return of KBC on Sony Entertainment Television with the "Koi Bhi Sawaal Chota nahi hota' campaign proved to be the most successful advertising....

      April 12 ,2011
  • Read More
    Television
    Bigg Boss 4 gathers 4.72% TVR, KBC 4 drops with 3.91% TVR: TAM

    According to latest TAM data, Kaun Banega Crorepati has lost its last week's 5th position and is placed at number 10 with 3.91% TVR. On the other....

      November 25 ,2010
  • Read More
    Television
    KBC 4 records biggest opening, propels Sony to No. 3 slot

    Powered by its "aam aadmi crorepati' promise, and the charisma of Amitabh Bachchan, its iconic host and India's biggest Superstar ever, Kaun Banega....

      October 21 ,2010
  • Read More
    Television
    KBC 4 opening episode garners 5.3 TVR

    Kaun Banega Crorepati was premiered in its fourth season on the 11th of October on Sony Entertainment Television. The show's launch had created a....

      October 15 ,2010
  • Read More
    Television
    KBC 4 marks grand opening with music, dance and Big B

    Kaun Banega Crorepati 4 premiered on the 11th of October 2010 on Sony Entertainment Television. KBC4 had planned an extravagant opening, as a....

      October 13 ,2010
  • Read More
    Television
    KBC 4 to return with Rs. 5 crores, new features and the rupee symbol

    Indian television's much awaited show' Kaun Banega Crorepati will be premiered on Sony Entertainment Television (SET) on 11th October, Monday to....

      September 30 ,2010
  • Read More
    Television
    KBC-4 Back with a bang, what's in store for Sony

    The start of the new millennium brought with it the beginning of a new era to the Indian Silver Screen. That year Star Plus kicked off with Kaun....

      September 27 ,2010
  • Read More
    Television
    Indiatimes is the official portal for Sony's KBC'10

    Times Audience Network, the digital video division of Times Internet Limited (TIL), announced its partnership with Multi Screen Media (MSM) to be....

      September 24 ,2010
  • Read More
    Television
    Sony out there to challenge big guns

    Former World Wrestling entertainment show host Jim Ross once famously said, "If these are sign of things to come, then rest assured we will have....

      August 13 ,2010
  • Read More
    Television
    IDEA Cellular gets the telecom partner right for KBC

    The most popular TV Game show ever on Indian Television, "Kaun Banega Crorepati', has got an "Idea' this year! The popular show to be hosted by....

      August 06 ,2010
  • Read More
    Television
    Indian television simply don't want to take a chance

    The Indian television industry over the years has seen a major boom of new shows, new formats, some of which are catchy, some look copied, while....

      July 13 ,2010
  • Read More
    Television
    Big B returns with Kaun Banega Crorepati, But this time on 'Sony'

    Amitabh Bachchan, is set to dazzle the small screen once again. Sony Entertainment Television will begin airing Kaun Banega Crorepati, a landmark....

      July 10 ,2010
  • Read More
    Entertainment
    'PanchKoti Maha Money' will be the biggest KBC season yet: Amitabh Bachchan

    After the stupendoussuccess of Kaun Banega Crorepati last year, the life-changing showreturns once again on Sony Entertainment Television sweeping....

      August 12 ,2011
  • Read More
    Entertainment
    MAX to ride upon KBC 2011 fever; Launches Big B Film festival

    In the two week long film festival titled ‘Ab Tak Bachchan’, starting 15th August at 9pm, MAX will pay Amitabh Bachchan a tribute by....

      August 12 ,2011
  • Read More
    Entertainment
    Deepika Padukone & Ashutosh Gowariker to make their presence on KBC4 tonight

    It’s the finale week of Kaun Banega Crorepati….We have very special guests Deepika Padukone & Ashutosh Gowariker who makes their....

      December 07 ,2010
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