Walko Food Company Pvt Ltd has named Blue Lotus Communications as its communication partner for all of its four brands (owned by its subsidiary),....
Dell has been ranked as India’s Most Trusted Brand third year in a row in TRA’s Brand Trust Report (BTR) 2022, the eleventh edition in....
In a surprising development, the Tata Group took over the title sponsorship rights for the Indian Premier League 2022, replacing Vivo. The IPL title....
Plum, an employee health insurance platform, today announced the appointment of five senior leaders - Akshay Golechha as Head of Partnerships,....
Widely known for his bestseller books Catalyst and Get Better at Getting Better, the late Chandramouli Venkatesan’s third book titled TRANSFORM....
The second leg of the Indian Premier League (IPL) 2021, the much-trumpeted cricketing extravaganza which began last month in the UAE, has witnessed....
TRA Research, a consumer insights and brand analytics company, today released its white-paper on the findings of its research survey conducted across....
Samsung Mobile is India’s Most Desired Brand in 2020 according to TRA Research victory in six editions of the report. The brand also led the....
TT Most Desired Personalities list has ranked Amitabh Bachchan as India’s Most Desired Personality 2020. Salman Khan is ranked 2nd followed by....
South Korean tech giant Samsung Mobile Phones achieves a commendable feat of featuring in TRA’s Most Consumer-Focused Brands Report 2019 (CFB....
Personalities demonstrate the quotient of trust and confidence of fans and followers. Keeping that in mind, TRA Research, India’s leading....
TRA Research, India’s leading consumer-insights company launched the second edition of ‘India’s Most Consumer-Focused Brands....
Ads violating the advertising code and making misleading claims are on the rise despite strong measures to check violations. In January 2019, the....
Nestle India has learnt from the backlash that the company received due to its delay in responding to allegations of lead and MSG content above the....
TRA’s newly launched "India’s Most Consumer-Focussed Brands 2018" (MCF 2018) report, a study measuring the brands’ increase in....
Unilever created quite a stir in June this year in the influencer ecosystem by demanding that the influencer marketing business clean up its act. The....
TRA’s Brand Trust Report has been showcasing the brands that Indian consumers trust the most. As per The Brand Trust Report 2018, the eighth in....
TRA’s Brand Trust Report 2018 (BTR 2018), a syndicated research conducted amongst 2,488 consumer-influencers across 16 cities in India, puts....
With just four days to go for the Indian Premier League (IPL) 2018, the campaign trail kicks into high gear. Individual IPL franchise teams have also....
Counting of votes kept all news channels busy throughout yesterday (December 18, 2017), with results anticipated for the crucial state of Gujarat....
The seventh edition of The Brand Trust Report 2017 sees consumer electronics brands ruling the top 3 slots. Samsung has been ranked as India’s....
N Chandramouli, CEO, TRA, writes about the shape of things to come for the advertising and marketing industry in India in 2017. Some brand....
Hefty fines are on the anvil for celebrity endorsers appearing in misleading ads. A Parliamentary Panel’s draft amendments to the Consumer....
Mondelez India Foods, part of the $30 billion Mondelez International Inc., has brought on board Hemant Rupani as Director – Sales, India.....
India’s much awaited trust decoder, The Brand Trust Report 2016, a study measuring the primary attributes of trust held in brands has been....
Any brand’s personality is the combination of the way a brand speaks to its audience and reaches out to them, and how it represents itself.....
On April 24 the Indian telecom regulators are preparing to recommend that changes are required in the current telecom regulatory framework.....
Blue Lotus Communications Pvt. Ltd. a multi-award winning, premier Public Relations agency with a 12 year track record, was recognised by the....
Android-lovers have been calling the Android Kit Kat deal the biggest thing after man's landing on the moon, and Apple-lovers have been....
Considered as the most intensive study on Brand Trust across brands and categories in India, the Brand Trust Report published by Trust Research....
India has chosen ' Trust Research Advisory the authority on the measurement of Trust among brands is out with the Brand Trust Report 2012, the much....
Ramprastha Group, a leading real estate Developer, with primary interests in the NCR region has assigned their public relations mandate to Blue....
The new umbrella brand name for the communication companies in which the communications-entrepreneur N. Chandramouli has a majority stake was....
ibis Delhi Airport, a midscale economy hotel, under the flagship brand of Accor Group, has assigned their public relations mandate to Blue Lotus....
ACCESS, a not-for-profit organization whose overall aim is to incubate new institutions to enable their self-sufficiency and self-sustainability has....
Godrej, one of the leading Indian conglomerates has been declared as the 22nd best "Trusted Brand' by the Trust Research Advisory. After a thorough....
Dabur has been ranked among the Top 50 Most Trusted Brands in India. Dabur has been ranked 45th among 16,000 brands studied and published in "The....