Roopak Naresh Gupta is an entrepreneur who builds companies that leverage new technologies to connect people. He has founded mTap, a digital business....
In today's digital marketing landscape, a constant barrage of cutting-edge tools and tactics vie for our attention. Promises of personalization,....
In the ever-evolving landscape of advertising, mid-size and independent agencies are proving their game by consistently delivering impactful....
Growing smartphone penetration in India is resulting in growing adaptation of the device for content consumption, internet access as well as online....
Hindustan Unilever Limited (HUL), the single largest advertiser in the country, recently decided to limit its advertising and marketing operations to....
In a surprising development, the Tata Group took over the title sponsorship rights for the Indian Premier League 2022, replacing Vivo. The IPL title....
Allegations of plagiarism have hit ad land once again. This time, in the centre of controversy are campaigns by two male innerwear brands – Lux....
If you’ve been watching the Indian Premier League this year, perhaps you’ve noticed that apart from the games, it is advertisements and....
Welcome to the new reality of working without an office. It took just three months of successive lockdowns to turn most of us... well pros at Work....
The COVID-19 pandemic and the resultant lockdown has led to a challenging economic situation and uncertainty in the market. Some of the businesses....
As India begins its lockdown exit strategy with easing of restrictions in a phased manner, the Advertising industry is pulling out all stops to....
There were 504 million active Internet users in India as of November 2019, as per IAMAI-Nielsen report. In the core TG of 12+ years, Rural has 10 per....
Amid misinformation and scores of fake news floating around on social media in times of the Coronavirus, it has become imperative that media,....
Naresh Gupta, CSO & Managing Partner, BangInTheMiddle (BITM), analyses the poll campaigns of the Aam Aadmi Party and the Bharatiya Janata Party....
Naresh Gupta, CSO and Managing Partner, Bang In The Middle, takes a look at communication in 2020, the change we need to see and rewriting the rules.....
Adgully’s latest Twitter Chat endeavour turned the focus on ‘Pitch Pains’ of the advertising industry. The Twitter Chat followed a....
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....
On Monday, we kickstarted a major industry discussion, concerning both clients and agencies, with our article, ‘Pitch Pains Part 1:....
In 2016, YouTube introduced their 6-second bumper ad format. In a blog post in 2017, they suggested that brands use these ads for their upper funnel....
Even as Durga Puja celebrations are reaching a crescendo in the Eastern part of the country, a major part of India has been observing Navratri and....
The brainchild of IITans Nitin Saluja and Raghav Verma, Chaayos today has grown into a 58 café chain offering personalised tea and....
After two very convincing wins in the ICC World Cup 2019, India will be taking on New Zealand on Thursday, June 13. However, all eyes are on the....
On 21st May, Adgully hosted a Twitter Panel on the topic – Digital Media & General Elections 2019, inviting five industry experts to....
Naresh Gupta, Managing Partner and CSO, Bang in the Middle, sums up the year 2018 in advertising and how runaway growth eluded the industry. He also....
The Onida Devil – perhaps one of the most well-known mascots in Indian advertising like the Amul Girl, Asian Paints’ Gattu, Air India....
The popular belief is that readership of Magazines is declining, and is declining possibly faster than newspapers. The new IRS 2017 numbers indicate....
ALS is the leading institution works with Civil Services aspirants to help them realize their dreams of cracking the UPSC Civil Services Exams. For....
With just a couple of days to go for the presentation of the Union Budget for 2018-19, the advertising industry is upbeat about a Budget that will....
The advertising industry is upbeat about a more robust year in 2018 and is confident of shrugging off the effects of demonetisation and GST. Digital,....
With Christmas just a couple of days away and with a weekend leading up to it, India’s advertising fraternity is in joyful spirits. Offices....
Naresh Gupta, CSO, Managing Partner - Bang in the Middle, and Babita Baruah, Managing Partner, GTB India (WPP), do a recap of how the year....
It’s one year today since the Modi Government introduced its demonetisation drive in India. The policy decision taken to curb black money in....
Agency-client relationships, like any other relationship, need to be nurtured with deep mutual trust, a healthy dose of communication, commitment....
Agency-client relationships have been the focus of several debates, discussions and reports. Some relationships have endured for decades, while some....
Bang in the Middle has bagged the creative and digital mandates for UP Yoddha, the new team in Pro Kabaddi League Season 5. The team is a part of GMR....
IndiaMART, a leading online marketplace connecting buyers with suppliers, is back with a new digital ad campaign that highlights its unique value....
Bakery café chain Au Bon Pain has brought on board Bang in the Middle following a review of its communication duties that included many....
Groomefy, a platform for beauty services, professionals and trends, has assigned its communication mandate to Bang in the Middle. The service is....
The definition of fashion changes with the era, year, continent, season and more. But what it does for us is a constant; provide us with a medium....
Adobe India MD Naresh Gupta is stepping down from his post at the multimedia software products company after 19 years to start a venture of his....
Dynel, a homegrown brand of LED lights is aggressively planning to build its franchise in India and has roped in bang in the Middle as oits....
Jabong.com after an extensive review has awarded the mandate to Bang in the Middle. Jabong.com has very ambitious growth plans, and over next....
Bang in the Middle today announced that it is entering Kolkata, after establishing its presence in Gurgaon, Chicago and New York. The 6 month....
Reversing the trend of global agencies launching in India, the newly formed independent agency Bang in the Middle today announced that launch of its....
Akzo Nobel India, the maker of Dulux Paints, has signed on Bang in the Middle Pvt. Ltd. as its digital communication partner. Bang in the Middle....
Veen Waters Finland Oy appoints Bang in the Middle as their communication partners for Global Markets The world water connoisseurs state that the....
Knoxx Global is an Australian conglomerate that provides integrated security and management services, today announced that it has appointed Bang in....
Naresh Gupta, National Planning Director, India, Cheil Worldwide Southwest Asia, has bid adieu to the agency. Gupta will now be moving to iYogi, a....
As we all are aware of the fact that numerous brands are joining the Social Media bandwagon bringing in fans, members, tweets hash tags and so on.....
Cheil Worldwide SW Asia today announced the appointment of Naresh Gupta as National Planning Director, India. Gupta will be working closely with....