In the '90s Indian pop-culture (and walkman) ruled! Short-listing music for cassettes and making time for television shows and films that were not....

Netflix has added 15.8 million subscribers in 2020. Most of these subscribers have joined the platform following mid-March when most people were....

Netflix today announced that, based on feedback from its members, it has launched new, improved controls on its service to help parents, guardians....

The Covid-19 crisis is devastating for many industries, including the creative community. Almost all television and film production has now ceased....

Hansa Research has curated a study based on Customer Experience in OTT media. The study was conducted among approximately 800 OTT subscribers in....

Value investors Ramaswamy Ranganathan & Sudarshan Rajan, who also teach the valuation craft at leading business schools, do an in-depth analysis....

Promax OTT & Digital Conference & Awards 2020 today revealed their first set of speakers. The headliners include Raj Nayak, Founder &....

Burger King #LonelyNoMore Burger King has been upping its ambush marketing game in recent times. Burger King US made headlines last year with the....

Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker,....

Abhishek Rege, CEO, Endemol Shine India, takes a look at the content consumption scenario in India as well as the road ahead for the OTT players in....

Netflix has announced its list of the most popular titles of 2019 in India, celebrating shows and films that demonstrate the diversity of the content....

As the digital age further grows on the up-and-up, 2019 saw many digital first categories invest even more when it came to advertising.2019 saw many....

Netflix today announced three new original series in partnership with Tipping Point, the digital content arm of Viacom18 Studios. The three inventive....

After the success of the Rs 199/month mobile only plan, Netflix is testing a half yearly and yearly subscription plan discounted as high as 50%....

Netflix, the world’s leading streaming entertainment service announced that the incredible, timeless actor Madhuri Dixit Nene as the lead actor....

At a press conference in New Delhi, Reed Hastings, Chairman, President and CEO of global OTT streaming service, Netflix announced plans to pump Rs....

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%,....

Netflix has been instrumental in providing its audiences and viewer’s with extremely varied and superlative content. It gives audiences an....

Only the wisecracking Deadpool...errr...Ryan Reynolds could have pulled off something like this. Launched last week, the Hollywood actor’s....

Dharma Productions and Big Boy Toyz, Delhi’s most trusted pre-owned extravagance cars center, have joined hands for a film on Netflix. The....

Netflix’s all-new chat show The Brand New Show brought the leading ladies of Bard of Blood, Kirti Kulhari and Sobhita Dhulipala together along....

Ali Fazal as Karan, Shriya Pilgaonkar as Saira, Barkha Singh as Pinky and Jim Sarbh as JD, are all set to entertain the audience with their new....

What do you get when you have a stage full of India’s best comedic and acting talent engage in a battle of wits, words and gameplay! Da....

The first of everything in a relationship is sweet, but what happens when it's the beginning of a looming long distance relationship? Experience....

Netflix has renewed the worldwide hit series Stranger Things for a fourth season and signed series creators and showrunners The Duffer Brothers to a....

Raise your hand if you’ve spent hours and days with your buddies discussing the great business ideas that you’re convinced will make you....

On Friday, it was announced that Radhika Apte has been nominated for the International Emmys 2019 for Lust Stories. Even Sacred Games makes the list....

Netflix today announced that Dharma Productions’ Drive will premiere as a Netflix Film exclusively on the service around the world. Directed by....

Royal Enfield’s latest campaign for Bullet misses the iconic positioning, say experts Years ago, Royal Enfield had showcased its iconic Bullet....

Netflix today announced a long-term partnership with Karan Johar's Dharmatic Entertainment to create a broad range of new fiction and non-fiction....

Myleeta Aga who served as Senior Vice President and General Manager, South and South East Asia at BBC Studios Limited has stepped down, sources have....

According to media reports, Tanya Bami has joined Netflix India as Director of International Originals. Tanya had recently stepped down as Head of....

EPIC Channel, India’s leading infotainment channel announced an exclusive licensing of its marquee show Regiment Diaries to leading OTT....

Netflix today dropped the trailer for its much-anticipated Netflix Original series, Bard of Blood, produced by Shahrukh Khan’s Red Chillies....

Netflix’s most-awaited show, Sacred Games 2, released on the service on August 15, 2019, at midnight and, needless to say, fans have been glued....

Who killed Bryce Walker? Everyone has their reasons.... The secrets at Liberty High run deep, and in the aftermath of the Homecoming game all of....

A day remains for the release of the second season of ‘Sacred Games’ on Netflix on August 15, bringing an end to over a year-long wait....

Mumbai, India, August 1, 2019: Adding to its compelling slate of Indian originals, Netflix confirmed that Ghost Stories would begin production in....

An amateur actor with the ambition of becoming a big movie star discovers the fine line between dreams and delusions when he meets a clear-headed....

Sacred Games 1 had created a massive stir amongst entertainment enthusiasts with an exciting narrative and many questions left unanswered. With the....

As Netflix lowers its price, is its commitment to pureplay SVOD a sound strategy?Netflix has had the highest subscription rates amongst its OTT....

For long, Netflix has had the highest subscription rates amongst its OTT competitors in India and has been stead fast about its prices point. Now,....

Netflix announces the launch of a new mobile plan for India. At INR 199 per month, members will be able to enjoy all of Netflix’s....

While the world awaits the second season of Sacred Games, one of the most groundbreaking shows to hit your screens in the recent past, Netflix....

Hotstar, the OTT platform from Star India, leads the competition in the space in ‘Reach and Market Share by Install’. Meanwhile,....

Growing competition in the Indian OTT space is forcing the players to relook at their content, pricing and business strategies. Netflix, which has....

Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly....

Netflix has hired BBC Studios’ Jackie Lee-Joe as its Chief Marketing Officer, according to media reports. Lee-Joe will succeed Kelly Bennett,....

Did Amazon CEO Jeff Bezos just promote a Netflix series, albeit unintentionally? In an era of growing competition in the OTT space, this is a....

The answer to “Pachchis dino mein kya hoga” is around the corner. After months of waiting and wondering, the countdown to the biggest....

The first original that Netflix announced in India, now has a launch date! Bard of Blood is all set to launch on the 27th September, 2019 on the....

As part of building a robust and diverse slate of films and series in India, Netflix is also partnering with the best and brightest talent from the....

With the growing content from various OTT players, there is now need to differentiate this content to stand out from the clutter. We are now....

As the next edition to its diverse slate of Indian original content, Netflix, the world's leading internet entertainment service, announced July the....

The growing competition in the Over The Top (OTT) space is seeing innovative marketing and promotion strategy being adopted by the platforms. While....

It’s 1985 in Hawkins, Indiana, and summer's heating up. School’s out, there’s a brand new mall in town, and the Hawkins crew are on....

Young Indians, under 35 years of age, accounted for 89 per cent of the total Indian OTT video content platform users, according to Counterpoint....

Netflix Inc., the world's leading internet entertainment service, hosted the premiere for its upcoming dystopian series, Leila, on 7 June, 2019, in....

Sacred Games actor, Nawazuddin Siddiqui has been roped in to play the lead role in Netflix’s upcoming film, Serious Men. After Sacred Games,....

OTT players are borrowing a tried and tested formula from the FMCG industry to hook in subscribers – sachet pricing. Sachet is not a new idea....

Monica Shergill, Executive Vice President & Head of Content at Viacom18 Digital Ventures has moved to Netflix India sources have confirmed to....

Known for his charm, wit, and for creating larger-than-life cinematic experiences, Karan Johar is back with something exciting for his fans and....

Netflix India's, Simran Sethi has resigned from her role as Creative Director. She had joined the organisation on August 2017. She is currently....

A sweet and innocent girl, Nirma and her seasoned accomplice, con-man - Artist are all set to trick and persuade you into dropping all your plans and....

After a successful first edition, the Star Re-Imagine Awards returned this year in a bigger and better avatar, with Bisleri (Best Creative TV) and....

Two childhood friends who fell in love with each other and parted ways, only to meet again and rediscover a fun-filled journey together. That’s....

Netflix, the world’s leading internet entertainment service has partnered with premium smartphone brand OnePlus. The association is based on....

Things are about to get exciting as fan favourite Sacred Games is all set to return with an intriguing Season 2 later this year! The first 8 episodes....

This collaboration is a part of Netflix’s Global Artist Outreach program where various artists from across the world are creating illustrations....

Mumbai, 24 April, 2019: Actor Jacqueline Fernandez makes her debut in the digital entertainment space with Netflix’s upcoming original film,....

Today, Netflix released Homecoming: A Film by Beyoncé, which presents an intimate look at her historic 2018 Coachella performance that paid....

Netflix has renewed The Umbrella Academy for a second season. The cast set to reprise their roles include Ellen Page, Tom Hopper, David....

According to media reports, Netflix is testing a low-cost subscription plan to target the mobile friendly Indian audience, who form a big chunk of....

“Expect that to double next year, and then double again,” said Todd Yellin, Vice President, Product, Netflix, while speaking on further....

Netflix released the trailer of its upcoming police-procedural series, Delhi Crime, which will launch on the service in 190 countries on March 22.....

ACT Fibernet, India’s largest fiber broadband provider and Netflix, world’s leading internet entertainment service, today announced a....

Netflix launched the song Ajoobe partnering with popular Mumbai hip-hop group 7Bantaiz to celebrate their just-launched global series The Umbrella....

Cricket Fever: Mumbai Indians follows the Indian Premier League’s superstar team Mumbai Indians on the road through the course of the 2018 IPL....

Netflix today launched the trailer for its first licensed original film in Marathi, Firebrand, which will launch on the service in 190 countries on....

Priyanka Chopra and Madhu Chopra’s Marathi production Firebrand will premiere exclusively on Netflix, in 190 countries on 22 February 2019. The....

Netflix announced today that its unscripted sports docu-series, Cricket Fever: Mumbai Indians will premiere on the streaming service on March 1,....

Netflix Inc., the world's leading internet entertainment service is set to release Isn’t it Romantic - the romantic comedy, starring Rebel....

Delhi Crime, a seven-part series written and directed by award-winning Indo-Canadian filmmaker Richie Mehta, will be available to Netflix members....

Netflix has reported a 35 per cent growth in its annual revenues to $16 billion in 2018. Its operating profits nearly doubled to $1.6 billion.....

The app economy is on the rise. As showcased by App Annie, a leading app analytics and market data platform, global app downloads across iOS and....

From horror content to innovative subjects – TV producers review key trends on Indian television in the year 2018 and also predict what will....

Swati Shetty who headed Netflix India’s Director International Originals and Acquisitions has stepped down. She was associated with the OTT....

With the aim of bringing untold and unique stories to audiences all over the country, Contiloe Pictures, premium broad-based entertainment content....

Originals shows on OTT platforms are gaining huge traction with the viewers. With increased availability of networks, better internet connectivity....

Hathway Cable and Datacom Limited has announced the launch of an OTT Set Top Box, based on Google’s Android TV. Through the launch of Hathway....

Hospitality chain Marriott International Inc. and AXN have joined hands to curate a unique culinary show, ‘AXN Ultimate Cook-Off – The....

News18.com’s iReel Awards, a platform that celebrates outstanding work in the web series space, recognised and awarded outstanding performers....

International OTT player, Netflix has signed a deal with cable TV and Internet service provider, Hathway Cable and Datacom to expand their user base....

#TWEET# When Netflix viewers took to Twitter to troll actress Radhika Apte's repeated involvement in their original shows (Lust Stories, Sacred....

Airtel and Netflix today announced an expansion of their partnership in India through which subscribers of select Airtel Postpaid and V-Fiber Home....

Post the successful launch of ‘Sacred Games’, Netflix is all geared up for its second original series ‘Ghoul’. The series....

Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very....

The OTT (over-the-top) space has been gaining rapid momentum and the entry of new players has intensified the competition. With this, OTT players are....

Netflix has partnered with India’s leading digital entertainment company Pocket Aces’ content studio, Dice Media, to create scripted....

Several foreign media reports have hinted that retail giant Walmart Inc is looking to enter the subscription-video space through its Vudu digital....