Goutam Rakshit, advertising veteran, strategy advisor and brand builder, passed away today morning. Over a career spanning decades, Rakshit has....
Onida, a leading Indian consumer durables brand announces the launch of new smart AC series - ONYXS and GENIO. In the last quarter Onida achieved....
"Benefits of print are low CPT compared to other media, wide reach, and commendable affinity. Also, it is less prone to switches in preferences of....
Onida, a leading Indian consumer durable manufacturer is gearing up to release a new print campaign for its air conditioners with the slogan....
Onida a leading Indian consumer durable manufacturer has launched new print ad campaign “Maximum Impact –Maximum Sound” for their....
Pratyush Chinmoy joins Onida as Assistant General Manager - Marketing and will head the marketing department with key responsibilities intended....
Onida is all set to raise the mercury in the consumer durables market with the launch of its Android 4K UHD Smart TV with HDR10, to be exclusively....
The Onida Devil – perhaps one of the most well-known mascots in Indian advertising like the Amul Girl, Asian Paints’ Gattu, Air India....
Onida, the consumer durables brand from Mirc Electronics Ltd, has pumped in a huge dose of nostalgia in its latest campaign for its air conditioners....
Mascots have been endearing brands to consumers over the years, creating a strong recall and connect beyond advertising and marketing drives. While....
As the country swelters in a relentless summer, Zero:Zero Creative Solution’s new campaign for OnidaACs says ‘let there be....
In a multi-agency pitch, Makani Creative has won the advertising mandate for Onida’s Smart LED TVs. Onida is a leading Indian brand (owned....
After having McCann Erickson as the agency, Onida gets Ogilvy India back on board for its brand communication of all categories. There was no pitch....
All of us have seen and used elaborate shade cards carrying hundreds of colour options for our walls. However, when it comes to LCD TVs, ever....
Mirc Electronics Ltd. (ONIDA), India's Consumer Durables Company, on the occasion of its 30th anniversary announces an exciting package of....
Mirc Electronics Ltd. (ONIDA), India's highly trusted and reputed Consumer Durables Company, unveils its new category of latest mobile phone range....
Mirc Electronics Ltd. (ONIDA) has launched Onida 32 Diamond KY Rock - India's first-of-its-kind LCD TV with a 1000-watts surround sound system and....
ONIDA has unveiled India's first range of "Movie TVs' comprising of USB 2.0 that enables consumers to watch movies, view photographs and listen to....
Onida ' one of India's popular electronics brand, has offended Nokia ' the world's largest handset maker, with its new ad campaign of Mirc....