Parle Products is a household name in India and has been, for as long as any one of us can remember. But what most of us can’t possibly know or....
Holi, the festival of colours, transcends all boundaries and unites people under its spectacular array of hues. Over the years, Holi festival has....
Parle Agro amps up its iconic sparkling beverage, Appy Fizz with the launch of a high-energy 360-degree multimedia campaign. The latest ad offers a....
Gaurav Barjatya has joined NDTV Group as the Head of Marketing. Prior to this he was the Head – Brand Marketing & Comms at TimesPro. He....
In a significant move in the FMCG sector, Ankit Kapoor has announced his new role as the Head of Marketing and Head of International Business at....
Parle Products, India’s leading manufacturer of biscuits and confectionery, has extended its partnership with Celebrity Cricket League (CCL)....
In 2022, Parle-G revealed an innovative version of its ‘G Maane Genius’ campaign. The proposition was elevated by touching upon the....
Parle Products, India's leading manufacturer of biscuits and confectionery, presents a unique outlook on Valentine’s Day with its new campaign....
Parle Products, one of the leading biscuit brands in India has released its latest TV Campaign for its flagship product – Parle G. This TV....
For years, the iconic Parle-G biscuit packet has featured the familiar face of a young girl, becoming a symbol of nostalgia for many. However, in a....
India’s largest Kirana Community, Kirana Club, recently undertook a survey among 4500 retailers in the country to rate their favourite FMCG....
Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH)....
Parle Products, the largest selling biscuit brand has released its latest campaign for KrackJack. This latest iteration of the Parle Krackjack....
Parle, India's leading manufacturer of biscuits and confectionery, has launched an endearing television campaign for their beloved toffee brand,....
Parle, India's leading manufacturer of biscuits and confectionery, has announced the launch of a new campaign for its premium sweet cookie brand,....
This summer, Parle Agro is leaving no stone unturned for the campaign of their iconic, refreshing mango drink, Frooti. India’s beverage leader....
Trailblazers of innovation in the beverage industry, Parle Agro has launched SMOODH Fruit Smoothies, yet another pioneering product under their....
Trailblazers of innovation in the beverage industry, Parle Agro has launched SMOODH Fruit Smoothies, yet another pioneering product under their dairy....
https://codegrooming.com/The world is celebrating love. Couples made the day special by gifting and spending time together. Valentine’s Day....
Indian beverage major, Parle Agro has signed on leading actor, Kriti Sanon as the brand ambassador for the country’s fastest growing beverage....
India celebrated its 74th Republic Day on 26th January with great pride and patriotic fervour. Various brands made an effort to cherish this occasion....
India will be celebrating its 74th Republic Day this year and brands in India are gearing up to express their patriotism by launching heartfelt ads....
For long Parle-G has been associate with providing kids and adults with a healthier choice when struck with hunger. For some time now, Parle-G has....
The latest iteration of the Parle-G campaign enhances the already strong equity of the brand. In these films, a child’s active mind sees a....
Given Lucifer Circus’ prowess in the Ad production aspect, and Rediffusion’s unmatched creativity, it was no surprise when the two came....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has partnered with Redwolf, an indie clothing label to....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched a new TVC for Parle Hide and Seek Choco Fills....
Kantar India released the 10th anniversary edition of its annual Brand Footprint report today. The report ranks the Most Chosen FMCG Brands based on....
Parle Products, one of India’s leading manufacturers of biscuits and confectionery, has launched three new TVCs for Parle Marie. Parle Marie....
After setting new waves in motion in India’s dairy beverage segment with the launch of SMOODH, beverage giant Parle Agro has introduced a....
After setting new waves in motion in India’s dairy beverage segment with the launch of SMOODH, beverage giant Parle Agro has introduced a....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, is expanding the portfolio of its flagship brands Parle G and....
Giving a platform to children to express their feelings to their fathers, Parle Products, India’s leading biscuits, snacks and confectionery....
Hindustan Unilever Limited (HUL), the single largest advertiser in the country, recently decided to limit its advertising and marketing operations to....
Parle Magix is a cream biscuit brand from Parle Products, India’s largest food company. This is a hyper-active category with every player....
As we approach World Oceans Day on June 8, Adidas and its longstanding partner Parley for the Oceans is once again encouraging the global sporting....
Liqvd Asia added another feather to its cap when it bagged the social media mandate of Parle Confectionery. Parle Products, one of India’s....
Parle Agro has unveiled a new campaign this summer for its disruptive sparkling fruit drink, Appy Fizz emphasizing on the brand motto, ‘Feel....
India’s beverage giant, Parle Agro has launched its latest summer campaign for its robust malt flavoured, fruit juice based drink, B Fizz....
adidas Originals, previewed one of its most progressive and sustainable footwear collections created with long-time partner Parley for the Oceans,....
With summer back in all its glory, Parle Agro is geared up to take the beverage industry by storm after a two year pandemic lockdown. The pioneering....
The date on Tuesday 22 February 2022 is both a palindrome and an ambigram.The date will read the same from left to right, from right to left and....
After Lata Mangeshkar, we lost another gem from the music industry. The King of Disco Bappi Lahiri left for his heavenly abode on 16th February. In....
On 6th February, 2022, the nation woke up to the loss of who we called the nightingale of India - Lata Mangeshkar. There was a wave of grief across....
Adgully is back with a new edition of its annual feature – TRENDING NOW – where we present the strategies and views of a cross-section of....
Gaurav Barjatya joined Times Professional Learning, a division of Bennett, Coleman& Co Ltd as Head - Brand Marketing & Comms. Before joining....
Reminiscing the yester years of India’s redefining moments, Parle Products, India’s largest food company, celebrates the spirit of a....
Parle Products, India’s largest food company, has launched its latest advertising campaign for their leading chocolate chip cookie brand Hide....
Facebook has changed its corporate name to Meta at a time when the social networking giant is going through a huge PR crisis. The parent company's....
‘Be Bold, Be Brave’ is the motto of Parle Agro’s exhilarating malt flavoured fruit drink, B Fizz. A pioneer in India’s....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, today announced its forays into the cereals category, with the....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, is expanding its snacks portfolio with the introduction of....
Targeting an aggressive expansion and growth in the dairy category, Parle Agro, the largest Indian beverage company announces a high-decibel campaign....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, has launched three new TVCs in Maharashtra for Parle Marie....
Kantar India released the 9th edition of its annual Brand Footprint report today. The report ranks the Most Chosen FMCG Brands based on Consumer....
India’s multi-category, multi-brand beverage behemoth Parle Agro that has been dominating the fruit-based drinks category in the country for....
Parle Products, India’s leading biscuits, snacks and confectionery manufacturer, is expanding its portfolio with the launch of ‘Parle G....
The resurgence of Covid-19 cases in India has created dents in India’s recovery plans with states having to impose lockdown measures to contain....
With Valentine’s Day just a couple of days away, brands have been coming out with various campaigns to tap into the consumer sentiments around....
Considering the importance of the development of emotional intelligence in children, Parle Products, India’s leading biscuits and confectionery....
When more and more advertisers are starting their digital journey because of the pandemic and a lot of brands are becoming direct to consumer, it is....
Even as the digital sector has been growing tremendously in India, mobile video has played a key role in this growth. Today, mobile video has grown....
While Diwali is a festival that brings families together, this year saw a disruption in festivities, too, because of the pandemic, with many away....
Parle Agro’s bold new drink, B-Fizz gets a befitting brand ambassador in global icon and superstar Priyanka Chopra Jonas. B-Fizz is a unique....
Parle Agro, the largest Indian beverage company is all set to disrupt the beverage category in India yet again with its all new drink, B-Fizz. This....
We are witnessing the great Indian Festive season amid the COVID-19 pandemic. We all know what kind of a washout the first half of 2020 has been when....
Saath Nibhaana Saathiya, a famous Daily Soap which aired from 2010 to 2017 has become the latest trend for netizens now. Youtube Yashraj Mukhate....
Festive season is the period when brands look to shore up sales and make up for any loss or slowdown in the first half of the year. However, the year....
Parle Products, India’s leading biscuits, confectionery and snacks manufacturer, has launched a collection of indulgent recipes in their Hide....
Mahindra Singh Dhoni aka Captain Cool for India, captained the Indian national team in limited-overs formats from 2007 to 2016 and in Test cricket....
Parle Products, India’s leading biscuits and confectionery manufacturer, has announced its partnership with the film, ‘Shankunatala....
Worldpanel Division of Kantar, the world’s leading data, insights and consulting company released its report, Brand Footprint 2020. The report....
In an effort to celebrate solidarity and hope, Parle Products, India’s leading biscuits, confectionery & snacks & bakery manufacturer,....
Parle Agro, largest Indian beverage company has aligned its forces instantaneously in favor of the mission- ‘Vocal for local’. A brand....
Since everyone is homebound due to the current lockdown situation, Parle’s Hide & Seek gave an opportunity to Gen Z to share a glimpse of....
Parle Products, India’s leading biscuits and confectionery manufacturer, has rolled out a change in the “kissing couple” logo....
During these challenging times arising out of the global COVID-19 crisis, every brand is trying to help the society at large through various CSR....
The print media industry is taking hits from multiple ends. While many still believe that newspapers can potentially spread the Coronavirus, several....
Parle Products, India’s leading biscuits and confectionery manufacturer, launched an innovative campaign #SeekDontHide on TikTok, world’s....
On the occasion of Valentine’s Day, a very interesting exchange of Tweets took place between Parle G and Tinder. We’ve seen brands engage....
Parle Products, India’s leading manufacturer of biscuits and confectionery has launched an engaging campaign featuring three ad films for its....
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....
A recent two-part in-depth feature report by Adgully analysing the pitch process in Indian advertising has opened the door to intense discussions in....
Following a competitive multi-agency pitch that lasted for well over 3 months, Parle Agro, the largest Indian beverage company has awarded its media....
India’s leading biscuits and confectionery manufacturer, Parle Products, today announced the winner of its 'Parle-G Khao, Crores Ke Inaam Pao'....
With Diligent Media shutting down the print edition of its English daily DNA and deciding to go digital-only, questions are arising again regarding....
Products may be pulled off the shelf, but brands never die. A case in point is Parle Products bringing back its iconic brand – Rol.a.Cola. In....
Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due to the....
As the kids kickstart the new academic year, Nickelodeon is all set to amp up the fun and entertainment quotient for kids with the latest edition of....
Thought Blurb, the Mumbai based advertising and design agency working with Parle Products has launched a new campaign for Parle Magix, the biscuit....
Parle Products has come on board as the official Title Sponsors for the inaugural edition of the newly launched Indo International Premier Kabaddi....
Parle Products, India’s leading manufacturer of biscuits and confectionery released a heart-warming digital film celebrating the eternal love....
India’s leading food company Parle Products has launched a new digital film on the occasion of Holi titled ‘Holi Ke Mazelo’. The....
Parle Products India’s leading food company strongly associated with trust and quality launched two new variants - KrackJack Butter Masala and....
Parle Agro, the largest Indian Beverage company today announced the signing of Tollywood superstar Nandamuri Taraka Rama Rao Jr., popularly known as....
Parle Products, India’s leading food company is all set to launch a digital campaign - “#HealthIsNotAChoice” for its newly....
Love is in the air, but we all know how awkward those first instances of approaching that special someone can get. The brand objective being....
“One of the biggest advantages of print over a medium like TV is that consumers are allowed enough time to absorb the communication and process....
Star India that holds the broadcast rights to the Indian Premier League (IPL) 2019 has brought on board Coca Cola India as co-presenting sponsor....
The second leg of the #YouAreMyParleG campaign is back with three heart-warming films by thought blurb. No Indian needs an introduction to this brand....