Landing Page: Amid shrinking ad pie, will fight for prime placement intensify? With Zee Media exiting from BARC, citing landing pages and barker....
Despite the huge potential, the podcast domain faces certain challenges. What are the lacuna and issues plaguing the podcast industry? What is....
The podcast industry in India is booming, especially during and after the pandemic. Once a hugely popular medium in the west, especially in the US,....
Facebook, taking a cue from other audio platforms, introduced a number of new audio products in last April which included a Clubhouse live audio and....
Podcast listening has increased markedly in India in the past few years. According to a PwC report, monthly listeners (defined as people who listened....
The month of June, also known as the Pride Month, is a time to celebrate inclusivity and acceptance. It is a time when some differences are kept....
Podcasting in India Pt 1: Massive potential, but under-leveragedDigital experts are united in their views regarding the massive potential of....
Continuing with Adgully’s deep-dive into the podcasting space in India, in the second and concluding part of this Special Feature report, we....
In May this year, Moneycontrol became the country’s first financial digital platform to enter the podcasting space. This expansion has further....
The week (July 31-August 5) saw two major acquisitions effected – Madison Media picking up a controlling stake in Bangalore-based performance....
While launching Republic World, the mobile first destination of Arnab Goswami’s venture Republic TV, Vikas Khanchandani, CEO, Republic TV, had....