In a strategic move, Spotify, the leading audio streaming platform, has recently announced the awarding of its global media account to Publicis....
Yahoo, in collaboration with Publicis Media, today released "Trust Through Transparency: The Future of AI and Advertising," a new study exploring....
As demand for deeper audience insights continues to grow, industry leaders GWI and Nielsen have announced the Nielsen GWI Fusion, enabling customers....
Publicis Media has announced a strategic partnership with ITV and InfoSum to roll out an innovative UK campaign leveraging Epsilon’s Core ID....
Starcom India, a Human Experience (HX) agency and part of Publicis Groupe India, has announced the appointment of Trupti Dave as its Head of....
Ad-based Video On Demand (AVOD) is rapidly gaining popularity around the world. Nearly two-thirds of consumers will use at least one AVOD service....
Publicis Groupe India has won FMCG major, PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process. With this....
Publicis Media and Twitter recently collaborated on a research study – #LetsTalkShop – to understand how brand conversations on social....
COMvergence, an independent research and data consultancy, which analyses media spend investments and produces benchmark studies, on new business....
Publicis Media Services, part of Publicis Groupe India, has made key appointments in Data Sciences & Performance Marketing, in line with its....
Publicis Groupe has appointed Lawrence Yang as CEO of Publicis Media Hong Kong, effective 1 June 2021. Yang is an Industry expert for 15 years with....
There are 700 million digitally connected consumers in India. By and large the reach of digital media rivals that of television. But consumers on....
In 2021, policy and infrastructure change is expected to create a runway for India’s burgeoning digital transformation in the post-COVID-19....
Jeep India & Publicis Media today announced the launch of an iconic television show Jeep Bollywood Trails, which will be aired on AXN, Max HD....
Hero MotoCorp Ltd., the world’s largest manufacture of motorcycles and scooters, has appointed Publicis Media as its Media agency for both....
The media review for The Walt Disney Co. has concluded. The bulk of the duties for the account worth $ 2.2 billion was handed over to Omnicom Media....
Publicis Media India has brought on board Anil Pandit as Head of its Programmatic Practice, to further fortify its presence in this area. Publicis....
Publicis Media India announced a senior-level appointment for overseeing its Global Distributed Delivery set-up – a centre of expertise....
Publicis Media has announced the appointment of Sumit Kohli as Value Management Director for APAC region. He will be based out of Singapore. Kohli....
Publicis Media India today announced the alignment of Convonix and Resultrix under the Performics brand. This firmly establishes Performics as the....
Last week, April 17, 2019 to be precise, saw social media splashed with images of the senior leadership at Publicis Communications India and Publicis....
Publicis Media India announced that it has roped in seasoned technology expert Roopesh Pujari as Head of Technology, PM India. Roopesh Pujari comes....
Publicis Communication and Publicis Media had commissioned an assessment by KPMG to assess their organisations in terms of pay and executive....
Mayoori Kango, who recently joined Google as Head of Industry – Agency Partnerships, has revealed her mandate at the tech major. Kango’s....
GlaxoSmithKline (GSK) concluded its global media review yesterday and selected Publicis Media as its global Media Agency of Record according to media....
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave™: Global Media....
Publicis Media India has appointed Sejal Shah as Managing Partner and Head of Publicis Media Exchange (PMX - Mainline), which is the central....
Publicis Media has promoted Mark Howley to the newly created role of chief operating officer and the elevated Natalie Cummins to the role of chief....
Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media,....
Publicis Media has appointed Ankush Talwar as Head, Data Sciences. Ankush is an Analytics & Technology expert with 13 years of experience in....
Publicis Media today announced a unified leadership structure across Publicis Media EMEA and APAC, with Gerry Boyle appointed to the role of CEO,....
Publicis Media has acquired digital out of home agency Ecosys OOH in India. The agency comes power-packed with robust data and analytics capabilities....
Publicis Media has announced the launch of Commerce as a Publicis Media global practice dedicated to spearheading a comprehensive capability spanning....
Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises....
Publicis Media India group’s media agency Starcom, has bagged the media duties, including the digital duties for food industry player-Kraft....
In a significant development, leading food and beverage conglomerate Nestlé India has retained Zenith as the AOR (agency of record) for its....
Madison World has bagged the media duties of cab aggregator Uber. The win comes on the back of a multi-agency pitch. As per industry sources, the....
Publicis Media India has strengthened its Content Practice with a key hire. Urvashi Khanna has been roped in as Associate Director, Content &....
Team ZTE, powered by Publicis Media and Publicis Communications, has bagged the entire media planning and buying mandate for ZTE Mobile. ZTE plans....
Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive....
Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires. Atul Sharma has joined....
Starcom India, part of Publicis Media India, has won the digital duties of Mahindra Holidays & Resorts India. The business will be powered by....
The last 9 months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India through its....
Following a global media buying pitch, confectionary and food company Mars has awarded its media buying mandate to Publicis Media’s Starcom,....
Publicis Media Company Zenith has just released its newAdvertising Expenditure Forecasts in which it predicts that global ad expenditure will grow....
Shan Jain has come on board as Practice Head – Business Transformation at Publicis Media India, according to sources close to the development.....
Even as the world moves towards gender equality in all spheres of life, there is one space where it is often overlooked – our homes. While....
Zenith, part of Publicis Media, has bagged the full range of media duties of Bombay Dyeing, which includes digital and social media. Bombay Dyeing....
Publicis Media, led by Zenith, has won the Coty global media review. The win includes Coty’s full portfolio of divested P&G specialty....
Publicis Media agency, Starcom, has won the SEO (search engine optimization) digital mandate of one of India’s largest and longest running....
Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith, part of....
Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million....
Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media,....
Expenditure on luxury advertising will rise by 3.0 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury....
Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, has today announced market leadership appointments for APAC. Responsible for oversight of....
Publicis Media Unfolds Its Organisation Powered by Four Global Brands — Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449.....