In a world where traditional gender roles often dictate household responsibilities, Ariel India has been at the forefront of a transformative....
Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging....
Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging....
BBDO India’s Ariel #ShareTheLoad campaign has once again made waves in the creative industry, winning six prestigious medals at AdFest. The....
Taking the conversation on #ShareTheLoad forward, Ariel India announced their foray into the upcoming NFT space. Recently, the brand took forward the....
Anu Menon, a comedienne par excellence more famously known by her screen name Lola Kutty, today surprised her fans by taking to social media to....
Ariel India - the detergent brand from the house of Procter and Gamble, has been unearthing the reality of inequality within households since 2015....
Launched 5 years ago to address the inequality that exists within Indian households, #ShareTheLoad campaign has been serving as a timely reminder as....
In today’s times when people are all staying indoors, they are not just working from home but also working for home. Families are getting to....
The unequal division of domestic chores has been a reality for generations. Even today, 71% women sleep less than their husbands due to this....
Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging....
Are we teaching our sons what we are teaching our daughters? Ariel reignited conversation on domestic inequality in January and raised this pertinent....
Ariel - the leading detergent brand from P&G and home appliances brand Whirlpool have been perfect partners for decades when it comes to laundry.....
This Women’s Day, Ariel- the leading detergent brand from P&G partnered with PVR to host a special screening of the movie- Captain Marvel....
On Women's Day 2019, Thrive Global India is partnering with P&G to amplify Ariel’s award-winning campaign of #ShareTheLoad—a movement....
“Today, #ShareTheLoad is no longer a campaign that belongs to Ariel alone, it has become a social movement, not just in India but outside the....
Ariel India’s Sons #ShareTheLoad has garnered over 20MM views already, and the world can’t stop talking about it. The latest film....
Ariel’s latest campaign taking forward the #ShareTheLoad movement – Sons #ShareTheLoad, which was released on January 24, 2019 has seen....
Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement – #ShareTheLoad. The....
Come Mother’s Day - and kids and families across the country rack their brains as to how they can make the day special for ‘The most....
BBDO India’s highly acclaimed work – ‘Dads #ShareTheLoad’ – has made it to The Good Report – Top 40 Campaigns....
BBDO India won the country’s only Gold at ANDYs and two Golds at Adfest this year – for Mirinda #ReleaseThePressure and Ariel’s....
WARC, the international authority on advertising and media effectiveness, has released the results of the 2018 WARC 100, an annual global index of....
Brave Brands across the world were honoured at the 14th annual ‘Stars of Madison Avenue’ event of the Advertising Club of New York on....
DigitasLBi US, BBH UK and Ensemble Worldwide, UM Malaysia are the three Grands Prix winners for their work for Whirlpool and KFC at the first global....
The final shortlist of The WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines, has been released.....
The 55th D&AD Professional Awards saw 5 Black Pencils being awarded – the highest accolade in the creative industry. In total, 733 Pencils....
The second tranche of the D&AD Pencil winners for 2017 have been announced today. India has bagged 16 Pencils so far. Leading the Pencil winners....
The Gunn Report, the global index of creative excellence in advertising, has added a further 32 new mini-case studies to Bullets From....
63rd Cannes Lions International Festival of Creativity concluded with a final awards ceremony to announce the winners of the Film, Film Craft,....
Leading children’s magazine, Tinkle, has joined Ariel's Dads#ShareTheLoad movement in an effort to spread and support the message of....
The conversation of inequality within the household, particularly when it comes to housework and chores is one of growing social importance for....
The Ariel Share the Load campaign has become a voice to empower women at home. Last year, the campaign brought to light the debate of whether....