In conversation with Adgully, Gavin Buxton, Managing Director - Asia, Magnite, sheds light on the burgeoning significance of Connected TV (CTV)....
Leading video software provider Synamedia today announced the game-changing technologies on display in its Innovation Hub at 2024 NAB Show. Each....
Leading video software provider, Synamedia, today announced a range of new capabilities for its Quortex Play D2C (direct to consumer) streaming SaaS....
Prime Video, India’s most loved entertainment destination, today announced the exclusive global streaming premiere of the Tamil film, Rebel.....
A new report by consumer research company GWI reveals that while streaming services are on the rise, traditional broadcast TV remains the king of....
Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, has announced its partnership with JioCinema as the Digital....
Willow, the premier cricket broadcaster in the United States and Canada, has forged a transformative alliance with Cricbuzz, the largest cricket....
ZEE5, India and Bharat’s largest home-grown video streaming platform, marked the International Women’s Day 2024 with an impactful....
The new sports streaming service formed by media giants Walt Disney, Warner Bros Discovery, and Fox Corporation will attract 5 million subscribers....
In a highly engaging panel curated on the opening day of FICCI FRAMES 2024 titled ‘Reinvent: Navigating the Future of the Media and....
India's first AI-powered streaming, recommendation, and content discovery platform, OTTplay Premium, is excited to announce the strategic onboarding....
TATA IPL 2024 is not just a cricket extravaganza. It's the ultimate platform for advertisers looking to maximise their reach and impact. With a....
The UK Government has introduced a new piece of legislation to make sure there’s an up-to-date framework in place to protect public service....
Chris Achilleos has been appointed Executive News Editor, Streaming. This new role will play a key part in the BBC’s digital transformation....
The Walt Disney Company has unveiled a host of initiatives and partnerships aimed at transforming the landscape of digital entertainment and....
Prime Video, India’s most loved entertainment destination, today announced the streaming premiere of the Telugu action thriller, Saindhav.....
Get ready for gripping action as Disney+ Hotstar brings Marvel Studios’ Original live-action series, Echo. The series traces Maya Lopez's....
Sony LIV has always been the one-stop destination for Tennis in India, the home for the major grand slams, and the place where lovers of the game....
A custom study conducted by NielsenIQ and commissioned by Amazon for TV streaming trends*1 in December 2023, has revealed interesting insights about....
ZEE5, India’s largest home-grown video streaming platform and a multilingual storyteller, today announced the premiere of its....
Netflix provided another update on the viewership numbers for its ad-supported tier on Wednesday. The Netflix Standard with Ads plan has....
IAB Tech Lab, the global digital advertising technical standards-setting body, has unveiled its new Advanced TV Initiative. Developed within the....
The Independent Streaming Alliance (ISA) announced today its newest members, FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media. The....
CEAT ISRL announced Viacom18 as its exclusive streaming and broadcast partner today, guaranteeing that the adrenaline-fueled excitement of Supercross....
Parks Associates 5announced new research at CES® 2024, from its quarterly consumer research of 8,000 US internet households, finding the average....
Sports is a universal language which has huge global appeal, and the potential to create powerful engagement. A study from Kantar’s....
Viewers are open to and tolerant of advertising on streaming platforms – especially when ad loads are reasonable, when users’ bills are....
The true cost of ad fraud in 2024: Strategies to outmanoeuvre the fraudsters Fraudsters are akin to chameleons, adapting and evolving with their....
It was a year of seismic shifts and disruptions in the Indian streaming industry. With a projected market value of $3.5 billion by 2027, the....
ZEE5, India's premier streaming platform, is thrilled to announce a ground-breaking enhancement to its streaming service, promising audiences an....
The IPL 2024 Auction will take place on Tuesday, December 19, 2023, at the Coca-Cola Arena in Dubai. 333 cricketers will go under the hammer, of whom....
ZEE5 Global, the world's largest streaming platform for South Asian content, has announced the addition of Buhe Bariyan in their US market, yet....
In an exclusive conversation with Adgully following the announcement of the partnership between Spotify and GroupM, Ashwin Padmanabhan, President of....
Report from Futuresource explains how HEVC is forecast to become the leading codec to support high-quality streaming content WILMINGTON, Del., Dec.....
At The Future of TV Advertising Global event in London, Rita Ferro, Disney's President of Global Advertising, delivered insights into the future of....
The Global Awards Season honoring the best from the world of entertainment is just around the corner, and Lionsgate Play, the undisputed go-to....
Media analytics firm Ormax Media announced the launch of Ormax Campaign Express, its campaign testing tool for across theatrical, streaming and....
Amdocs (NASDAQ: DOX), a leading provider of software and services to communications and media companies, today released new research on the current....
Easy access to the internet and smartphones, podcast listening has dramatically increased in India in recent years. According to a PwC report, India....
The Digital Reinvent Awards, a prestigious event that celebrates and honours outstanding achievement in the world of streaming entertainment in....
Prime Video, India’s most loved entertainment destination, participated in an insightful OTT roundtable session on ‘What's the secret....
Prime Video, India’s most loved entertainment destination, participated in an insightful OTT roundtable session on ‘What's the secret....
In a historic collaboration, Mad Influence, YouTube India, and Star Sports have come together to pioneer a revolution in live-streaming, unveiling a....
KC Global Media, the Asian multi-channel operator, has launched KCM, its ad-supported streaming television (FAST) channel on the free streaming....
India’s premiere Bollywood news and entertainment website has partnered with YuppTV, one of the world’s largest internet-based TV and....
NPAW, the global leader in video business intelligence and predictive analytics, today released the findings of its State of Video Product Analytics....
Eight years after entering the streaming market in South Africa, Showmax is gearing up for its biggest year yet. The African streaming service is....
Magnite, the world’s largest independent sell-side advertising company, has unveiled its latest research study titled ‘Streaming....
The recently held SCREENXX Summit and Awards 2023 focused on the theme – ‘Entertainment Unplugged – Streaming and Beyond’.....
Parks Associates’ latest research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that....
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming report....
The creative ecosystem within the Over-The-Top (OTT) space is a dynamic network of content creators, producers, distributors, and tech innovators in....
The Alliance for Creativity and Entertainment (ACE), the world’s leading anti-piracy coalition, worked closely with the country of....
 AMC Networks International UK has announced that it will rebrand its portfolio of UK channels and streaming services owned by the CBS AMC....
ICC Cricket World Cup 2023: A global spectacle for brand reach and engagement The ICC Cricket World Cup has evolved significantly as a global....
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Guide to Targeting Millennials study....
The rise of Over-The-Top (OTT) platforms has revolutionised the way we consume content. With the growing viewer base, OTT platforms are strengthening....
The Asia Video Industry Association (AVIA) and its anti-piracy arm, the Coalition Against Piracy (CAP), congratulate the Hong Kong Customs for their....
In this exclusive interview with Adgully, Fred Crehan, Area Vice President for Emerging Markets at Confluent, delves into the transformative role of....
OTTplay Premium, India's premier AI-powered streaming, recommendation, and content discovery platform, is excited to announce a strategic partnership....
The major global streaming platforms (Netflix, Amazon Prime Video, Disney+, Apple TV+, Paramount+ and Max/HBO Max) will invest $42bn in original and....
The Delhi High Court has issued an interim order to prevent the "illegal and unauthorized" live streaming of the ICC Men's Cricket World Cup matches,....
Authored by Divya Dixit, Business Strategy and Growth Advisor Most of the urban cities and metropolitan cities have been penetrated with OTT....
In the ever-expanding Marvel Cinematic Universe, where chaos, trickery, and a dash of mischief are the order of the day, Loki, starring Tom....
Gracenote, the content solutions business unit of Nielsen, is helping Prisma Media, the leading French digital and magazine publisher group owned by....
The Walt Disney Company has reportedly engaged in discussions with various potential buyers, including India's Reliance Industries (RIL), concerning....
Launched in 2022 on DD Free Dish, Atrangi, an Indian freemium streaming platform and Hindi-language general entertainment channel, recently....
Leading video software provider Synamedia today announced that yes, the pay-TV subsidiary of telco Bezeq (TASE: BEZQ) and largest IPTV service....
Audible, a leading creator and provider of premium audio storytelling, today announced that the Hindi Audible Original podcast series Marvel’s....
The first half of the year 2023 has been a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations.....
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV announced its partnership with Malaysia’s leading media....
According to recent findings from Hub Research, the integration of ad-supported content throughout the streaming video landscape offers significant....
Sky has won a UK High Court order that will compel internet service providers to block piracy services responsible for illicitly streaming its highly....
Netflix has launched My Netflix, a revolutionary one-stop shop on iOS and Android platforms that offers an unparalleled personalized streaming....
DistroTV, one of the largest independent, free, ad-supported streaming TV (FAST) app, today announced that it is expanding its distribution in....
Amagi and TCL will deliver dozens of FAST channels with an end-to-end service across streaming, distribution and monetization Amagi, the global....
The latest research from global consultancy Simon-Kucher into consumer streaming behavior and preferences reveals that the growth of streaming is....
Underscoring its focus on becoming the game streaming destination of choice for Indian viewers, Rooter, the country’s largest game streaming....
The Alliance for Creativity and Entertainment (ACE), the world’s leading anti-piracy coalition, has shut down Latin America’s most....
JioCinema has once again broken records in the Indian streaming space, this time on the Entertainment front. After the stupendous success of the IPL,....
Crafto, an art and design platform; Altt, a streaming player; Pratilipi, an audiobook portal, have approached the Madras High Court seeking relief....
Anghami, the leading music and entertainment streaming platform in the MENA region, and Samsung Electronics, the renowned technology giant, have....
The Global Chess League has announced Amazon Music as the official audio streaming partner of the ongoing league, which is being held in Dubai from....
DistroTV, one of the largest independent, free, ad-supported streaming TV (FAST) app, today announced that it is expanding its content offerings to....
VIZIO, a leading provider of premium entertainment products, has launched its all-new VIZIO Home Screen. This reimagined design revolutionizes the....
Google has announced its partnership with Shahid, the MBC GROUP-owned Arabic streaming platform. This collaboration brings Shahid's content to the....
The Independent Streaming Alliance (ISA) announced its official formation today. The ISA is a procompetitive independent industry forum to....
TCL, one of the world's best-selling consumer electronics brands and a leading television display technology innovator, and Cineverse Corp., a....
Nielsen today announced the launch of its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming....
Six in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally, and 2 in 3 (65%) Asian-language dominant/bilingual....
YouTube continues to maintain a formidable position in the online video advertising market, as confirmed by recent insights from WARC Media Platform.....
JioCinema, the Official Digital Streaming Partner of IPL 2023, has continued to break world records of digital sports viewing, as it clocked over....
After Viacom18 won the digital streaming rights for the 2023-2027 cycle of the Indian Premier League (IPL) at a record-breaking value of INR237.73bn....
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, released its latest report on the state of the free....
Today, Comcast unveiled NOW TV a new streaming offering that includes 40+ live channels from A+E Networks, AMC, Hallmark and Warner Bros.....
New data from YouGov’s latest report- The Global Sports Media Landscape, reveals that just over two thirds of global consumers (67%) follow....
The European League of Football has partnered with Endeavor Streaming to develop its media distribution and OTT strategy, and enhance its....
The India Today Group has once again surpassed its competitors, emerging as the top-ranked streaming video news platform in the Comscore VMX....
Get ready to embark upon an unforgettable journey of dreams and determination with your loved ones this holiday season as Sony LIV announces the....